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Planning And Implementation
Part 1: Concept
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Topics Covered
Definition
Nature of planning
Significance of planning
Limitations of planning
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Definition
Planning is the function that determines in advances what
should be done. It consists of selecting the enterprise objectives,
policies, programmes, procedures and other means of achieving
these objectives.
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Nature Of Planning
1. Planning Is Goal Oriented
Planning is not an end in itself. Rather, it is a means towards the
accomplishment of objectives. Planning has no meaning unless
it contributes in some positive way to the achievement of desired
goods. All plans way to the achievement of desired goals. All
plans emanate from objectives.
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2. Planning Is A Primary Function
Planning is the basis or foundation of the management process.
All other functions of management are designed to attain the
goals set under planning. Planning provides the basis forefficiency organizing, staffing, directing and controlling. Without
planning, there is nothing to organize, no one to actual and no
need to control.
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4. Planning Is Intellectual
Planning is a mental exercise involving imagination, foresight
and sound judgment. It requires a mental disposition of
thinking before doing and acting in the light of facts then guess
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5. Planning Is A Continuous Process
Planning is an ongoing and dynamic exercise. As the
assumptions and events on which plans are based changes, old
plans have to be revised or new ones have to be prepared.
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7. Planning Involves Choice
Planning is essentially choosing among alternative course of action.
Planning is presupposes the existence of alternatives. There is no
need for planning if there is only one way of doing something.
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8. Planning Is A Mental Activity
Planning is not a simple process. It is an intellectual exercise and
involves thinking and forethought on the part of the manager.
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Significance Of Planning :
(a) Minimizes uncertainty
The future is generally uncertain and things are likely to change
with the passage of time. Planning helps in minimizing the
uncertainties of the future as it anticipates future events.
(b) Emphasis on objectives
The first step in planning is to fix the objectives. When the
objectives are clearly fixed, the execution of plans will be facilitated
towards these objectives.
(c) Promotes coordination
Planning helps to promote the coordinated effort on account of pre-
determined goals.
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(d) Facilitates control
Planning and control are inseparable in the sense that unplanned
actions cannot be controlled. Control is nothing but making sure
that activities conform to the plans.
(e) Improves competitive strength
Planning enables an enterprise to discover new opportunities, which
give it a competitive edge.
(f) Economical operationSince planning involves a lot of mental exercise, it helps in proper
utilization of resources and elimination of unnecessary activities.
This, in turn, leads to economy in operation.
Significance Of Planning (Cont)
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(g) Encourages innovation
Planning is basically the deciding function of management. Many
new ideas come to the mind of a manager when he is planning.
This creates an innovative and foresighted attitude among the
managers.
(h) Tackling complexities of modern business
With modern business becoming more and more complex,
planning helps in getting a clear idea about what is to be done,
when it is to be done, where it is to be done and how it is to be
done.
Significance Of Planning (Cont)
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(d) Influence of external factors
The effectiveness of planning is sometimes limited because of the external
social, political, economical and technological factors which are beyond
the control of the planners.
(e) Non-availability of data
Planning needs reliable facts and figures. planning loses its value unless
reliable information is available.
(f) Peoples resistance
Resistance to change hinders planning. Planners often feel frustrated in
instituting new plans, because of the inability of people to accept them.
Limitations Of Planning (Cont)
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Summary
Definition
Nature of planning
Significance of planning
Limitations of planning
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Part 2: Types Of Planning
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Topics Covered
Types of planning
Importance of planning
Identifying barriers to planning
Requirements of a good plan
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Corporate Planning
And
Functional Planning
Strategic Planning
And
Operational Planning
Long Term Planning
And
Short Term Planning
Formal Planning
And
Informal Planning
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Corporate Planning
(i) Corporate Planning denotes planning activities at the top level and
cover the entire organizational activities.
(ii) Determine the long-term objectives.
(iii) Generate plans to achieve the objectives bearing in mind the probable
changes in environment.
(iv) Corporate planning includes:
The setting of objectives,
Organizing the work, people, and systems to enable those
objectives to be attained,
Motivating though the planning process of the plan and
developing people through better decision making,
Clearer objectives, more involvement, and awareness of
progress.
