1

SAFE WATER WORLD

2012

2

BUSINESS PLAN

bellak andrew

CEO – STAKEHOLDERS CAPITAL

rodriguez ceferino juan camilo

UBIQUITOUS SOCIAL IMPACT ASSET VALUER

tcherassi de lavalle jose david

chief IMPACT SYNAESTHETIC ECOnomic officer

3

***

MISSION

- MACOLLA 333 -

SRATEGIC PLANNING

***

4

TABLE OF CONTENT

I – EXECUTIVE SUMMARY 5

II – SUSTAINABLE SOCIAL INNOVATION 6

III – SOLUCIONES VERDES 7

IV – SOCIAL IMPACT 8

V – FINANCIAL VEHICLE 15

VI – UBIQUITOUS VALUE 16

5

EXECUTIVE SUMMARY - I

Our entrepreneurial undertakings mission, drives SOCIAL OUTCOMES while creating

UBIQUITOUS VALUE; Though effective allocation of resources, we tackle SAFE WATER challenges in

vulnerable rural communities of Colombia.

Uniting an exceptional TEAM with complementary skills, talents, aspirations, passions and hopes of

individuals & institutions, to maximize social COexistence & diversity. From sharing, to colloquy, to

collaboration, to synchronization, we perform collective execution and value creation.

- All differentiation leads back to a unity, which transcends differences -

We deliver positive financial surplus to impact investors while generating social impact. We are a

COrporation, in the business of creating empowered systemic #SmartTrust Networks, where enormous

amount of value is created. Sustainability is obtained thanks to our integrated operation and to a multi-

stakeholder aimed management strategy.

The performance of our Human & Social capital, Impact generation, financial capitalization, and

#TransQuBits, have been projected for the upcoming 5 semesters (2012-2 / 2014-2). A holistic

exceptional growth will be seen, by replicating our dynamic Fractal Entrepreneurial Business Model in

every mission. We will COcreate solutions with the 1.1billion human beings that don’t have access to

Safe Water, and meet our goal of rendering a Safe Water World by 2019.

6

SUTAINABLE SOCIAL INNOVATION - II

As the economic order shifts away from traditional market options, dynamic ecosystems of new

paradigms ignites the spark to counter intuitive intellectual insights, to surpass our future imaginings.

Society can be viewed as an open system exchanging energy with the environment. Fluctuations CAN BE

created by a small group of people, and this in turn has the potential to change society as a whole. If the

perturbations exceed society's ability to "dampen" the fluctuations, then a new level of social order can

evolve. By growing our networks, and becoming increasingly complex, it becomes more likely that these

small perturbations can lead to higher orders of complexity. Social change and evolution will happen at

an ever-increasing pace. By pioneering, and converging visionary leaders, who stand upon shoulders of

giants, and gaze into successful endeavors, we will pioneer at the forefront of positive impact

generation.

By analyzing the structure, function and operation of the world’s leading business models, we blended

the best things extracted from each one of them. As a result, we built on the fringe, a revolutionizing

scalable model with an exponential deployment growth. Our Corporation’s Sustainable Social Innovation

Entrepreneurial Fractal Model, is built upon a new economical substrate, that permits a whole new

world of possibilities in the communities our missions take place.

7

Fractals are seen all over nature, we may think of them as the language of the cosmos, and the way

nature has been communicating. By observing this behavior, we incorporated to the business model the

natural ability to replicate itself anywhere anytime. Our model is dynamic; it is constantly changing with

the deep analytics of data studied on the recursive feedback loops.

- We have to continually be jumping off cliffs and developing our wings on the way down –

Production and commercialization is integrated in our initiative, to have complete autonomy, and reach

sustainability. By leveraging world currencies and social impact outcomes generated, we create a digital

currency (TQB) that liberates our networks from debt, and creates new tasks, activities and industries

that lead to exceptional development in the rooted communities and human beings on the web.

