Plan de Negocios Apple

7/31/2019 Plan de Negocios Apple

1/29


2/29

M A C IN T O S H P R E L I M IN A R Y P L A N

M ac in tosh M a rke ts& So f twa r e Rank i n g

M ac i n tosh O rgan iza t ion ,Sta f f ing & Bu d g e t

O p e n Is s u e s


3/29

P ro du ct H a rd w are C o m p aris on s

- . : . . . .\~.~.:\..~~~.:~~~~.

.m :m ~::~~ ." ,." , , ,V . ' ~

P r o du c t L in e s\ \ . .\ . v . . . -Q-:

.\ "'''', " \\

IUl aa

I~IAp p le III ~

~~ M ac

troduced 1977 /78 1980 /81 1982 1982

ta il P r i ce $ 2500 $ 4500 $1500 $5000 +

e igh t 15 to 30 Ib s 26 to 40 Ib s 15 to181bs 45 + Ib s

icroprocessor 6502 6502 68000 68000

emo r y s i ze 32 to 64 k 128 to 256 k 64 t o 128 k 256 t o 1000

p lay E x te rna l E x te rna l Bu i lt .i n 9II Bu i lt .i n 1211

r oma C o lo r& B W C o lo r&B W B W on ly BW only

solut ion 280 x 192 560x192 3 8 4 x 2 5 6 720 x 360

ap r r ! c3 memo r y 8k by te s 16k by te s 12k by te s 32k by te s

y~oa rd Buil t in Buil t in De tachedDe ta .ched

u m e r i c P a d N o Y es N o Y es

i n tin g Dev i ce 2 a rrow s 4 a rrow s M o u s e Mo u se

eg ra l D i sks 0 1 1 2d o n D i sk s 2 to 4 1 to 3 1 0

p ac ity / D is k 143 k by tes 143 k by tes 143 k b y te s 850 k b y te s

ts 8 4 0 3S232 por ts 0 1 2 2he r po r ts G a me I /O Si len type none P a ra lle lund 1 b i t 6 b it a id 5 b i t De l ta mod

ock N o Y es (? ) Y es Y es

Boards 6 6 5 10


4/29

S c re e n S iz e C o m p a r is o ns

. . . . . . . . . . . . . . . . . . . . . . . . .......... ,', ' ' . .: : : : : : : : : : : : : : A p p l e' I i . ':::::::::::: : : : : : : : : : : : : : 2 8 0 x 1 9 2 : : : : : : : : : : ::::::::::::::: 8 k b y te s ':::::::::: . . . . . . . . . . . . . " 0 .0 . .. . . . " , ' , . ........ ' . . .

. . . .

~l~.. 3 8 4 x 2 5 6 1 2 k b t e s : . : .

D is k C o m p a ta b ility B e tw e e n P ro d u cts

143 k By tes16 sector

850 k By tes

16 sec to r143 k By t e s16 sec to r

A p p le IIApp le III

Mac in tosh

V L C

LisaDoub l em in t

C a rd p lugs in to L is a s lo t and

143k by te d is k d r iv e , L is a can

then r ead & wr i te Mac in tosh ,V L C , A p ple II & App le I II d i s ke tt


5/29

192 256 192

----- ---------

280 560

3:84

720

360

I

LISA

720 X 360

32K bytes

I

MAC

384 X 25612K bytes

I

All

280 X 1928K bytes

I

Alii

560 X 19216K bytes


6/29

6

$5000

4

$ 3 0 0 0

2

$ 1 5 0 0

1

$ 5 0 0

C lus te ring o f Re ta il Sy s tem P ric es

IBM D isp laywr ite r , L ISA , W angwr ite r1 :] ; ; ] :4~ C rom em co , N orth S ta r

HP85 , IB M "c he s s", X e ro x 82 0

I[]E!]~, A ta ri 800 , C B M 3020 ,T R S 3

FUJ its u , NEC 8001, Sha rp , Ok i, etclI"O s bo rn e 1

> Nu .u ....

