Planning.Maryland.Gov

Planning.Maryland.gov

BUILDING MDP ONLINE2009 2012


January February March April May June July August September YTD Total

-20.0%

0.0%

20.0%

40.0%

60.0%

80.0%

100.0%

Growth in Planning.Maryland.gov Web HitsJanuary to September YTD, 2010 to 2012

Percent Growth 2010-2011 Percent Growth 2011-2012

CONTENT DRIVES WEB GROWTHSOCIAL MEDIA AND OTHER TOOLS LEVERAGE

TRAFFIC


VITAL STATS FOR PLANNING.MARYLAND.GOV

November 2009

Unique Visitors - 13,149Visits - 20,722Pages - 87,276Web Hits - 777,280

November 2012

Unique Visitors – 32,264Visits – 46,641Pages – 253,961Web Hits – 1,510,263


NEW WEB FEATURES PROMOTED

OFTEN


SOCIAL MEDIATWITTER, FACEBOOK, PINTEREST: 5,000

FOLLOWS

Planning.Maryland.govSPRAWL BEFORE AND AFTER SLIDE BAR

WEB TOOLS TO EXPLAIN COMPLEX CONCEPTS


SMART GROWTH MARYLAND BLOG14,000 VIEWS


STATE DATA CENTER’S “DATA MINE” BLOG1,400 VIEWS


UNIQUE WEB SITE FOR 45,000 VISITS TO PLAN.MARYLAND.GOV


MORE INTERACTIVE MAPPING


THE “COSTS OF SPRAWL” PAGEELEVATE THE DEBATE


CONTENT-RICH RESOURCE PAGESSEPTIC BILL, SUSTAINABLE GROWTH COMMISSION


GOOGLE MAPPING SMART GROWTH SUCCESSES: 2,600 VIEWS


125 SMART GROWTH“BEST PRACTICES”

PLOTTED


“FOWLER WADE-IN” WEB PAGE“GUESS THE DEPTH” GAME, “BERNIE’S FEET” PAGE ON FACEBOOK


FOWLER VIDEO TO MARK WADE-IN 25TH ANNIVERSARY230 VIEWS ON


MDP’S “VIRTUAL” LIBRARY


REDISTRICTING PAGEWITH INTERACTIVE MAPS, SOCIAL MEDIA, FAQ’S


MDP ON 2,800 VIEWS


MDP ON12TH MOST FOLLOWERS OF 79 STATE ACCOUNTS


“MARYLAND PLANNING TODAY” E-NEWSLETTER

470 SUBSCRIBERS TO STATE’S MOST COMPREHENSIVE PLANNING NEWS DIGEST


… AND GROWING “SMART IMPACT” VIDEO SERIES NEW CHANNEL FOR STORYTELLING IN DEVELOPMENT

Documents

Planning.Maryland.Gov