Planet + business

Planet Sustainability 2010

People Planet Profit

Eco-luxury is…. not a contradiction.

From earth friendly…. to earth passionate.

Curators of a lifestyle

…a lifestyle of refined conscious luxury.

“Sustainable luxury hotels “

The Green Hotel Directory — Earth-Friendly and Affordable It's easy and affordable to go green with Travelocity, thanks to our Green Hotel Directory. As you shop on our site, you'll see this symbol marking eco-friendly hotels. Not only are these resorts making changes for a better tomorrow…many are budget friendly.

“There is a growing understanding of the value of environmental responsibility among our guests, employees and partners, one which lends excitement and urgency to our efforts. We envision a future where our innovations become the norm and the next generation of travelers will simply expect it.” excerpt from Terra Resort Management Mission Statement

LOHAS Consumer 2010

spa Wellness, Education

Single use anything(ex: paper hand towels)

Local, seasonal produce Imported, non-seasonal produce

Water Filtration Systems

Dyson's Airblade dries hands with 400MPH blast of air

Innovation, technolgy

?

Over packaging Durable, reusable, quality

Not knowing company practices

FSC-Certified

LOHAS Consumer 2010

Everyone at Kimpton is guided by the same vision. Our Kimpton EarthCare® program works because each one of us is making critical behavioral changes on a daily basis. We started out recycling trash, phones, batteries, buying organic coffees and teas and serving organic wines at our evening wine hours. That was the easy part. Educating our cleaning staff to use green products took an entire year, a water engineer and weekly meetings with EarthCare champions in every hotel and restaurant. That was the hard part, and we did it in six languages.

AUBERGERESORTSINPUTS OUTPUTS

360 degree sustainability


Waste - OutputZero WasteNothing to LandfillRecycle, Compost

Energy - InputRenewable Energy ChoicesConservation Practices

Materials - InputRenewable ConservationNatural and Organic

Industry- InputInfluence the Supply Chain

Community- OutputContribute to Solving Problems

Products and Services - Output Wholesome, Healthy, Non-Toxic

* From the Business Guide to Sustainability- SCORE Assessment Model

Resort Management PracticesExecutive Leadership*Sustainability Director*Community Connection**Waste**Sanitation**Laundry **Water**Linens and Textiles**Food and Beverage**Spa Protocols**Guest Experience/Service**Retail Products**Staff Experience**Human Resources*Lighting**

Energy - Existing and Small Remodels**Energy – New Building, Extensive Remodel**Pool Operations and Maintenance**Equipment**

Marketing/PR*

*From the Business Guide to Sustainability- SCORE Assessment Model

**GSN Sustainability Assessment Toot


Materials - InputRenewable ConservationNatural and Organic

Industry- InputInfluence the Supply Chain

Community- OutputContribute to Solving Problems

Products and Services - Output Wholesome, Healthy, Non-Toxic

Linens and Textiles**Food and Beverage**FurnishingsRetail Products/Amenities

Executive Leadership*Sustainability Director*Purchasing

Guest Experience/Service

Waste - OutputZero WasteNothing to LandfillRecycle, Compost

Energy - InputRenewable Energy ChoicesConservation Practices

Marketing Community Connection

Senior ManagementSustainability Director/CoordinatorFacilitiesPurchasingHuman ResourcesEnvironmental AffairsOffice OperationsMarketing/Public RelationsFinance/Accounting

SUSTAINABILITY COMPETENCY & OPPORTUNITY RATING & EVALUATION

Each Practice includes three defined benchmarkson the sustainability path. Review each practice and evaluate your current measure of sustainability with a number from zero to 9.

Vision: Have a clear vision for how sustainability relates to your organization’s mission.

Executive Leadership


Industry Input

Conduct a back-casting like process to developa clear long term vision of sustainability and goals.

Sustainability Management System: Have in place a process to routinely set priorities for sustainability improvements, monitor the results and institutionalize best practices.

Executive Leadership


Industry Input

Incubator 1 - Have a formal (but perhaps temporary) structure and process to identify and make sustainability improvements (e.g., a steering committee)

Integrated 9 - Have an ISO compliant EMS with sustainability targets, goals and criteria embedded.

Strategy: Develop a business strategy related to sustainability that Identifies your opportunities and threats.

