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    Planning And Implementation

    Part 1: Concept

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    Topics Covered

    Definition

    Nature of planning

    Significance of planning

    Limitations of planning

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    Definition

    Planning is the function that determines in advances what

    should be done. It consists of selecting the enterprise objectives,

    policies, programmes, procedures and other means of achieving

    these objectives.

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    Nature Of Planning

    1. Planning Is Goal Oriented

    Planning is not an end in itself. Rather, it is a means towards the

    accomplishment of objectives. Planning has no meaning unless

    it contributes in some positive way to the achievement of desired

    goods. All plans way to the achievement of desired goals. All

    plans emanate from objectives.

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    2. Planning Is A Primary Function

    Planning is the basis or foundation of the management process.

    All other functions of management are designed to attain the

    goals set under planning. Planning provides the basis forefficiency organizing, staffing, directing and controlling. Without

    planning, there is nothing to organize, no one to actual and no

    need to control.

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    4. Planning Is Intellectual

    Planning is a mental exercise involving imagination, foresight

    and sound judgment. It requires a mental disposition of

    thinking before doing and acting in the light of facts then guess

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    5. Planning Is A Continuous Process

    Planning is an ongoing and dynamic exercise. As the

    assumptions and events on which plans are based changes, old

    plans have to be revised or new ones have to be prepared.

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    7. Planning Involves Choice

    Planning is essentially choosing among alternative course of action.

    Planning is presupposes the existence of alternatives. There is no

    need for planning if there is only one way of doing something.

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    8. Planning Is A Mental Activity

    Planning is not a simple process. It is an intellectual exercise and

    involves thinking and forethought on the part of the manager.

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    Significance Of Planning :

    (a) Minimizes uncertainty

    The future is generally uncertain and things are likely to change

    with the passage of time. Planning helps in minimizing the

    uncertainties of the future as it anticipates future events.

    (b) Emphasis on objectives

    The first step in planning is to fix the objectives. When the

    objectives are clearly fixed, the execution of plans will be facilitated

    towards these objectives.

    (c) Promotes coordination

    Planning helps to promote the coordinated effort on account of pre-

    determined goals.

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    (d) Facilitates control

    Planning and control are inseparable in the sense that unplanned

    actions cannot be controlled. Control is nothing but making sure

    that activities conform to the plans.

    (e) Improves competitive strength

    Planning enables an enterprise to discover new opportunities, which

    give it a competitive edge.

    (f) Economical operationSince planning involves a lot of mental exercise, it helps in proper

    utilization of resources and elimination of unnecessary activities.

    This, in turn, leads to economy in operation.

    Significance Of Planning (Cont)

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    (g) Encourages innovation

    Planning is basically the deciding function of management. Many

    new ideas come to the mind of a manager when he is planning.

    This creates an innovative and foresighted attitude among the

    managers.

    (h) Tackling complexities of modern business

    With modern business becoming more and more complex,

    planning helps in getting a clear idea about what is to be done,

    when it is to be done, where it is to be done and how it is to be

    done.

    Significance Of Planning (Cont)

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    (d) Influence of external factors

    The effectiveness of planning is sometimes limited because of the external

    social, political, economical and technological factors which are beyond

    the control of the planners.

    (e) Non-availability of data

    Planning needs reliable facts and figures. planning loses its value unless

    reliable information is available.

    (f) Peoples resistance

    Resistance to change hinders planning. Planners often feel frustrated in

    instituting new plans, because of the inability of people to accept them.

    Limitations Of Planning (Cont)

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    Summary

    Definition

    Nature of planning

    Significance of planning

    Limitations of planning

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    Part 2: Types Of Planning

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    Topics Covered

    Types of planning

    Importance of planning

    Identifying barriers to planning

    Requirements of a good plan

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    Corporate Planning

    And

    Functional Planning

    Strategic Planning

    And

    Operational Planning

    Long Term Planning

    And

    Short Term Planning

    Formal Planning

    And

    Informal Planning

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    Corporate Planning

    (i) Corporate Planning denotes planning activities at the top level and

    cover the entire organizational activities.

    (ii) Determine the long-term objectives.

    (iii) Generate plans to achieve the objectives bearing in mind the probable

    changes in environment.

