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Placemaking at Harvard Square Placemaking Workshop at Harvard Square, Cambridge MA September 17, 2013

Placemaking at Harvard Square - Cambridge...2013/09/17  · • Branding & Marketing campaign • Assistance with Wayfinding i.e. uniformed volunteers to help tourists find stores

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Page 1: Placemaking at Harvard Square - Cambridge...2013/09/17  · • Branding & Marketing campaign • Assistance with Wayfinding i.e. uniformed volunteers to help tourists find stores

Placemaking at Harvard Square

Placemaking Workshop at Harvard Square Cambridge MA September 17 2013

-

Desired by Merchants amp Residents bull City Sponsored Festival in Harvard Square

bull More Foot Patrols at busy times

bull Revitalization of T Station (interior and exterior)

bull Increased trash pick-up at T Station

bull Inform homeless people of T Station toilet

bull Ease up on giving parking tickets at meters

bull More nighttime activities ie more clubs with later hours

bull

bull Additional Beautification Projects

bull Reduced competition between outdoor entertainers and outdoor speakers from existing businesses

bull More Tourists in Square

bull Branding amp Marketing campaign

bull Assistance with Wayfinding ie uniformed volunteers to help tourists find stores

bull Help with homeless people ie coupons to purchase food

bull Assistance from non profits that serve the homeless

Source Healthy Harvard Square Initiative (2006)

Accomplishments To Date bull Repaired the granite replaced missing bricks and installed a new

tree in the Memorial Tree planter at the OOTN Plaza

bull Applied for and obtained permission for the Otto Patio on Mass Ave (in front of Bon) tentative date of installation 92213

bull Trimmed trees on Mass Ave from Church to Brattle to allow for improved site line

bull CDD installed 50+ bike racks throughout the Square

bull Removed problematic bench from the front of the B of A

bull In partnership with the ACT (Advocates for a Common Toilet) project successfully worked with the MBTA to clean and paint the public toilet in the MBTA station

bull Working with the MBTA to paint the outside of the station (the rails were painted last week)

bull Planted colorful mums in the Memorial Tree Planter on the OOTN Plaza

bull Set out tables and chairs on the OOTN Plaza

Schedule

Introductions

Presentation of Benchmarks and Place Game

Onsite evaluation

Preparation of presentation

Report back

Discussion

Opportunitiesbull MAKE THINGS HAPPEN NOW bull Short term = 1-3 months Long term = 6 ndash 12 months bull CREATE ENERGETIC ANCHORS OF ACTIVITY in

key locations and a peak times bull CROWD-SOURCE IDEAS (Digital Placemaking) bull MAKE IT A ldquoMOVABLE FEASTrdquo through meet-ups and

mobile management teams bull GET LIFE ON THE STREETS to make public spaces

safe and attractive and encourage walking bull BRING THE INSIDE OUT with transparent visually

exciting ground floors and corners that pop-out

Thinking Small in a Big Way

--------------------------------------------------------------

Big Idea = Big Outcome

People and Products as Primary Focus

Small Spaces

Triangulate

Streets as Places

Localize thru Markets Local Business Talent

Architecture of Place

Public Multi-use Destinations

Safe Comfortable

---------------------------------------------------------

Placemaking ToolsProcess

Power of Ten - 10X10X10

Place Performance Evaluation Game

Placemaking VisionPlan Lighter Quicker Cheaper Placemaking ConceptDesign

Campaign and Social Media

Characteristics of Great Public Spaces bull Good places breed healthy activity

bull People attract people attract people

bull When you focus on place you do everything differently

bull It takes many disciplines and skills to create a place

bull It takes a community to create a place

bull Amenities that make a place comfortable are critical

bull You canrsquot know what you are going to end up with

bull Each place has its own identity

bull You canrsquot have anything less than excellence

bull You have to have zealous nuts

bull It has to be ahellip

CampaignMovement

Develop a vision

Become great communicators

Search for impediments

Organize a strong team

Attack Complacency

Produce short term

wins

Take on bigger

challenges

Connect change to the culture

of the community

People Who Make Dramatic Change By John Kotter

Why donrsquot we have better Centers Streets and Public Spaces today

Fear Project Driven Design-Driven vs

Place-Driven Governmental

Structure

We have to turn everything upside

down to get it right side up

to

Get from (in)adequate to extraordinary

The Benefits of Place

Nurtures a Sense of Community

Builds Local Improves Safety Economiesand Security

Enhances Accessibility Fosters Meaningful

for All

PLACE

Interaction Draws a DiversePopulation

Project for Public Spaces 38 years of Placemaking

bull 50 US States 7 Canadian Provinces bull 42 Countries bull 200 major cities bull 3000 Communities bull 11 Million visitors to PPSorg(2012) bull 34000 people get our electronic

newsletter bull 24000 Twitter Followers bull 24500 Facebook Friends

Relevant Squares - PPS San Antonio ndash Main Square San Antonio - The Alamo Houston - numerous Fort Worth ndash Sundance Square Pittsburgh ndash Market Square Harvard - Science Plaza NYC ndash Rockefeller Center NYC ndash Bryant Park NYC ndash Washington Square NYC ndash Times Square Detroit ndash Campus Martius Portland ndash Pioneer Courthouse Square Perth - Cultural Centre The Link Amsterdam ndash numerous New Haven Green Cape Town ndash V amp A Waterfront

PROJECT FOR PUBLIC SPACES

What is Placemaking

Placemaking is a dynamic human function it is an act of liberation of staking claim and of beautification it is true human empowerment

William H (Holly) Whyte bull The Organization Man1956

bull The Exploding Metropolis 1958

bull The Last Landscape 1968

bull Plan for the City of New York 1969

bull The Social Life of Small Urban Spaces 1980

bull City Rediscovering the Center 1988

not attract people what is remarkable is how often this has

PROJECT FOR PUBLIC SPACES

punctuate architectural photographs They are not

PROJECT FOR PUBLIC SPACES

PROJECT FOR PUBLIC SPACES

PROJECT FOR PUBLIC SPACES

activity

The Return of the Civic Square

Qualities of Great Squares bull Traffic Transit amp Pedestrian

bull Edge Uses

bull Attractions amp Destinations

bull Identity amp Image

bull Flexibility in Design

bull Amenities

bull Place Management Central to the Solution

bull Seasonal Strategy

bull Diverse Funding Sources

bull Reach Out Like an Octopus

Traffic Transit amp Pedestrian

bull Connected to adjacent areas

bull Range of transportation options

Edge Uses

bull Gateways amp entrances

bull Focal points

bull People amp Products

Attractions amp Destinations

bull Choices of things to do

bull Triangulation opportunities

bull Clustered activity around destinations

bull 10+ places

Seasonal Strategies bull Highlight Seasons

bull Rotate Displays

bull Programs amp Markets

bull Celebrate Cultural amp Civic Occasions

Identity amp Image bull Showcase local assets

bull Highlight historic destinations

bull Local retail and services

Flexible Design bull Temporary amp

changing uses

bull Lighter Quicker Cheaper

bull Experiments

Amenities bull Attracts cross-section of

users

bull Comfortable places to sit

bull Food and markets

Place Management bull Management through

ndash SecurityMaintenance

ndash Programming Events

ndash Managing Destinations

ndash Providing Amenities

Diverse Funding Base Security --

City Funding23

Facility -Parks

Department6

Event Rentals

18Event

Sponsorships12

Tenant Leases

24

In Kind Donations

17

Reaching out like an Octopus

bull Creating a district

bull 10+ Destinations with 10+ places with 10+ things to do

---------------------------------------------------------

Placemaking ToolsProcess

Power of Ten - 10X10X10

Place Performance Evaluation Game

Placemaking VisionPlan Lighter Quicker Cheaper Placemaking ConceptDesign

Campaign and Social Media

Power of 10

6 Sit and relax

1 Read the paper

8 Take a break from a bike ride

3 Learn about upcoming events

2 Window shopping for books

4 Go inside

10 Have a conversation

7 Read someone

5 Walk

9 Pet a dog

A new future for the New Haven Green 2012

INFO BATTELL

NEW HAVEN CHAPEL

COLLEGE STREET

SHAKE SHACK

HENDRIE HALL

VISITOR TRINITY CENTER UNITED CENTER CHURCH CHURCH CHURCH

CH

APE

L ST

REE

T

ELM

STR

EET

LIBRARY

CHURCH STREET

CITY HALL

Power of 10 Destinations 1975

Power of 10 Destinations Today

New York City Transformed Rockefeller Center Times Square

Bryant Park Port Authority Bus Terminal

Times Square

PROJECT FOR PUBLIC SPACES

Bryant Park

PROJECT FOR PUBLIC SPACES

BRYANT PARK

BRYANT PARK

Building Base Activation

Paris Cafe

Pioneer Courthouse Square

Place Performance Game

Underperforming areas

Triangle Plaza ndash Brooklyn NY

Paris Plaza and Shared Space

Key Attributes

Intangibles How to Look at a Place

PROJECT FOR PUBLIC SPACES

sociability uses amp activities

access amp linkages comfort amp image

Welcoming

evening use

volunteerism

street life

transit usage

parking usage patterns

pedestrian activity

Walkable Convenient Accessible

Charm Clean Attractive

Historic

Safe

building conditions

environmental data

sanitation rating

crime stats

Cooperative Neighborly

property values

land-use patterns retail sales

business ownership

Special Real

Fun Active Vital

Connected

Measurements

PLACE

Access amp Linkages

bull Convenient

bull Walkable

bull Informative

bull Orienting

bull Connected

bull Enticing

Uses amp Activities

bull FunVital

bull Active

bull Indigenous

bull Sustainable

bull Affordable

bull Challenging

Comfort amp Image

bull Inviting

bull Attractive

bull Usable

bull Historic

bull ldquoGreenrdquo

bull Friendly

Sociability

bull Welcoming

bull Cooperative

bull Interactive

bull Neighborly

bull Proud

bull Diverse

bull International

bull Cared for

Place Game Evaluation Process

1 Break into teams

1 Go to designated sites where you fill out the Place Game form individually

2 Return at the appointed time to discuss your findings with your team and summarize findings

3 Create a mini-presentation to report back

Place Game Sites

Site 1a Holyoke Plaza

Site 1a Holyoke Plaza

Site 1b Holyoke Plaza

Site 2 The Pit

Site 2 The Pit

Site 3a T Station

Site 3a T Station

Site 3b T Station

Site 3b T Station

Site 4a Out of Town News Kiosk

Site 4b Out of Town News Kiosk

Site 4b Out of Town News Kiosk

Site 5 The Point

Site 6 Harvard

Site 7a Brattle St

Site 7b Brattle St

Site 8a JKF amp Brattle St Intersection

Site 8b JKF amp Brattle St Intersection

Place Game Agenda

630 715 pm Place Game Onsite

715 800 pm Team Work amp Brainstorming Session

800 830 pm Report Out

830 pm Adjourn

wwwppsorg

Page 2: Placemaking at Harvard Square - Cambridge...2013/09/17  · • Branding & Marketing campaign • Assistance with Wayfinding i.e. uniformed volunteers to help tourists find stores

-

Desired by Merchants amp Residents bull City Sponsored Festival in Harvard Square

bull More Foot Patrols at busy times

bull Revitalization of T Station (interior and exterior)

bull Increased trash pick-up at T Station

bull Inform homeless people of T Station toilet

bull Ease up on giving parking tickets at meters

bull More nighttime activities ie more clubs with later hours

bull

bull Additional Beautification Projects

bull Reduced competition between outdoor entertainers and outdoor speakers from existing businesses

bull More Tourists in Square

bull Branding amp Marketing campaign

bull Assistance with Wayfinding ie uniformed volunteers to help tourists find stores

bull Help with homeless people ie coupons to purchase food

bull Assistance from non profits that serve the homeless

Source Healthy Harvard Square Initiative (2006)

Accomplishments To Date bull Repaired the granite replaced missing bricks and installed a new

tree in the Memorial Tree planter at the OOTN Plaza

bull Applied for and obtained permission for the Otto Patio on Mass Ave (in front of Bon) tentative date of installation 92213

bull Trimmed trees on Mass Ave from Church to Brattle to allow for improved site line

bull CDD installed 50+ bike racks throughout the Square

bull Removed problematic bench from the front of the B of A

bull In partnership with the ACT (Advocates for a Common Toilet) project successfully worked with the MBTA to clean and paint the public toilet in the MBTA station

bull Working with the MBTA to paint the outside of the station (the rails were painted last week)

bull Planted colorful mums in the Memorial Tree Planter on the OOTN Plaza

bull Set out tables and chairs on the OOTN Plaza

Schedule

Introductions

Presentation of Benchmarks and Place Game

Onsite evaluation

Preparation of presentation

Report back

Discussion

Opportunitiesbull MAKE THINGS HAPPEN NOW bull Short term = 1-3 months Long term = 6 ndash 12 months bull CREATE ENERGETIC ANCHORS OF ACTIVITY in

key locations and a peak times bull CROWD-SOURCE IDEAS (Digital Placemaking) bull MAKE IT A ldquoMOVABLE FEASTrdquo through meet-ups and

mobile management teams bull GET LIFE ON THE STREETS to make public spaces

safe and attractive and encourage walking bull BRING THE INSIDE OUT with transparent visually

exciting ground floors and corners that pop-out

Thinking Small in a Big Way

--------------------------------------------------------------

Big Idea = Big Outcome

People and Products as Primary Focus

Small Spaces

Triangulate

Streets as Places

Localize thru Markets Local Business Talent

Architecture of Place

Public Multi-use Destinations

Safe Comfortable

---------------------------------------------------------

Placemaking ToolsProcess

Power of Ten - 10X10X10

Place Performance Evaluation Game

Placemaking VisionPlan Lighter Quicker Cheaper Placemaking ConceptDesign

Campaign and Social Media

Characteristics of Great Public Spaces bull Good places breed healthy activity

bull People attract people attract people

bull When you focus on place you do everything differently

bull It takes many disciplines and skills to create a place

bull It takes a community to create a place

bull Amenities that make a place comfortable are critical

bull You canrsquot know what you are going to end up with

bull Each place has its own identity

bull You canrsquot have anything less than excellence

bull You have to have zealous nuts

bull It has to be ahellip

CampaignMovement

Develop a vision

Become great communicators

Search for impediments

Organize a strong team

Attack Complacency

Produce short term

wins

Take on bigger

challenges

Connect change to the culture

of the community

People Who Make Dramatic Change By John Kotter

Why donrsquot we have better Centers Streets and Public Spaces today

Fear Project Driven Design-Driven vs

Place-Driven Governmental

Structure

We have to turn everything upside

down to get it right side up

to

Get from (in)adequate to extraordinary

The Benefits of Place

Nurtures a Sense of Community

Builds Local Improves Safety Economiesand Security

Enhances Accessibility Fosters Meaningful

for All

PLACE

Interaction Draws a DiversePopulation

Project for Public Spaces 38 years of Placemaking

bull 50 US States 7 Canadian Provinces bull 42 Countries bull 200 major cities bull 3000 Communities bull 11 Million visitors to PPSorg(2012) bull 34000 people get our electronic

newsletter bull 24000 Twitter Followers bull 24500 Facebook Friends

Relevant Squares - PPS San Antonio ndash Main Square San Antonio - The Alamo Houston - numerous Fort Worth ndash Sundance Square Pittsburgh ndash Market Square Harvard - Science Plaza NYC ndash Rockefeller Center NYC ndash Bryant Park NYC ndash Washington Square NYC ndash Times Square Detroit ndash Campus Martius Portland ndash Pioneer Courthouse Square Perth - Cultural Centre The Link Amsterdam ndash numerous New Haven Green Cape Town ndash V amp A Waterfront

PROJECT FOR PUBLIC SPACES

What is Placemaking

Placemaking is a dynamic human function it is an act of liberation of staking claim and of beautification it is true human empowerment

William H (Holly) Whyte bull The Organization Man1956

bull The Exploding Metropolis 1958

bull The Last Landscape 1968

bull Plan for the City of New York 1969

bull The Social Life of Small Urban Spaces 1980

bull City Rediscovering the Center 1988

not attract people what is remarkable is how often this has

PROJECT FOR PUBLIC SPACES

punctuate architectural photographs They are not

PROJECT FOR PUBLIC SPACES

PROJECT FOR PUBLIC SPACES

PROJECT FOR PUBLIC SPACES

activity

The Return of the Civic Square

Qualities of Great Squares bull Traffic Transit amp Pedestrian

bull Edge Uses

bull Attractions amp Destinations

bull Identity amp Image

bull Flexibility in Design

bull Amenities

bull Place Management Central to the Solution

bull Seasonal Strategy

bull Diverse Funding Sources

bull Reach Out Like an Octopus

Traffic Transit amp Pedestrian

bull Connected to adjacent areas

bull Range of transportation options

Edge Uses

bull Gateways amp entrances

bull Focal points

bull People amp Products

Attractions amp Destinations

bull Choices of things to do

bull Triangulation opportunities

bull Clustered activity around destinations

bull 10+ places

Seasonal Strategies bull Highlight Seasons

bull Rotate Displays

bull Programs amp Markets

bull Celebrate Cultural amp Civic Occasions

Identity amp Image bull Showcase local assets

bull Highlight historic destinations

bull Local retail and services

Flexible Design bull Temporary amp

changing uses

bull Lighter Quicker Cheaper

bull Experiments

Amenities bull Attracts cross-section of

users

bull Comfortable places to sit

bull Food and markets

Place Management bull Management through

ndash SecurityMaintenance

ndash Programming Events

ndash Managing Destinations

ndash Providing Amenities

Diverse Funding Base Security --

City Funding23

Facility -Parks

Department6

Event Rentals

18Event

Sponsorships12

Tenant Leases

24

In Kind Donations

17

Reaching out like an Octopus

bull Creating a district

bull 10+ Destinations with 10+ places with 10+ things to do

---------------------------------------------------------

Placemaking ToolsProcess

Power of Ten - 10X10X10

Place Performance Evaluation Game

Placemaking VisionPlan Lighter Quicker Cheaper Placemaking ConceptDesign

Campaign and Social Media

Power of 10

6 Sit and relax

1 Read the paper

8 Take a break from a bike ride

3 Learn about upcoming events

2 Window shopping for books

4 Go inside

10 Have a conversation

7 Read someone

5 Walk

9 Pet a dog

A new future for the New Haven Green 2012

INFO BATTELL

NEW HAVEN CHAPEL

COLLEGE STREET

SHAKE SHACK

HENDRIE HALL

VISITOR TRINITY CENTER UNITED CENTER CHURCH CHURCH CHURCH

CH

APE

L ST

REE

T

ELM

STR

EET

LIBRARY

CHURCH STREET

CITY HALL

Power of 10 Destinations 1975

Power of 10 Destinations Today

New York City Transformed Rockefeller Center Times Square

Bryant Park Port Authority Bus Terminal

Times Square

PROJECT FOR PUBLIC SPACES

Bryant Park

PROJECT FOR PUBLIC SPACES

BRYANT PARK

BRYANT PARK

Building Base Activation

Paris Cafe

Pioneer Courthouse Square

Place Performance Game

Underperforming areas

Triangle Plaza ndash Brooklyn NY

Paris Plaza and Shared Space

Key Attributes

Intangibles How to Look at a Place

PROJECT FOR PUBLIC SPACES

sociability uses amp activities

access amp linkages comfort amp image

Welcoming

evening use

volunteerism

street life

transit usage

parking usage patterns

pedestrian activity

Walkable Convenient Accessible

Charm Clean Attractive

Historic

Safe

building conditions

environmental data

sanitation rating

crime stats

Cooperative Neighborly

property values

land-use patterns retail sales

business ownership

Special Real

Fun Active Vital

Connected

Measurements

PLACE

Access amp Linkages

bull Convenient

bull Walkable

bull Informative

bull Orienting

bull Connected

bull Enticing

Uses amp Activities

bull FunVital

bull Active

bull Indigenous

bull Sustainable

bull Affordable

bull Challenging

Comfort amp Image

bull Inviting

bull Attractive

bull Usable

bull Historic

bull ldquoGreenrdquo

bull Friendly

Sociability

bull Welcoming

bull Cooperative

bull Interactive

bull Neighborly

bull Proud

bull Diverse

bull International

bull Cared for

Place Game Evaluation Process

1 Break into teams

1 Go to designated sites where you fill out the Place Game form individually

2 Return at the appointed time to discuss your findings with your team and summarize findings

3 Create a mini-presentation to report back

Place Game Sites

Site 1a Holyoke Plaza

Site 1a Holyoke Plaza

Site 1b Holyoke Plaza

Site 2 The Pit

Site 2 The Pit

Site 3a T Station

Site 3a T Station

Site 3b T Station

Site 3b T Station

Site 4a Out of Town News Kiosk

Site 4b Out of Town News Kiosk

Site 4b Out of Town News Kiosk

Site 5 The Point

Site 6 Harvard

Site 7a Brattle St

Site 7b Brattle St

Site 8a JKF amp Brattle St Intersection

Site 8b JKF amp Brattle St Intersection

Place Game Agenda

630 715 pm Place Game Onsite

715 800 pm Team Work amp Brainstorming Session

800 830 pm Report Out

830 pm Adjourn

wwwppsorg

Page 3: Placemaking at Harvard Square - Cambridge...2013/09/17  · • Branding & Marketing campaign • Assistance with Wayfinding i.e. uniformed volunteers to help tourists find stores