ENTREPENEURSHIP MODEL

SOLUCIONES VERDES

SOCIAL IMPACT

FINANCIAL VEHICLE

UBIQUITOUS VALUE

ENTREPENEURIAL FRACTAL MODEL

“We are a way for the cosmos to know itself…”

o Biomimicry of social behaviors

o Adapted to business management

strategies inside a corporate operation

framework.

o The scope of this singular systemic

roadmap, propels our culture and vision,

towards a continuous and integrated

management of SOCIAL CHANGE.

8

SOLUCIONES VERDES - II

“LIFE’S Corporation” is a liminal entity between the ANALOG world embedded with great

challenges, and the DIGITAL infinite possibilities of COcreation world, committed to the accomplishment

of safe water missions. It is a unified open-source Marketplace for the most positive densely energetic

ideas, where the trading of #TransQuBits (Social Impact Leveraged Digital Currency) create an emerging

impact synaesthetic economy environment. Such conditions are suitable and optimal to achieve with

communities:

Safe water solutions for life

Live Data mining techniques, algorithmic innovation, and pattern recognition, to unearth

valuable insights that would otherwise remain hidden for the best decision to be made.

Empowerment of knowledge, and creation of epigenetic networks of trust for rapid &

sustainable development.

Production, catalyzation & maximization of systemic social impact globally.

Soluciones Verdes came to this world 4 years ago as a foundation, in MUSHAISA, a town located in the

municipality of Albania in La Guajira Department, northest part of Colombia, The northest country in

South America. MUSHAISA, which translates “Land of Coal” in wayúunaiki, is the campement of

Cerrejon, the biggest open pit mining operation in the world (Owned in equal parts by BHP Billiton,

Anglo American & Xstrata). The founding members of this integrated initiative grew up in this place, an

innovation paradise we call home. In February this year the initiative was enlighten by the mutuality of

minds pursuing the best ways in which social impact outcomes could be boosted. The COemergent

output metamorphosed Soluciones Verdes into the COrporation of Life.

By Advancing Knowledge management and communication protocols, we can effectively create

channels communicating: Platform with Users & Peer with peers. Allowing interaction and

complementation of everyone’s individual talents. Creating a data flow of thoughts, dreams, sensations,

ambitions, views and agendas, apparent and evolving on the net.

Meet the SOLUCIONES VERDES TEAM

9

SOCIAL IMPACT - III

SOCIAL IMPACT is the Product generated by the operation of SOLUCIONES VERDES. It´s the

output of a systemic process, which continuously COadvances SAFE WATER capabilities of vulnerable

rural communities, by sustainably empowering a knowledge driven development. Creative innovation is

at the core of the framework; it catalyzes the COcreation of new local solutions that pioneer at the

vanguard of community rooting value schemes. Through go-ahead standards and universal processes we

bundle in new esthetic the Social Impact produced.

PRODUCT CREATION

10

The framework establishes a technical model, witch outputs sustainable SAFE WATER solutions for

strategic communities.

SOCIAL IMPACT is produced in missions; each adventure defines its own set of quantifiable goals,

leading to effectively planned strategies and precise execution. The positive reward structure produces a

final product; raw data input, that is packed into valuable information codes which leverage a digital

monetary standard with economical financial vehicles to advance forward the pace of social

enlightenment.

The production of SOCIAL IMPACT is achieved by community tailored approach, that measure and

control key variables to maximize the creation of ubiquitous shared value. This guiding technical

procedure of our SAFE WATER Measurement Index, establishes a cornerstone map, aimed, at

improving specific SOCIAL IMPACT targets.

MISSION TARGET

Once entangled, two points become connected forever. It is important to start a strong initial

communication link, to connect rural communities that share a high vision of SOCIAL IMPACT

opportunity management, with technological knowledge tools. The first approach, projects a future

valuation, to have the information necessary, to render the best alpha candidate when time for

selection of missions. Through local selection criteria that level, prioritize & superpose different

conditions to COemerge with the upmost perceived aware solution. Parameters such as basic

infrastructure, cultural wealth, united leadership, population, education, water sources, data input

feasibility are paramount.