1 IncubatorDevelop a formal business case for adopting sustainability and take initial steps to Implement the insights.

3 InitiatorSustainability is part of formal strategic and business planning processes;Sustainability is seen as an important element of your organization’s competitiveadvantage.

9 IntegratedActively work to affect customers, suppliers and others in your industry andsolve sustainability-problems.


Waste: Eliminate waste through minimization, reuse, recycling, composting

Incubator 1:• Conduct a waste audit; establish recycling programs

throughout the organization; develop plan to reduce waste to landfill.

Initiative 3:• Establish purchasing policies for reusable, durable, recyclable,

compostable supplies; achieve 50% reduction in land filled waste.

Integrated 9:• Zero waste generation

• Eliminate all single use items- bottles, cups, towels – replace with reusable and durable products.

• Compost on site.

• Recycle all (plastic), paper and glass.

• Recycle all electronics and IT.

• Recycle all textiles – to building supplies or shelters.

Zero Waste

Product Analysis – resource input; waste output

What’s it made from?

Who makes it?

How is it packaged?

Is the packaging re-useable/recyclable?

What’s the product lifespan?

Can it be repaired/re-used?

What happens once it’s no longer useful?

How will it be disposed of?

Reduce?

Reuse?

Recycle?

Sanitation/Janitorial: Use sanitation and janitorial products that minimize toxics

Incubator 1:• 50% or more by volume are green cleaning products(Green

Seal, Green Cross, UGCA or equivalent); janitorial paper products, source those with high post-consumer content.

Initiative 3 :• At least 75% or more by volume are green cleaning products;

Use janitorial paper products sourced with 100% post-consumer recycled content

Integrated 9:• 100% green cleaning and janitorial with zero waste

$31/gal

Water Management: Provide quality water and reduce, reuse, and rethink spas relationship to water

Incubator 1:Audit water quality, waste water quality, and consumption;

design protocols to reduce water use inside and out; install aerators.

Initiative 3:Provide best quality, purified water for clients; eliminate

toxins from waste water; utilize low flow fixtures; reduce water consumption by at least 25% inside and at least 50% outside.

Integrated 9: Install best quality water conservation systems with goal to

achieve net zero water usage.

Materials/Resource - Water

Losing only 1 minute of hot water per shower can mean an additional $75 in utility bills and 2,700 gallons of water wasted per year – a nd tha t’s fo r a fa m ily o f thre e

13,ooo Spas with changing rooms and Vichy showers 3 * 2,700 * 13,000 = 105,300,000 gallons/year

Worldwide, 1 billion people have no reliable source of drinking water; 3,000 children a day die from diseases caught from tainted water.

We pitch into landfills 38 billion water bottles a year--in excess of $1 billion worth of plastic.

Laundry: Select, implement and work towards 100% zero impact on environment.

Incubator 1: Source products that do not contain phosphates or synthetic chemicals, fragrances or dyes; eliminate petroleum-based detergents.

Initiative 3: Purchase 100% detergents, fabric softeners and whiteners that are chemical free; educate staff and clients about policy and provide client incentives to minimize spa laundry load; purchase Energy Star rated equipment.

Integrated 9: Purchase equipment that allows zero use of detergents, fabric softeners and whiteners; cold water only and minimal water quantity. All water used is recycled on site.

Textiles/Linens: To maximize the quality and lifecycle of spa linens and use C2C principle in purchasing decisions.

Incubator 1: Have a policy/plan to replace as needed; source linens that meet sustainability goals; audit linens usage (including towels, sheets, blankets, robes); educate/reeducate all staff on true need for each linen item used; redress use of linens for treatment protocols.

Initiative 3: Purchase linens that meet ISO 14001 and Oko Tex manufacturing standards and select vendors (fair trade) practices; recycle/reuse old worn linens toward the next best use (e.g.: recycled for building materials if feasible or turn into rags/ send to shelters).

Integrated 9: All spa textiles & linens are manufactured according to the highest level of cradle to cradle sustainability principles; lifecycle assessment of all spa textiles indicates best use and zero waste.

Food and beverage: To provide a food and beverage choices for guests that are sourced through organic, sustainable resources.