I \ '. ,,",'''''''''''' JI1'" 1 ' fI , . ............ ,........ ,

MaCin toshI : : : : : : : : : ~ ~ : ~ : ~ : : ~ : : : V LC

-V IC, TRS Color , Ha nd He lds . .. ( " 's a n c H " ":'\ '"''''''''''''

Notes :Obs e rv e t ha t e v e ry one is in troducing p roducts in Band 3 (App le II's band ).A l so , t he upper end o f Band 4 is rea lly $10 .12 ,000 today , bu t I expec t it tofa ll to the $5000 leve l in '82 , I expec t L ISA , IBM D isp laywr ite r , W angwr ite r ,e tc . to lower the ir p r ices to jus t unde r the $5000 w i re ,

I c u rr en tly k now o f no p roducts be ing dev elopedb y c ompe tition fo r Band 2

(un fo r tuna te ly th is doesn 't mean the re a rn 't anyD r One wou ld ex pec t s e riousbus ines s c ustome r s w ill mov e up to B and 4 and the job o f Mac in tos h andVLC i s to m i g ra te the r ema in ing Band 3 c ustome r s down to B and 2 , leav ingBand 3 manu fac tu re rs ou t in the co ld !!


7/29

M A C IN T O S H P R E L IM IN A R Y P L A N

A p p le Produc t

O v e rv i e wMac Intosh Marke ts& Sof tware Rank in

Ma c in tosh Organ iza tion ,Staff ing & Budget

Open I ssues


8/29

T M A c t v c t n ta g eo f c t P r o c t u c t L in e

t s tha t

E ~ h Im t iv id u a J P r o a .w : : t

D o e s n o t h a v e t oD o E v e r y th J ~ .

( lA , lL d , t O M Y i s t h e f i r s t M Y o f t h e r e s t o f y o u r ~ i f e . . . )


9/29

PRODUCTL INE

tI I I = :r = o CYear of introduction 19n/78current retail price $2000 to $2500

weight 15-30 Ibs

1980/81$4500

26-401bs

1982$1000 to $1500

15-18 Ibs

1982$6000 to $7000

45+ Ibs

f Microprocessormemory size

6502 (1 MHz)32 to 64K bytes

6502 (2 MHz) 168000 (8 MHz)128 to 256K bytes 64 to 128K bytes

68000 (6'MHz)256 to 1,000Kbytes

Display CRT External External (look-alike) Built-in, 9" Built-in, 12"croma color or B&W color or B&W B&W B&Wgraphics resolution 280 X 192 560 X 192 384 X 256 720 X 360graphics memory 8K bytes 16K bytes 12K bytes 32K bytel'

Keyboard Built-in Built-In Detached Detached

numeric pad no yes no yespointing device 2 cursor arrows 4 cursor arrows mouse mouse

Slotsbuilt-in I/Osound

8

game 1/01 bit speaker

4 0

1 RS232, silentype 2 RS2326 bit speaker 1 bit speaker

3

2 RS232, Paralleldelta-mod speaker


10/29

.~=0

48K All plusdisk w/controllermonitor, 9" B/Wsoftware

128K Aliiincluding informationanalyst package and

1 2" B/W monitor

1530

645

150

150

Total $2475

4690

Total $4690

C O N F i D E N T I A L

II---B

-8

o

256K LISAw/software

Total 6000+

I64K1128K Macintosh

w/software

Total $1000 to $:1500!


11/29

M a c in t o sh P o s i tio n i n g

A p p le IIIIlUll 11 I III 11 I I 1 111 I I 1 1

T H E M O S T S U C C E S S F U LP E R SO NA L CO M P UT E R

I N THE W O RLDB E A R S F R U I T

A n d a s e c on d p o s te r fo r L IS A

d e a le r s p o s it io n in g M A C a sIIL 1 S A 's y o u n g e r b ro th e r"

Im a g in e tw o p o s t e rs n e x t f a ll,I I I

t h e fir s t a p p e a r in g In r e ta ild e a le rs a n d S e a rs , T h e m e s s a g e :IIA p p le II h a s e v o lv e d in t o tw o

n e w pro d uc ts , e a ch on e th e be s t

i n i t s c l a s s a n d b o t h l o w c o s t .

