PLAN FOR THE IMPULSE PURCHASE

Grab a piece of the $130 billion snack business1

Use this cafeteria floor plan to identify the best spots to place your snack racks and drive impulse sales.

• 62% of snack purchases are unplanned2

• Packaged goods make up over 68% of snack purchases2

• 60% of consumers snack for fun, not hunger3

• The number of people snacking twice a day jumped almost 25% in two years2

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Register

Salad Bar

Entrance

Grill

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Coffee Bar Beverages

Gum

Snacks

SnacksSnacks

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GRAB ’N’ GO SNACK SALES WITHIN REACH

When it comes to great snack sales, it’s all about the “here and now.” Ensure the best-selling snack brands are in your customers’ sightline at the right moment to make sales soar.

Contact your Mondelēz International Foodservice representative to order

your free snack racks and bring these best-selling brands to your business.

OREO• The #1-selling cookie in America5

CHIPS AHOY!• The #1-selling chocolate chip

cookie brand,5 twice as popular as the nearest competitor5

NUTTER BUTTER• The #1-selling peanut butter

sandwich cookie5

RITZ• The #1-selling cracker brand5

TRIDENT• America’s #1 gum brand5

ENJOY TOP SALES FROM TOP SNACKS81% of consumers consider brand names when making their snack choices.4

1 $ Consumption 2011; US—ACNielsen FDMx, All-Outlet Panel; IRI C-store2 Technomic, Inc., The Snacking Occasion Consumer Trend Report, 20123 IRI State of the Industry, 2011 and 20124 Millward Brown BrandZ Report 2011 5 ACNielsen, 52 Weeks Ending 2/23/13—based on dollar sales

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©2013 Mondelēz International group M13-044-SEL-SNA TFG 4/13

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