Accomplishments To Date bull Repaired the granite replaced missing bricks and installed a new

tree in the Memorial Tree planter at the OOTN Plaza

bull Applied for and obtained permission for the Otto Patio on Mass Ave (in front of Bon) tentative date of installation 92213

bull Trimmed trees on Mass Ave from Church to Brattle to allow for improved site line

bull CDD installed 50+ bike racks throughout the Square

bull Removed problematic bench from the front of the B of A

bull In partnership with the ACT (Advocates for a Common Toilet) project successfully worked with the MBTA to clean and paint the public toilet in the MBTA station

bull Working with the MBTA to paint the outside of the station (the rails were painted last week)

bull Planted colorful mums in the Memorial Tree Planter on the OOTN Plaza

bull Set out tables and chairs on the OOTN Plaza

Schedule

Introductions

Presentation of Benchmarks and Place Game

Onsite evaluation

Preparation of presentation

Report back

Discussion

Opportunitiesbull MAKE THINGS HAPPEN NOW bull Short term = 1-3 months Long term = 6 ndash 12 months bull CREATE ENERGETIC ANCHORS OF ACTIVITY in

key locations and a peak times bull CROWD-SOURCE IDEAS (Digital Placemaking) bull MAKE IT A ldquoMOVABLE FEASTrdquo through meet-ups and

mobile management teams bull GET LIFE ON THE STREETS to make public spaces

safe and attractive and encourage walking bull BRING THE INSIDE OUT with transparent visually

exciting ground floors and corners that pop-out

Thinking Small in a Big Way

--------------------------------------------------------------

Big Idea = Big Outcome

People and Products as Primary Focus

Small Spaces

Triangulate

Streets as Places

Localize thru Markets Local Business Talent

Architecture of Place

Public Multi-use Destinations

Safe Comfortable

---------------------------------------------------------

Placemaking ToolsProcess

Power of Ten - 10X10X10

Place Performance Evaluation Game

Placemaking VisionPlan Lighter Quicker Cheaper Placemaking ConceptDesign

Campaign and Social Media

Characteristics of Great Public Spaces bull Good places breed healthy activity

bull People attract people attract people

bull When you focus on place you do everything differently

bull It takes many disciplines and skills to create a place

bull It takes a community to create a place

bull Amenities that make a place comfortable are critical

bull You canrsquot know what you are going to end up with

bull Each place has its own identity

bull You canrsquot have anything less than excellence

bull You have to have zealous nuts

bull It has to be ahellip

CampaignMovement

Develop a vision

Become great communicators

Search for impediments

Organize a strong team

Attack Complacency

Produce short term

wins

Take on bigger

challenges

Connect change to the culture

of the community

People Who Make Dramatic Change By John Kotter

Why donrsquot we have better Centers Streets and Public Spaces today

Fear Project Driven Design-Driven vs

Place-Driven Governmental

Structure

We have to turn everything upside

down to get it right side up

to

Get from (in)adequate to extraordinary

The Benefits of Place

Nurtures a Sense of Community

Builds Local Improves Safety Economiesand Security

Enhances Accessibility Fosters Meaningful

for All

PLACE

Interaction Draws a DiversePopulation

Project for Public Spaces 38 years of Placemaking

bull 50 US States 7 Canadian Provinces bull 42 Countries bull 200 major cities bull 3000 Communities bull 11 Million visitors to PPSorg(2012) bull 34000 people get our electronic

newsletter bull 24000 Twitter Followers bull 24500 Facebook Friends

Relevant Squares - PPS San Antonio ndash Main Square San Antonio - The Alamo Houston - numerous Fort Worth ndash Sundance Square Pittsburgh ndash Market Square Harvard - Science Plaza NYC ndash Rockefeller Center NYC ndash Bryant Park NYC ndash Washington Square NYC ndash Times Square Detroit ndash Campus Martius Portland ndash Pioneer Courthouse Square Perth - Cultural Centre The Link Amsterdam ndash numerous New Haven Green Cape Town ndash V amp A Waterfront

PROJECT FOR PUBLIC SPACES

What is Placemaking

Placemaking is a dynamic human function it is an act of liberation of staking claim and of beautification it is true human empowerment

William H (Holly) Whyte bull The Organization Man1956

bull The Exploding Metropolis 1958

bull The Last Landscape 1968

bull Plan for the City of New York 1969

bull The Social Life of Small Urban Spaces 1980

bull City Rediscovering the Center 1988

not attract people what is remarkable is how often this has

PROJECT FOR PUBLIC SPACES

punctuate architectural photographs They are not

PROJECT FOR PUBLIC SPACES

PROJECT FOR PUBLIC SPACES

PROJECT FOR PUBLIC SPACES

activity

The Return of the Civic Square

Qualities of Great Squares bull Traffic Transit amp Pedestrian

bull Edge Uses

bull Attractions amp Destinations

bull Identity amp Image

bull Flexibility in Design

bull Amenities

bull Place Management Central to the Solution

bull Seasonal Strategy

bull Diverse Funding Sources

bull Reach Out Like an Octopus

Traffic Transit amp Pedestrian

bull Connected to adjacent areas

bull Range of transportation options

Edge Uses

bull Gateways amp entrances

bull Focal points

bull People amp Products

Attractions amp Destinations

bull Choices of things to do

bull Triangulation opportunities

bull Clustered activity around destinations

bull 10+ places

Seasonal Strategies bull Highlight Seasons

bull Rotate Displays

bull Programs amp Markets

bull Celebrate Cultural amp Civic Occasions

Identity amp Image bull Showcase local assets

bull Highlight historic destinations

bull Local retail and services

Flexible Design bull Temporary amp

changing uses

bull Lighter Quicker Cheaper

bull Experiments

Amenities bull Attracts cross-section of

users

bull Comfortable places to sit

bull Food and markets

Place Management bull Management through

ndash SecurityMaintenance

ndash Programming Events

ndash Managing Destinations

ndash Providing Amenities

Diverse Funding Base Security --

City Funding23

Facility -Parks

Department6

Event Rentals

18Event

Sponsorships12

Tenant Leases

24

In Kind Donations

17

Reaching out like an Octopus

bull Creating a district

bull 10+ Destinations with 10+ places with 10+ things to do

---------------------------------------------------------

Placemaking ToolsProcess

Power of Ten - 10X10X10

Place Performance Evaluation Game

Placemaking VisionPlan Lighter Quicker Cheaper Placemaking ConceptDesign

Campaign and Social Media

Power of 10

6 Sit and relax

1 Read the paper

8 Take a break from a bike ride

3 Learn about upcoming events

2 Window shopping for books

4 Go inside

10 Have a conversation

7 Read someone

5 Walk

9 Pet a dog

A new future for the New Haven Green 2012

INFO BATTELL

NEW HAVEN CHAPEL

COLLEGE STREET

SHAKE SHACK

HENDRIE HALL

VISITOR TRINITY CENTER UNITED CENTER CHURCH CHURCH CHURCH

CH

APE

L ST

REE

T

ELM

STR

EET

LIBRARY

CHURCH STREET

CITY HALL

Power of 10 Destinations 1975

Power of 10 Destinations Today

New York City Transformed Rockefeller Center Times Square

Bryant Park Port Authority Bus Terminal

Times Square

PROJECT FOR PUBLIC SPACES

Bryant Park

PROJECT FOR PUBLIC SPACES

BRYANT PARK

BRYANT PARK

Building Base Activation

Paris Cafe

Pioneer Courthouse Square

Place Performance Game

Underperforming areas

Triangle Plaza ndash Brooklyn NY

Paris Plaza and Shared Space

Key Attributes

Intangibles How to Look at a Place

PROJECT FOR PUBLIC SPACES

sociability uses amp activities

access amp linkages comfort amp image

Welcoming

evening use

volunteerism

street life

transit usage

parking usage patterns

pedestrian activity

Walkable Convenient Accessible

Charm Clean Attractive

Historic

Safe

building conditions

environmental data

sanitation rating

crime stats

Cooperative Neighborly

property values

land-use patterns retail sales

business ownership

Special Real

Fun Active Vital

Connected

Measurements

PLACE

Access amp Linkages

bull Convenient

bull Walkable

bull Informative

bull Orienting

bull Connected

bull Enticing

Uses amp Activities

bull FunVital

bull Active

bull Indigenous

bull Sustainable

bull Affordable

bull Challenging

Comfort amp Image

bull Inviting

bull Attractive

bull Usable

bull Historic

bull ldquoGreenrdquo

bull Friendly

Sociability

bull Welcoming

bull Cooperative

bull Interactive

bull Neighborly

bull Proud

bull Diverse

bull International

bull Cared for

Place Game Evaluation Process

1 Break into teams

1 Go to designated sites where you fill out the Place Game form individually

2 Return at the appointed time to discuss your findings with your team and summarize findings

3 Create a mini-presentation to report back

Place Game Sites

Site 1a Holyoke Plaza

Site 1a Holyoke Plaza

Site 1b Holyoke Plaza

Site 2 The Pit

Site 2 The Pit

Site 3a T Station

Site 3a T Station

Site 3b T Station

Site 3b T Station

Site 4a Out of Town News Kiosk

Site 4b Out of Town News Kiosk

Site 4b Out of Town News Kiosk

Site 5 The Point

Site 6 Harvard

Site 7a Brattle St

Site 7b Brattle St

Site 8a JKF amp Brattle St Intersection

Site 8b JKF amp Brattle St Intersection

Place Game Agenda

630 715 pm Place Game Onsite

715 800 pm Team Work amp Brainstorming Session

800 830 pm Report Out

830 pm Adjourn

wwwppsorg

Page 4: Placemaking at Harvard Square - Cambridge...2013/09/17  · • Branding & Marketing campaign • Assistance with Wayfinding i.e. uniformed volunteers to help tourists find stores

Schedule

Introductions

Presentation of Benchmarks and Place Game

Onsite evaluation

Preparation of presentation

Report back

Discussion

Opportunitiesbull MAKE THINGS HAPPEN NOW bull Short term = 1-3 months Long term = 6 ndash 12 months bull CREATE ENERGETIC ANCHORS OF ACTIVITY in

key locations and a peak times bull CROWD-SOURCE IDEAS (Digital Placemaking) bull MAKE IT A ldquoMOVABLE FEASTrdquo through meet-ups and

mobile management teams bull GET LIFE ON THE STREETS to make public spaces

safe and attractive and encourage walking bull BRING THE INSIDE OUT with transparent visually

exciting ground floors and corners that pop-out

Thinking Small in a Big Way

--------------------------------------------------------------

Big Idea = Big Outcome

People and Products as Primary Focus

Small Spaces

Triangulate

Streets as Places

Localize thru Markets Local Business Talent

Architecture of Place

Public Multi-use Destinations

Safe Comfortable

---------------------------------------------------------

Placemaking ToolsProcess

Power of Ten - 10X10X10

Place Performance Evaluation Game

Placemaking VisionPlan Lighter Quicker Cheaper Placemaking ConceptDesign

Campaign and Social Media

Characteristics of Great Public Spaces bull Good places breed healthy activity

bull People attract people attract people

bull When you focus on place you do everything differently

bull It takes many disciplines and skills to create a place

bull It takes a community to create a place

bull Amenities that make a place comfortable are critical

bull You canrsquot know what you are going to end up with

bull Each place has its own identity

bull You canrsquot have anything less than excellence

bull You have to have zealous nuts

bull It has to be ahellip

CampaignMovement

Develop a vision

Become great communicators

Search for impediments

Organize a strong team

Attack Complacency

Produce short term

wins

Take on bigger

challenges

Connect change to the culture

of the community

People Who Make Dramatic Change By John Kotter

Why donrsquot we have better Centers Streets and Public Spaces today

Fear Project Driven Design-Driven vs

Place-Driven Governmental

Structure

We have to turn everything upside

down to get it right side up

to

Get from (in)adequate to extraordinary

The Benefits of Place

Nurtures a Sense of Community

Builds Local Improves Safety Economiesand Security

Enhances Accessibility Fosters Meaningful

for All

PLACE

Interaction Draws a DiversePopulation

Project for Public Spaces 38 years of Placemaking

bull 50 US States 7 Canadian Provinces bull 42 Countries bull 200 major cities bull 3000 Communities bull 11 Million visitors to PPSorg(2012) bull 34000 people get our electronic

newsletter bull 24000 Twitter Followers bull 24500 Facebook Friends

Relevant Squares - PPS San Antonio ndash Main Square San Antonio - The Alamo Houston - numerous Fort Worth ndash Sundance Square Pittsburgh ndash Market Square Harvard - Science Plaza NYC ndash Rockefeller Center NYC ndash Bryant Park NYC ndash Washington Square NYC ndash Times Square Detroit ndash Campus Martius Portland ndash Pioneer Courthouse Square Perth - Cultural Centre The Link Amsterdam ndash numerous New Haven Green Cape Town ndash V amp A Waterfront

PROJECT FOR PUBLIC SPACES

What is Placemaking

Placemaking is a dynamic human function it is an act of liberation of staking claim and of beautification it is true human empowerment

William H (Holly) Whyte bull The Organization Man1956

bull The Exploding Metropolis 1958

bull The Last Landscape 1968

bull Plan for the City of New York 1969

bull The Social Life of Small Urban Spaces 1980

bull City Rediscovering the Center 1988

not attract people what is remarkable is how often this has

PROJECT FOR PUBLIC SPACES

punctuate architectural photographs They are not

PROJECT FOR PUBLIC SPACES

PROJECT FOR PUBLIC SPACES

PROJECT FOR PUBLIC SPACES

activity

The Return of the Civic Square

Qualities of Great Squares bull Traffic Transit amp Pedestrian

bull Edge Uses

bull Attractions amp Destinations

bull Identity amp Image

bull Flexibility in Design

bull Amenities

bull Place Management Central to the Solution

bull Seasonal Strategy

bull Diverse Funding Sources

bull Reach Out Like an Octopus

Traffic Transit amp Pedestrian

bull Connected to adjacent areas

bull Range of transportation options

Edge Uses

bull Gateways amp entrances

bull Focal points

bull People amp Products

Attractions amp Destinations

bull Choices of things to do

bull Triangulation opportunities

bull Clustered activity around destinations

bull 10+ places

Seasonal Strategies bull Highlight Seasons

bull Rotate Displays

bull Programs amp Markets

bull Celebrate Cultural amp Civic Occasions

Identity amp Image bull Showcase local assets

bull Highlight historic destinations

bull Local retail and services

Flexible Design bull Temporary amp

changing uses

bull Lighter Quicker Cheaper

bull Experiments

Amenities bull Attracts cross-section of

users

bull Comfortable places to sit

bull Food and markets

Place Management bull Management through

ndash SecurityMaintenance

ndash Programming Events

ndash Managing Destinations

ndash Providing Amenities

Diverse Funding Base Security --

City Funding23

Facility -Parks

Department6

Event Rentals

18Event

Sponsorships12

Tenant Leases

24

In Kind Donations

17

Reaching out like an Octopus

bull Creating a district

bull 10+ Destinations with 10+ places with 10+ things to do

---------------------------------------------------------

Placemaking ToolsProcess

Power of Ten - 10X10X10

Place Performance Evaluation Game

Placemaking VisionPlan Lighter Quicker Cheaper Placemaking ConceptDesign

Campaign and Social Media

Power of 10

6 Sit and relax

1 Read the paper

8 Take a break from a bike ride

3 Learn about upcoming events

2 Window shopping for books

4 Go inside

10 Have a conversation

7 Read someone

5 Walk

9 Pet a dog

A new future for the New Haven Green 2012

INFO BATTELL

NEW HAVEN CHAPEL

COLLEGE STREET

SHAKE SHACK

HENDRIE HALL

VISITOR TRINITY CENTER UNITED CENTER CHURCH CHURCH CHURCH

CH

APE

L ST

REE

T

ELM

STR

EET

LIBRARY

CHURCH STREET

CITY HALL

Power of 10 Destinations 1975

Power of 10 Destinations Today

New York City Transformed Rockefeller Center Times Square

Bryant Park Port Authority Bus Terminal

Times Square

PROJECT FOR PUBLIC SPACES

Bryant Park

PROJECT FOR PUBLIC SPACES

BRYANT PARK

BRYANT PARK

Building Base Activation

Paris Cafe

Pioneer Courthouse Square

Place Performance Game

Underperforming areas

Triangle Plaza ndash Brooklyn NY

Paris Plaza and Shared Space

Key Attributes

Intangibles How to Look at a Place

PROJECT FOR PUBLIC SPACES

sociability uses amp activities

access amp linkages comfort amp image

Welcoming

evening use

volunteerism

street life

transit usage

parking usage patterns

pedestrian activity

Walkable Convenient Accessible

Charm Clean Attractive

Historic

Safe

building conditions

environmental data

sanitation rating

crime stats

Cooperative Neighborly

property values

land-use patterns retail sales

business ownership

Special Real

Fun Active Vital

Connected

Measurements

PLACE

Access amp Linkages

bull Convenient

bull Walkable

bull Informative

bull Orienting

bull Connected

bull Enticing

Uses amp Activities

bull FunVital

bull Active

bull Indigenous

bull Sustainable

bull Affordable

bull Challenging

Comfort amp Image

bull Inviting

bull Attractive

bull Usable

bull Historic

bull ldquoGreenrdquo

bull Friendly

Sociability

bull Welcoming

bull Cooperative

bull Interactive

bull Neighborly

bull Proud

bull Diverse

bull International

bull Cared for

Place Game Evaluation Process

1 Break into teams

1 Go to designated sites where you fill out the Place Game form individually

2 Return at the appointed time to discuss your findings with your team and summarize findings

3 Create a mini-presentation to report back

Place Game Sites

Site 1a Holyoke Plaza

Site 1a Holyoke Plaza

Site 1b Holyoke Plaza

Site 2 The Pit

Site 2 The Pit

Site 3a T Station

Site 3a T Station

Site 3b T Station

Site 3b T Station

Site 4a Out of Town News Kiosk

Site 4b Out of Town News Kiosk

Site 4b Out of Town News Kiosk

Site 5 The Point

Site 6 Harvard

Site 7a Brattle St

Site 7b Brattle St

Site 8a JKF amp Brattle St Intersection

Site 8b JKF amp Brattle St Intersection

Place Game Agenda

630 715 pm Place Game Onsite

715 800 pm Team Work amp Brainstorming Session

800 830 pm Report Out

830 pm Adjourn

wwwppsorg

Page 5: Placemaking at Harvard Square - Cambridge...2013/09/17  · • Branding & Marketing campaign • Assistance with Wayfinding i.e. uniformed volunteers to help tourists find stores