    (iv) Corporate planning includes:

    The setting of objectives,

    Organizing the work, people, and systems to enable those

    objectives to be attained,

    Motivating though the planning process of the plan and

    developing people through better decision making,

    Clearer objectives, more involvement, and awareness of

    progress.

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    Functional Planning

    (i) Functional planning is segmental and it is undertaken for each

    major function of the organization like

    production/operation,

    marketing, finance,

    human resource/personnel etc.

    (ii) At the second level, functional planning is undertaken for sub-

    functions within each major function.

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    Strategic Planning

    Strategic Planning is

    (i) Deciding on objectives of the organization,

    (ii) Deciding on changes on these objectives,

    (iii) Deciding on the resources used to attain these objectives,

    (iv) Policies that are to manage the acquisition, use and disposition

    of these resources.

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    Operational Planning

    Operational Planning is

    (i) Deciding the most effective use of the resources already

    allocated .

    (ii) To develop a control mechanism to assure effective

    implementation of the actions.

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    Short-Term Planning

    These plan are aimed at sustaining organization in its production

    and distribution of current products or services to the existing

    markets.

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    Proactive planning involves designing suitable courses of action

    in hope of likely changes in the relevant environment.

    Proactive Planning

    Reactive Planning

    Organizations responses come after the environmental changes

    have taken place.

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    Formal planning is in the form of well-structured process

    involving different steps.

    Formal Planning

    Informal Planning

    This planning process is based on managers memory of events,

    perception and gut-feelings rather than based on systematic

    evaluation of environmental happenings.

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    Task 1

    If a manager is planning to double the revenue by the end of the

    current fiscal year and is planning to contract an advertising

    consultant for one month to help him analyze and capitalize on

    customers buying trends.

    Can you tell which one is a long term and which one is a short term

    planning?

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    Answer 1

    Manager planning to double the revenue by the en d of the current

    fiscal year is a long term goal and the manager planning to contract

    an advertising consultant for one month is a short term goal.

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    Answer

    All these are examples of informal planning.

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    Importance Of Planning- Why

    Planning Is Important

    1. Increases efficiency.

    2. Reduces business-related risks.

    3. Facilitates proper coordination.

    4. Aids in organizing.

    5. Gives right direction.

    6. Keeps good control.

    7. Helps to achieve objectives.

    8. Motivates the personnel.

    9. Encourages creativity and innovation.

    10.Helps in decision making.

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    Identifying Barriers To Planning

    (i) Inability to plan or inadequate planning

    Managers are not born with the ability to plan. Some managers are not

    successful planners because they lack the background, education,

    and/or ability. Others may have never been taught how to plan. When

    these two types of managers take the time to plan, they may not know

    how to conduct planning as a process.

    (ii) Lack of commitment to the planning process

    The development of a plan is hard work; it is much easier for a manager

    to claim that he or she doesn't have the time to work through the required

    planning process than to actually devote the time to developing a plan.

    Another possible reason for lack of commitment can be fear of failure. As

    a result, managers may choose to do little or nothing to help in the

    planning process.

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    (iii) Inferior information

    Facts that are out-of-date, of poor quality, or of insufficient quantity

    can be major barriers to planning. No matter how well managers

    plan, if they are basing their planning on inferior information, their

    plans will probably fail.

    (iv) Focusing on the present at the expense of the future

    Failure to consider the long-term effects of a plan because of

    emphasis on short-term problems may lead to trouble in preparing

    for the future. Managers should try to keep the big picture their

    long-term goals in mind when developing their plans.

    Barriers To Planning (Cont...)

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    (c) Flexible

    The principle of flexibility states that management should be able to

    change an existing plan because of change in environment without

    undue extra cost or delay so that activities keep moving towards the

    established goals. Thus, a good plan should be flexible to

    accommodate future uncertainties.

    (d) Stable

    The principle of stability states that the basic feature of the plan

    should not be discarded or modified because of changes in external

    factors such as population trends, technological developments, or

    unemployment.

    Requirements Of A Good

    Plan (Cont)

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    (e) Comprehensive

    A plan is said to be comprehensive when it covers each and every

    aspect of business. It should integrate the various administrative

    plans so that the whole organization operates at peak efficiency.

    (f) Economical

    A plan is said to be good, if it is as economical as possible,depending upon the resources available with the organization.