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Functional Planning
(i) Functional planning is segmental and it is undertaken for each
major function of the organization like
production/operation,
marketing, finance,
human resource/personnel etc.
(ii) At the second level, functional planning is undertaken for sub-
functions within each major function.
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Strategic Planning
Strategic Planning is
(i) Deciding on objectives of the organization,
(ii) Deciding on changes on these objectives,
(iii) Deciding on the resources used to attain these objectives,
(iv) Policies that are to manage the acquisition, use and disposition
of these resources.
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Operational Planning
Operational Planning is
(i) Deciding the most effective use of the resources already
allocated .
(ii) To develop a control mechanism to assure effective
implementation of the actions.
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Short-Term Planning
These plan are aimed at sustaining organization in its production
and distribution of current products or services to the existing
markets.
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Proactive planning involves designing suitable courses of action
in hope of likely changes in the relevant environment.
Proactive Planning
Reactive Planning
Organizations responses come after the environmental changes
have taken place.
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Formal planning is in the form of well-structured process
involving different steps.
Formal Planning
Informal Planning
This planning process is based on managers memory of events,
perception and gut-feelings rather than based on systematic
evaluation of environmental happenings.
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Task 1
If a manager is planning to double the revenue by the end of the
current fiscal year and is planning to contract an advertising
consultant for one month to help him analyze and capitalize on
customers buying trends.
Can you tell which one is a long term and which one is a short term
planning?
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Answer 1
Manager planning to double the revenue by the en d of the current
fiscal year is a long term goal and the manager planning to contract
an advertising consultant for one month is a short term goal.
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Answer
All these are examples of informal planning.
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Importance Of Planning- Why
Planning Is Important
1. Increases efficiency.
2. Reduces business-related risks.
3. Facilitates proper coordination.
4. Aids in organizing.
5. Gives right direction.
6. Keeps good control.
7. Helps to achieve objectives.
8. Motivates the personnel.
9. Encourages creativity and innovation.
10.Helps in decision making.
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Identifying Barriers To Planning
(i) Inability to plan or inadequate planning
Managers are not born with the ability to plan. Some managers are not
successful planners because they lack the background, education,
and/or ability. Others may have never been taught how to plan. When
these two types of managers take the time to plan, they may not know
how to conduct planning as a process.
(ii) Lack of commitment to the planning process
The development of a plan is hard work; it is much easier for a manager
to claim that he or she doesn't have the time to work through the required
planning process than to actually devote the time to developing a plan.
Another possible reason for lack of commitment can be fear of failure. As
a result, managers may choose to do little or nothing to help in the
planning process.
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(iii) Inferior information
Facts that are out-of-date, of poor quality, or of insufficient quantity
can be major barriers to planning. No matter how well managers
plan, if they are basing their planning on inferior information, their
plans will probably fail.
(iv) Focusing on the present at the expense of the future
Failure to consider the long-term effects of a plan because of
emphasis on short-term problems may lead to trouble in preparing
for the future. Managers should try to keep the big picture their
long-term goals in mind when developing their plans.
Barriers To Planning (Cont...)
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(c) Flexible
The principle of flexibility states that management should be able to
change an existing plan because of change in environment without
undue extra cost or delay so that activities keep moving towards the
established goals. Thus, a good plan should be flexible to
accommodate future uncertainties.
(d) Stable
The principle of stability states that the basic feature of the plan
should not be discarded or modified because of changes in external
factors such as population trends, technological developments, or
unemployment.
Requirements Of A Good
Plan (Cont)
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(e) Comprehensive
A plan is said to be comprehensive when it covers each and every
aspect of business. It should integrate the various administrative
plans so that the whole organization operates at peak efficiency.
(f) Economical
A plan is said to be good, if it is as economical as possible,depending upon the resources available with the organization.