B u y o n e ", O r b o th !!II

T H E M O S T S U C C E S S F U LB U S IN E S S T O O L

FO R TH E 80 ' s

A n d I t sY o un g er B ro th e r" '"


12/29

c : : ~~Prod~meline

i

1985

~

???II,

'1IIIiIP'

M A C 2

~

Color~

L I S A 2

I

1984I

1983

LISAI

A 1 : 1 1 j M ~

M A C

V LC-

..I

1982

,.

Al I I-.

,

A ll-

1981

$ 3 0 0 0

$ 2 0 0 0

$ 5 0 0 0

$ 4 0 0 0

$ 1 0 0 0

Notes :1 , P r ic es a re re ta il pr ic es fo r a " us ab le " s y stem inc lud ing a

d is k and s ome s o f tw a re , bu t no t in c lud ing a p rin te r,2 , L isa 2 is a leas t as power fu l and runs a ll L isa 1 so ftware .

3~ , "

I ??? IS a p ro d u ct o p po rtU n ity , A n y Id e a s? ?~

4 , Mac in tos h 2 r uns a ll Mac 1 s o ftw a re , in c o rpo ra tes a fla tpane l d isp lay and is phys ica lly sma l le r and ligh te r,~

5 , C o lo r is a p ro du ct o pp ortu nity fo r a lo w e nd c olo r~ 'c ompu te r (V LC 2 ?? ), A ny Ideas ??


13/29

M a r k e t S e g m e n t E m p h a s i s

L I SA M A C A pp l e I I/ V L C A p p le

I I I I I I I I I I I I I I ! I I I I I I I I I I I I I I I I I I I I

M ana ge rs

S e c r e t a r i e s

P r o f e s s i o n a l s

ry Sm a l l B u s i n ess

c i en t i f i c / I n dus t r i a l

E l em en ta ry

H ig h S c h o o l

C o l leg e

H o m e

H om e B us ines s

I I I I I I I I I ! I I I ! I ! I I I I I ! I ! I ! I I I I I ! I I I ! I I I ! ! 1 1 1 1

I 1 1 1 1 1 1 1 1 1 1 I 1 I 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 I 1 1 1 1 1 1 1 1 1 1 1 I I

I I I I I I I I I ! I ! I I I I I I I I I I I I I I I I I I I I I I I I I

! 1 ! 1 ! 1 1 1 ! 1 1 1 ! 1 ! 1 ! 1 ! 1 ! 1 ! l l l l l !

',"

! i l !


14/29

SOFTWARE: EVALUATION

Software:OFFICE EDUCATIONAL HOME Total

Manager /Professional

L o w E n dClerical/

Secretarial

I

Colll~geWordPrllcessing

HighSchools

ConsumerHome

HomeBusiness

MacWriter 3 3 3 3 2 2 I 16MacFile 3 3 1 1 3 3 14MacCalc 3 3 1 1 2 2 12Mac Basic 1 1 3 3 3 2 13MacSketch 2 1 2 2 3 1 11MacGraph 3 2 1 1 1 2 10

Games 2 1 3 3 3 1 13T y p in g T u to r 1 1 2 3 2 1 10Telecommunications 2 1 1 1 3 2 10P e rs o n al F in a n ce M a n ag e r 2

11

1 3 3 11Mai l L i s t 1 2 1 1 3 3 11

PASCAL 1 1 3 2 1 1 9Tax P lanner 2 1 1 1 3 2 10Calendar 2 2 1 1 2 2 ' 10S e sa m e S t . 1 1 1 1 3 1 8SmallTalk l' 1 3 1 2 1 9


15/29

OFFICE RE LATE D

M anager / Professional Low End ClericaVSecretarial

"E very M anag er's T ool" "L ittle L isa" M ark \:t

Positioning

Applications

Software

Competition

Dis~ribution

Acceptable Price Range (withsoftware, without printer)

Every day, more managers rely oncomputers to help perform theirfunctions effectively an d efficiently.MAC makes i t possible foran ymanager to experience the automatedoffice with minimum investment oft ime and money. MAC wi ll be arewarding first computer experience.