Incubator 1: Provide all spa guests with water or organic tea/beverage that is filtered and chlorine free; use organic condiments (e.g. stevia, fresh herbs, organic fruit garnishes); 20% foods/beverages are sustainable, local, organic and in season.

Initiative 3: 60% foods/beverages are sustainable, local or regional, organic and in season; containers are re-usable, compostable or recyclable; establish a food waste composting program.

Integrated 9: Provide spa food offerings whose ingredients are sourced from regional, organic resources and focused on seasonal offerings; use Fair Trade vendors and practices; 100% foods/beverages are sustainable, local or regional, organic and in season; service pieces and containers are re-usable, compostable or recyclable; all food waste is composted.

Spa Leadership: Embed sustainability into the organization

Incubator 1:• Implement pilot efforts and achieve some measurable results

Initiative 3 • Embed sustainability in business processes (planning,

budgeting, appraisal, rewards, procedures, etc.) and make it part of every department's and person's job.

Integrated 9:• Undertake efforts to move sustainability into supplier's,

customer's and other stakeholder's operations.

Spa Protocols: To provide transformative and healing guest experiences in alignment with sustainability principles.

Incubator 1:Assess and design treatment protocols from a sustainability

perspective: product quality, use, resource efficiency and messaging.

Initiative 3: Implement results oriented and transformative protocols

with sustainable treatment products and maximizing resource conservation, at least 50% of the time.

Integrated 9:All service protocols are assessed from an evidence based

perspective and meet the highest standards of sustainability in resource use and products.

Guest Experience: To connect guests to nature and restorative energies vies a vies the gestalt of the spa experience.

Incubator 1:Audit the guest experience & spa environment from a sustainability

perspective.Initiative 3:Produce or promote special programs/materials specifically about

eco-living, and promote health & wellbeing; immerse guests in natural & sustainable sensory elements of the spa (sound, aromas, visual elements); eliminate environmental toxins from the spa environment.

Integrated 9:Reference eco-living and green spa mission at all touch points;

sustainability is core to 100% of the spa experience; clean environment.

Service Delivery: Embed sustainability into the core service. (SCORE)

1 Incubator Conduct a sustainability analysis of your core service and identifysustainable targets for all major impacts. Work on at least one sustainability initiative per year.

9 IntegratedChange the service delivery such that customers change their behavior to support sustainability.

3 Initiator Redesign service to eliminate or offset all major external impacts and engage in activities to mitigate common, negative side-effects from the delivery of your product or service.

Retail Products: Select a Product line(s) that correspond with your philosophies of Well Being, Quality, Sustainability and Responsibility to you, your clients and our planet.

Incubator 1: Whenever possible select Retail Skincare & other product lines that correspond with your sustainability goals; communicate your sustainability and ingredient goals to product suppliers; plan to eliminate products that contain synthetics, fragrances and dyes, phthalates, parabens & triclosan.

Initiative 3: Audit retail products from a sustainability perspective; request that supplier(s) employ sustainable practices such as packaging, local sourcing of raw materials; 20% of products are fair trade, organic & sustainable, pure ingredients and packaged sustainably.

Integrated 9: 100% of retail skin care products are at the highest level [USDA NOP, EcoCert, NPA, NaTrue, Soil Assoc., NSF, BDIH] certification for entire product quality, purity, and sustainability

Promotion Analysis – Healthy, Eco, LOHAS

What does the product/service say about the values of the organization?

Is there an opportunity to use this product to enhance the reputation of the organization?

What aspirational hooks are being used in the advertising and promotion of the product?

Employee Experience: To integrate staff policy and experience into sustainability goals.

Incubator 1: All job descriptions include a commitment to sustainability practices and planetary wellness; management assesses key employee interests; provides in house spa benefits and sustainability training.

Initiative 3: Management includes employee benefits and educational opportunities in strategic planning and culture development; the company culture acknowledges and supports the employee healing aspirations; includes planetary wellness as a core value.

Integrated 9: Spa employment provides all employees a living wage, benefits, career opportunities and a nourishing work culture.

HUMAN RESOURCESCulture: Make sustainability "how we do things here".

1 Develop an empowered culture where employees routinely come up with ways to improve performance; sustainability is one of the areas employees focus on.

