Planned conservation and Learning-based Cultural Districts Andrea Canziani

BEST DepartmentBuilding EnvironmentScience and Technology

UNESCO Chair on Preventive Conservation, Maintenance and Monitoring of Monuments and Sites 24-25 March 2009, Leuven

Andrea Canziani

2Heritage resources

Cultural Heritage (CH), according to the most recent cultural policies, is a key factor in local economic development

It is the key role of culture within the intangible economies of the knowledge society

Identity

Human/Intellectual capital

Education

Innovation

Preservation and enhancement activities

Cultural tourism

Land rent

Andrea Canziani

3Decontextualization of heritage resources

cultural policies not capable of raising and satisfying collective needs, whether concrete or latent.

preservation processes steered more and more towards a separation of the CH from its territorial environment

intervention strategies not able to ensure a compatible and sustainable valorization of the available resources.

Andrea Canziani

4Decontextualization of heritage resources

are the Cultural District models the answer?

exploiting heritage for territorial marketing?

Or

instrument for a sustainable and aware valorization link to a territory?

it is crucial to clarify the role of BCH (subject of economic processes? catalyst of cognitive processes?)

and how such role could be managed (governance or government? quality of the valorization processes?)

Andrea Canziani

5BCH in cultural and economic dynamics

within the Cariplo Foundation project on Cultural District we are facing two different concepts of the role of CH as an agent of cultural and economic dynamics:

symbol of a static identity

or

symbol of an evolutive identity

activate innovation matching care with curiosity,

continuous renewal of cognitive hypotheses

tools and processes innovations through planned conservation

Andrea Canziani

extraordinary enhancement actions on

BCH

Events

From a regressive model

Local economic development

(tourism based)

6BCH in cultural and economic dynamics

Andrea Canziani

extraordinary enhancement actions on

BCH

Local economic development (not just

based on tourism)

Resources for care and maintenance

PLANNED CONSERVATION

acknowledgment

education

tendency to innovation

intellectual capital development

To a progressive model

7BCH in cultural and economic dynamics

awareness of BCHpotentialities in cultural and economic dynamics

Andrea Canziani

8

Within Lombardia’s experience the development dimension will not result from the number of visitors, nor by the few job opportunities created on the spot within the CH related chains

innovation in CH conservation field comes out from a new awareness of the opportunities of preservation and enhancement

consequently, a remarkable investment must be assigned to communication/education.

Learning-based Cultural District perspective

Andrea Canziani

9Learning-based Cultural District perspective

in the LbCD the Planned Conservation

strategy means shifting from events to long

term processes, towards the contents control

For LbCd means: Preserving authenticity (asset) Promoting analytical researches and

feed-backs processesFinalizing the remarkable resources

of CH funding towards innovative targetsConsidering the effects of a new

cultural framework on local development

Andrea Canziani

10Learning-based Cultural District perspective

in the LbCD the Planned Conservation

strategy means shifting from events to long

term processes, towards the contents control

For Planned Conservation means: Rationalizing programmingDefining frameworks for planned

conservation plansConsidering conservation

externalities

(relations between culture, innovation, competitiveness and social cohesion, education)

Communicating the conservation activities and spreading new achievements