Modeling & ForecastingCommunications, Data Management,Document Preparation, TimeManagement

MACCalc , MACBASIC,Communications Software, PersonalDBM, MACWri te r , MACGraph,Calendar

Japanese, Xerol( 820, IBM, RadioShack, Commodore

Apple Dealers


16/29

Positioning

Applications

Software

Competition

Distribution

Acceptable Price Range (with

software. without primer)

EDUCATION

College Student Word Processing

In colleges, MAC will revolutionizepaper writing much as calculatorsrevolutionized number crunching

Paper Writing, General Homeworkpreparation (Computer Literacy)

MACWriter, MACSketeh.MACBASIC, PASCAL

none

Direct to Colleges

< 1 ,0 0 0

High Schools

As Word Processors are replacingtypewriters in the real world, studentsneed to learn word processing, not

jus t typ ing . MAC wil l he lp thestudent of the 80's learn the tools ofthe 80's and prepare ComputerLiterate students for colleges andemployment.

Typing, Computer Literacy. Sciencecourses

Typing courseware, MACBASIC.PASCAL, Science courseware

Apple II , Commodore. Tandy, Atari

Apple Dealers, Direct

< 1 ,50 0


17/29

Macintosh Market (U.S. only)

Office Related Education Home

Manager /Professional

Ev er y " L it tl e L is a"

M an ag er 's M a rk etIQ Q l

LowEnd Clerical/College StudentSecretarial WP

HighSchools

ConsumerHome

HomeBusiness

Total Available M arket 9M 4M 4.7M 11.2M 19.000 16 M 205M"(schools) ($35K'+ )

1985 Industry Penetration .2 ,3 .1 ,35X20 units .2 .2,

'82'85 Industry Sales 1.8M 104M l.lM 133K 3.2M 500KII

MacIntosh Share 20 % 25 % 50% 20% 10% 33 %

MacIntosh Sales '82 '85 360K 480K 350K 550K 27K 320fC 167K

Total MacIntoshSales '82-'85

Office Total: 1.190K

2254K (563K/yr.or47K1mo.)

E du ca ti on T ota l: 5 77 K H (} me T ota l: 4 87 K

2:1 ratio to Lisa Sales (in offices which buy a Lisa).(300KX.8X2)

Worldwide Amway, Shakle~, Mary Kay, Avon, Fuller Brush, and Tupperware.


18/29

Posi tioning

Applications

Sof tware

Competi tion

Distribution

Accep tab le P r i ce Range (wi thsoftware, witl lOut printer)

HOME

Co n su mer H o me

The fami ly Macin tosh fac i li t a tesmanagem en t o f personal f inances andrecords , m akes i t poss ib le to ta ke

advan tage o f conven ien t serv ices sucha s ho me b an k in g an d h o me s ho p p in g .MAC a l so p rov ides En ter ta inmen tand Educa t ion fo r every member o f the fami ly .

Man ag i n g T i me an d Mo n ey , H o meShopp ing , Correspondence ,A n i ma t io n , G ames , Co mp u terLi teracy , Educa t ion

Info rmat ion Serv ices , PersonalFinance Managemen t , PersonalO H M, Ma i l L i st , MA CW r it e r, Sp aceShu t t le , Che s s , MA CSk e t eh , O the r

g ames , MA CBA SI C , Se s ame S t r ee tSof tware

Apple 11 ,J apanese , A tar i 400 /800 ,Rad io Shack co lo r compu ter ,Co mmo d o re ( V I C 20 )

Reta i l ou t l e ts (Ma cy 's, Sears , e tc . ),Apple Dealers


19/29

IJ1982

"Get the Train out of the Station"

IntroductionQl, '81

Q3-Q4

1982

Q21983

Software

1. Mac Writer2. Mac Calc3. Mac Basic

4. Mac Graph

5. Mac Sketch6. Mac Pascal

7. Mac Dow Jones8. Mac File

Hardware

1. 64K1128K Mac Intosh2. 2nd floppy disk drive3. R5-232 cables

4. 300 baud Mac Phone

5. R5-232 Mac Net6. Mac Intosh w/o disk drive


20/29

Curatorial staff at the Computer History Museum havedetermined that the chapter header for this section ismissing.