Requirements Of A Good
Plan (Cont)
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Summary
Types of planning
Importance of planning
Identifying barriers to planning
Requirements of a good plan
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Part 3: Steps In Planning Process
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Topics Covered
Steps in planning process
Definition of implementation
Steps in implementation process
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Step 1: Establish Goals
The first step of the management planning process is to identify
specific company goals. This portion of the planning process should
include a detailed overview of each goal, including the reason for its
selection and the anticipated outcomes of goal-related projects.
Where possible, objectives should be described in quantitative or
qualitative terms. An example of a goal is to raise profits by 25
percent over a 12-month period.
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Step 4: Prioritize Goals And Tasks
Prioritizing goals and tasks is about ordering objectives in terms of
their importance. The tasks deemed most important will
theoretically be approached and completed first. The prioritizing
process may also reflect steps necessary in completing a task or
achieving a goal. For example, if a goal is to increase sales by 25
percent and an associated task is to increase sales staff, the
company will need to complete the steps toward achieving that
objective in chronological order.
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Step 5: Create Assignments And
Timeliness
As the company prioritizes projects, it must establish timelines for
completing associated tasks and assign individuals to complete
them. This portion of the management planning process should
consider the abilities of staff members and the time necessary to
realistically complete assignments. For example, the sales manager
in this scenario may be given monthly earning quotas to stay on
track for the goal of increasing sales by 25 percent.
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Step 6: Establish Evaluation
Methods
A management planning process should include a strategy for
evaluating the progress toward goal completion throughout an
established time period. One way to do this is through requesting a
monthly progress report from department heads.
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Step 7: Identify Alternative
Courses Of Action
Even the best-laid plans can sometimes be thrown off track by
unanticipated events. A management plan should include a
contingency plan if certain aspects of the master plan prove to be
unattainable. Alternative courses of action can be incorporated into
each segment of the planning process, or for the plan in its entirety.
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Definition Of Implementation
Implementation is the carrying out, execution, or practice of a plan,
a method, or any design for doing something. As such,
implementation is the action that must follow any preliminary
thinking in order for something to actually happen.
In an information technology context, implementation encompasses
all the processes involved in getting new software or hardware
operating properly in its environment, including
installation, configuration, running, testing, and making necessary
changes.
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Steps Involved In Implementation
Process
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Step 1
Evaluate the plan. The first step in the implementation process is to
step back and make sure that you know what the plan is. Review it
carefully, and highlight any elements of the plan that might be
especially challenging. Recognize any parts of the plan that might beunrealistic or excessive in cost, either of time or money. Highlight
these, and be sure to keep them in mind as you begin implementing
the strategic plan. Keep back-up ideas in mind in case the original
plan fails.
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Step 2
Create a vision for implementing the plan. This vision might be a
series of goals to be reached, step by step, or an outline of items
that need to be completed. Be sure to let everyone know what the
end result should be and why it is important. Establish a clear
image of what the strategic plan is intended to accomplish.
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Step 3
Select team members to help you implement the plan. Make sure
you have a team that has your back, so to speak, and understands
the purpose of the plan and the steps involved in implementing it.
Establish a team leader, if other than yourself, who can encourage
the team and field questions or address problems as they arise.
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Step 4
Schedule meetings to discuss progress reports. Present the list of
goals or objectives, and let the planning team know what has been
accomplished. Whether the implementation is on schedule, ahead of
schedule, or behind schedule, assess the current schedule regularlyto discuss any changes that need to be made. Establish a rewards
system that recognizes success throughout the process of
implementation.
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Step 5
Involve the upper management where appropriate. Keep the
organizations executives informed on what is happening, and
provide progress reports on the implementation of the plan. Letting
an organizations management know about the progress ofimplementation makes them a part of the process, and, should
problems arise, the management will be better able to address
concerns or potential changes.
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Summary
Steps in planning process
Definition of implementation
Steps in implementation process
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Case Studies
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Topics Covered
Why planning is required
Case study 1
Case study 2
Case study 3
Case study 4
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Example Why Planning Is Required
One night 4 college students were playing till late night and could
not study for the test which was scheduled for the next day.