Opportunitiesbull MAKE THINGS HAPPEN NOW bull Short term = 1-3 months Long term = 6 ndash 12 months bull CREATE ENERGETIC ANCHORS OF ACTIVITY in

key locations and a peak times bull CROWD-SOURCE IDEAS (Digital Placemaking) bull MAKE IT A ldquoMOVABLE FEASTrdquo through meet-ups and

mobile management teams bull GET LIFE ON THE STREETS to make public spaces

safe and attractive and encourage walking bull BRING THE INSIDE OUT with transparent visually

exciting ground floors and corners that pop-out

Thinking Small in a Big Way

--------------------------------------------------------------

Big Idea = Big Outcome

People and Products as Primary Focus

Small Spaces

Triangulate

Streets as Places

Localize thru Markets Local Business Talent

Architecture of Place

Public Multi-use Destinations

Safe Comfortable

---------------------------------------------------------

Placemaking ToolsProcess

Power of Ten - 10X10X10

Place Performance Evaluation Game

Placemaking VisionPlan Lighter Quicker Cheaper Placemaking ConceptDesign

Campaign and Social Media

Characteristics of Great Public Spaces bull Good places breed healthy activity

bull People attract people attract people

bull When you focus on place you do everything differently

bull It takes many disciplines and skills to create a place

bull It takes a community to create a place

bull Amenities that make a place comfortable are critical

bull You canrsquot know what you are going to end up with

bull Each place has its own identity

bull You canrsquot have anything less than excellence

bull You have to have zealous nuts

bull It has to be ahellip

CampaignMovement

Develop a vision

Become great communicators

Search for impediments

Organize a strong team

Attack Complacency

Produce short term

wins

Take on bigger

challenges

Connect change to the culture

of the community

People Who Make Dramatic Change By John Kotter

Why donrsquot we have better Centers Streets and Public Spaces today

Fear Project Driven Design-Driven vs

Place-Driven Governmental

Structure

We have to turn everything upside

down to get it right side up

to

Get from (in)adequate to extraordinary

The Benefits of Place

Nurtures a Sense of Community

Builds Local Improves Safety Economiesand Security

Enhances Accessibility Fosters Meaningful

for All

PLACE

Interaction Draws a DiversePopulation

Project for Public Spaces 38 years of Placemaking

bull 50 US States 7 Canadian Provinces bull 42 Countries bull 200 major cities bull 3000 Communities bull 11 Million visitors to PPSorg(2012) bull 34000 people get our electronic

newsletter bull 24000 Twitter Followers bull 24500 Facebook Friends

Relevant Squares - PPS San Antonio ndash Main Square San Antonio - The Alamo Houston - numerous Fort Worth ndash Sundance Square Pittsburgh ndash Market Square Harvard - Science Plaza NYC ndash Rockefeller Center NYC ndash Bryant Park NYC ndash Washington Square NYC ndash Times Square Detroit ndash Campus Martius Portland ndash Pioneer Courthouse Square Perth - Cultural Centre The Link Amsterdam ndash numerous New Haven Green Cape Town ndash V amp A Waterfront

PROJECT FOR PUBLIC SPACES

What is Placemaking

Placemaking is a dynamic human function it is an act of liberation of staking claim and of beautification it is true human empowerment

William H (Holly) Whyte bull The Organization Man1956

bull The Exploding Metropolis 1958

bull The Last Landscape 1968

bull Plan for the City of New York 1969

bull The Social Life of Small Urban Spaces 1980

bull City Rediscovering the Center 1988

not attract people what is remarkable is how often this has

PROJECT FOR PUBLIC SPACES

punctuate architectural photographs They are not

PROJECT FOR PUBLIC SPACES

PROJECT FOR PUBLIC SPACES

PROJECT FOR PUBLIC SPACES

activity

The Return of the Civic Square

Qualities of Great Squares bull Traffic Transit amp Pedestrian

bull Edge Uses

bull Attractions amp Destinations

bull Identity amp Image

bull Flexibility in Design

bull Amenities

bull Place Management Central to the Solution

bull Seasonal Strategy

bull Diverse Funding Sources

bull Reach Out Like an Octopus

Traffic Transit amp Pedestrian

bull Connected to adjacent areas

bull Range of transportation options

Edge Uses

bull Gateways amp entrances

bull Focal points

bull People amp Products

Attractions amp Destinations

bull Choices of things to do

bull Triangulation opportunities

bull Clustered activity around destinations

bull 10+ places

Seasonal Strategies bull Highlight Seasons

bull Rotate Displays

bull Programs amp Markets

bull Celebrate Cultural amp Civic Occasions

Identity amp Image bull Showcase local assets

bull Highlight historic destinations

bull Local retail and services

Flexible Design bull Temporary amp

changing uses

bull Lighter Quicker Cheaper

bull Experiments

Amenities bull Attracts cross-section of

users

bull Comfortable places to sit

bull Food and markets

Place Management bull Management through

ndash SecurityMaintenance

ndash Programming Events

ndash Managing Destinations

ndash Providing Amenities

Diverse Funding Base Security --

City Funding23

Facility -Parks

Department6

Event Rentals

18Event

Sponsorships12

Tenant Leases

24

In Kind Donations

17

Reaching out like an Octopus

bull Creating a district

bull 10+ Destinations with 10+ places with 10+ things to do

---------------------------------------------------------

Placemaking ToolsProcess

Power of Ten - 10X10X10

Place Performance Evaluation Game

Placemaking VisionPlan Lighter Quicker Cheaper Placemaking ConceptDesign

Campaign and Social Media

Power of 10

6 Sit and relax

1 Read the paper

8 Take a break from a bike ride

3 Learn about upcoming events

2 Window shopping for books

4 Go inside

10 Have a conversation

7 Read someone

5 Walk

9 Pet a dog

A new future for the New Haven Green 2012

INFO BATTELL

NEW HAVEN CHAPEL

COLLEGE STREET

SHAKE SHACK

HENDRIE HALL

VISITOR TRINITY CENTER UNITED CENTER CHURCH CHURCH CHURCH

CH

APE

L ST

REE

T

ELM

STR

EET

LIBRARY

CHURCH STREET

CITY HALL

Power of 10 Destinations 1975

Power of 10 Destinations Today

New York City Transformed Rockefeller Center Times Square

Bryant Park Port Authority Bus Terminal

Times Square

PROJECT FOR PUBLIC SPACES

Bryant Park

PROJECT FOR PUBLIC SPACES

BRYANT PARK

BRYANT PARK

Building Base Activation

Paris Cafe

Pioneer Courthouse Square

Place Performance Game

Underperforming areas

Triangle Plaza ndash Brooklyn NY

Paris Plaza and Shared Space

Key Attributes

Intangibles How to Look at a Place

PROJECT FOR PUBLIC SPACES

sociability uses amp activities

access amp linkages comfort amp image

Welcoming

evening use

volunteerism

street life

transit usage

parking usage patterns

pedestrian activity

Walkable Convenient Accessible

Charm Clean Attractive

Historic

Safe

building conditions

environmental data

sanitation rating

crime stats

Cooperative Neighborly

property values

land-use patterns retail sales

business ownership

Special Real

Fun Active Vital

Connected

Measurements

PLACE

Access amp Linkages

bull Convenient

bull Walkable

bull Informative

bull Orienting

bull Connected

bull Enticing

Uses amp Activities

bull FunVital

bull Active

bull Indigenous

bull Sustainable

bull Affordable

bull Challenging

Comfort amp Image

bull Inviting

bull Attractive

bull Usable

bull Historic

bull ldquoGreenrdquo

bull Friendly

Sociability

bull Welcoming

bull Cooperative

bull Interactive

bull Neighborly

bull Proud

bull Diverse

bull International

bull Cared for

Place Game Evaluation Process

1 Break into teams

1 Go to designated sites where you fill out the Place Game form individually

2 Return at the appointed time to discuss your findings with your team and summarize findings

3 Create a mini-presentation to report back

Place Game Sites

Site 1a Holyoke Plaza

Site 1a Holyoke Plaza

Site 1b Holyoke Plaza

Site 2 The Pit

Site 2 The Pit

Site 3a T Station

Site 3a T Station

Site 3b T Station

Site 3b T Station

Site 4a Out of Town News Kiosk

Site 4b Out of Town News Kiosk

Site 4b Out of Town News Kiosk

Site 5 The Point

Site 6 Harvard

Site 7a Brattle St

Site 7b Brattle St

Site 8a JKF amp Brattle St Intersection

Site 8b JKF amp Brattle St Intersection

Place Game Agenda

630 715 pm Place Game Onsite

715 800 pm Team Work amp Brainstorming Session

800 830 pm Report Out

830 pm Adjourn

wwwppsorg

Page 6: Placemaking at Harvard Square - Cambridge...2013/09/17  · • Branding & Marketing campaign • Assistance with Wayfinding i.e. uniformed volunteers to help tourists find stores

Thinking Small in a Big Way

--------------------------------------------------------------

Big Idea = Big Outcome

People and Products as Primary Focus

Small Spaces

Triangulate

Streets as Places

Localize thru Markets Local Business Talent

Architecture of Place

Public Multi-use Destinations

Safe Comfortable

---------------------------------------------------------

Placemaking ToolsProcess

Power of Ten - 10X10X10

Place Performance Evaluation Game

Placemaking VisionPlan Lighter Quicker Cheaper Placemaking ConceptDesign

Campaign and Social Media

Characteristics of Great Public Spaces bull Good places breed healthy activity

bull People attract people attract people

bull When you focus on place you do everything differently

bull It takes many disciplines and skills to create a place

bull It takes a community to create a place

bull Amenities that make a place comfortable are critical

bull You canrsquot know what you are going to end up with

bull Each place has its own identity

bull You canrsquot have anything less than excellence

bull You have to have zealous nuts

bull It has to be ahellip

CampaignMovement

Develop a vision

Become great communicators

Search for impediments

Organize a strong team

Attack Complacency

Produce short term

wins

Take on bigger

challenges

Connect change to the culture

of the community

People Who Make Dramatic Change By John Kotter

Why donrsquot we have better Centers Streets and Public Spaces today

Fear Project Driven Design-Driven vs

Place-Driven Governmental

Structure

We have to turn everything upside

down to get it right side up

to

Get from (in)adequate to extraordinary

The Benefits of Place

Nurtures a Sense of Community

Builds Local Improves Safety Economiesand Security

Enhances Accessibility Fosters Meaningful

for All

PLACE

Interaction Draws a DiversePopulation

Project for Public Spaces 38 years of Placemaking

bull 50 US States 7 Canadian Provinces bull 42 Countries bull 200 major cities bull 3000 Communities bull 11 Million visitors to PPSorg(2012) bull 34000 people get our electronic

newsletter bull 24000 Twitter Followers bull 24500 Facebook Friends

Relevant Squares - PPS San Antonio ndash Main Square San Antonio - The Alamo Houston - numerous Fort Worth ndash Sundance Square Pittsburgh ndash Market Square Harvard - Science Plaza NYC ndash Rockefeller Center NYC ndash Bryant Park NYC ndash Washington Square NYC ndash Times Square Detroit ndash Campus Martius Portland ndash Pioneer Courthouse Square Perth - Cultural Centre The Link Amsterdam ndash numerous New Haven Green Cape Town ndash V amp A Waterfront

PROJECT FOR PUBLIC SPACES

What is Placemaking

Placemaking is a dynamic human function it is an act of liberation of staking claim and of beautification it is true human empowerment

William H (Holly) Whyte bull The Organization Man1956

bull The Exploding Metropolis 1958

bull The Last Landscape 1968

bull Plan for the City of New York 1969

bull The Social Life of Small Urban Spaces 1980

bull City Rediscovering the Center 1988

not attract people what is remarkable is how often this has

PROJECT FOR PUBLIC SPACES

punctuate architectural photographs They are not

PROJECT FOR PUBLIC SPACES

PROJECT FOR PUBLIC SPACES

PROJECT FOR PUBLIC SPACES

activity

The Return of the Civic Square

Qualities of Great Squares bull Traffic Transit amp Pedestrian

bull Edge Uses

bull Attractions amp Destinations

bull Identity amp Image

bull Flexibility in Design

bull Amenities

bull Place Management Central to the Solution

bull Seasonal Strategy

bull Diverse Funding Sources

bull Reach Out Like an Octopus

Traffic Transit amp Pedestrian

bull Connected to adjacent areas

bull Range of transportation options

Edge Uses

bull Gateways amp entrances

bull Focal points

bull People amp Products

Attractions amp Destinations

bull Choices of things to do

bull Triangulation opportunities

bull Clustered activity around destinations

bull 10+ places

Seasonal Strategies bull Highlight Seasons

bull Rotate Displays

bull Programs amp Markets

bull Celebrate Cultural amp Civic Occasions

Identity amp Image bull Showcase local assets

bull Highlight historic destinations

bull Local retail and services

Flexible Design bull Temporary amp

changing uses

bull Lighter Quicker Cheaper

bull Experiments

Amenities bull Attracts cross-section of

users

bull Comfortable places to sit

bull Food and markets

Place Management bull Management through

ndash SecurityMaintenance

ndash Programming Events

ndash Managing Destinations

ndash Providing Amenities

Diverse Funding Base Security --

City Funding23

Facility -Parks

Department6

Event Rentals

18Event

Sponsorships12

Tenant Leases

24

In Kind Donations

17

Reaching out like an Octopus

bull Creating a district

bull 10+ Destinations with 10+ places with 10+ things to do

---------------------------------------------------------

Placemaking ToolsProcess

Power of Ten - 10X10X10

Place Performance Evaluation Game

Placemaking VisionPlan Lighter Quicker Cheaper Placemaking ConceptDesign

Campaign and Social Media

Power of 10

6 Sit and relax

1 Read the paper

8 Take a break from a bike ride

3 Learn about upcoming events

2 Window shopping for books

4 Go inside

10 Have a conversation

7 Read someone

5 Walk

9 Pet a dog

A new future for the New Haven Green 2012

INFO BATTELL

NEW HAVEN CHAPEL

COLLEGE STREET

SHAKE SHACK

HENDRIE HALL

VISITOR TRINITY CENTER UNITED CENTER CHURCH CHURCH CHURCH

CH

APE

L ST

REE

T

ELM

STR

EET

LIBRARY

CHURCH STREET

CITY HALL

Power of 10 Destinations 1975

Power of 10 Destinations Today

New York City Transformed Rockefeller Center Times Square

Bryant Park Port Authority Bus Terminal

Times Square

PROJECT FOR PUBLIC SPACES

Bryant Park

PROJECT FOR PUBLIC SPACES

BRYANT PARK

BRYANT PARK

Building Base Activation

Paris Cafe

Pioneer Courthouse Square

Place Performance Game

Underperforming areas

Triangle Plaza ndash Brooklyn NY

Paris Plaza and Shared Space

Key Attributes

Intangibles How to Look at a Place

PROJECT FOR PUBLIC SPACES

sociability uses amp activities

access amp linkages comfort amp image

Welcoming

evening use

volunteerism

street life

transit usage

parking usage patterns

pedestrian activity

Walkable Convenient Accessible

Charm Clean Attractive

Historic

Safe

building conditions

environmental data

sanitation rating

crime stats

Cooperative Neighborly

property values

land-use patterns retail sales

business ownership

Special Real

Fun Active Vital

Connected

Measurements

PLACE

Access amp Linkages

bull Convenient

bull Walkable

bull Informative

bull Orienting

bull Connected

bull Enticing

Uses amp Activities

bull FunVital

bull Active

bull Indigenous

bull Sustainable

bull Affordable

bull Challenging

Comfort amp Image

bull Inviting

bull Attractive

bull Usable

bull Historic

bull ldquoGreenrdquo

bull Friendly

Sociability

bull Welcoming

bull Cooperative

bull Interactive

bull Neighborly

bull Proud

bull Diverse

bull International

bull Cared for

Place Game Evaluation Process

1 Break into teams

1 Go to designated sites where you fill out the Place Game form individually

2 Return at the appointed time to discuss your findings with your team and summarize findings

3 Create a mini-presentation to report back

Place Game Sites

Site 1a Holyoke Plaza

Site 1a Holyoke Plaza

Site 1b Holyoke Plaza

Site 2 The Pit

Site 2 The Pit

Site 3a T Station

Site 3a T Station

Site 3b T Station

Site 3b T Station

Site 4a Out of Town News Kiosk

Site 4b Out of Town News Kiosk

Site 4b Out of Town News Kiosk

Site 5 The Point

Site 6 Harvard

Site 7a Brattle St

Site 7b Brattle St

Site 8a JKF amp Brattle St Intersection

Site 8b JKF amp Brattle St Intersection

Place Game Agenda

630 715 pm Place Game Onsite

715 800 pm Team Work amp Brainstorming Session

800 830 pm Report Out

830 pm Adjourn

wwwppsorg

Page 7: Placemaking at Harvard Square - Cambridge...2013/09/17  · • Branding & Marketing campaign • Assistance with Wayfinding i.e. uniformed volunteers to help tourists find stores

--------------------------------------------------------------

Big Idea = Big Outcome

People and Products as Primary Focus

Small Spaces

Triangulate

Streets as Places

Localize thru Markets Local Business Talent

Architecture of Place

Public Multi-use Destinations

Safe Comfortable

---------------------------------------------------------

Placemaking ToolsProcess

Power of Ten - 10X10X10

Place Performance Evaluation Game

Placemaking VisionPlan Lighter Quicker Cheaper Placemaking ConceptDesign

Campaign and Social Media

Characteristics of Great Public Spaces bull Good places breed healthy activity

bull People attract people attract people

bull When you focus on place you do everything differently

bull It takes many disciplines and skills to create a place

bull It takes a community to create a place

bull Amenities that make a place comfortable are critical

bull You canrsquot know what you are going to end up with

bull Each place has its own identity

bull You canrsquot have anything less than excellence

bull You have to have zealous nuts

bull It has to be ahellip

CampaignMovement

Develop a vision

Become great communicators

Search for impediments

Organize a strong team

Attack Complacency

Produce short term

wins

Take on bigger

challenges

Connect change to the culture

of the community

People Who Make Dramatic Change By John Kotter

Why donrsquot we have better Centers Streets and Public Spaces today

Fear Project Driven Design-Driven vs

Place-Driven Governmental

Structure

We have to turn everything upside

down to get it right side up

to

Get from (in)adequate to extraordinary

The Benefits of Place

Nurtures a Sense of Community

Builds Local Improves Safety Economiesand Security

Enhances Accessibility Fosters Meaningful

for All

PLACE

Interaction Draws a DiversePopulation

Project for Public Spaces 38 years of Placemaking

bull 50 US States 7 Canadian Provinces bull 42 Countries bull 200 major cities bull 3000 Communities bull 11 Million visitors to PPSorg(2012) bull 34000 people get our electronic

newsletter bull 24000 Twitter Followers bull 24500 Facebook Friends

Relevant Squares - PPS San Antonio ndash Main Square San Antonio - The Alamo Houston - numerous Fort Worth ndash Sundance Square Pittsburgh ndash Market Square Harvard - Science Plaza NYC ndash Rockefeller Center NYC ndash Bryant Park NYC ndash Washington Square NYC ndash Times Square Detroit ndash Campus Martius Portland ndash Pioneer Courthouse Square Perth - Cultural Centre The Link Amsterdam ndash numerous New Haven Green Cape Town ndash V amp A Waterfront

PROJECT FOR PUBLIC SPACES

What is Placemaking

Placemaking is a dynamic human function it is an act of liberation of staking claim and of beautification it is true human empowerment

