1. OUTCOME BASED, ACTION FOCUSSED BUSINESS & INDIVIDUAL MANAGEMENTDEVELOPMENT PROGRAMMESBUSINESS & MANAGEMENT PLAN TEMPLATE

2. 2 CONTENTS PAGE No TitlePage No.1SUMMARY AND BUSINESS INTRODUCTION 2PRODUCT/SERVICE3RESOURCES4BUSINESS ANALYSIS5MARKET ANALYSIS6MARKETING7FINANCE8MANAGEMENT PLAN9SECTION REVIEW 10APPENDIX 7 Key Strategies Goal and Action Planning plantemplateamend-12632840288442-phpapp01.doc 3. 3 1. SUMMARY AND BUSINESS INTRODUCTION1.1 Business Description Give a brief description of the business, or business idea that you have. 1.2 Statement of Intended Purpose This should be short, specific and relevant to your business examples have been provided in the appendix. Consider the SoIP as a destination on a map. 1.3 Business Values Give a short descriptive list of your business values. plantemplateamend-12632840288442-phpapp01.doc 4. 41.4 Ethical Code If your business requires an Ethical code, or set of ethics, write them here. 1.5 Business Structure Will this be Sole trader/Partnership/Ltd Company? Seek legal advice if necessary. 1.6 Business Location Where will your business be run from premises, home, etc. 1.7 Business Licences, indemnities, etc. Does your business need a licence/s, and/or indemnities, etc? 1.8 Business Finance What finance do you need and where will it come from? plantemplateamend-12632840288442-phpapp01.doc 5. 51.9 Personal details Brief description of you leadership and management skills, experience, etc. 1.10 Further Training Give a summary of the types of further training that you have identified in the plan. 1.11 Professional Memberships What Professional memberships do you need? Personal notes plantemplateamend-12632840288442-phpapp01.doc 6. 6 2. PRODUCT/SERVICE2.1 PRODUCT/SERVICE Description of benefits% of sales Describe your product, or service below and indicate the % of each one as a total of your full provision. Remember Benefit, Benefit, Benefit people buy benefit NOT spec. plantemplateamend-12632840288442-phpapp01.doc 7. 7 2.2 Product/Service Differentiation How is your product/service different from those suppliers already in the market? 2.3 Business Patents Does your business require any patents, etc? 2.4 Business Trademarks and/or copyrights? Does your business require any trademark or copyright registration state them here. 2.5 Business Guarantees & warranties? Will you be providing any guarantees or warranties state them here Personal notes plantemplateamend-12632840288442-phpapp01.doc 8. 8 3. RESOURCES3.1 Type of resource Description. Premises Where will you work from, etc? Equipment What equipment do you need (have), etc? MaterialsWhat type, how much, supplied by, etc? People What staff do you need, how will they be managed, paid, etc? plantemplateamend-12632840288442-phpapp01.doc 9. 9 4. BUSINESS ANALYSIS4.1 SWOT Analysis STRENGTHS (internal)WEAKNESSES (internal) (what are you good at) (what are you not so good at is it worth concentrating on this area to improve or is it okay as it is?)OPPORTUNITIES (external) THREATS (external) (areas that you can attack they offer (areas you need to monitor and take action earning potential)over if needed.) plantemplateamend-12632840288442-phpapp01.doc 10. 10 4.2 PEST Analysis POLITICALECONOMICChange of GovernmentMarket changes Legal changes, etcInterest rates, etc.SOCIALTECHNOLOGICALChange in attitudes toward personal Internet providers, etc. development. Cultural attitudes. plantemplateamend-12632840288442-phpapp01.doc 11. 11 4.4 Business Issues.Are there any issues coming out of the SWOT & PEST analysis that you need to plan for? These should be reviewed each quarter.ISSUEDESCRIPTIONPresence in the local marketWe have little presence in the local market which means we are not recognised as a quality provider. No one knows we are here. plantemplateamend-12632840288442-phpapp01.doc 12. 12 5. MARKET ANALYSIS5.1 Customers.Who are your Customers and what do they require from you? CUSTOMERS/GROUPS Describe CUSTOMERS/GROUPSthem in detail. REQUIREMENTS 5.2 Customer care Consider your quality, delivery and customer care performance against the competitions. plantemplateamend-12632840288442-phpapp01.doc 13. 13 5.3 Market research.How do you know if they need/want your product/service?What action are you going to take to find out?Customer group?Action to take? When? Segment niche? plantemplateamend-12632840288442-phpapp01.doc 14. 