Mission Targets

11

STRATEGIC PLANING & EXECUTION

Relevant activities are categorized; adjacent complementary teams assemble the tasks and assign

responsibilities. Fixed time frames are established for each task, to follow the concurrent agendas. Raw

data is extracted and collected by members of the community; they will be generating data and

metadata to better understand the complexity underlying their reality, and organize files with

standardized forms for any future search of open data.

Practical community experience, mingled with our technology and standardized processes, provides

efficient manufacturing procedures, which enable a pioneering biotechnological system. It is completely

local and low cost to produce; Intended for daily use to produce CLEAN WATER for life.

With collective consensus, determined cooperation and concrete compromise, we: diagnose, evaluate,

prioritize, select, socialize, and plan strategies with key stakeholders.

The Implementation of the strategic plan involves: logistics, transportation, installation and operational

training of technology to communities.

BIG DATA & METADATA

0110010001100001011101000110000100100000011010000110000101110010011101100110010101110011011101000110100101101110011001110110010001

10000101110100011000010010000001101000011000010111001001110110011001010111001101110100011010010110111001100111

011001000110000101110100011000010010000001101000011000010111001001110110011001010111001101110100011010010110111001100111

01100100011000010111010001100001001000000110100001100001011100100

1110110011001010111001101110100011010010110111001100111 01100100011000010111010001100001001000000110100001100001011100100

1110110011001010111001101110100011010010110111001100111

I NDI VI DUAL LEVEL HUMAN BEI NG

FAMI LY LEVEL SOCI AL GROUP

COMMUNI TY LEVEL MACOLLA

DATA

HARVESTI NG

CROSS-SENSORY

PERCEPTION: Quantum

physics is showing us, that

the act of observation

ultimately determines

whether the photon will

behave as a particle or

wave.

12

SAFE WATER performance index (SWPI): Measurement & Data is fundamental to our Corp. SWPI is a

complete toolbox of dimensions, imbedded in a state-of-the-art framework, with a dynamic purpose to

gather and show to the world new social data

Information is at the surface of everything, therefore, there is always a way to measure in qualitative

and quantitative ways ANYTHING we can imagine. The Impact Reporting & Investment Standards (IRIS)

of the Global Impact Investment Network (GIIN) is a set of standardized metrics that describe an

organization’s social, environmental, and financial performance. We support this global initiative as a

way to guide new organization’s, but we will contribute and COcreate NEW metrics that have the ability

to alter the perception of Stakeholders, and change reality.

Inges ngdatainallshapesandsizesv Generatedandfiledbycommunitymembersv CollectedfromVideo/Audio/Images/Characters

Analyzingdatathroughsta s calandalgorithmictechniques

Conveyingdatatoofferbe erinsightstohumanand/ormachinedecision-making

Visualizingdatasothatthere’sastorythatothersmayunderstand.

Creavely

process

ingdata

throug

hopent

asks

inthepl

a orm

13

An evidence based scheme that transparently accounts for the milestones targeted, to enhance scalable

SOCIAL OUTCOMES. Scan, test and record key metrics to qualify & quantify the different dimensions

resulting from our SAFE WATER social impact.

Making data OPEN & EASILY accessible to our multi-stakeholder network in a timely manner, can create

remarkable value. We REDUCE search and PROCESSING time & provide aggregated data as a "common

good”. Investors, stakeholders and anyone on the web can follow, and observe a social impact

augmented reality. With new data esthetic visualization, we can create more empathy and keep track of

the development of Macolla. Big data allows ever-narrower segmentations; therefore, much more

precisely tailored solutions with the rooted community.

Its not about prediction, its about understanding complexity.