It should read:

Macintosh Organization, Staffing and Budget


21/29

S t ev e J obs

Sha rp

I I I 1P U B S /N P R H A R D W A R E M A R K E T IN G S O FTW A R

J e f Ras k in R o d H o l t S J A c tin g Bud T r i bb l

(.

. .. . . E ,sE! . !JPz a, A lex ioI

F e rris D a

Howa r d H o ffm an D enn

Her tzI W igg in

I NDUS TR I A LNicho lsonD E S IG N A ske land,

J e rry M a n n o c k. ,~ C row R idd le

I

O y a m aHorn l Smi th

Roo t s Kot tke


22/29

M AC IN TO SH H EA DC OU NT 1 98 1

P R O DU C T IO N E N G .

T A I WA N L I A IS O N

KEYBOARD/

D I S K L I A IS O N

ACTUAL

o

o

o

JUNE JULY

1

(MGR)

AU G SEPT OC T N O V D E C

1

1

..................................................................................

DOCUMENTATION

JIGS & FIXTURES

QA

T E ST E Q UI P

SPECIALS

STANDARD

S O F TW A R E T E S T/

MAIN

o

o

o

o

o

o

o

1 2 3(ANALYST) (DRAFTER) (MISC)

1

(DESIGN/PROTO)

2

(MECH & ELEC)

1 2 3 4

(MGR) (ASSOC) (TECH) (TECH)

1 2 3 4

(ENG) (ENG) (ENG) (ENG)

1

(ENG)

2 3 4

... .. . . ..... . ..... .... . . . ................. ....... ............ ...... .SUBTOTAL o o 2 6 9 1 2 14 22

a.a:ll.:II~=- =.:a:g_:::I.=:II.=lI:I= :::I a _::a :a.=".::I::aI=:II::::I::::;::::I.;a :lI:::I:&.:a:a;;l:l:ll_==- =====-a:a ::a:a:a:a:ll;a_a.:_.:a .=._.

G R AN D T O TA L 16 18 28 39 47 52 55 63 __ :a :::a:a.==:a:::l::ll== :aa.:a__ :azaa:ca=.::&:a:::a=====-::za::J:::I.:a a a.=:a =:::I =a:::l:a.:::I:::1 a :II:au =a.*


23/29

M AC IN TO SH H EA DC OU NT 1 98 1

A C T U A L J U N E JULY AU G S E P T OC T N O V DE C

- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - ~ - - - - - - - - - - - - - - - - - - - - - - - - - - - - -

A D M I N

M A R K E T I N G

4

1

/ 5

( A S S O C )

2 4 5( P M M ) ( P M E ) ( P M M )

( A S S O C ~

P U B S / N P R 234

( B A SI C , D B M , O S , O E M P R O GR A M ER S )

5

II II 1,." II II

S U B T O T A L 7 7 8 10 13 14 15 15

E N G I N E E R I N G

II

1

M AI N L OG IC B D

S R R FI E NG

V I DE O /P O WE R S U P

K E Y B O A R D

1

o

o

2

2

(MTS)

1

1 2

( AN A L E NG ) ( TE C H)

3

( S O F T / H D W A R E )

3

( S U PP O R T E N G )

D I S K o 1

( H O R N )

2

( T E C H )

3

( A N AL O G /T E S T E Q U IP )

P A C K A G I N G

S O F T W A R E

3

2 3

(NUM)

( B A S I C )

4 4.5

( D RA F TE R) ( L AZ LO )

5 7.5 8.5

( B A S I C ) ( D B M ) ( A S S O C )

( O S ) ( D E M O )

( M A C W R I T E R )

.... ,' .S U B T O T A L 9 11 1 8 2 3 25 26 26 26

I I I


24/29

M a cin to sh C os tin g - $ 397

L o g ic PC Bo a rd $ 139 Manua l s & Lit. $ 3A n alo g P C ~ C R T & Yo ke 55 S h ip p in g B o x 5F lo p p y D is k M e ch an ism 40 So f tware & Manua l s 9D i sk An a lo g PC Bo a rd 12 P o w e r C o rd 1Plast ic & Meta l H ous ing 14 Mo u se 30

T O T A L M A IN U N IT $ 260 T O TA L M IS C $ 4 8

Ke yb o a rd Ma t rix w ith Assem b ly~ Tes t & IQ C

electronics $ 17 (3 hrs @ $20 /h r,) $ 6 0

Keyboa rd p las tic 5 Tool ing & Main t . 2

Ins tr uct ion ca rds 2 Pr o du c tio n En g r, 2x'.