14 5.4 Supplier analysis.SUPPLIER PRODUCT / SERVICEPRICE plantemplateamend-12632840288442-phpapp01.doc 15. 15 5.5 What are your alternatives if your main suppliers go out of business, etc? plantemplateamend-12632840288442-phpapp01.doc 16. 16 5.6 Competitor analysis.Your main Their strengths/weaknesses are? Their prices Competitors compared to are?yours are? plantemplateamend-12632840288442-phpapp01.doc 17. 17 6. MARKETING6.1 Advertising & PromotionTARGETPROMOTIONAL SPECIFY WHICH MONTHS CUSTOMERMETHODYOU WILL TARGET YOUR GROUP CUSTOMER GROUPS. plantemplateamend-12632840288442-phpapp01.doc 18. 186.2 Annual Marketing PlanMARKETINGSEP OCTNOVDEC JAN FEBMARAPR MAYJUNJULAUG ACTIVITY Web SiteLaunch MaintenanceMaintain. Maintain. Maintain. Maintain. Update Maintain. Maintain. Maintain. Maintain. Maintain. Targeted Leaflets First number NetworkNew leafletsNetwork Network Network New leaflets toNetwork Network Network Network New leaflets & Qualified Lists sent to main members. to groups members.members.members.groups members.members.members.members.togroups groups. coveringcovering EastercoveringContacts.Xmas Deal.Contacts. Contacts. Contacts. Deal.Contacts. Contacts. Contacts. Contacts. Phoenix Life NetworkCoachings members.Network Networkbirthday. members.members. Contacts.Network Contacts. Contacts.members. Contacts. NetworkingEach weeklyEach weeklyEach weekly Each weekly Each weekly Each weekly Each weeklyEach weekly Each weekly Each weekly Each weekly Each weekly meeting cardsmeeting cardsmeeting cards meeting meeting cards meeting cards meeting cardsmeeting cards meeting cards meeting cards meeting cards meeting andandand cards and and and andand and and and cardsand informationinformationinformation information information information informationinformation information information information information given. given. given.given.given.given.given. given.given.given.given.given. Referrals DevelopDevelopDevelop Develop Develop clients Develop Develop clientsDevelop Develop clients Develop clients Develop Develop clientsand clientsand clients and clients and and referrals.clients and and referrals. clients and and referrals.and referrals.clients and clients and referrals. referrals. referrals.referrals.referrals. referrals.referrals.referrals.Free Taster At any timeAt any timeAt any time At any time At any time At any time At any timeAt any time At any time At any time At any time At any time sessions Teaser material Pre launch in-- Pre XmasFollow up - -- Pre summerFollow up - - Augustholiday Business card At any timeAt any timeAt any time At any time At any time At any time At any timeAt any time At any time At any time At any time At any time provisionSpecial eventsLaunch BBQ Halloween- Xmas party - -Spring event Easter event -Start of- -party Summer event plantemplateamend-12632840288442-phpapp01.doc 19. 196.3 Summary of Marketing Plan plantemplateamend-12632840288442-phpapp01.doc 20. 20 7. FINANCEComplete the rest of the plan BEFORE you carry out this section.PricingCash flow SummaryIncomeSales CashSales CreditOwners InvestmentExpenditureMaterials / StockInsuranceRates, Rent, Heat & LightRepairs and MaintenancePostage and StationeryAdvertising and PublicityTelephoneMotor ExpensesProfessional FeesPersonal DrawingsBusiness Ratios plantemplateamend-12632840288442-phpapp01.doc 21. 21 MANAGEMENT PLAN plantemplateamend-12632840288442-phpapp01.doc 22. 22 8. MANAGEMENT PLANThe how you are going to progress the business bit add as many pages of these as you like.Business issueObjective/sTask/sPerformance Target(s) forTrainingProgress Report (from the businessMeasure/s 2001-2002 requirements1/4ly basisplan)Presence in theTo raise theTo generate Number of To have at least PR & media skills local market profile of theinterest in [xxx] articles. 3 positive items[xxxxx] withinby theper year in thethe localincorporation oflocal press.market.news items intothe local press. Presence in theTo increase the Hold open days. Number of To have at least local market membership. visitors. 30 visits per1/4er. Number of To have at leastenquires. 5 enquires permember per1/4er. Number of new To increase themembers.membership by5% each 1/4er. plantemplateamend-12632840288442-phpapp01.doc 23. 23 9. SECTION REVIEW.1st quarterDate completed. 2nd quarterDate completed. 