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Plan A for healthcare
For 20 years, Plan A (formerly known as Greg Karraker, Inc.) has delivered quality work for some of the country’s best-known healthcare brands, including providers, insurers, analytics, pharmaceutical, and device companies.
Before Plan A, as a creative director at J. Walter Thompson, I worked on a series of Kaiser Permanente TV commercials that featured their doctors. One year before the Thrive campaign was introduced, I wrote a print campaign that ran in Time and other magazines.
Since then, I have written effective communications for Abbott Diabetes Care, Anthem Blue Cross Blue Shield, McKesson, Varian Medical Systems, VisiQuate, and many other clients. Today, I can help you create friendly, meaningful communications in print, digital, video, and broadcast media. My complete portfolio is at www.planacreativeservices.com but this presentation focuses on my healthcare work.
Print campaign for Kaiser Permanente, one year before Thrive.
Print campaign for Kaiser Permanente, one year before Thrive.
Print campaign for Kaiser Permanente, one year before Thrive.
Website for VisiQuate, a Big Data healthcare company. Architected site and wrote every word: www.visiquate.com
2004 Kaiser Permanente Annual Report; written the first year after the Thrive campaign was introduced.
2004 Kaiser Permanente Annual Report.
2006 Kaiser Permanente Annual Report.
2006 Kaiser Permanente Annual Report.
2008 Kaiser Permanente Annual Report.
2008 Kaiser Permanente Annual Report.
2009 Kaiser Permanente Annual Report.
2009 Kaiser Permanente Annual Report.
:60 Second TV commercial for Abbott Diabetes Care.View at https://vimeo.com/185057435
Print campaign for McKesson Hospital Systems.
Print campaign for McKesson Hospital Systems.
Banner ad for McKesson Hospital Systems.
Poster for fundraising event at Petaluma Valley Hospital.
Campaign for VisiQuate, a healthcare business analytics company.
Campaign for VisiQuate, a healthcare business analytics company.
VIsiQuate. Case history for Orlando Hospital.
Varian Medical Systems. Series of product flyers, each featuring one key benefit of Trilogy Tx system.
Varian Medical Systems. Series of product flyers, each featuring one key benefit of Trilogy Tx system.
Varian Medical Systems. Series of product flyers, each featuring one key benefit of Trilogy Tx system. .
Varian Medical Systems. Series of product flyers, each featuring one key benefit of Trilogy Tx system.
Greg Karraker is a writer and creative director for some of America’s most successful clients. I recently acted as SVP, CMO for VisiQuate, a healthcare business analytics company. I’m a strong believer in measurable advertising. My “Who’s next?” campaign for California Lottery increased sales from $1.4 billion to $2.1 billion in four years. TV campaigns for The Money Store increased ROI by 44%.
Additional Experience:
Abbott Diabetes Care, Anthem Blue Cross, Chiat/Day, Dell Computer, Dailey & Associates, Goldberg Moser O’Neill, HP, Intel, J. Walter Thompson, Kaiser Permanente, McKesson, Mexicana Airlines, Microsoft, Pomodoro Restaurants, Sprint, Sun Microsystems, Varian Medical Systems, VisiQuate.
1200 East Railroad Avenue, Cotati, CA 94931
[email protected] (415) 260-9905http://www.planacreativeservices.com