William H (Holly) Whyte bull The Organization Man1956

bull The Exploding Metropolis 1958

bull The Last Landscape 1968

bull Plan for the City of New York 1969

bull The Social Life of Small Urban Spaces 1980

bull City Rediscovering the Center 1988

not attract people what is remarkable is how often this has

PROJECT FOR PUBLIC SPACES

punctuate architectural photographs They are not

PROJECT FOR PUBLIC SPACES

PROJECT FOR PUBLIC SPACES

PROJECT FOR PUBLIC SPACES

activity

The Return of the Civic Square

Qualities of Great Squares bull Traffic Transit amp Pedestrian

bull Edge Uses

bull Attractions amp Destinations

bull Identity amp Image

bull Flexibility in Design

bull Amenities

bull Place Management Central to the Solution

bull Seasonal Strategy

bull Diverse Funding Sources

bull Reach Out Like an Octopus

Traffic Transit amp Pedestrian

bull Connected to adjacent areas

bull Range of transportation options

Edge Uses

bull Gateways amp entrances

bull Focal points

bull People amp Products

Attractions amp Destinations

bull Choices of things to do

bull Triangulation opportunities

bull Clustered activity around destinations

bull 10+ places

Seasonal Strategies bull Highlight Seasons

bull Rotate Displays

bull Programs amp Markets

bull Celebrate Cultural amp Civic Occasions

Identity amp Image bull Showcase local assets

bull Highlight historic destinations

bull Local retail and services

Flexible Design bull Temporary amp

changing uses

bull Lighter Quicker Cheaper

bull Experiments

Amenities bull Attracts cross-section of

users

bull Comfortable places to sit

bull Food and markets

Place Management bull Management through

ndash SecurityMaintenance

ndash Programming Events

ndash Managing Destinations

ndash Providing Amenities

Diverse Funding Base Security --

City Funding23

Facility -Parks

Department6

Event Rentals

18Event

Sponsorships12

Tenant Leases

24

In Kind Donations

17

Reaching out like an Octopus

bull Creating a district

bull 10+ Destinations with 10+ places with 10+ things to do

---------------------------------------------------------

Placemaking ToolsProcess

Power of Ten - 10X10X10

Place Performance Evaluation Game

Placemaking VisionPlan Lighter Quicker Cheaper Placemaking ConceptDesign

Campaign and Social Media

Power of 10

6 Sit and relax

1 Read the paper

8 Take a break from a bike ride

3 Learn about upcoming events

2 Window shopping for books

4 Go inside

10 Have a conversation

7 Read someone

5 Walk

9 Pet a dog

A new future for the New Haven Green 2012

INFO BATTELL

NEW HAVEN CHAPEL

COLLEGE STREET

SHAKE SHACK

HENDRIE HALL

VISITOR TRINITY CENTER UNITED CENTER CHURCH CHURCH CHURCH

CH

APE

L ST

REE

T

ELM

STR

EET

LIBRARY

CHURCH STREET

CITY HALL

Power of 10 Destinations 1975

Power of 10 Destinations Today

New York City Transformed Rockefeller Center Times Square

Bryant Park Port Authority Bus Terminal

Times Square

PROJECT FOR PUBLIC SPACES

Bryant Park

PROJECT FOR PUBLIC SPACES

BRYANT PARK

BRYANT PARK

Building Base Activation

Paris Cafe

Pioneer Courthouse Square

Place Performance Game

Underperforming areas

Triangle Plaza ndash Brooklyn NY

Paris Plaza and Shared Space

Key Attributes

Intangibles How to Look at a Place

PROJECT FOR PUBLIC SPACES

sociability uses amp activities

access amp linkages comfort amp image

Welcoming

evening use

volunteerism

street life

transit usage

parking usage patterns

pedestrian activity

Walkable Convenient Accessible

Charm Clean Attractive

Historic

Safe

building conditions

environmental data

sanitation rating

crime stats

Cooperative Neighborly

property values

land-use patterns retail sales

business ownership

Special Real

Fun Active Vital

Connected

Measurements

PLACE

Access amp Linkages

bull Convenient

bull Walkable

bull Informative

bull Orienting

bull Connected

bull Enticing

Uses amp Activities

bull FunVital

bull Active

bull Indigenous

bull Sustainable

bull Affordable

bull Challenging

Comfort amp Image

bull Inviting

bull Attractive

bull Usable

bull Historic

bull ldquoGreenrdquo

bull Friendly

Sociability

bull Welcoming

bull Cooperative

bull Interactive

bull Neighborly

bull Proud

bull Diverse

bull International

bull Cared for

Place Game Evaluation Process

1 Break into teams

1 Go to designated sites where you fill out the Place Game form individually

2 Return at the appointed time to discuss your findings with your team and summarize findings

3 Create a mini-presentation to report back

Place Game Sites

Site 1a Holyoke Plaza

Site 1a Holyoke Plaza

Site 1b Holyoke Plaza

Site 2 The Pit

Site 2 The Pit

Site 3a T Station

Site 3a T Station

Site 3b T Station

Site 3b T Station

Site 4a Out of Town News Kiosk

Site 4b Out of Town News Kiosk

Site 4b Out of Town News Kiosk

Site 5 The Point

Site 6 Harvard

Site 7a Brattle St

Site 7b Brattle St

Site 8a JKF amp Brattle St Intersection

Site 8b JKF amp Brattle St Intersection

Place Game Agenda

630 715 pm Place Game Onsite

715 800 pm Team Work amp Brainstorming Session

800 830 pm Report Out

830 pm Adjourn

wwwppsorg

Page 8: Placemaking at Harvard Square - Cambridge...2013/09/17  · • Branding & Marketing campaign • Assistance with Wayfinding i.e. uniformed volunteers to help tourists find stores

---------------------------------------------------------

Placemaking ToolsProcess

Power of Ten - 10X10X10

Place Performance Evaluation Game

Placemaking VisionPlan Lighter Quicker Cheaper Placemaking ConceptDesign

Campaign and Social Media

Characteristics of Great Public Spaces bull Good places breed healthy activity

bull People attract people attract people

bull When you focus on place you do everything differently

bull It takes many disciplines and skills to create a place

bull It takes a community to create a place

bull Amenities that make a place comfortable are critical

bull You canrsquot know what you are going to end up with

bull Each place has its own identity

bull You canrsquot have anything less than excellence

bull You have to have zealous nuts

bull It has to be ahellip

CampaignMovement

Develop a vision

Become great communicators

Search for impediments

Organize a strong team

Attack Complacency

Produce short term

wins

Take on bigger

challenges

Connect change to the culture

of the community

People Who Make Dramatic Change By John Kotter

Why donrsquot we have better Centers Streets and Public Spaces today

Fear Project Driven Design-Driven vs

Place-Driven Governmental

Structure

We have to turn everything upside

down to get it right side up

to

Get from (in)adequate to extraordinary

The Benefits of Place

Nurtures a Sense of Community

Builds Local Improves Safety Economiesand Security

Enhances Accessibility Fosters Meaningful

for All

PLACE

Interaction Draws a DiversePopulation

Project for Public Spaces 38 years of Placemaking

bull 50 US States 7 Canadian Provinces bull 42 Countries bull 200 major cities bull 3000 Communities bull 11 Million visitors to PPSorg(2012) bull 34000 people get our electronic

newsletter bull 24000 Twitter Followers bull 24500 Facebook Friends

Relevant Squares - PPS San Antonio ndash Main Square San Antonio - The Alamo Houston - numerous Fort Worth ndash Sundance Square Pittsburgh ndash Market Square Harvard - Science Plaza NYC ndash Rockefeller Center NYC ndash Bryant Park NYC ndash Washington Square NYC ndash Times Square Detroit ndash Campus Martius Portland ndash Pioneer Courthouse Square Perth - Cultural Centre The Link Amsterdam ndash numerous New Haven Green Cape Town ndash V amp A Waterfront

PROJECT FOR PUBLIC SPACES

What is Placemaking

Placemaking is a dynamic human function it is an act of liberation of staking claim and of beautification it is true human empowerment

William H (Holly) Whyte bull The Organization Man1956

bull The Exploding Metropolis 1958

bull The Last Landscape 1968

bull Plan for the City of New York 1969

bull The Social Life of Small Urban Spaces 1980

bull City Rediscovering the Center 1988

not attract people what is remarkable is how often this has

PROJECT FOR PUBLIC SPACES

punctuate architectural photographs They are not

PROJECT FOR PUBLIC SPACES

PROJECT FOR PUBLIC SPACES

PROJECT FOR PUBLIC SPACES

activity

The Return of the Civic Square

Qualities of Great Squares bull Traffic Transit amp Pedestrian

bull Edge Uses

bull Attractions amp Destinations

bull Identity amp Image

bull Flexibility in Design

bull Amenities

bull Place Management Central to the Solution

bull Seasonal Strategy

bull Diverse Funding Sources

bull Reach Out Like an Octopus

Traffic Transit amp Pedestrian

bull Connected to adjacent areas

bull Range of transportation options

Edge Uses

bull Gateways amp entrances

bull Focal points

bull People amp Products

Attractions amp Destinations

bull Choices of things to do

bull Triangulation opportunities

bull Clustered activity around destinations

bull 10+ places

Seasonal Strategies bull Highlight Seasons

bull Rotate Displays

bull Programs amp Markets

bull Celebrate Cultural amp Civic Occasions

Identity amp Image bull Showcase local assets

bull Highlight historic destinations

bull Local retail and services

Flexible Design bull Temporary amp

changing uses

bull Lighter Quicker Cheaper

bull Experiments

Amenities bull Attracts cross-section of

users

bull Comfortable places to sit

bull Food and markets

Place Management bull Management through

ndash SecurityMaintenance

ndash Programming Events

ndash Managing Destinations

ndash Providing Amenities

Diverse Funding Base Security --

City Funding23

Facility -Parks

Department6

Event Rentals

18Event

Sponsorships12

Tenant Leases

24

In Kind Donations

17

Reaching out like an Octopus

bull Creating a district

bull 10+ Destinations with 10+ places with 10+ things to do

---------------------------------------------------------

Placemaking ToolsProcess

Power of Ten - 10X10X10

Place Performance Evaluation Game

Placemaking VisionPlan Lighter Quicker Cheaper Placemaking ConceptDesign

Campaign and Social Media

Power of 10

6 Sit and relax

1 Read the paper

8 Take a break from a bike ride

3 Learn about upcoming events

2 Window shopping for books

4 Go inside

10 Have a conversation

7 Read someone

5 Walk

9 Pet a dog

A new future for the New Haven Green 2012

INFO BATTELL

NEW HAVEN CHAPEL

COLLEGE STREET

SHAKE SHACK

HENDRIE HALL

VISITOR TRINITY CENTER UNITED CENTER CHURCH CHURCH CHURCH

CH

APE

L ST

REE

T

ELM

STR

EET

LIBRARY

CHURCH STREET

CITY HALL

Power of 10 Destinations 1975

Power of 10 Destinations Today

New York City Transformed Rockefeller Center Times Square

Bryant Park Port Authority Bus Terminal

Times Square

PROJECT FOR PUBLIC SPACES

Bryant Park

PROJECT FOR PUBLIC SPACES

BRYANT PARK

BRYANT PARK

Building Base Activation

Paris Cafe

Pioneer Courthouse Square

Place Performance Game

Underperforming areas

Triangle Plaza ndash Brooklyn NY

Paris Plaza and Shared Space

Key Attributes

Intangibles How to Look at a Place

PROJECT FOR PUBLIC SPACES

sociability uses amp activities

access amp linkages comfort amp image

Welcoming

evening use

volunteerism

street life

transit usage

parking usage patterns

pedestrian activity

Walkable Convenient Accessible

Charm Clean Attractive

Historic

Safe

building conditions

environmental data

sanitation rating

crime stats

Cooperative Neighborly

property values

land-use patterns retail sales

business ownership

Special Real

Fun Active Vital

Connected

Measurements

PLACE

Access amp Linkages

bull Convenient

bull Walkable

bull Informative

bull Orienting

bull Connected

bull Enticing

Uses amp Activities

bull FunVital

bull Active

bull Indigenous

bull Sustainable

bull Affordable

bull Challenging

Comfort amp Image

bull Inviting

bull Attractive

bull Usable

bull Historic

bull ldquoGreenrdquo

bull Friendly

Sociability

bull Welcoming

bull Cooperative

bull Interactive

bull Neighborly

bull Proud

bull Diverse

bull International

bull Cared for

Place Game Evaluation Process

1 Break into teams

1 Go to designated sites where you fill out the Place Game form individually

2 Return at the appointed time to discuss your findings with your team and summarize findings

3 Create a mini-presentation to report back

Place Game Sites

Site 1a Holyoke Plaza

Site 1a Holyoke Plaza

Site 1b Holyoke Plaza

Site 2 The Pit

Site 2 The Pit

Site 3a T Station

Site 3a T Station

Site 3b T Station

Site 3b T Station

Site 4a Out of Town News Kiosk

Site 4b Out of Town News Kiosk

Site 4b Out of Town News Kiosk

Site 5 The Point

Site 6 Harvard

Site 7a Brattle St

Site 7b Brattle St

Site 8a JKF amp Brattle St Intersection

Site 8b JKF amp Brattle St Intersection

Place Game Agenda

630 715 pm Place Game Onsite

715 800 pm Team Work amp Brainstorming Session

800 830 pm Report Out

830 pm Adjourn

wwwppsorg

Page 9: Placemaking at Harvard Square - Cambridge...2013/09/17  · • Branding & Marketing campaign • Assistance with Wayfinding i.e. uniformed volunteers to help tourists find stores

Characteristics of Great Public Spaces bull Good places breed healthy activity

bull People attract people attract people

bull When you focus on place you do everything differently

bull It takes many disciplines and skills to create a place

bull It takes a community to create a place

bull Amenities that make a place comfortable are critical

bull You canrsquot know what you are going to end up with

bull Each place has its own identity

bull You canrsquot have anything less than excellence

bull You have to have zealous nuts

bull It has to be ahellip

CampaignMovement

Develop a vision

Become great communicators

Search for impediments

Organize a strong team

Attack Complacency

Produce short term

wins

Take on bigger

challenges

Connect change to the culture

of the community

People Who Make Dramatic Change By John Kotter

Why donrsquot we have better Centers Streets and Public Spaces today

Fear Project Driven Design-Driven vs

Place-Driven Governmental

Structure

We have to turn everything upside

down to get it right side up

to

Get from (in)adequate to extraordinary

The Benefits of Place

Nurtures a Sense of Community

Builds Local Improves Safety Economiesand Security

Enhances Accessibility Fosters Meaningful

for All

PLACE

Interaction Draws a DiversePopulation

Project for Public Spaces 38 years of Placemaking

bull 50 US States 7 Canadian Provinces bull 42 Countries bull 200 major cities bull 3000 Communities bull 11 Million visitors to PPSorg(2012) bull 34000 people get our electronic

newsletter bull 24000 Twitter Followers bull 24500 Facebook Friends

Relevant Squares - PPS San Antonio ndash Main Square San Antonio - The Alamo Houston - numerous Fort Worth ndash Sundance Square Pittsburgh ndash Market Square Harvard - Science Plaza NYC ndash Rockefeller Center NYC ndash Bryant Park NYC ndash Washington Square NYC ndash Times Square Detroit ndash Campus Martius Portland ndash Pioneer Courthouse Square Perth - Cultural Centre The Link Amsterdam ndash numerous New Haven Green Cape Town ndash V amp A Waterfront

PROJECT FOR PUBLIC SPACES

What is Placemaking

Placemaking is a dynamic human function it is an act of liberation of staking claim and of beautification it is true human empowerment

William H (Holly) Whyte bull The Organization Man1956

bull The Exploding Metropolis 1958

bull The Last Landscape 1968

bull Plan for the City of New York 1969

bull The Social Life of Small Urban Spaces 1980

bull City Rediscovering the Center 1988

not attract people what is remarkable is how often this has

PROJECT FOR PUBLIC SPACES

punctuate architectural photographs They are not

PROJECT FOR PUBLIC SPACES

PROJECT FOR PUBLIC SPACES

PROJECT FOR PUBLIC SPACES

activity

The Return of the Civic Square

Qualities of Great Squares bull Traffic Transit amp Pedestrian

bull Edge Uses

bull Attractions amp Destinations

bull Identity amp Image

bull Flexibility in Design

bull Amenities

bull Place Management Central to the Solution

bull Seasonal Strategy

bull Diverse Funding Sources

bull Reach Out Like an Octopus

Traffic Transit amp Pedestrian

bull Connected to adjacent areas

bull Range of transportation options

Edge Uses

bull Gateways amp entrances

bull Focal points

bull People amp Products

Attractions amp Destinations

bull Choices of things to do

bull Triangulation opportunities

bull Clustered activity around destinations

bull 10+ places

Seasonal Strategies bull Highlight Seasons

bull Rotate Displays

bull Programs amp Markets

bull Celebrate Cultural amp Civic Occasions

Identity amp Image bull Showcase local assets

bull Highlight historic destinations

bull Local retail and services

Flexible Design bull Temporary amp

changing uses

bull Lighter Quicker Cheaper

bull Experiments

Amenities bull Attracts cross-section of

users

bull Comfortable places to sit

bull Food and markets

Place Management bull Management through

ndash SecurityMaintenance

ndash Programming Events

ndash Managing Destinations

ndash Providing Amenities

Diverse Funding Base Security --

City Funding23

Facility -Parks

Department6

Event Rentals

18Event

Sponsorships12

Tenant Leases

24

In Kind Donations

17

Reaching out like an Octopus

bull Creating a district

bull 10+ Destinations with 10+ places with 10+ things to do

---------------------------------------------------------

Placemaking ToolsProcess

Power of Ten - 10X10X10

Place Performance Evaluation Game

Placemaking VisionPlan Lighter Quicker Cheaper Placemaking ConceptDesign

Campaign and Social Media

Power of 10

6 Sit and relax

1 Read the paper

8 Take a break from a bike ride

3 Learn about upcoming events

2 Window shopping for books

4 Go inside

10 Have a conversation

7 Read someone

5 Walk

9 Pet a dog

A new future for the New Haven Green 2012

INFO BATTELL

NEW HAVEN CHAPEL

COLLEGE STREET

SHAKE SHACK

HENDRIE HALL

VISITOR TRINITY CENTER UNITED CENTER CHURCH CHURCH CHURCH

CH

APE

L ST

REE

T

ELM

STR

EET

LIBRARY

CHURCH STREET

CITY HALL

Power of 10 Destinations 1975

Power of 10 Destinations Today

New York City Transformed Rockefeller Center Times Square

Bryant Park Port Authority Bus Terminal

Times Square

PROJECT FOR PUBLIC SPACES

Bryant Park

PROJECT FOR PUBLIC SPACES

BRYANT PARK

BRYANT PARK

Building Base Activation

Paris Cafe

Pioneer Courthouse Square

Place Performance Game

Underperforming areas

Triangle Plaza ndash Brooklyn NY

Paris Plaza and Shared Space

Key Attributes

Intangibles How to Look at a Place

PROJECT FOR PUBLIC SPACES

sociability uses amp activities

access amp linkages comfort amp image

Welcoming

evening use

volunteerism

street life

transit usage

parking usage patterns

pedestrian activity

Walkable Convenient Accessible

Charm Clean Attractive

Historic

Safe

building conditions

environmental data

sanitation rating

crime stats

Cooperative Neighborly

property values

land-use patterns retail sales

business ownership

Special Real

Fun Active Vital

Connected

Measurements

PLACE

Access amp Linkages

bull Convenient

bull Walkable

bull Informative

bull Orienting

bull Connected

bull Enticing

Uses amp Activities

bull FunVital

bull Active

bull Indigenous

bull Sustainable

bull Affordable

bull Challenging

Comfort amp Image

bull Inviting

bull Attractive

bull Usable

bull Historic

bull ldquoGreenrdquo

bull Friendly

Sociability

bull Welcoming

bull Cooperative

bull Interactive

bull Neighborly

bull Proud

bull Diverse

bull International

bull Cared for

Place Game Evaluation Process

1 Break into teams

1 Go to designated sites where you fill out the Place Game form individually

2 Return at the appointed time to discuss your findings with your team and summarize findings

3 Create a mini-presentation to report back

Place Game Sites

Site 1a Holyoke Plaza

Site 1a Holyoke Plaza

Site 1b Holyoke Plaza

Site 2 The Pit

Site 2 The Pit

Site 3a T Station

Site 3a T Station

Site 3b T Station

Site 3b T Station

Site 4a Out of Town News Kiosk

Site 4b Out of Town News Kiosk

Site 4b Out of Town News Kiosk

Site 5 The Point

Site 6 Harvard

Site 7a Brattle St

Site 7b Brattle St

Site 8a JKF amp Brattle St Intersection

Site 8b JKF amp Brattle St Intersection

Place Game Agenda

630 715 pm Place Game Onsite

715 800 pm Team Work amp Brainstorming Session

800 830 pm Report Out

830 pm Adjourn

wwwppsorg

Page 10: Placemaking at Harvard Square - Cambridge...2013/09/17  · • Branding & Marketing campaign • Assistance with Wayfinding i.e. uniformed volunteers to help tourists find stores