    Requirements Of A Good

    Plan (Cont)

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    Summary

    Types of planning

    Importance of planning

    Identifying barriers to planning

    Requirements of a good plan

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    Part 3: Steps In Planning Process

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    Topics Covered

    Steps in planning process

    Definition of implementation

    Steps in implementation process

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    Step 1: Establish Goals

    The first step of the management planning process is to identify

    specific company goals. This portion of the planning process should

    include a detailed overview of each goal, including the reason for its

    selection and the anticipated outcomes of goal-related projects.

    Where possible, objectives should be described in quantitative or

    qualitative terms. An example of a goal is to raise profits by 25

    percent over a 12-month period.

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    Step 4: Prioritize Goals And Tasks

    Prioritizing goals and tasks is about ordering objectives in terms of

    their importance. The tasks deemed most important will

    theoretically be approached and completed first. The prioritizing

    process may also reflect steps necessary in completing a task or

    achieving a goal. For example, if a goal is to increase sales by 25

    percent and an associated task is to increase sales staff, the

    company will need to complete the steps toward achieving that

    objective in chronological order.

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    Step 5: Create Assignments And

    Timeliness

    As the company prioritizes projects, it must establish timelines for

    completing associated tasks and assign individuals to complete

    them. This portion of the management planning process should

    consider the abilities of staff members and the time necessary to

    realistically complete assignments. For example, the sales manager

    in this scenario may be given monthly earning quotas to stay on

    track for the goal of increasing sales by 25 percent.

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    Step 6: Establish Evaluation

    Methods

    A management planning process should include a strategy for

    evaluating the progress toward goal completion throughout an

    established time period. One way to do this is through requesting a

    monthly progress report from department heads.

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    Step 7: Identify Alternative

    Courses Of Action

    Even the best-laid plans can sometimes be thrown off track by

    unanticipated events. A management plan should include a

    contingency plan if certain aspects of the master plan prove to be

    unattainable. Alternative courses of action can be incorporated into

    each segment of the planning process, or for the plan in its entirety.

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    Definition Of Implementation

    Implementation is the carrying out, execution, or practice of a plan,

    a method, or any design for doing something. As such,

    implementation is the action that must follow any preliminary

    thinking in order for something to actually happen.

    In an information technology context, implementation encompasses

    all the processes involved in getting new software or hardware

    operating properly in its environment, including

    installation, configuration, running, testing, and making necessary

    changes.

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    Steps Involved In Implementation

    Process

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    Step 1

    Evaluate the plan. The first step in the implementation process is to

    step back and make sure that you know what the plan is. Review it

    carefully, and highlight any elements of the plan that might be

    especially challenging. Recognize any parts of the plan that might beunrealistic or excessive in cost, either of time or money. Highlight

    these, and be sure to keep them in mind as you begin implementing

    the strategic plan. Keep back-up ideas in mind in case the original

    plan fails.

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    Step 2

    Create a vision for implementing the plan. This vision might be a

    series of goals to be reached, step by step, or an outline of items

    that need to be completed. Be sure to let everyone know what the

    end result should be and why it is important. Establish a clear

    image of what the strategic plan is intended to accomplish.

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    Step 3

    Select team members to help you implement the plan. Make sure

    you have a team that has your back, so to speak, and understands

    the purpose of the plan and the steps involved in implementing it.

    Establish a team leader, if other than yourself, who can encourage

    the team and field questions or address problems as they arise.

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    Step 4

    Schedule meetings to discuss progress reports. Present the list of

    goals or objectives, and let the planning team know what has been

    accomplished. Whether the implementation is on schedule, ahead of

    schedule, or behind schedule, assess the current schedule regularlyto discuss any changes that need to be made. Establish a rewards

    system that recognizes success throughout the process of

    implementation.

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    Step 5

    Involve the upper management where appropriate. Keep the

    organizations executives informed on what is happening, and

    provide progress reports on the implementation of the plan. Letting

    an organizations management know about the progress ofimplementation makes them a part of the process, and, should

    problems arise, the management will be better able to address

    concerns or potential changes.

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    Summary

    Steps in planning process

    Definition of implementation

    Steps in implementation process

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    Case Studies

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    Topics Covered

    Why planning is required

    Case study 1

    Case study 2

    Case study 3

    Case study 4

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    Example Why Planning Is Required

    One night 4 college students were playing till late night and could

    not study for the test which was scheduled for the next day.