In the morning they thought of a plan. They made themselves look as
dirty with grease and dirt. They then went up to the Dean and said
that they had gone out to a wedding last night and on their return
the tire of their car burst and they had to push the car all the way
back and that they were in no condition to appear for the test.
So the Dean said they could have the re-test after 3 days. They
thanked him and said they would be ready by that time.
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Example (Cont)
On the third day they appeared before the Dean.. The Dean said that as
this was a Special Condition Test, all four were required to sit in
separate classrooms for the test... They all agreed as they had prepared
well in the last 3 days.
The Test consisted of 2 questions with a total of 100 Marks.
Q.1. Your Name............................ (2 MARKS)
Q.2. Which tire burst? (98 MARKS)a) Front Left
b) Front Right
c) Back Left
d) Back Right.....!!!
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Case Study 1
RMS Titanic was a British passenger liner that sank in the North
Atlantic Ocean on 15 April 1912 after colliding with
an iceberg during her maiden voyage from Southampton, UK to New
York City, US. The sinking of Titanic caused the deaths of 1,502people in one of the deadliest peacetime maritime disasters in
history. The RMS Titanic was the largest ship afloat at the time of
her maiden voyage.
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Result Of Improper Planning
The US inquiry was headed by Senaton William Alden Smith and the
British one by Lord Mersey.
1. The result of the investigations revealed that many of the safety
measures and regulations of the international maritime were outdated
and required a second look. The ship itself was found short on few of
the standards.
2. The steel sheet that was used to make the body was made up of a
certain kind of steel that became extra brittle in the cold and easily
cracked at the slightest of the contact.
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3. During 14th April 1912, Titanic radio operators received six
messages from other ships warning of drifting ice, which passengers
had begun to notice during the afternoon.
4. There were only 20 lifeboats, each lifeboat can accommodate only
68 people and collectively 1178 barely half the number of people on
board.
5. The shortage of lifeboats was not because of a lack of space- Titanic
had been designed to accommodate up to 68 lifeboats- nor was it
because of cost. The White Star Line had rather wished to have a wide
promenade deck with uninterrupted views of the sea, which would
have been obstructed by a continuous row of lifeboats.
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Result Of Improper Planning
The ships were equipped as replicas of English Royal Navy officers clubs.
Each ship had a 1200 volume library; there were copious amounts of
china plate settings, cut glass wine goblets and sterling silver table ware
and cutlery. The cutlery was engraved for the individual officers, with
each officers initials and family crest. Unfortunately items such as these
took up so much space that room could be found for only 12 days supply
of coal for the auxiliary steam engines. They took no special clothing for
the Arctic conditions, just the rather splendid naval uniforms, and
equipment was standard: there were for instance no sleds.
It took 20 yrs to find the remnants of the expedition; the ships had been
destroyed by the pack ice, but frozen bodies were found in groups, many
kilometers from where their ships had disappeared.
Case Study 3
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Case Study 3
SANO which is a brain child of Rakish Vita raised hope for a lot of middle
class families by giving them the status of owning a car. Expectations
were increasing amongst the customers regarding the product features
and its efficiency. Competitors were eagerly waiting for its arrival to find
whats inside SANO?. The only factor the customer knew in advancewas its price tag of 1 lac as conveyed by Rakish Vita.
The five seater car Sano from Vita finally arrived in the market. The
strengths of the product included its small size, ease in handling and
good mileage efficiency. It directly took on the motorcycle market and
tried to attach a status symbol to itself such that customers prefer the
Sano above buying a motorcycle.
But why was it not a big hit and why is it still lagging to grab the market
in spite of its good and convincing features?
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Solution
This failure was basically due to improper planning. At four minutes
before the satellite launch, the computer began to go through the
checklist of items that needed to be checked. One minute later, the
computer program put the launch on hold; the display showed that
some control components were not in order. Abdul Kalaam's experts
he had four or five of them with him told him not to worry; they
had done their calculations and there was enough reserve fuel. Sohe bypassed the computer, switched to manual mode, and launched
the rocket.
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Summary
Why planning is required
Case study 1
Case study 2
Case study 3
Case study 4