CampaignMovement

Develop a vision

Become great communicators

Search for impediments

Organize a strong team

Attack Complacency

Produce short term

wins

Take on bigger

challenges

Connect change to the culture

of the community

People Who Make Dramatic Change By John Kotter

Why donrsquot we have better Centers Streets and Public Spaces today

Fear Project Driven Design-Driven vs

Place-Driven Governmental

Structure

We have to turn everything upside

down to get it right side up

to

Get from (in)adequate to extraordinary

The Benefits of Place

Nurtures a Sense of Community

Builds Local Improves Safety Economiesand Security

Enhances Accessibility Fosters Meaningful

for All

PLACE

Interaction Draws a DiversePopulation

Project for Public Spaces 38 years of Placemaking

bull 50 US States 7 Canadian Provinces bull 42 Countries bull 200 major cities bull 3000 Communities bull 11 Million visitors to PPSorg(2012) bull 34000 people get our electronic

newsletter bull 24000 Twitter Followers bull 24500 Facebook Friends

Relevant Squares - PPS San Antonio ndash Main Square San Antonio - The Alamo Houston - numerous Fort Worth ndash Sundance Square Pittsburgh ndash Market Square Harvard - Science Plaza NYC ndash Rockefeller Center NYC ndash Bryant Park NYC ndash Washington Square NYC ndash Times Square Detroit ndash Campus Martius Portland ndash Pioneer Courthouse Square Perth - Cultural Centre The Link Amsterdam ndash numerous New Haven Green Cape Town ndash V amp A Waterfront

PROJECT FOR PUBLIC SPACES

What is Placemaking

Placemaking is a dynamic human function it is an act of liberation of staking claim and of beautification it is true human empowerment

William H (Holly) Whyte bull The Organization Man1956

bull The Exploding Metropolis 1958

bull The Last Landscape 1968

bull Plan for the City of New York 1969

bull The Social Life of Small Urban Spaces 1980

bull City Rediscovering the Center 1988

not attract people what is remarkable is how often this has

PROJECT FOR PUBLIC SPACES

punctuate architectural photographs They are not

PROJECT FOR PUBLIC SPACES

PROJECT FOR PUBLIC SPACES

PROJECT FOR PUBLIC SPACES

activity

The Return of the Civic Square

Qualities of Great Squares bull Traffic Transit amp Pedestrian

bull Edge Uses

bull Attractions amp Destinations

bull Identity amp Image

bull Flexibility in Design

bull Amenities

bull Place Management Central to the Solution

bull Seasonal Strategy

bull Diverse Funding Sources

bull Reach Out Like an Octopus

Traffic Transit amp Pedestrian

bull Connected to adjacent areas

bull Range of transportation options

Edge Uses

bull Gateways amp entrances

bull Focal points

bull People amp Products

Attractions amp Destinations

bull Choices of things to do

bull Triangulation opportunities

bull Clustered activity around destinations

bull 10+ places

Seasonal Strategies bull Highlight Seasons

bull Rotate Displays

bull Programs amp Markets

bull Celebrate Cultural amp Civic Occasions

Identity amp Image bull Showcase local assets

bull Highlight historic destinations

bull Local retail and services

Flexible Design bull Temporary amp

changing uses

bull Lighter Quicker Cheaper

bull Experiments

Amenities bull Attracts cross-section of

users

bull Comfortable places to sit

bull Food and markets

Place Management bull Management through

ndash SecurityMaintenance

ndash Programming Events

ndash Managing Destinations

ndash Providing Amenities

Diverse Funding Base Security --

City Funding23

Facility -Parks

Department6

Event Rentals

18Event

Sponsorships12

Tenant Leases

24

In Kind Donations

17

Reaching out like an Octopus

bull Creating a district

bull 10+ Destinations with 10+ places with 10+ things to do

---------------------------------------------------------

Placemaking ToolsProcess

Power of Ten - 10X10X10

Place Performance Evaluation Game

Placemaking VisionPlan Lighter Quicker Cheaper Placemaking ConceptDesign

Campaign and Social Media

Power of 10

6 Sit and relax

1 Read the paper

8 Take a break from a bike ride

3 Learn about upcoming events

2 Window shopping for books

4 Go inside

10 Have a conversation

7 Read someone

5 Walk

9 Pet a dog

A new future for the New Haven Green 2012

INFO BATTELL

NEW HAVEN CHAPEL

COLLEGE STREET

SHAKE SHACK

HENDRIE HALL

VISITOR TRINITY CENTER UNITED CENTER CHURCH CHURCH CHURCH

CH

APE

L ST

REE

T

ELM

STR

EET

LIBRARY

CHURCH STREET

CITY HALL

Power of 10 Destinations 1975

Power of 10 Destinations Today

New York City Transformed Rockefeller Center Times Square

Bryant Park Port Authority Bus Terminal

Times Square

PROJECT FOR PUBLIC SPACES

Bryant Park

PROJECT FOR PUBLIC SPACES

BRYANT PARK

BRYANT PARK

Building Base Activation

Paris Cafe

Pioneer Courthouse Square

Place Performance Game

Underperforming areas

Triangle Plaza ndash Brooklyn NY

Paris Plaza and Shared Space

Key Attributes

Intangibles How to Look at a Place

PROJECT FOR PUBLIC SPACES

sociability uses amp activities

access amp linkages comfort amp image

Welcoming

evening use

volunteerism

street life

transit usage

parking usage patterns

pedestrian activity

Walkable Convenient Accessible

Charm Clean Attractive

Historic

Safe

building conditions

environmental data

sanitation rating

crime stats

Cooperative Neighborly

property values

land-use patterns retail sales

business ownership

Special Real

Fun Active Vital

Connected

Measurements

PLACE

Access amp Linkages

bull Convenient

bull Walkable

bull Informative

bull Orienting

bull Connected

bull Enticing

Uses amp Activities

bull FunVital

bull Active

bull Indigenous

bull Sustainable

bull Affordable

bull Challenging

Comfort amp Image

bull Inviting

bull Attractive

bull Usable

bull Historic

bull ldquoGreenrdquo

bull Friendly

Sociability

bull Welcoming

bull Cooperative

bull Interactive

bull Neighborly

bull Proud

bull Diverse

bull International

bull Cared for

Place Game Evaluation Process

1 Break into teams

1 Go to designated sites where you fill out the Place Game form individually

2 Return at the appointed time to discuss your findings with your team and summarize findings

3 Create a mini-presentation to report back

Place Game Sites

Site 1a Holyoke Plaza

Site 1a Holyoke Plaza

Site 1b Holyoke Plaza

Site 2 The Pit

Site 2 The Pit

Site 3a T Station

Site 3a T Station

Site 3b T Station

Site 3b T Station

Site 4a Out of Town News Kiosk

Site 4b Out of Town News Kiosk

Site 4b Out of Town News Kiosk

Site 5 The Point

Site 6 Harvard

Site 7a Brattle St

Site 7b Brattle St

Site 8a JKF amp Brattle St Intersection

Site 8b JKF amp Brattle St Intersection

Place Game Agenda

630 715 pm Place Game Onsite

715 800 pm Team Work amp Brainstorming Session

800 830 pm Report Out

830 pm Adjourn

wwwppsorg

Page 11: Placemaking at Harvard Square - Cambridge...2013/09/17  · • Branding & Marketing campaign • Assistance with Wayfinding i.e. uniformed volunteers to help tourists find stores

Why donrsquot we have better Centers Streets and Public Spaces today

Fear Project Driven Design-Driven vs

Place-Driven Governmental

Structure

We have to turn everything upside

down to get it right side up

to

Get from (in)adequate to extraordinary

The Benefits of Place

Nurtures a Sense of Community

Builds Local Improves Safety Economiesand Security

Enhances Accessibility Fosters Meaningful

for All

PLACE

Interaction Draws a DiversePopulation

Project for Public Spaces 38 years of Placemaking

bull 50 US States 7 Canadian Provinces bull 42 Countries bull 200 major cities bull 3000 Communities bull 11 Million visitors to PPSorg(2012) bull 34000 people get our electronic

newsletter bull 24000 Twitter Followers bull 24500 Facebook Friends

Relevant Squares - PPS San Antonio ndash Main Square San Antonio - The Alamo Houston - numerous Fort Worth ndash Sundance Square Pittsburgh ndash Market Square Harvard - Science Plaza NYC ndash Rockefeller Center NYC ndash Bryant Park NYC ndash Washington Square NYC ndash Times Square Detroit ndash Campus Martius Portland ndash Pioneer Courthouse Square Perth - Cultural Centre The Link Amsterdam ndash numerous New Haven Green Cape Town ndash V amp A Waterfront

PROJECT FOR PUBLIC SPACES

What is Placemaking

Placemaking is a dynamic human function it is an act of liberation of staking claim and of beautification it is true human empowerment

William H (Holly) Whyte bull The Organization Man1956

bull The Exploding Metropolis 1958

bull The Last Landscape 1968

bull Plan for the City of New York 1969

bull The Social Life of Small Urban Spaces 1980

bull City Rediscovering the Center 1988

not attract people what is remarkable is how often this has

PROJECT FOR PUBLIC SPACES

punctuate architectural photographs They are not

PROJECT FOR PUBLIC SPACES

PROJECT FOR PUBLIC SPACES

PROJECT FOR PUBLIC SPACES

activity

The Return of the Civic Square

Qualities of Great Squares bull Traffic Transit amp Pedestrian

bull Edge Uses

bull Attractions amp Destinations

bull Identity amp Image

bull Flexibility in Design

bull Amenities

bull Place Management Central to the Solution

bull Seasonal Strategy

bull Diverse Funding Sources

bull Reach Out Like an Octopus

Traffic Transit amp Pedestrian

bull Connected to adjacent areas

bull Range of transportation options

Edge Uses

bull Gateways amp entrances

bull Focal points

bull People amp Products

Attractions amp Destinations

bull Choices of things to do

bull Triangulation opportunities

bull Clustered activity around destinations

bull 10+ places

Seasonal Strategies bull Highlight Seasons

bull Rotate Displays

bull Programs amp Markets

bull Celebrate Cultural amp Civic Occasions

Identity amp Image bull Showcase local assets

bull Highlight historic destinations

bull Local retail and services

Flexible Design bull Temporary amp

changing uses

bull Lighter Quicker Cheaper

bull Experiments

Amenities bull Attracts cross-section of

users

bull Comfortable places to sit

bull Food and markets

Place Management bull Management through

ndash SecurityMaintenance

ndash Programming Events

ndash Managing Destinations

ndash Providing Amenities

Diverse Funding Base Security --

City Funding23

Facility -Parks

Department6

Event Rentals

18Event

Sponsorships12

Tenant Leases

24

In Kind Donations

17

Reaching out like an Octopus

bull Creating a district

bull 10+ Destinations with 10+ places with 10+ things to do

---------------------------------------------------------

Placemaking ToolsProcess

Power of Ten - 10X10X10

Place Performance Evaluation Game

Placemaking VisionPlan Lighter Quicker Cheaper Placemaking ConceptDesign

Campaign and Social Media

Power of 10

6 Sit and relax

1 Read the paper

8 Take a break from a bike ride

3 Learn about upcoming events

2 Window shopping for books

4 Go inside

10 Have a conversation

7 Read someone

5 Walk

9 Pet a dog

A new future for the New Haven Green 2012

INFO BATTELL

NEW HAVEN CHAPEL

COLLEGE STREET

SHAKE SHACK

HENDRIE HALL

VISITOR TRINITY CENTER UNITED CENTER CHURCH CHURCH CHURCH

CH

APE

L ST

REE

T

ELM

STR

EET

LIBRARY

CHURCH STREET

CITY HALL

Power of 10 Destinations 1975

Power of 10 Destinations Today

New York City Transformed Rockefeller Center Times Square

Bryant Park Port Authority Bus Terminal

Times Square

PROJECT FOR PUBLIC SPACES

Bryant Park

PROJECT FOR PUBLIC SPACES

BRYANT PARK

BRYANT PARK

Building Base Activation

Paris Cafe

Pioneer Courthouse Square

Place Performance Game

Underperforming areas

Triangle Plaza ndash Brooklyn NY

Paris Plaza and Shared Space

Key Attributes

Intangibles How to Look at a Place

PROJECT FOR PUBLIC SPACES

sociability uses amp activities

access amp linkages comfort amp image

Welcoming

evening use

volunteerism

street life

transit usage

parking usage patterns

pedestrian activity

Walkable Convenient Accessible

Charm Clean Attractive

Historic

Safe

building conditions

environmental data

sanitation rating

crime stats

Cooperative Neighborly

property values

land-use patterns retail sales

business ownership

Special Real

Fun Active Vital

Connected

Measurements

PLACE

Access amp Linkages

bull Convenient

bull Walkable

bull Informative

bull Orienting

bull Connected

bull Enticing

Uses amp Activities

bull FunVital

bull Active

bull Indigenous

bull Sustainable

bull Affordable

bull Challenging

Comfort amp Image

bull Inviting

bull Attractive

bull Usable

bull Historic

bull ldquoGreenrdquo

bull Friendly

Sociability

bull Welcoming

bull Cooperative

bull Interactive

bull Neighborly

bull Proud

bull Diverse

bull International

bull Cared for

Place Game Evaluation Process

1 Break into teams

1 Go to designated sites where you fill out the Place Game form individually

2 Return at the appointed time to discuss your findings with your team and summarize findings

3 Create a mini-presentation to report back

Place Game Sites

Site 1a Holyoke Plaza

Site 1a Holyoke Plaza

Site 1b Holyoke Plaza

Site 2 The Pit

Site 2 The Pit

Site 3a T Station

Site 3a T Station

Site 3b T Station

Site 3b T Station

Site 4a Out of Town News Kiosk

Site 4b Out of Town News Kiosk

Site 4b Out of Town News Kiosk

Site 5 The Point

Site 6 Harvard

Site 7a Brattle St

Site 7b Brattle St

Site 8a JKF amp Brattle St Intersection

Site 8b JKF amp Brattle St Intersection

Place Game Agenda

630 715 pm Place Game Onsite

715 800 pm Team Work amp Brainstorming Session

800 830 pm Report Out

830 pm Adjourn

wwwppsorg

Page 12: Placemaking at Harvard Square - Cambridge...2013/09/17  · • Branding & Marketing campaign • Assistance with Wayfinding i.e. uniformed volunteers to help tourists find stores

We have to turn everything upside

down to get it right side up

to

Get from (in)adequate to extraordinary

The Benefits of Place

Nurtures a Sense of Community

Builds Local Improves Safety Economiesand Security

Enhances Accessibility Fosters Meaningful

for All

PLACE

Interaction Draws a DiversePopulation

Project for Public Spaces 38 years of Placemaking

bull 50 US States 7 Canadian Provinces bull 42 Countries bull 200 major cities bull 3000 Communities bull 11 Million visitors to PPSorg(2012) bull 34000 people get our electronic

newsletter bull 24000 Twitter Followers bull 24500 Facebook Friends

Relevant Squares - PPS San Antonio ndash Main Square San Antonio - The Alamo Houston - numerous Fort Worth ndash Sundance Square Pittsburgh ndash Market Square Harvard - Science Plaza NYC ndash Rockefeller Center NYC ndash Bryant Park NYC ndash Washington Square NYC ndash Times Square Detroit ndash Campus Martius Portland ndash Pioneer Courthouse Square Perth - Cultural Centre The Link Amsterdam ndash numerous New Haven Green Cape Town ndash V amp A Waterfront

PROJECT FOR PUBLIC SPACES

What is Placemaking

Placemaking is a dynamic human function it is an act of liberation of staking claim and of beautification it is true human empowerment

William H (Holly) Whyte bull The Organization Man1956

bull The Exploding Metropolis 1958

bull The Last Landscape 1968

bull Plan for the City of New York 1969

bull The Social Life of Small Urban Spaces 1980

bull City Rediscovering the Center 1988

not attract people what is remarkable is how often this has

PROJECT FOR PUBLIC SPACES

punctuate architectural photographs They are not

PROJECT FOR PUBLIC SPACES

PROJECT FOR PUBLIC SPACES

PROJECT FOR PUBLIC SPACES

activity

The Return of the Civic Square

Qualities of Great Squares bull Traffic Transit amp Pedestrian

bull Edge Uses

bull Attractions amp Destinations

bull Identity amp Image

bull Flexibility in Design

bull Amenities

bull Place Management Central to the Solution

bull Seasonal Strategy

bull Diverse Funding Sources

bull Reach Out Like an Octopus

Traffic Transit amp Pedestrian

bull Connected to adjacent areas

bull Range of transportation options

Edge Uses

bull Gateways amp entrances

bull Focal points

bull People amp Products

Attractions amp Destinations

bull Choices of things to do

bull Triangulation opportunities

bull Clustered activity around destinations

bull 10+ places

Seasonal Strategies bull Highlight Seasons

bull Rotate Displays

bull Programs amp Markets

bull Celebrate Cultural amp Civic Occasions

Identity amp Image bull Showcase local assets

bull Highlight historic destinations

bull Local retail and services

Flexible Design bull Temporary amp

changing uses

bull Lighter Quicker Cheaper

bull Experiments

Amenities bull Attracts cross-section of

users

bull Comfortable places to sit

bull Food and markets

Place Management bull Management through

ndash SecurityMaintenance

ndash Programming Events

ndash Managing Destinations

ndash Providing Amenities

Diverse Funding Base Security --

City Funding23

Facility -Parks

Department6

Event Rentals

18Event

Sponsorships12

Tenant Leases

24

In Kind Donations

17

Reaching out like an Octopus

bull Creating a district

bull 10+ Destinations with 10+ places with 10+ things to do

---------------------------------------------------------

Placemaking ToolsProcess

Power of Ten - 10X10X10

Place Performance Evaluation Game

Placemaking VisionPlan Lighter Quicker Cheaper Placemaking ConceptDesign

Campaign and Social Media

Power of 10

6 Sit and relax

1 Read the paper

8 Take a break from a bike ride

3 Learn about upcoming events

2 Window shopping for books

4 Go inside

10 Have a conversation

7 Read someone

5 Walk

9 Pet a dog

A new future for the New Haven Green 2012

INFO BATTELL

NEW HAVEN CHAPEL

COLLEGE STREET

SHAKE SHACK

HENDRIE HALL

VISITOR TRINITY CENTER UNITED CENTER CHURCH CHURCH CHURCH

CH

APE

L ST

REE

T

ELM

STR

EET

LIBRARY

CHURCH STREET

CITY HALL

Power of 10 Destinations 1975

Power of 10 Destinations Today

New York City Transformed Rockefeller Center Times Square

Bryant Park Port Authority Bus Terminal

Times Square

PROJECT FOR PUBLIC SPACES

Bryant Park

PROJECT FOR PUBLIC SPACES

BRYANT PARK

BRYANT PARK

Building Base Activation

Paris Cafe

Pioneer Courthouse Square

Place Performance Game

Underperforming areas

Triangle Plaza ndash Brooklyn NY

Paris Plaza and Shared Space

Key Attributes

Intangibles How to Look at a Place

PROJECT FOR PUBLIC SPACES

sociability uses amp activities

access amp linkages comfort amp image

Welcoming

evening use

volunteerism

street life

transit usage

parking usage patterns

pedestrian activity

Walkable Convenient Accessible

Charm Clean Attractive

Historic

Safe

building conditions

environmental data

sanitation rating

crime stats

Cooperative Neighborly

property values

land-use patterns retail sales

business ownership

Special Real

Fun Active Vital

Connected

Measurements

PLACE

Access amp Linkages

bull Convenient

bull Walkable

bull Informative

bull Orienting

bull Connected

bull Enticing

Uses amp Activities

bull FunVital

bull Active

bull Indigenous

bull Sustainable

bull Affordable

bull Challenging

Comfort amp Image

bull Inviting

bull Attractive

bull Usable

bull Historic

bull ldquoGreenrdquo

bull Friendly

Sociability

bull Welcoming

bull Cooperative

bull Interactive

bull Neighborly

bull Proud

bull Diverse

bull International

bull Cared for

Place Game Evaluation Process

1 Break into teams

1 Go to designated sites where you fill out the Place Game form individually

2 Return at the appointed time to discuss your findings with your team and summarize findings

3 Create a mini-presentation to report back

Place Game Sites

Site 1a Holyoke Plaza

Site 1a Holyoke Plaza

Site 1b Holyoke Plaza

Site 2 The Pit

Site 2 The Pit

Site 3a T Station

Site 3a T Station

Site 3b T Station

Site 3b T Station

Site 4a Out of Town News Kiosk

Site 4b Out of Town News Kiosk

Site 4b Out of Town News Kiosk

Site 5 The Point

Site 6 Harvard

Site 7a Brattle St

Site 7b Brattle St

Site 8a JKF amp Brattle St Intersection

Site 8b JKF amp Brattle St Intersection

Place Game Agenda

630 715 pm Place Game Onsite

715 800 pm Team Work amp Brainstorming Session

800 830 pm Report Out

830 pm Adjourn

wwwppsorg

Page 13: Placemaking at Harvard Square - Cambridge...2013/09/17  · • Branding & Marketing campaign • Assistance with Wayfinding i.e. uniformed volunteers to help tourists find stores