    In the morning they thought of a plan. They made themselves look as

    dirty with grease and dirt. They then went up to the Dean and said

    that they had gone out to a wedding last night and on their return

    the tire of their car burst and they had to push the car all the way

    back and that they were in no condition to appear for the test.

    So the Dean said they could have the re-test after 3 days. They

    thanked him and said they would be ready by that time.

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    Example (Cont)

    On the third day they appeared before the Dean.. The Dean said that as

    this was a Special Condition Test, all four were required to sit in

    separate classrooms for the test... They all agreed as they had prepared

    well in the last 3 days.

    The Test consisted of 2 questions with a total of 100 Marks.

    Q.1. Your Name............................ (2 MARKS)

    Q.2. Which tire burst? (98 MARKS)a) Front Left

    b) Front Right

    c) Back Left

    d) Back Right.....!!!

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    Case Study 1

    RMS Titanic was a British passenger liner that sank in the North

    Atlantic Ocean on 15 April 1912 after colliding with

    an iceberg during her maiden voyage from Southampton, UK to New

    York City, US. The sinking of Titanic caused the deaths of 1,502people in one of the deadliest peacetime maritime disasters in

    history. The RMS Titanic was the largest ship afloat at the time of

    her maiden voyage.

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    Result Of Improper Planning

    The US inquiry was headed by Senaton William Alden Smith and the

    British one by Lord Mersey.

    1. The result of the investigations revealed that many of the safety

    measures and regulations of the international maritime were outdated

    and required a second look. The ship itself was found short on few of

    the standards.

    2. The steel sheet that was used to make the body was made up of a

    certain kind of steel that became extra brittle in the cold and easily

    cracked at the slightest of the contact.

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    3. During 14th April 1912, Titanic radio operators received six

    messages from other ships warning of drifting ice, which passengers

    had begun to notice during the afternoon.

    4. There were only 20 lifeboats, each lifeboat can accommodate only

    68 people and collectively 1178 barely half the number of people on

    board.

    5. The shortage of lifeboats was not because of a lack of space- Titanic

    had been designed to accommodate up to 68 lifeboats- nor was it

    because of cost. The White Star Line had rather wished to have a wide

    promenade deck with uninterrupted views of the sea, which would

    have been obstructed by a continuous row of lifeboats.

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    Result Of Improper Planning

    The ships were equipped as replicas of English Royal Navy officers clubs.

    Each ship had a 1200 volume library; there were copious amounts of

    china plate settings, cut glass wine goblets and sterling silver table ware

    and cutlery. The cutlery was engraved for the individual officers, with

    each officers initials and family crest. Unfortunately items such as these

    took up so much space that room could be found for only 12 days supply

    of coal for the auxiliary steam engines. They took no special clothing for

    the Arctic conditions, just the rather splendid naval uniforms, and

    equipment was standard: there were for instance no sleds.

    It took 20 yrs to find the remnants of the expedition; the ships had been

    destroyed by the pack ice, but frozen bodies were found in groups, many

    kilometers from where their ships had disappeared.

    Case Study 3

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    Case Study 3

    SANO which is a brain child of Rakish Vita raised hope for a lot of middle

    class families by giving them the status of owning a car. Expectations

    were increasing amongst the customers regarding the product features

    and its efficiency. Competitors were eagerly waiting for its arrival to find

    whats inside SANO?. The only factor the customer knew in advancewas its price tag of 1 lac as conveyed by Rakish Vita.

    The five seater car Sano from Vita finally arrived in the market. The

    strengths of the product included its small size, ease in handling and

    good mileage efficiency. It directly took on the motorcycle market and

    tried to attach a status symbol to itself such that customers prefer the

    Sano above buying a motorcycle.

    But why was it not a big hit and why is it still lagging to grab the market

    in spite of its good and convincing features?

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    Solution

    This failure was basically due to improper planning. At four minutes

    before the satellite launch, the computer began to go through the

    checklist of items that needed to be checked. One minute later, the

    computer program put the launch on hold; the display showed that

    some control components were not in order. Abdul Kalaam's experts

    he had four or five of them with him told him not to worry; they

    had done their calculations and there was enough reserve fuel. Sohe bypassed the computer, switched to manual mode, and launched

    the rocket.

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    Summary

    Why planning is required

    Case study 1

    Case study 2

    Case study 3

    Case study 4