Page § 3 YOUR LOGO

5 Humans

5 Humans

333 HUMANS

MA

IN

W

AT

ER

S

OU

RC

E

Ja

gu

ey

#

1

SECONDARY WATER SOURCE Jaguey #2

1987 lts

13 JOBS

CREATED

5 Humans

5 Humans

5 Humans

14

Working in collaboration with communities to provide support with the adaptation of a new mindset, to

certify involvement and leadership that clearly guaranties the ability of communities to provide

themselves with safe water for life.

ECO FILTER

Technology used for the production of SAFE

WATER.

STATE OF THE ART

Local & 100% sustainable water treatment

system design to combine BIOsand filtration

and solar disinfection principles to improve

physical, chemical and microbiological

parameters of water.

OPERATION

The ECO Filter produces 100 L of SAFE WATER

per day. It treats sweet sources of water, and

has an autonomous operation. The optimal

operation use is daily. It requires periods of

basic cleansing.

ECO FILTER

15

Technical Details

Production

Assembled with local materials.

Capacity

100 L per day

10 – 15 human beings

Life Span

7 years – No financial costs for

maintenance and operation.

Water Sources

River, jagüey, pond, lake.

Renewable Energy

Mobile Education System

Through solar energy, we can make use

of our technological tools, to enhance

sensory perceptions and user

experience, and better communicate

knowledge.

Technology has the capacity of

amusement; it captures the

community’s attention, making the

learning process even more enjoyable.

We encourage them to explore our

tools, to lead a COcreation process and a

better bonding experience.

16

FINANCIAL VEHICLE - V

Tailored digital instrument to COleverage and accelerate the creation of the emerging Impact

Investment asset class, estimated @ $ 1 Trillion USD. The mainstream mechanism interconnects SOCIAL

IMPACT with capital markets, through financial coding of standard communication protocols. In which a

message is routed on top of the raw structure of the fabric in the network; using artificial algorithmic

patterns of intelligence to transmit instantaneous secure ubiquitous data. Our reliable mainstream

instrument, connects our asset class with social capital markets to assure appropriate funding and reach

positive economic downturns.

SAFE WATER is our gateway to start building Smart trust relationship and networking with Macolla.

Rooting with communities is only successful when there is consensus and willingness from both parties

to share and learn from each other. TRUST allows the creation of environments where change and

COcreation can arise, and where ideas can be seen naked & free.

Grafico # 29 -

17

Our financial vehicle elevates the empowering communities with safe water knowledge to another

dimension. By adding to the systemic process a holistic economical submask, where activities and tasks

want to be addressed and accomplished on a daily basis. This integration of our financial vehicle

Creates a new economy that liberates the vulnerable from the scarce Colombian Pesos (COP)

concentrated in a few fortunate.

Incentives economical activity and purchasing power to start attending their intents.

With the first round of a 51,000 USD capitalization by StakeHolders Capital, we will proof the concept of

our initiative through Macolla #LeanStartUp. By showing results from day 1, and keep our

measurements metrics tickering live on our site. This will allow us to continue with course of plan, and

proceed with a second round of capitalization for 251,000 USD.

Valuation & Capital Projections

18

UBIQUITOUS VALUE - VI

A market based structured approach, oriented to the generation of capital through tailored financial

instruments.

We will overcome barriers to our ideas succeeding, by COemergent interest. The interest emerged out

of collaborative mashups. The foundations of the HUMAN COrp are all the human beings entangled with

it. Ubiquitous value is a result of a platform that links our operations in the field, with allies and virtual

users. Trading with a digital currency, leveraged by world’s currencies, which has a strictly direct impact

on maximizing social impact results. Members of Soluciones Verdes have been linking their other

business platforms with ours, to start making transactions with TQB, and begin to create value and new

assets to the operation.

These COuniting of individual perspectives, allows a unified vision of transcultural diversity and

sustainable safe water innovative solutions for life. Liberating the future from the past and becoming

the architects of our own destiny.