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Analysis of preliminary front cover, including audience and how it could be improved, IPC media pack and mood board of British soaps.
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Planning: Prelim soap magazine cover.
PriceTabs for day to day TV planner
Barcode
Tag line
Headline
Masthead
Anchoring
Plugs
Strap line
Editor, Hellen Gardner
“Written by true soap lovers, Soaplife has more news, more
gossip, more stars than any other soap title.”
BRAND Soap Life
• Soaplife is the one-stop, fortnightly magazine that brings you more news, more gossip, more stars and more pictures from readers favourite shows than any other soap magazine.
• It’s a unique mix of soap news, soap gossip and soap star interviews combined with complete highlights of the next fortnight's TV.
KEY FACTS
Circulation: 99,434Readership: 335,000Frequency: FortnightlyOn Sale: TuesdayPrice: £1.60
DEMOGRAPHICS
Median Age: 29ABC1: 34%Main Shopper: 74%
LIFESTYLE AND ATTITUDES
‘I am a TV addict’ INDEX 187
‘Advertising helps me choose what to buy’ INDEX 150
Sour
ces:
ABC
Jan
– Ju
n 10
, TG
I Jan
– D
ec 0
9, N
RS Ju
l 09
– Ju
n 10
(ba
se: a
ll w
omen
)
Media Pack for IPC
Display rate card
KEY CONTACTS:
Matt Downs - (Acting) Group Ad Director Weeklies: 020 314 83681 [email protected] Smith - Ad Manager Weeklies: 020 314 83678 [email protected] Dacey - Head of Weeklies Creative Solutions: 020 314 83649 [email protected] Nowell – Regional Ad Manager 016 187 22161 [email protected]
Whole Page (R.O.M) £20,160 £16,450 £5,715 £7,172 -
Full page 1* £23,600 £19,530 £7,650 £9,850 -
Outside Back Cover £40,000 £20,610 £8,600 £11,100 £4,000
Inside front cover £30,000 £19,840 £7,800 - £3,700
Inside Back Cover £29,000 £18,820 - - -
1st DPS £40,320 £34,940 £13,200 - -
2ndt DPS - £32,940 - - -
Half Page £11,150 £8,700 £3,000 - -
Quarter Page £5,600 £5,545 - - -
Planning: Prelim soap magazine cover (cont.)
How the front cover could be improved
It can be improved in many ways, for example the mast head is a little to small in comparison to the characters that feature on the front.
Another way in which it could be improved, is that the picture doesn’t fit the whole page. This so that it didn’t pixilate when stretched. Other soap magazine front covers don’t normally follow a colour scheme and this is a way that the front cover could be improved as mine sticks to two colours. For example this cover of Soaplife uses, black, yellow, red, white, pink and blue.
