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Placement Program Best Practices & Quality Issues
GIC 2013
SIngapore Peter Nonhof Msc
King Willem Alexander
International Tourism Management BBA Program
• Since 2002
• 46 Employees/31 FTE
• Appr. 800 students
• 36 Different Nationalities
• Sites in Qatar, Bali, Thailand and South-Africa
• PBL, CBL and Project Based
5/22/2013 4 |
Study Program Year 1
Module 1 Module 2 Module 3 Module 4
Introduction
to
Tourism
Organisations
&
Personnel 1
Tourism
Marketing
Tourism
Perspectives
English Workfield Orientation Self Management
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Study Program Year 2
Module 1 Module 2 Module 3 Module 4
Organisations
&
Personnel 2
Tourism
Resource
Development
Destinations
Marketing
&
Management
Tourism
Industry
Operations
Languages(French/Spanish or German) Self Management
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Study Program Year 3 Module 1 Module 2 Module 3 Module 4
Strategic
Management
Tourism
Research
Project
Minors (AO)
Community Tourism
Heritage Tourism
Adventure Tourism
………………….
Or
Foreign Exchange
/ Grand Tour
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Study Program Year 4
Placement 30 weeks
(Starting September or February)
Dissertation 12 weeks
Step 1: Preparation stage
• Year 1, 2 and 3: APA referencing, Reporting, Guest Lectures, Field Trips, Research, Inter-cultural Sensitivity, Alumni meet & Greet ……
• Year 3: Application Training, Building CV, Information Sessions and Dissertation Setup
• Year 3: After Information Sessions Student fills out Enrollment Form & Schedules an Intake Interview
Placement Fantasy
• Dream
• Nightmare
Step 2: Placement Hunt
• Search in Long Lists of Existing Contacts (83%) Name vv Firstname Company City & Country
Adams Marie
Belgien Tourismus Wallonie
- Bruessel KÖLN, Germany
Alex Indra
Duitse Nationale Dienst voor
Toerisme Brussel, België
Baken Thijs
Toledo Tour Guide
Association Belize, Central America
Barth Ulrike
Toledo Tour Guide
Association Belize, Central America
Berhout Martijn Travalco, Miami, USA
Bonow Anneke Hamburg Tourismus GmbH HAMBURG, Germany
Boven Marijke
Belize Lodge & Excursions
Ltd. Belize City, BELIZE
Brouwer Prem Dive Safaris Philipsburg, Sint Maarten
Bult Kristina
Aruba Hotel and Tourism
Association Oranjestad, Aruba
Cheung Esther
Benelux Chamber of
Commerce in China
Chaoyang District, Beijing
100027, CHINA
Doorn van Nathalie
Belize Lodge & Excursions
Ltd. Belize City, BELIZE
Dorst Astrid Bizztravel GRONINGEN
Eder Chantal Club Méditerranée SA Eschborn, GERMANY
Stand at the ITB Berlin
March 2013
• Independent Search and Approval (17%)
• Requirements:
Introduction period then assistant to a manager or project
In the Tourism Industry
Level of Job Description (BBA)
Company Supervisor
Or
Discussion:
There is definitely
a need to have
some sort of a
Global Quality Placement
Network.
Step 3: Contracting/Supervision
• Watertight / Legal stuff
• Details about Start/Finish, Compensation, Expenses and Job Description
• Visa/Permits
• Safety/Security
• Insurance/Vaccination
• Grant?
Hier Contract
Step 4: Running the Placement
Placements 2012/2013
Netherlands 41
Europe 109
Intercontinental 33
• 23 Stenden Supervisors appointed by Region
• Company Supervisor
What it takes
• 3 Progress Reports + Self Assessment
• Institution Report
• Company Appraisal (Half Way/The End)
• Dissertation Proposal (Half Way)
• Final Placement Report
• Final Dissertation + Interview
• Emergency Plan
Competencies Self Assessment: Knowledge / Attitude / Skills
One Skype call is better than a thousand e-mails
Emergency Plan / Prepared for the Worst
Discussion:
To Visit or Not To Visit?
Step 5: Rounding off • Dissertation & Final Interview
• Company and Student Evaluations
• Graduation Ceremony
Dissertation
Dissertation: Start-up
Submit Proposal (after 7 or 15 weeks)
Continue with Dissertation (with Supervisor)
Dissertation: Progress Check
Continue with Dissertation (with Supervisor)
Submit Completed Dissertation
Dissertation
Interview and Assessment
•
15,000 words
•
Primary
Research
•
Company Evaluation
Dear Sir or Madam,
Some time ago, a Stenden Student started his/her internship at your company. Thank you very much that you give young people the chance to start their professional career at your business. We are very interested in your opinion about the student and our program we offer. Therefore we would like to ask you to fill out this questionnaire. This will help us to improve our program and to prepare our students for their internship and will take you only 5 minutes.
Thank you very much!
Stenden University http://enquete.stenden.com/nq.cfm?q=3be02fcc-5056-8300-4b0f-ef0a235150fd
Results Company Evaluation 2012/2013
1. Better understanding of Tourism & Travel Technology
2. Two different (shorter) placements
3. Excellent students
4. Add more industry related practical knowledge
5. Focus less on research
Student Evaluation
Dear Student,
Some time ago, you started your internship as one of the last steps of your studies before graduation. We are very interested about your opinion about the placement company, your progress and our program we offer. Therefore we would like to ask you to fill out a questionnaire. This will help us to improve our program and to prepare the next generation of students for their internship and will take you about 5 minutes.
Thank you very much!
Stenden University http://enquete.stenden.com/nq.cfm?q=3bbf65e0-5056-8300-4ba0-f9da168e1319
Results Student Evaluation 2012/2013
1. Social and communicative competencies
2. Self management
3. Organising, controlling and improving business processes
4. Development of vision and changes
5. Balancing between people, planet and profit
6. Initiating, creating and marketing new products
Step 6: Alumni Network
Alumni Careers
Tourism Industry 54%
Other Industry 36%
Study Program 7%
Unemployed 3%
Discussion:
The Future Scenario’s
of International
Placements?
International Accreditation 1. Status of the institution
2. Governance and administration
3. Vision, mission, objectives
4. Courses/programmes, curriculum and graduate outcomes
5. Approach to teaching and learning
6. Planning, programme review and quality assurance mechanism
International Accreditation Cont’d
7. Level of internationalisation
8. Physical resources and facilities
9. Student support services
10. Industry advisory board
11. Staffing resources
12. Financial resources
13. Memberships, partnerships, community engagement & social responsibility
14. Areas of Excellence
An updated Competency Profile
By Autumn 2013
The rough road towards Learning Outcomes (20??)
Discussion:
Any Experience
Working with
Learning Outcomes?