The Benefits of Place

Nurtures a Sense of Community

Builds Local Improves Safety Economiesand Security

Enhances Accessibility Fosters Meaningful

for All

PLACE

Interaction Draws a DiversePopulation

Project for Public Spaces 38 years of Placemaking

bull 50 US States 7 Canadian Provinces bull 42 Countries bull 200 major cities bull 3000 Communities bull 11 Million visitors to PPSorg(2012) bull 34000 people get our electronic

newsletter bull 24000 Twitter Followers bull 24500 Facebook Friends

Relevant Squares - PPS San Antonio ndash Main Square San Antonio - The Alamo Houston - numerous Fort Worth ndash Sundance Square Pittsburgh ndash Market Square Harvard - Science Plaza NYC ndash Rockefeller Center NYC ndash Bryant Park NYC ndash Washington Square NYC ndash Times Square Detroit ndash Campus Martius Portland ndash Pioneer Courthouse Square Perth - Cultural Centre The Link Amsterdam ndash numerous New Haven Green Cape Town ndash V amp A Waterfront

PROJECT FOR PUBLIC SPACES

What is Placemaking

Placemaking is a dynamic human function it is an act of liberation of staking claim and of beautification it is true human empowerment

William H (Holly) Whyte bull The Organization Man1956

bull The Exploding Metropolis 1958

bull The Last Landscape 1968

bull Plan for the City of New York 1969

bull The Social Life of Small Urban Spaces 1980

bull City Rediscovering the Center 1988

not attract people what is remarkable is how often this has

PROJECT FOR PUBLIC SPACES

punctuate architectural photographs They are not

PROJECT FOR PUBLIC SPACES

PROJECT FOR PUBLIC SPACES

PROJECT FOR PUBLIC SPACES

activity

The Return of the Civic Square

Qualities of Great Squares bull Traffic Transit amp Pedestrian

bull Edge Uses

bull Attractions amp Destinations

bull Identity amp Image

bull Flexibility in Design

bull Amenities

bull Place Management Central to the Solution

bull Seasonal Strategy

bull Diverse Funding Sources

bull Reach Out Like an Octopus

Traffic Transit amp Pedestrian

bull Connected to adjacent areas

bull Range of transportation options

Edge Uses

bull Gateways amp entrances

bull Focal points

bull People amp Products

Attractions amp Destinations

bull Choices of things to do

bull Triangulation opportunities

bull Clustered activity around destinations

bull 10+ places

Seasonal Strategies bull Highlight Seasons

bull Rotate Displays

bull Programs amp Markets

bull Celebrate Cultural amp Civic Occasions

Identity amp Image bull Showcase local assets

bull Highlight historic destinations

bull Local retail and services

Flexible Design bull Temporary amp

changing uses

bull Lighter Quicker Cheaper

bull Experiments

Amenities bull Attracts cross-section of

users

bull Comfortable places to sit

bull Food and markets

Place Management bull Management through

ndash SecurityMaintenance

ndash Programming Events

ndash Managing Destinations

ndash Providing Amenities

Diverse Funding Base Security --

City Funding23

Facility -Parks

Department6

Event Rentals

18Event

Sponsorships12

Tenant Leases

24

In Kind Donations

17

Reaching out like an Octopus

bull Creating a district

bull 10+ Destinations with 10+ places with 10+ things to do

---------------------------------------------------------

Placemaking ToolsProcess

Power of Ten - 10X10X10

Place Performance Evaluation Game

Placemaking VisionPlan Lighter Quicker Cheaper Placemaking ConceptDesign

Campaign and Social Media

Power of 10

6 Sit and relax

1 Read the paper

8 Take a break from a bike ride

3 Learn about upcoming events

2 Window shopping for books

4 Go inside

10 Have a conversation

7 Read someone

5 Walk

9 Pet a dog

A new future for the New Haven Green 2012

INFO BATTELL

NEW HAVEN CHAPEL

COLLEGE STREET

SHAKE SHACK

HENDRIE HALL

VISITOR TRINITY CENTER UNITED CENTER CHURCH CHURCH CHURCH

CH

APE

L ST

REE

T

ELM

STR

EET

LIBRARY

CHURCH STREET

CITY HALL

Power of 10 Destinations 1975

Power of 10 Destinations Today

New York City Transformed Rockefeller Center Times Square

Bryant Park Port Authority Bus Terminal

Times Square

PROJECT FOR PUBLIC SPACES

Bryant Park

PROJECT FOR PUBLIC SPACES

BRYANT PARK

BRYANT PARK

Building Base Activation

Paris Cafe

Pioneer Courthouse Square

Place Performance Game

Underperforming areas

Triangle Plaza ndash Brooklyn NY

Paris Plaza and Shared Space

Key Attributes

Intangibles How to Look at a Place

PROJECT FOR PUBLIC SPACES

sociability uses amp activities

access amp linkages comfort amp image

Welcoming

evening use

volunteerism

street life

transit usage

parking usage patterns

pedestrian activity

Walkable Convenient Accessible

Charm Clean Attractive

Historic

Safe

building conditions

environmental data

sanitation rating

crime stats

Cooperative Neighborly

property values

land-use patterns retail sales

business ownership

Special Real

Fun Active Vital

Connected

Measurements

PLACE

Access amp Linkages

bull Convenient

bull Walkable

bull Informative

bull Orienting

bull Connected

bull Enticing

Uses amp Activities

bull FunVital

bull Active

bull Indigenous

bull Sustainable

bull Affordable

bull Challenging

Comfort amp Image

bull Inviting

bull Attractive

bull Usable

bull Historic

bull ldquoGreenrdquo

bull Friendly

Sociability

bull Welcoming

bull Cooperative

bull Interactive

bull Neighborly

bull Proud

bull Diverse

bull International

bull Cared for

Place Game Evaluation Process

1 Break into teams

1 Go to designated sites where you fill out the Place Game form individually

2 Return at the appointed time to discuss your findings with your team and summarize findings

3 Create a mini-presentation to report back

Place Game Sites

Site 1a Holyoke Plaza

Site 1a Holyoke Plaza

Site 1b Holyoke Plaza

Site 2 The Pit

Site 2 The Pit

Site 3a T Station

Site 3a T Station

Site 3b T Station

Site 3b T Station

Site 4a Out of Town News Kiosk

Site 4b Out of Town News Kiosk

Site 4b Out of Town News Kiosk

Site 5 The Point

Site 6 Harvard

Site 7a Brattle St

Site 7b Brattle St

Site 8a JKF amp Brattle St Intersection

Site 8b JKF amp Brattle St Intersection

Place Game Agenda

630 715 pm Place Game Onsite

715 800 pm Team Work amp Brainstorming Session

800 830 pm Report Out

830 pm Adjourn

wwwppsorg

Page 14: Placemaking at Harvard Square - Cambridge...2013/09/17  · • Branding & Marketing campaign • Assistance with Wayfinding i.e. uniformed volunteers to help tourists find stores

Project for Public Spaces 38 years of Placemaking

bull 50 US States 7 Canadian Provinces bull 42 Countries bull 200 major cities bull 3000 Communities bull 11 Million visitors to PPSorg(2012) bull 34000 people get our electronic

newsletter bull 24000 Twitter Followers bull 24500 Facebook Friends

Relevant Squares - PPS San Antonio ndash Main Square San Antonio - The Alamo Houston - numerous Fort Worth ndash Sundance Square Pittsburgh ndash Market Square Harvard - Science Plaza NYC ndash Rockefeller Center NYC ndash Bryant Park NYC ndash Washington Square NYC ndash Times Square Detroit ndash Campus Martius Portland ndash Pioneer Courthouse Square Perth - Cultural Centre The Link Amsterdam ndash numerous New Haven Green Cape Town ndash V amp A Waterfront

PROJECT FOR PUBLIC SPACES

What is Placemaking

Placemaking is a dynamic human function it is an act of liberation of staking claim and of beautification it is true human empowerment

William H (Holly) Whyte bull The Organization Man1956

bull The Exploding Metropolis 1958

bull The Last Landscape 1968

bull Plan for the City of New York 1969

bull The Social Life of Small Urban Spaces 1980

bull City Rediscovering the Center 1988

not attract people what is remarkable is how often this has

PROJECT FOR PUBLIC SPACES

punctuate architectural photographs They are not

PROJECT FOR PUBLIC SPACES

PROJECT FOR PUBLIC SPACES

PROJECT FOR PUBLIC SPACES

activity

The Return of the Civic Square

Qualities of Great Squares bull Traffic Transit amp Pedestrian

bull Edge Uses

bull Attractions amp Destinations

bull Identity amp Image

bull Flexibility in Design

bull Amenities

bull Place Management Central to the Solution

bull Seasonal Strategy

bull Diverse Funding Sources

bull Reach Out Like an Octopus

Traffic Transit amp Pedestrian

bull Connected to adjacent areas

bull Range of transportation options

Edge Uses

bull Gateways amp entrances

bull Focal points

bull People amp Products

Attractions amp Destinations

bull Choices of things to do

bull Triangulation opportunities

bull Clustered activity around destinations

bull 10+ places

Seasonal Strategies bull Highlight Seasons

bull Rotate Displays

bull Programs amp Markets

bull Celebrate Cultural amp Civic Occasions

Identity amp Image bull Showcase local assets

bull Highlight historic destinations

bull Local retail and services

Flexible Design bull Temporary amp

changing uses

bull Lighter Quicker Cheaper

bull Experiments

Amenities bull Attracts cross-section of

users

bull Comfortable places to sit

bull Food and markets

Place Management bull Management through

ndash SecurityMaintenance

ndash Programming Events

ndash Managing Destinations

ndash Providing Amenities

Diverse Funding Base Security --

City Funding23

Facility -Parks

Department6

Event Rentals

18Event

Sponsorships12

Tenant Leases

24

In Kind Donations

17

Reaching out like an Octopus

bull Creating a district

bull 10+ Destinations with 10+ places with 10+ things to do

---------------------------------------------------------

Placemaking ToolsProcess

Power of Ten - 10X10X10

Place Performance Evaluation Game

Placemaking VisionPlan Lighter Quicker Cheaper Placemaking ConceptDesign

Campaign and Social Media

Power of 10

6 Sit and relax

1 Read the paper

8 Take a break from a bike ride

3 Learn about upcoming events

2 Window shopping for books

4 Go inside

10 Have a conversation

7 Read someone

5 Walk

9 Pet a dog

A new future for the New Haven Green 2012

INFO BATTELL

NEW HAVEN CHAPEL

COLLEGE STREET

SHAKE SHACK

HENDRIE HALL

VISITOR TRINITY CENTER UNITED CENTER CHURCH CHURCH CHURCH

CH

APE

L ST

REE

T

ELM

STR

EET

LIBRARY

CHURCH STREET

CITY HALL

Power of 10 Destinations 1975

Power of 10 Destinations Today

New York City Transformed Rockefeller Center Times Square

Bryant Park Port Authority Bus Terminal

Times Square

PROJECT FOR PUBLIC SPACES

Bryant Park

PROJECT FOR PUBLIC SPACES

BRYANT PARK

BRYANT PARK

Building Base Activation

Paris Cafe

Pioneer Courthouse Square

Place Performance Game

Underperforming areas

Triangle Plaza ndash Brooklyn NY

Paris Plaza and Shared Space

Key Attributes

Intangibles How to Look at a Place

PROJECT FOR PUBLIC SPACES

sociability uses amp activities

access amp linkages comfort amp image

Welcoming

evening use

volunteerism

street life

transit usage

parking usage patterns

pedestrian activity

Walkable Convenient Accessible

Charm Clean Attractive

Historic

Safe

building conditions

environmental data

sanitation rating

crime stats

Cooperative Neighborly

property values

land-use patterns retail sales

business ownership

Special Real

Fun Active Vital

Connected

Measurements

PLACE

Access amp Linkages

bull Convenient

bull Walkable

bull Informative

bull Orienting

bull Connected

bull Enticing

Uses amp Activities

bull FunVital

bull Active

bull Indigenous

bull Sustainable

bull Affordable

bull Challenging

Comfort amp Image

bull Inviting

bull Attractive

bull Usable

bull Historic

bull ldquoGreenrdquo

bull Friendly

Sociability

bull Welcoming

bull Cooperative

bull Interactive

bull Neighborly

bull Proud

bull Diverse

bull International

bull Cared for

Place Game Evaluation Process

1 Break into teams

1 Go to designated sites where you fill out the Place Game form individually

2 Return at the appointed time to discuss your findings with your team and summarize findings

3 Create a mini-presentation to report back

Place Game Sites

Site 1a Holyoke Plaza

Site 1a Holyoke Plaza

Site 1b Holyoke Plaza

Site 2 The Pit

Site 2 The Pit

Site 3a T Station

Site 3a T Station

Site 3b T Station

Site 3b T Station

Site 4a Out of Town News Kiosk

Site 4b Out of Town News Kiosk

Site 4b Out of Town News Kiosk

Site 5 The Point

Site 6 Harvard

Site 7a Brattle St

Site 7b Brattle St

Site 8a JKF amp Brattle St Intersection

Site 8b JKF amp Brattle St Intersection

Place Game Agenda

630 715 pm Place Game Onsite

715 800 pm Team Work amp Brainstorming Session

800 830 pm Report Out

830 pm Adjourn

wwwppsorg

Page 15: Placemaking at Harvard Square - Cambridge...2013/09/17  · • Branding & Marketing campaign • Assistance with Wayfinding i.e. uniformed volunteers to help tourists find stores

Relevant Squares - PPS San Antonio ndash Main Square San Antonio - The Alamo Houston - numerous Fort Worth ndash Sundance Square Pittsburgh ndash Market Square Harvard - Science Plaza NYC ndash Rockefeller Center NYC ndash Bryant Park NYC ndash Washington Square NYC ndash Times Square Detroit ndash Campus Martius Portland ndash Pioneer Courthouse Square Perth - Cultural Centre The Link Amsterdam ndash numerous New Haven Green Cape Town ndash V amp A Waterfront

PROJECT FOR PUBLIC SPACES

What is Placemaking

Placemaking is a dynamic human function it is an act of liberation of staking claim and of beautification it is true human empowerment

William H (Holly) Whyte bull The Organization Man1956

bull The Exploding Metropolis 1958

bull The Last Landscape 1968

bull Plan for the City of New York 1969

bull The Social Life of Small Urban Spaces 1980

bull City Rediscovering the Center 1988

not attract people what is remarkable is how often this has

PROJECT FOR PUBLIC SPACES

punctuate architectural photographs They are not

PROJECT FOR PUBLIC SPACES

PROJECT FOR PUBLIC SPACES

PROJECT FOR PUBLIC SPACES

activity

The Return of the Civic Square

Qualities of Great Squares bull Traffic Transit amp Pedestrian

bull Edge Uses

bull Attractions amp Destinations

bull Identity amp Image

bull Flexibility in Design

bull Amenities

bull Place Management Central to the Solution

bull Seasonal Strategy

bull Diverse Funding Sources

bull Reach Out Like an Octopus

Traffic Transit amp Pedestrian

bull Connected to adjacent areas

bull Range of transportation options

Edge Uses

bull Gateways amp entrances

bull Focal points

bull People amp Products

Attractions amp Destinations

bull Choices of things to do

bull Triangulation opportunities

bull Clustered activity around destinations

bull 10+ places

Seasonal Strategies bull Highlight Seasons

bull Rotate Displays

bull Programs amp Markets

bull Celebrate Cultural amp Civic Occasions

Identity amp Image bull Showcase local assets

bull Highlight historic destinations

bull Local retail and services

Flexible Design bull Temporary amp

changing uses

bull Lighter Quicker Cheaper

bull Experiments

Amenities bull Attracts cross-section of

users

bull Comfortable places to sit

bull Food and markets

Place Management bull Management through

ndash SecurityMaintenance

ndash Programming Events

ndash Managing Destinations

ndash Providing Amenities

Diverse Funding Base Security --

City Funding23

Facility -Parks

Department6

Event Rentals

18Event

Sponsorships12

Tenant Leases

24

In Kind Donations

17

Reaching out like an Octopus

bull Creating a district

bull 10+ Destinations with 10+ places with 10+ things to do

---------------------------------------------------------

Placemaking ToolsProcess

Power of Ten - 10X10X10

Place Performance Evaluation Game

Placemaking VisionPlan Lighter Quicker Cheaper Placemaking ConceptDesign

Campaign and Social Media

Power of 10

6 Sit and relax

1 Read the paper

8 Take a break from a bike ride

3 Learn about upcoming events

2 Window shopping for books

4 Go inside

10 Have a conversation

7 Read someone

5 Walk

9 Pet a dog

A new future for the New Haven Green 2012

INFO BATTELL

NEW HAVEN CHAPEL

COLLEGE STREET

SHAKE SHACK

HENDRIE HALL

VISITOR TRINITY CENTER UNITED CENTER CHURCH CHURCH CHURCH

CH

APE

L ST

REE

T

ELM

STR

EET

LIBRARY

CHURCH STREET

CITY HALL

Power of 10 Destinations 1975

Power of 10 Destinations Today

New York City Transformed Rockefeller Center Times Square

Bryant Park Port Authority Bus Terminal

Times Square

PROJECT FOR PUBLIC SPACES

Bryant Park

PROJECT FOR PUBLIC SPACES

BRYANT PARK

BRYANT PARK

Building Base Activation

Paris Cafe

Pioneer Courthouse Square

Place Performance Game

Underperforming areas

Triangle Plaza ndash Brooklyn NY

Paris Plaza and Shared Space

Key Attributes

Intangibles How to Look at a Place

PROJECT FOR PUBLIC SPACES

sociability uses amp activities

access amp linkages comfort amp image

Welcoming

evening use

volunteerism

street life

transit usage

parking usage patterns

pedestrian activity

Walkable Convenient Accessible

Charm Clean Attractive

Historic

Safe

building conditions

environmental data

sanitation rating

crime stats

Cooperative Neighborly

property values

land-use patterns retail sales

business ownership

Special Real

Fun Active Vital

Connected

Measurements

PLACE

Access amp Linkages

bull Convenient

bull Walkable

bull Informative

bull Orienting

bull Connected

bull Enticing

Uses amp Activities

bull FunVital

bull Active

bull Indigenous

bull Sustainable

bull Affordable

bull Challenging

Comfort amp Image

bull Inviting

bull Attractive

bull Usable

bull Historic

bull ldquoGreenrdquo

bull Friendly

Sociability

bull Welcoming

bull Cooperative

bull Interactive

bull Neighborly

bull Proud

bull Diverse

bull International

bull Cared for

Place Game Evaluation Process

1 Break into teams

1 Go to designated sites where you fill out the Place Game form individually

2 Return at the appointed time to discuss your findings with your team and summarize findings

3 Create a mini-presentation to report back

Place Game Sites

Site 1a Holyoke Plaza

Site 1a Holyoke Plaza

Site 1b Holyoke Plaza

Site 2 The Pit

Site 2 The Pit

Site 3a T Station

Site 3a T Station

Site 3b T Station

Site 3b T Station

Site 4a Out of Town News Kiosk

Site 4b Out of Town News Kiosk

Site 4b Out of Town News Kiosk

Site 5 The Point

Site 6 Harvard

Site 7a Brattle St

Site 7b Brattle St

Site 8a JKF amp Brattle St Intersection

Site 8b JKF amp Brattle St Intersection

Place Game Agenda

630 715 pm Place Game Onsite

715 800 pm Team Work amp Brainstorming Session

800 830 pm Report Out

830 pm Adjourn

wwwppsorg

Page 16: Placemaking at Harvard Square - Cambridge...2013/09/17  · • Branding & Marketing campaign • Assistance with Wayfinding i.e. uniformed volunteers to help tourists find stores