Ke yb o a rd ca lJ ie 1 .. ".6:~:~ :T OT AL K EY BO A RD $ 2 5. \ :

T OT AL A SS EM BL Y $ 64'.'


25/29

D is tr ibu t ion M a rg in Ana y ls is

"'l1VI W \ 1 1 . . . . . . . IOU ".. .. , .. 1& 'fl 1 91 ' VI 1 9! '. " ,

M a c in t o s h R e t a il P r ic e $ 9 9 5 $ 1 0 9 5 $ 1 1 9 5 $ 1 2 9 5 $ 1 3 9 5 $ 1 4 9 5" 'fl 'h' hi Ii I'r ".,

,Ii. i" .

O pe r a tin g P r o fit $ 1 9 7 $ 2 5 7 $ 3 1 7 $ 3 7 7 $ 4 3 7 ( as s u m in g 4 0 % c o s t

o f d is tr ib u tio n a n d$400 c o s t . )

% O p e ra tin g P ro fit 3 3% 3 9 % 4 4% 4 9 %52% 5 5_ . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . _ _ . . . . . . . . . . . . . . . . . . . . . . . . . . . . _ _ . . . . . . . . . .

D is tr ib u tio n M a rg in 2 0%( as s u m in g $ 8 0 0 F a s p )

2 7 % 33% 38% 4 3% 46 %


26/29

S P EC I AL T A SK F O RC E B U DG E T

DEPT: 6500

6/30/81

ACTUAL FORECAST

1981

Q2 Q3 Q4 Q1

1982

Q2 Q3 TOTAL

- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -

SALARIES & FRINGE 75.61 212.10 392.81 610.26 708.29 736.57 2735.64

EXPENDABLE TOOLS 0.25 0.27 200.30 20.40 296.50 1.50 519.22

OUTSIDE SERVICES 0.21 5.91 84.50 6.00 84.50 84.50 265.62

OPR/OFFICE SUPLS 45.48 36.29 43.00 99.00 53.00 15.00 291.77

TOTAL EXPENSES 133.08 294.63 889.97 931.84 1258.17 929.67 4437.36

~ 1990

P 968

f i a e a

s 788~ 6 e a

I 58N

490

$ 38

I z e as 189

8

" A C I N T O S H O P E R A T I N G E X P E N S E S

F O R E C A S T

J F f t A " J J A S O N D J F " A f t J

1981-1982


27/29

M A C IN T O S H P R E L IM IN A R Y P L A N

A p p l e P r o d u c t

O ve rv iewM ac i n tosh M a r ke t s& S o f tw a r e R a n k in g

M ac in tosh O rgan i za t ion ,S ta f f ing & B u d g e t


28/29

I-=:-.J1 , E u ro p e h a s n o t be e n g iv e n m u c h c o n sid e ra tio n y e t, A lth o u gh

th e u n it is b e in g d e s ig n e d to m e e t V D E , e tc . w e s till h a v e m u c h

w o r k t o d o fo r E u r o p e (s o ftw a r e , m a n u a ls , e t a l,)

2 , W e a re d e s ig n in g o u r p a ck a g in g to a c c ep t a d o o rle s s d is k

d riv e o n ly . W e fe e l V en n a rd w ill c o m e th ro u g h , S h o u ld w eb e ta k in g t h is r is k?

3 , W h o 'tI ill m a n u fa c tu re M a c in to s h ? S h o u ld w e7 s h ou ld P C S 7S ' A I ? ? ?In ga po re , p s."

4 . Is o u r s ch e d u l e r e a lis t ic ?

5 , H o w d o w e g e t P C S to f e e l a " pa rt" o f M a c in to s h ?


29/29

.~

. ' "

We

".",~-;,,:"..,-e:I""-"""'~ ~o~,,:-:~;:~.....,...:--;~:~'~"~"2'."::' ......""..;'" ~',,~l

Appl.

Documents

Plan de Negocios Apple