3 Have a formal system for recognizing employee contributions to sustainability.

9 Demonstrate through word and action, both internally and externally, that sustainability is a core value of the organization.

Lighting: Conserve energy through sustainable lighting and choices optimizing the spa ambiance

Incubator 1: Conduct a lighting audit. Use as much day lighting as possible. Use best available lighting technology in back of the house areas and dispose of bulbs properly. Educate staff to turn off lights.

Initiative 3: Conserve energy through 50% sustainable lighting practices; use best available lighting technology in outdoor areas as much as possible; use automatic sensors wherever possible.

Integrated 9: Conserve energy through 100% sustainable lighting technologies. Using best available lighting technology and occupant sensors in all areas of facility.

Energy: Eliminate the use of non renewable energy - [Existing/Small remodels < 25% sq ft of total]

Incubator 1: Perform energy audit and create plan to reduce energy use by at least 25% within 1 year. Consistently train staff in energy awareness and best practices.

Initiative 3: Perform energy audit and create plan to reduce energy use by at least 35% AND purchase green power for at least 50% of all energy use within 1 year.

Integrated 9: Perform energy audit and create plan to reduce energy use by at least 50% AND purchase green power for 100% of all energy use AND install at least 5% on-site renewable energy within one year.

Pool operations and maintenance: To respect water, provide a healthy aqueous environment sustainability.

Incubator 1:Evaluate current pool O&M protocol (i.e. water use, energy

use, chemical use). Source sustainable, healthy water treatment strategies

Initiative 3:Install non-chemical (chemical = chlorine, bromine) water

treatment systems. Install pool cover systems to reduce night time water and heat loss.

Integrated 9:Install renewable energy water heating systems (e.g. solar,

waste heat, geothermal, etc.). Recycle all pool water on-site.

Total Cost of Ownership

A concept that goes beyond the initial cost of acquisition and includes all costs of ownership: energy use, maintenance and repair, environmental effect, disposal, installation, employee training and operation, and downtime.

• On-line booking systems eliminate the need for continual upgrade of hardware.

• Subscription/ web-based software for accounting, operations, etc. is standard.

• Equipment is Energy Star rated

• Align with technology suppliers that have sustainability commitment.

• Recycle all IT equipment, and ink cartridges.

Technology

Equipment: Select spa & salon equipment that is manufactured from sustainable materials and/or reduces current carbon footprint while meeting operational requirements.

Incubator 1:• Assess current equipment. Acknowledge the need for

sustainable equipment. Research sustainable equipment. Educate staff and guests. Recycle equipment.

Initiative 3:• Implement a plan to purchase sustainable equipment through

a capital budget. Create a realistic purchasing timeline. Replace equipment on an "as needed basis" with sustainable equipment options.

Integrated 9:• 100% sustainable spa & salon equipment.

Community connection:

Reach out to the community to support and educate regarding sustainability.

Incubator 1: Establish a community bulletin board; promote and attend events; donate goods & services to non-profits; acquire and maintain a membership in an organization promoting sustainability as a central mission.

Initiative 3: Offer periodic educational events to the community; take leadership role in non-profits; host green/sustainable educational event.

Integrated 9: Community recognizes your leadership contribution; known as standard-bearer for wellness and sustainability; adopt formal process for ensuring longevity of the community program.

• Consumers are provided with authentic and accurate sustainability education and information.

• Our market message is embedded

with sustainability values.

Marketing v.s. Greenwashing

Calling a product “recyclable” when there is no practical collection system or market for the material or the product at end-of-life. In other words, the product is unlikely to actually be recycled.

Calling a product “biodegradable” when the product will either end up in a landfill -- where even the most biodegradable materials do not biodegrade -- or it will be burned in a garbage incinerator.

Calling a product “green” because it is made of recyclable or renewable materials, but the finishes (paints) are made from materials that are harmful to humans and the environment

Calling a product’s packaging recyclable or “green” when the contents are decidedly not green.

Green Washing Examples

100% recyclable… the product or the packaging?

A product of Advantage Marketing – used at Hotel Whitcomb.

http://www.ted.com/index.php/talks/capt_charles_moore_on_the_seas_of_plastic.html

Charles Moore: Sailing the Great Pacific Garbage Patch

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Planet + business