PROJECT FOR PUBLIC SPACES

What is Placemaking

Placemaking is a dynamic human function it is an act of liberation of staking claim and of beautification it is true human empowerment

William H (Holly) Whyte bull The Organization Man1956

bull The Exploding Metropolis 1958

bull The Last Landscape 1968

bull Plan for the City of New York 1969

bull The Social Life of Small Urban Spaces 1980

bull City Rediscovering the Center 1988

not attract people what is remarkable is how often this has

PROJECT FOR PUBLIC SPACES

punctuate architectural photographs They are not

PROJECT FOR PUBLIC SPACES

PROJECT FOR PUBLIC SPACES

PROJECT FOR PUBLIC SPACES

activity

The Return of the Civic Square

Qualities of Great Squares bull Traffic Transit amp Pedestrian

bull Edge Uses

bull Attractions amp Destinations

bull Identity amp Image

bull Flexibility in Design

bull Amenities

bull Place Management Central to the Solution

bull Seasonal Strategy

bull Diverse Funding Sources

bull Reach Out Like an Octopus

Traffic Transit amp Pedestrian

bull Connected to adjacent areas

bull Range of transportation options

Edge Uses

bull Gateways amp entrances

bull Focal points

bull People amp Products

Attractions amp Destinations

bull Choices of things to do

bull Triangulation opportunities

bull Clustered activity around destinations

bull 10+ places

Seasonal Strategies bull Highlight Seasons

bull Rotate Displays

bull Programs amp Markets

bull Celebrate Cultural amp Civic Occasions

Identity amp Image bull Showcase local assets

bull Highlight historic destinations

bull Local retail and services

Flexible Design bull Temporary amp

changing uses

bull Lighter Quicker Cheaper

bull Experiments

Amenities bull Attracts cross-section of

users

bull Comfortable places to sit

bull Food and markets

Place Management bull Management through

ndash SecurityMaintenance

ndash Programming Events

ndash Managing Destinations

ndash Providing Amenities

Diverse Funding Base Security --

City Funding23

Facility -Parks

Department6

Event Rentals

18Event

Sponsorships12

Tenant Leases

24

In Kind Donations

17

Reaching out like an Octopus

bull Creating a district

bull 10+ Destinations with 10+ places with 10+ things to do

---------------------------------------------------------

Placemaking ToolsProcess

Power of Ten - 10X10X10

Place Performance Evaluation Game

Placemaking VisionPlan Lighter Quicker Cheaper Placemaking ConceptDesign

Campaign and Social Media

Power of 10

6 Sit and relax

1 Read the paper

8 Take a break from a bike ride

3 Learn about upcoming events

2 Window shopping for books

4 Go inside

10 Have a conversation

7 Read someone

5 Walk

9 Pet a dog

A new future for the New Haven Green 2012

INFO BATTELL

NEW HAVEN CHAPEL

COLLEGE STREET

SHAKE SHACK

HENDRIE HALL

VISITOR TRINITY CENTER UNITED CENTER CHURCH CHURCH CHURCH

CH

APE

L ST

REE

T

ELM

STR

EET

LIBRARY

CHURCH STREET

CITY HALL

Power of 10 Destinations 1975

Power of 10 Destinations Today

New York City Transformed Rockefeller Center Times Square

Bryant Park Port Authority Bus Terminal

Times Square

PROJECT FOR PUBLIC SPACES

Bryant Park

PROJECT FOR PUBLIC SPACES

BRYANT PARK

BRYANT PARK

Building Base Activation

Paris Cafe

Pioneer Courthouse Square

Place Performance Game

Underperforming areas

Triangle Plaza ndash Brooklyn NY

Paris Plaza and Shared Space

Key Attributes

Intangibles How to Look at a Place

PROJECT FOR PUBLIC SPACES

sociability uses amp activities

access amp linkages comfort amp image

Welcoming

evening use

volunteerism

street life

transit usage

parking usage patterns

pedestrian activity

Walkable Convenient Accessible

Charm Clean Attractive

Historic

Safe

building conditions

environmental data

sanitation rating

crime stats

Cooperative Neighborly

property values

land-use patterns retail sales

business ownership

Special Real

Fun Active Vital

Connected

Measurements

PLACE

Access amp Linkages

bull Convenient

bull Walkable

bull Informative

bull Orienting

bull Connected

bull Enticing

Uses amp Activities

bull FunVital

bull Active

bull Indigenous

bull Sustainable

bull Affordable

bull Challenging

Comfort amp Image

bull Inviting

bull Attractive

bull Usable

bull Historic

bull ldquoGreenrdquo

bull Friendly

Sociability

bull Welcoming

bull Cooperative

bull Interactive

bull Neighborly

bull Proud

bull Diverse

bull International

bull Cared for

Place Game Evaluation Process

1 Break into teams

1 Go to designated sites where you fill out the Place Game form individually

2 Return at the appointed time to discuss your findings with your team and summarize findings

3 Create a mini-presentation to report back

Place Game Sites

Site 1a Holyoke Plaza

Site 1a Holyoke Plaza

Site 1b Holyoke Plaza

Site 2 The Pit

Site 2 The Pit

Site 3a T Station

Site 3a T Station

Site 3b T Station

Site 3b T Station

Site 4a Out of Town News Kiosk

Site 4b Out of Town News Kiosk

Site 4b Out of Town News Kiosk

Site 5 The Point

Site 6 Harvard

Site 7a Brattle St

Site 7b Brattle St

Site 8a JKF amp Brattle St Intersection

Site 8b JKF amp Brattle St Intersection

Place Game Agenda

630 715 pm Place Game Onsite

715 800 pm Team Work amp Brainstorming Session

800 830 pm Report Out

830 pm Adjourn

wwwppsorg

Page 17: Placemaking at Harvard Square - Cambridge...2013/09/17  · • Branding & Marketing campaign • Assistance with Wayfinding i.e. uniformed volunteers to help tourists find stores

What is Placemaking

Placemaking is a dynamic human function it is an act of liberation of staking claim and of beautification it is true human empowerment

William H (Holly) Whyte bull The Organization Man1956

bull The Exploding Metropolis 1958

bull The Last Landscape 1968

bull Plan for the City of New York 1969

bull The Social Life of Small Urban Spaces 1980

bull City Rediscovering the Center 1988

not attract people what is remarkable is how often this has

PROJECT FOR PUBLIC SPACES

punctuate architectural photographs They are not

PROJECT FOR PUBLIC SPACES

PROJECT FOR PUBLIC SPACES

PROJECT FOR PUBLIC SPACES

activity

The Return of the Civic Square

Qualities of Great Squares bull Traffic Transit amp Pedestrian

bull Edge Uses

bull Attractions amp Destinations

bull Identity amp Image

bull Flexibility in Design

bull Amenities

bull Place Management Central to the Solution

bull Seasonal Strategy

bull Diverse Funding Sources

bull Reach Out Like an Octopus

Traffic Transit amp Pedestrian

bull Connected to adjacent areas

bull Range of transportation options

Edge Uses

bull Gateways amp entrances

bull Focal points

bull People amp Products

Attractions amp Destinations

bull Choices of things to do

bull Triangulation opportunities

bull Clustered activity around destinations

bull 10+ places

Seasonal Strategies bull Highlight Seasons

bull Rotate Displays

bull Programs amp Markets

bull Celebrate Cultural amp Civic Occasions

Identity amp Image bull Showcase local assets

bull Highlight historic destinations

bull Local retail and services

Flexible Design bull Temporary amp

changing uses

bull Lighter Quicker Cheaper

bull Experiments

Amenities bull Attracts cross-section of

users

bull Comfortable places to sit

bull Food and markets

Place Management bull Management through

ndash SecurityMaintenance

ndash Programming Events

ndash Managing Destinations

ndash Providing Amenities

Diverse Funding Base Security --

City Funding23

Facility -Parks

Department6

Event Rentals

18Event

Sponsorships12

Tenant Leases

24

In Kind Donations

17

Reaching out like an Octopus

bull Creating a district

bull 10+ Destinations with 10+ places with 10+ things to do

---------------------------------------------------------

Placemaking ToolsProcess

Power of Ten - 10X10X10

Place Performance Evaluation Game

Placemaking VisionPlan Lighter Quicker Cheaper Placemaking ConceptDesign

Campaign and Social Media

Power of 10

6 Sit and relax

1 Read the paper

8 Take a break from a bike ride

3 Learn about upcoming events

2 Window shopping for books

4 Go inside

10 Have a conversation

7 Read someone

5 Walk

9 Pet a dog

A new future for the New Haven Green 2012

INFO BATTELL

NEW HAVEN CHAPEL

COLLEGE STREET

SHAKE SHACK

HENDRIE HALL

VISITOR TRINITY CENTER UNITED CENTER CHURCH CHURCH CHURCH

CH

APE

L ST

REE

T

ELM

STR

EET

LIBRARY

CHURCH STREET

CITY HALL

Power of 10 Destinations 1975

Power of 10 Destinations Today

New York City Transformed Rockefeller Center Times Square

Bryant Park Port Authority Bus Terminal

Times Square

PROJECT FOR PUBLIC SPACES

Bryant Park

PROJECT FOR PUBLIC SPACES

BRYANT PARK

BRYANT PARK

Building Base Activation

Paris Cafe

Pioneer Courthouse Square

Place Performance Game

Underperforming areas

Triangle Plaza ndash Brooklyn NY

Paris Plaza and Shared Space

Key Attributes

Intangibles How to Look at a Place

PROJECT FOR PUBLIC SPACES

sociability uses amp activities

access amp linkages comfort amp image

Welcoming

evening use

volunteerism

street life

transit usage

parking usage patterns

pedestrian activity

Walkable Convenient Accessible

Charm Clean Attractive

Historic

Safe

building conditions

environmental data

sanitation rating

crime stats

Cooperative Neighborly

property values

land-use patterns retail sales

business ownership

Special Real

Fun Active Vital

Connected

Measurements

PLACE

Access amp Linkages

bull Convenient

bull Walkable

bull Informative

bull Orienting

bull Connected

bull Enticing

Uses amp Activities

bull FunVital

bull Active

bull Indigenous

bull Sustainable

bull Affordable

bull Challenging

Comfort amp Image

bull Inviting

bull Attractive

bull Usable

bull Historic

bull ldquoGreenrdquo

bull Friendly

Sociability

bull Welcoming

bull Cooperative

bull Interactive

bull Neighborly

bull Proud

bull Diverse

bull International

bull Cared for

Place Game Evaluation Process

1 Break into teams

1 Go to designated sites where you fill out the Place Game form individually

2 Return at the appointed time to discuss your findings with your team and summarize findings

3 Create a mini-presentation to report back

Place Game Sites

Site 1a Holyoke Plaza

Site 1a Holyoke Plaza

Site 1b Holyoke Plaza

Site 2 The Pit

Site 2 The Pit

Site 3a T Station

Site 3a T Station

Site 3b T Station

Site 3b T Station

Site 4a Out of Town News Kiosk

Site 4b Out of Town News Kiosk

Site 4b Out of Town News Kiosk

Site 5 The Point

Site 6 Harvard

Site 7a Brattle St

Site 7b Brattle St

Site 8a JKF amp Brattle St Intersection

Site 8b JKF amp Brattle St Intersection

Place Game Agenda

630 715 pm Place Game Onsite

715 800 pm Team Work amp Brainstorming Session

800 830 pm Report Out

830 pm Adjourn

wwwppsorg

Page 18: Placemaking at Harvard Square - Cambridge...2013/09/17  · • Branding & Marketing campaign • Assistance with Wayfinding i.e. uniformed volunteers to help tourists find stores

William H (Holly) Whyte bull The Organization Man1956

bull The Exploding Metropolis 1958

bull The Last Landscape 1968

bull Plan for the City of New York 1969

bull The Social Life of Small Urban Spaces 1980

bull City Rediscovering the Center 1988

not attract people what is remarkable is how often this has

PROJECT FOR PUBLIC SPACES

punctuate architectural photographs They are not

PROJECT FOR PUBLIC SPACES

PROJECT FOR PUBLIC SPACES

PROJECT FOR PUBLIC SPACES

activity

The Return of the Civic Square

Qualities of Great Squares bull Traffic Transit amp Pedestrian

bull Edge Uses

bull Attractions amp Destinations

bull Identity amp Image

bull Flexibility in Design

bull Amenities

bull Place Management Central to the Solution

bull Seasonal Strategy

bull Diverse Funding Sources

bull Reach Out Like an Octopus

Traffic Transit amp Pedestrian

bull Connected to adjacent areas

bull Range of transportation options

Edge Uses

bull Gateways amp entrances

bull Focal points

bull People amp Products

Attractions amp Destinations

bull Choices of things to do

bull Triangulation opportunities

bull Clustered activity around destinations

bull 10+ places

Seasonal Strategies bull Highlight Seasons

bull Rotate Displays

bull Programs amp Markets

bull Celebrate Cultural amp Civic Occasions

Identity amp Image bull Showcase local assets

bull Highlight historic destinations

bull Local retail and services

Flexible Design bull Temporary amp

changing uses

bull Lighter Quicker Cheaper

bull Experiments

Amenities bull Attracts cross-section of

users

bull Comfortable places to sit

bull Food and markets

Place Management bull Management through

ndash SecurityMaintenance

ndash Programming Events

ndash Managing Destinations

ndash Providing Amenities

Diverse Funding Base Security --

City Funding23

Facility -Parks

Department6

Event Rentals

18Event

Sponsorships12

Tenant Leases

24

In Kind Donations

17

Reaching out like an Octopus

bull Creating a district

bull 10+ Destinations with 10+ places with 10+ things to do

---------------------------------------------------------

Placemaking ToolsProcess

Power of Ten - 10X10X10

Place Performance Evaluation Game

Placemaking VisionPlan Lighter Quicker Cheaper Placemaking ConceptDesign

Campaign and Social Media

Power of 10

6 Sit and relax

1 Read the paper

8 Take a break from a bike ride

3 Learn about upcoming events

2 Window shopping for books

4 Go inside

10 Have a conversation

7 Read someone

5 Walk

9 Pet a dog

A new future for the New Haven Green 2012

INFO BATTELL

NEW HAVEN CHAPEL

COLLEGE STREET

SHAKE SHACK

HENDRIE HALL

VISITOR TRINITY CENTER UNITED CENTER CHURCH CHURCH CHURCH

CH

APE

L ST

REE

T

ELM

STR

EET

LIBRARY

CHURCH STREET

CITY HALL

Power of 10 Destinations 1975

Power of 10 Destinations Today

New York City Transformed Rockefeller Center Times Square

Bryant Park Port Authority Bus Terminal

Times Square

PROJECT FOR PUBLIC SPACES

Bryant Park

PROJECT FOR PUBLIC SPACES

BRYANT PARK

BRYANT PARK

Building Base Activation

Paris Cafe

Pioneer Courthouse Square

Place Performance Game

Underperforming areas

Triangle Plaza ndash Brooklyn NY

Paris Plaza and Shared Space

Key Attributes

Intangibles How to Look at a Place

PROJECT FOR PUBLIC SPACES

sociability uses amp activities

access amp linkages comfort amp image

Welcoming

evening use

volunteerism

street life

transit usage

parking usage patterns

pedestrian activity

Walkable Convenient Accessible

Charm Clean Attractive

Historic

Safe

building conditions

environmental data

sanitation rating

crime stats

Cooperative Neighborly

property values

land-use patterns retail sales

business ownership

Special Real

Fun Active Vital

Connected

Measurements

PLACE

Access amp Linkages

bull Convenient

bull Walkable

bull Informative

bull Orienting

bull Connected

bull Enticing

Uses amp Activities

bull FunVital

bull Active

bull Indigenous

bull Sustainable

bull Affordable

bull Challenging

Comfort amp Image

bull Inviting

bull Attractive

bull Usable

bull Historic

bull ldquoGreenrdquo

bull Friendly

Sociability

bull Welcoming

bull Cooperative

bull Interactive

bull Neighborly

bull Proud

bull Diverse

bull International

bull Cared for

Place Game Evaluation Process

1 Break into teams

1 Go to designated sites where you fill out the Place Game form individually

2 Return at the appointed time to discuss your findings with your team and summarize findings

3 Create a mini-presentation to report back

Place Game Sites

Site 1a Holyoke Plaza

Site 1a Holyoke Plaza

Site 1b Holyoke Plaza

Site 2 The Pit

Site 2 The Pit

Site 3a T Station

Site 3a T Station

Site 3b T Station

Site 3b T Station

Site 4a Out of Town News Kiosk

Site 4b Out of Town News Kiosk

Site 4b Out of Town News Kiosk

Site 5 The Point

Site 6 Harvard

Site 7a Brattle St

Site 7b Brattle St

Site 8a JKF amp Brattle St Intersection

Site 8b JKF amp Brattle St Intersection

Place Game Agenda

630 715 pm Place Game Onsite

715 800 pm Team Work amp Brainstorming Session

800 830 pm Report Out

830 pm Adjourn

wwwppsorg

Page 19: Placemaking at Harvard Square - Cambridge...2013/09/17  · • Branding & Marketing campaign • Assistance with Wayfinding i.e. uniformed volunteers to help tourists find stores