3rd quarterDate completed. 4th quarterDate completed. Signed 24. 24 10. APPENDIXSEVEN KEY STRATEGIES FOR CONTINUED BUSINESS EXCELLENCE.Introduction For a business to be successful, it needs to ensure it has effective processes in all key areas. In this paper, I set out seven such areas along with definitions of each one. I have also included some of the precursors to a business being successful as well as a tool to assist in the effective setting of goals. By following the model and working with Extreme Management Solutions, you will be able to give your business the necessary foundations to be successful.Strategy. The term Strategy used in this document means:'The framework which guides those choices that determine the nature and direction of an organisation and includes the art of distributing and applying business means to fulfill the ends of considered vision.'Inherent to this approach is that the direction of the organisation is an essential precursor to setting strategy. Therefore, the 'vision' has to be set first and then strategies designed to enable the organisation to move toward that vision. I call this the Statement of Intended Purpose.What Is a Statement of Intended Purpose? A big picture statement, describing a desired end-state (i.e. the transformed business or post- transformation steady state) and which is General in scope, not restrictive, and more than simply the current scenario with all problems solved.Below is a useful example:Example. BLOOMING MARVELOUS Arising out of our experiences, we intend to design, make and market a range of clothes for mothers-to-be that will make them feel they can still be fashionably dressed. We aim to serve a niche missed out by Mothercare, Marks & Spencer, etc. and so become a significant force in mail order fashion for the mothers-to-be market.Once the vision is established, the organisation then assesses its position to deliver the key components of that vision. Checking the position will enable gaps within the structures and approaches to be identified and corrected/developed/maintained according to the relevant business area.Cascade Effect. At all stages of development the organisation has to take into account the cascade effect that is, if a change is made in one area you have to consider what the corresponding changes will be that occur elsewhere, either by design or as an unforeseen consequence. Changes made in different areas in parallel that have not been thought through can have potentially damaging or fatal organisational effects. Changes based on incongruent values can also be dangerous.Critical Mass. This occurs when the organization has reached a position where it is nearing its maximum capacity. If it has not planned for the effects of reaching, or exceeding its capacity then negative 25. 25 critical mass will occur big bang and very messy. If it has planned for critical mass then it will have taken on extra resource earlier to ensure a smooth transition from one position to the next. Whilst still a big bang it will not be a negatively messy one.Review and Evaluation. At each stage of the organisation's move toward the vision, it has to review that vision and confirm direction (at least annually). It should review the actions it took and evaluate their effectiveness, assessing the outcomes gives you a good idea of where your strengths are within the business as well as discovering areas that need some more work.Key Process. You need to use an effective process to deliver the outcomes. Goal planning is an essential model, which if utilised properly, will deliver success.The most effective model uses the SMART goal formula.Smart goals Any goal set by an organisation should be set in such a way as to be focussed and clear. Each individuals job goals should be clearly aligned to those of the organisation so that they can see how their performance is adding to that of their company.The SMART mnemonic stands for:S = Specific M = Measurable A = Actionable R = Realisable T = Time framedEXAMPLES.The goal of:To be profit making as soon as possiblegives no idea of when, how, what, where or why.It could be restated as:By 2010 we intend to have a turnover of [xxx,xxx] increasing by [x]% on a year on year basis, this will be in parallel with a profit margin of [xx]% by the same date increasing by [x]% on a year on year basis.This is specific in that the amounts are stated by number and percentage. It can be measured as they are clearly stated by number and percentage. It is actionable in that you will now put the processes in place to move you toward those numbers. It is realisable, although stretching (a goal that does not stretch the company or person is of limited value). It is time framed in that there are definite dates set. 26. 