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Planning + Execution + Follow-up = Success!Economic Gardening®
Edward Lowe Foundation copyright 2013
Edward Lowe Foundation copyright 2013
• The types of companies we target• Stage II
• The types of issues we address• Strategic
• The types of tools we use• Corporate level
• The underlying concepts we use• New sciences
• The way we deliver the research• Strategic Research Team
Edward Lowe Foundation copyright 2013
What makes it different?
Target• Second stage• Steady growth• Exports innovation
Not a panacea• Does not replace existing programs• Compliments current efforts• Access to information
Edward Lowe Foundation copyright 2013
A specific program for a specific audience
Planning
• Partners• Funding• Expectations• Determining/measuring criteria for success• Follow-up and accountability of companies• Protect investment
This is YOUR program!
Planning
Edward Lowe Foundation copyright 2013
How Do I Find Partners?
Edward Lowe Foundation copyright 2013
How do I find partners?
Planning
Edward Lowe Foundation copyright 2013
How do I fund a program?
Edward Lowe Foundation copyright 2013
Roles and responsibilities
Edward Lowe Foundation copyright 2013
How do we find eligible businesses?
PlanningDon’t try to do it alone!
Edward Lowe Foundation copyright 2013
EG Program Progression
Execution
• Easy Access for Companies – Greenhouse software system
• Administration & Infrastructure– Turn-key billing, invoicing and progress reports– Typical engagement - 36 total hours at $115 per hour and
$150 set up fee per company ($4290 per company)
• Training and Certification
Edward Lowe Foundation copyright 2013
Contracting for a NCEG Pilot Program
Execution
Edward Lowe Foundation copyright 2013
Strategic Research Team (SRT) concept
• Virtual delivery• Team of specialists• Not consultants• Strategic analysis• Typical engagement
– 36 hours per company
Execution
Edward Lowe Foundation copyright 2013
Strategic Research Team (SRT) process
• Discovery call• Team clarification call• Task list-assignments• Greenhouse workspace• Mid course review• Adjustments and new
findings• Exit interview
Execution
Edward Lowe Foundation copyright 2013
What happens after company engagement?
Reach out to company• Help implement research• Warm referrals• Follow-up over time
Follow-up
Edward Lowe Foundation copyright 2013
What happens when pilot is over?
Evaluate Program • Effectiveness• Cost• Ability to bring in-house
Decision on ongoing program
• Continue with national team• Establish local program
Follow-up
Team Leaders, GIS, New Media and Market ResearchAnd recently added: General Track
Edward Lowe Foundation copyright 2013
Steps to professional certification
Everybody wins!
Success!
Edward Lowe Foundation copyright 2013
Edward Lowe Foundation copyright 2013
Jessica NelsonOperations Manager
National Center for Economic GardeningEdward Lowe Foundation
EconomicGardeningEconomicGardening
Thank you for your time today!