26The next step is then to set action points to start you moving toward delivering the goal. I have designed a form for you to use at Appendix 1.The next thing for you to do is to consider each of the strategies below and start setting goals in each area as you see fit.The Seven Strategies Are: 1. Having a consolidated view and understanding of the company's business. 2. Having effective processes and systems in place. 3. Having established purpose, goals, values, and ethics in place. 4. Having a transparent financial and resource plan in place. 5. Having effective people relationships and balance of responsibilities and accountabilitiesacross the organisation in place. 6. Having open and dynamic communications systems in place. 7. Having an effective and dynamic marketing plan in place.Each strategy is defined according to the essential elements of the business. These will be added to as the system develops. Presently these are defined as follows:1. Having a consolidated view and understanding of the company's business. What business is it the company is in? Statement of company goals and targets in each area. A statement of what the individual's goals are compared to those of the company and what the resultant actions are to be.2. Having effective processes and systems in place. Includes: HR (team, individual, development, reporting, grievance, handbook, induction, etc), H&S, Energy, Planning (strategy, operational, tactical, contingency & what if scenario planning, etc), Business scripts (calls, sales, networking, etc) Business process documents the system that is used to do [xxx] is [xxxx].3. Having established purpose, goals, values, and ethics in place.Includes: Statement of Intended Purpose, strategies, goals, objectives, tasks, statement ofvalues, and statement of ethics.4. Having a transparent financial and resource plan in place. Each section should incorporate cost/benefit analysis, and cover ratios (Income Profitability; Liquidity; Working Capital; Bankruptcy; Long-Term Analysis; Coverage & Leverage. Any staff costs should be set out showing hourly rate, super ann, pensions, etc.5. Having effective people relationships and balance of responsibilities and accountabilities across the organisation in place. Includes management & staff structures in place, statement of job roles, responsibilities and accountabilities (including associated manual of systems for each role), staff rotation, development, and training plans in place, reward systems, & competences.6. Having open and dynamic communications systems in place. How do you talk to your people (staff and customer/clients)? Team briefing structure, suggestion schemes, email/letter/report protocols, notice boards, electronic boards, plain 27. 27English guide, templates, desk instructions, dress codes, SOPs, etc. Instead of email in officego talk.7. Having an effective and dynamic marketing plan in place. Product/service description, market description (segment, niche, etc) benefit description, competitor analysis, supplier analysis, clarity of activity, direct comms with sales, consistency of message and company brand.The list above is not fully inclusive and as businesses grow and develop so will the contents of each strategic area. By reviewing and evaluating regularly, you will be able to identify necessary changes before it becomes too late. 28. 28Appendix 10a Goal Planner Statement Of Intended Purpose: Strategy To Meet The Statement (Select One From The 7 Key Strategies) Hierarchical Goal/S Date/S To AchieveShort Term (1 WeekMedium Term (3mths Long Term (1yr 3mths)12mths)->Yrs) Potential Barriers Resources Resources Needed Are: Support Team:1.1. 2.2. 3.3. 4.4. 5.5. 6.6. How Will You Review Progress? How Will You Evaluate The Outcomes? 29. 29Action Plan Actions to take break into sub sections if necessary and use Priority StartEnd continuation sheet.1, 2, 3, 4 date date