not attract people what is remarkable is how often this has

PROJECT FOR PUBLIC SPACES

punctuate architectural photographs They are not

PROJECT FOR PUBLIC SPACES

PROJECT FOR PUBLIC SPACES

PROJECT FOR PUBLIC SPACES

activity

The Return of the Civic Square

Qualities of Great Squares bull Traffic Transit amp Pedestrian

bull Edge Uses

bull Attractions amp Destinations

bull Identity amp Image

bull Flexibility in Design

bull Amenities

bull Place Management Central to the Solution

bull Seasonal Strategy

bull Diverse Funding Sources

bull Reach Out Like an Octopus

Traffic Transit amp Pedestrian

bull Connected to adjacent areas

bull Range of transportation options

Edge Uses

bull Gateways amp entrances

bull Focal points

bull People amp Products

Attractions amp Destinations

bull Choices of things to do

bull Triangulation opportunities

bull Clustered activity around destinations

bull 10+ places

Seasonal Strategies bull Highlight Seasons

bull Rotate Displays

bull Programs amp Markets

bull Celebrate Cultural amp Civic Occasions

Identity amp Image bull Showcase local assets

bull Highlight historic destinations

bull Local retail and services

Flexible Design bull Temporary amp

changing uses

bull Lighter Quicker Cheaper

bull Experiments

Amenities bull Attracts cross-section of

users

bull Comfortable places to sit

bull Food and markets

Place Management bull Management through

ndash SecurityMaintenance

ndash Programming Events

ndash Managing Destinations

ndash Providing Amenities

Diverse Funding Base Security --

City Funding23

Facility -Parks

Department6

Event Rentals

18Event

Sponsorships12

Tenant Leases

24

In Kind Donations

17

Reaching out like an Octopus

bull Creating a district

bull 10+ Destinations with 10+ places with 10+ things to do

---------------------------------------------------------

Placemaking ToolsProcess

Power of Ten - 10X10X10

Place Performance Evaluation Game

Placemaking VisionPlan Lighter Quicker Cheaper Placemaking ConceptDesign

Campaign and Social Media

Power of 10

6 Sit and relax

1 Read the paper

8 Take a break from a bike ride

3 Learn about upcoming events

2 Window shopping for books

4 Go inside

10 Have a conversation

7 Read someone

5 Walk

9 Pet a dog

A new future for the New Haven Green 2012

INFO BATTELL

NEW HAVEN CHAPEL

COLLEGE STREET

SHAKE SHACK

HENDRIE HALL

VISITOR TRINITY CENTER UNITED CENTER CHURCH CHURCH CHURCH

CH

APE

L ST

REE

T

ELM

STR

EET

LIBRARY

CHURCH STREET

CITY HALL

Power of 10 Destinations 1975

Power of 10 Destinations Today

New York City Transformed Rockefeller Center Times Square

Bryant Park Port Authority Bus Terminal

Times Square

PROJECT FOR PUBLIC SPACES

Bryant Park

PROJECT FOR PUBLIC SPACES

BRYANT PARK

BRYANT PARK

Building Base Activation

Paris Cafe

Pioneer Courthouse Square

Place Performance Game

Underperforming areas

Triangle Plaza ndash Brooklyn NY

Paris Plaza and Shared Space

Key Attributes

Intangibles How to Look at a Place

PROJECT FOR PUBLIC SPACES

sociability uses amp activities

access amp linkages comfort amp image

Welcoming

evening use

volunteerism

street life

transit usage

parking usage patterns

pedestrian activity

Walkable Convenient Accessible

Charm Clean Attractive

Historic

Safe

building conditions

environmental data

sanitation rating

crime stats

Cooperative Neighborly

property values

land-use patterns retail sales

business ownership

Special Real

Fun Active Vital

Connected

Measurements

PLACE

Access amp Linkages

bull Convenient

bull Walkable

bull Informative

bull Orienting

bull Connected

bull Enticing

Uses amp Activities

bull FunVital

bull Active

bull Indigenous

bull Sustainable

bull Affordable

bull Challenging

Comfort amp Image

bull Inviting

bull Attractive

bull Usable

bull Historic

bull ldquoGreenrdquo

bull Friendly

Sociability

bull Welcoming

bull Cooperative

bull Interactive

bull Neighborly

bull Proud

bull Diverse

bull International

bull Cared for

Place Game Evaluation Process

1 Break into teams

1 Go to designated sites where you fill out the Place Game form individually

2 Return at the appointed time to discuss your findings with your team and summarize findings

3 Create a mini-presentation to report back

Place Game Sites

Site 1a Holyoke Plaza

Site 1a Holyoke Plaza

Site 1b Holyoke Plaza

Site 2 The Pit

Site 2 The Pit

Site 3a T Station

Site 3a T Station

Site 3b T Station

Site 3b T Station

Site 4a Out of Town News Kiosk

Site 4b Out of Town News Kiosk

Site 4b Out of Town News Kiosk

Site 5 The Point

Site 6 Harvard

Site 7a Brattle St

Site 7b Brattle St

Site 8a JKF amp Brattle St Intersection

Site 8b JKF amp Brattle St Intersection

Place Game Agenda

630 715 pm Place Game Onsite

715 800 pm Team Work amp Brainstorming Session

800 830 pm Report Out

830 pm Adjourn

wwwppsorg

Page 20: Placemaking at Harvard Square - Cambridge...2013/09/17  · • Branding & Marketing campaign • Assistance with Wayfinding i.e. uniformed volunteers to help tourists find stores

PROJECT FOR PUBLIC SPACES

punctuate architectural photographs They are not

PROJECT FOR PUBLIC SPACES

PROJECT FOR PUBLIC SPACES

PROJECT FOR PUBLIC SPACES

activity

The Return of the Civic Square

Qualities of Great Squares bull Traffic Transit amp Pedestrian

bull Edge Uses

bull Attractions amp Destinations

bull Identity amp Image

bull Flexibility in Design

bull Amenities

bull Place Management Central to the Solution

bull Seasonal Strategy

bull Diverse Funding Sources

bull Reach Out Like an Octopus

Traffic Transit amp Pedestrian

bull Connected to adjacent areas

bull Range of transportation options

Edge Uses

bull Gateways amp entrances

bull Focal points

bull People amp Products

Attractions amp Destinations

bull Choices of things to do

bull Triangulation opportunities

bull Clustered activity around destinations

bull 10+ places

Seasonal Strategies bull Highlight Seasons

bull Rotate Displays

bull Programs amp Markets

bull Celebrate Cultural amp Civic Occasions

Identity amp Image bull Showcase local assets

bull Highlight historic destinations

bull Local retail and services

Flexible Design bull Temporary amp

changing uses

bull Lighter Quicker Cheaper

bull Experiments

Amenities bull Attracts cross-section of

users

bull Comfortable places to sit

bull Food and markets

Place Management bull Management through

ndash SecurityMaintenance

ndash Programming Events

ndash Managing Destinations

ndash Providing Amenities

Diverse Funding Base Security --

City Funding23

Facility -Parks

Department6

Event Rentals

18Event

Sponsorships12

Tenant Leases

24

In Kind Donations

17

Reaching out like an Octopus

bull Creating a district

bull 10+ Destinations with 10+ places with 10+ things to do

---------------------------------------------------------

Placemaking ToolsProcess

Power of Ten - 10X10X10

Place Performance Evaluation Game

Placemaking VisionPlan Lighter Quicker Cheaper Placemaking ConceptDesign

Campaign and Social Media

Power of 10

6 Sit and relax

1 Read the paper

8 Take a break from a bike ride

3 Learn about upcoming events

2 Window shopping for books

4 Go inside

10 Have a conversation

7 Read someone

5 Walk

9 Pet a dog

A new future for the New Haven Green 2012

INFO BATTELL

NEW HAVEN CHAPEL

COLLEGE STREET

SHAKE SHACK

HENDRIE HALL

VISITOR TRINITY CENTER UNITED CENTER CHURCH CHURCH CHURCH

CH

APE

L ST

REE

T

ELM

STR

EET

LIBRARY

CHURCH STREET

CITY HALL

Power of 10 Destinations 1975

Power of 10 Destinations Today

New York City Transformed Rockefeller Center Times Square

Bryant Park Port Authority Bus Terminal

Times Square

PROJECT FOR PUBLIC SPACES

Bryant Park

PROJECT FOR PUBLIC SPACES

BRYANT PARK

BRYANT PARK

Building Base Activation

Paris Cafe

Pioneer Courthouse Square

Place Performance Game

Underperforming areas

Triangle Plaza ndash Brooklyn NY

Paris Plaza and Shared Space

Key Attributes

Intangibles How to Look at a Place

PROJECT FOR PUBLIC SPACES

sociability uses amp activities

access amp linkages comfort amp image

Welcoming

evening use

volunteerism

street life

transit usage

parking usage patterns

pedestrian activity

Walkable Convenient Accessible

Charm Clean Attractive

Historic

Safe

building conditions

environmental data

sanitation rating

crime stats

Cooperative Neighborly

property values

land-use patterns retail sales

business ownership

Special Real

Fun Active Vital

Connected

Measurements

PLACE

Access amp Linkages

bull Convenient

bull Walkable

bull Informative

bull Orienting

bull Connected

bull Enticing

Uses amp Activities

bull FunVital

bull Active

bull Indigenous

bull Sustainable

bull Affordable

bull Challenging

Comfort amp Image

bull Inviting

bull Attractive

bull Usable

bull Historic

bull ldquoGreenrdquo

bull Friendly

Sociability

bull Welcoming

bull Cooperative

bull Interactive

bull Neighborly

bull Proud

bull Diverse

bull International

bull Cared for

Place Game Evaluation Process

1 Break into teams

1 Go to designated sites where you fill out the Place Game form individually

2 Return at the appointed time to discuss your findings with your team and summarize findings

3 Create a mini-presentation to report back

Place Game Sites

Site 1a Holyoke Plaza

Site 1a Holyoke Plaza

Site 1b Holyoke Plaza

Site 2 The Pit

Site 2 The Pit

Site 3a T Station

Site 3a T Station

Site 3b T Station

Site 3b T Station

Site 4a Out of Town News Kiosk

Site 4b Out of Town News Kiosk

Site 4b Out of Town News Kiosk

Site 5 The Point

Site 6 Harvard

Site 7a Brattle St

Site 7b Brattle St

Site 8a JKF amp Brattle St Intersection

Site 8b JKF amp Brattle St Intersection

Place Game Agenda

630 715 pm Place Game Onsite

715 800 pm Team Work amp Brainstorming Session

800 830 pm Report Out

830 pm Adjourn

wwwppsorg

Page 21: Placemaking at Harvard Square - Cambridge...2013/09/17  · • Branding & Marketing campaign • Assistance with Wayfinding i.e. uniformed volunteers to help tourists find stores

PROJECT FOR PUBLIC SPACES

PROJECT FOR PUBLIC SPACES

PROJECT FOR PUBLIC SPACES

activity

The Return of the Civic Square

Qualities of Great Squares bull Traffic Transit amp Pedestrian

bull Edge Uses

bull Attractions amp Destinations

bull Identity amp Image

bull Flexibility in Design

bull Amenities

bull Place Management Central to the Solution

bull Seasonal Strategy

bull Diverse Funding Sources

bull Reach Out Like an Octopus

Traffic Transit amp Pedestrian

bull Connected to adjacent areas

bull Range of transportation options

Edge Uses

bull Gateways amp entrances

bull Focal points

bull People amp Products

Attractions amp Destinations

bull Choices of things to do

bull Triangulation opportunities

bull Clustered activity around destinations

bull 10+ places

Seasonal Strategies bull Highlight Seasons

bull Rotate Displays

bull Programs amp Markets

bull Celebrate Cultural amp Civic Occasions

Identity amp Image bull Showcase local assets

bull Highlight historic destinations

bull Local retail and services

Flexible Design bull Temporary amp

changing uses

bull Lighter Quicker Cheaper

bull Experiments

Amenities bull Attracts cross-section of

users

bull Comfortable places to sit

bull Food and markets

Place Management bull Management through

ndash SecurityMaintenance

ndash Programming Events

ndash Managing Destinations

ndash Providing Amenities

Diverse Funding Base Security --

City Funding23

Facility -Parks

Department6

Event Rentals

18Event

Sponsorships12

Tenant Leases

24

In Kind Donations

17

Reaching out like an Octopus

bull Creating a district

bull 10+ Destinations with 10+ places with 10+ things to do

---------------------------------------------------------

Placemaking ToolsProcess

Power of Ten - 10X10X10

Place Performance Evaluation Game

Placemaking VisionPlan Lighter Quicker Cheaper Placemaking ConceptDesign

Campaign and Social Media

Power of 10

6 Sit and relax

1 Read the paper

8 Take a break from a bike ride

3 Learn about upcoming events

2 Window shopping for books

4 Go inside

10 Have a conversation

7 Read someone

5 Walk

9 Pet a dog

A new future for the New Haven Green 2012

INFO BATTELL

NEW HAVEN CHAPEL

COLLEGE STREET

SHAKE SHACK

HENDRIE HALL

VISITOR TRINITY CENTER UNITED CENTER CHURCH CHURCH CHURCH

CH

APE

L ST

REE

T

ELM

STR

EET

LIBRARY

CHURCH STREET

CITY HALL

Power of 10 Destinations 1975

Power of 10 Destinations Today

New York City Transformed Rockefeller Center Times Square

Bryant Park Port Authority Bus Terminal

Times Square

PROJECT FOR PUBLIC SPACES

Bryant Park

PROJECT FOR PUBLIC SPACES

BRYANT PARK

BRYANT PARK

Building Base Activation

Paris Cafe

Pioneer Courthouse Square

Place Performance Game

Underperforming areas

Triangle Plaza ndash Brooklyn NY

Paris Plaza and Shared Space

Key Attributes

Intangibles How to Look at a Place

PROJECT FOR PUBLIC SPACES

sociability uses amp activities

access amp linkages comfort amp image

Welcoming

evening use

volunteerism

street life

transit usage

parking usage patterns

pedestrian activity

Walkable Convenient Accessible

Charm Clean Attractive

Historic

Safe

building conditions

environmental data

sanitation rating

crime stats

Cooperative Neighborly

property values

land-use patterns retail sales

business ownership

Special Real

Fun Active Vital

Connected

Measurements

PLACE

Access amp Linkages

bull Convenient

bull Walkable

bull Informative

bull Orienting

bull Connected

bull Enticing

Uses amp Activities

bull FunVital

bull Active

bull Indigenous

bull Sustainable

bull Affordable

bull Challenging

Comfort amp Image

bull Inviting

bull Attractive

bull Usable

bull Historic

bull ldquoGreenrdquo

bull Friendly

Sociability

bull Welcoming

bull Cooperative

bull Interactive

bull Neighborly

bull Proud

bull Diverse

bull International

bull Cared for

Place Game Evaluation Process

1 Break into teams

1 Go to designated sites where you fill out the Place Game form individually

2 Return at the appointed time to discuss your findings with your team and summarize findings

3 Create a mini-presentation to report back

Place Game Sites

Site 1a Holyoke Plaza

Site 1a Holyoke Plaza

Site 1b Holyoke Plaza

Site 2 The Pit

Site 2 The Pit

Site 3a T Station

Site 3a T Station

Site 3b T Station

Site 3b T Station

Site 4a Out of Town News Kiosk

Site 4b Out of Town News Kiosk

Site 4b Out of Town News Kiosk

Site 5 The Point

Site 6 Harvard

Site 7a Brattle St

Site 7b Brattle St

Site 8a JKF amp Brattle St Intersection

Site 8b JKF amp Brattle St Intersection

Place Game Agenda

630 715 pm Place Game Onsite

715 800 pm Team Work amp Brainstorming Session

800 830 pm Report Out

830 pm Adjourn

wwwppsorg

Page 22: Placemaking at Harvard Square - Cambridge...2013/09/17  · • Branding & Marketing campaign • Assistance with Wayfinding i.e. uniformed volunteers to help tourists find stores

PROJECT FOR PUBLIC SPACES

PROJECT FOR PUBLIC SPACES

activity

The Return of the Civic Square

Qualities of Great Squares bull Traffic Transit amp Pedestrian

bull Edge Uses

bull Attractions amp Destinations

bull Identity amp Image

bull Flexibility in Design

bull Amenities

bull Place Management Central to the Solution

bull Seasonal Strategy

bull Diverse Funding Sources

bull Reach Out Like an Octopus

Traffic Transit amp Pedestrian

bull Connected to adjacent areas

bull Range of transportation options

Edge Uses

bull Gateways amp entrances

bull Focal points

bull People amp Products

Attractions amp Destinations

bull Choices of things to do

bull Triangulation opportunities

bull Clustered activity around destinations

bull 10+ places

Seasonal Strategies bull Highlight Seasons

bull Rotate Displays

bull Programs amp Markets

bull Celebrate Cultural amp Civic Occasions

Identity amp Image bull Showcase local assets

bull Highlight historic destinations

bull Local retail and services

Flexible Design bull Temporary amp

changing uses

bull Lighter Quicker Cheaper

bull Experiments

Amenities bull Attracts cross-section of

users

bull Comfortable places to sit

bull Food and markets

Place Management bull Management through

ndash SecurityMaintenance

ndash Programming Events

ndash Managing Destinations

ndash Providing Amenities

Diverse Funding Base Security --

City Funding23

Facility -Parks

Department6

Event Rentals

18Event

Sponsorships12

Tenant Leases

24

In Kind Donations

17

Reaching out like an Octopus

bull Creating a district

bull 10+ Destinations with 10+ places with 10+ things to do

---------------------------------------------------------

Placemaking ToolsProcess

Power of Ten - 10X10X10

Place Performance Evaluation Game

Placemaking VisionPlan Lighter Quicker Cheaper Placemaking ConceptDesign

Campaign and Social Media

Power of 10

6 Sit and relax

1 Read the paper

8 Take a break from a bike ride

3 Learn about upcoming events

2 Window shopping for books

4 Go inside

10 Have a conversation

7 Read someone

5 Walk

9 Pet a dog

A new future for the New Haven Green 2012

INFO BATTELL

NEW HAVEN CHAPEL

COLLEGE STREET

SHAKE SHACK

HENDRIE HALL

VISITOR TRINITY CENTER UNITED CENTER CHURCH CHURCH CHURCH

CH

APE

L ST

REE

T

ELM

STR

EET

LIBRARY

CHURCH STREET

CITY HALL

Power of 10 Destinations 1975

Power of 10 Destinations Today

New York City Transformed Rockefeller Center Times Square

Bryant Park Port Authority Bus Terminal

Times Square

PROJECT FOR PUBLIC SPACES

Bryant Park

PROJECT FOR PUBLIC SPACES

BRYANT PARK

BRYANT PARK

Building Base Activation

Paris Cafe

Pioneer Courthouse Square

Place Performance Game

Underperforming areas

Triangle Plaza ndash Brooklyn NY

Paris Plaza and Shared Space

Key Attributes

Intangibles How to Look at a Place

PROJECT FOR PUBLIC SPACES

sociability uses amp activities

access amp linkages comfort amp image

Welcoming

evening use

volunteerism

street life

transit usage

parking usage patterns

pedestrian activity

Walkable Convenient Accessible

Charm Clean Attractive

Historic

Safe

building conditions

environmental data

sanitation rating

crime stats

Cooperative Neighborly

property values

land-use patterns retail sales

business ownership

Special Real

Fun Active Vital

Connected

Measurements

PLACE

Access amp Linkages

bull Convenient

bull Walkable

bull Informative

bull Orienting

bull Connected

bull Enticing

Uses amp Activities

bull FunVital

bull Active

bull Indigenous

bull Sustainable

bull Affordable

bull Challenging

Comfort amp Image

bull Inviting

bull Attractive

bull Usable

bull Historic

bull ldquoGreenrdquo

bull Friendly

Sociability

bull Welcoming

bull Cooperative

bull Interactive

bull Neighborly

bull Proud

bull Diverse

bull International

bull Cared for

Place Game Evaluation Process

1 Break into teams

1 Go to designated sites where you fill out the Place Game form individually

2 Return at the appointed time to discuss your findings with your team and summarize findings

3 Create a mini-presentation to report back

Place Game Sites

Site 1a Holyoke Plaza

Site 1a Holyoke Plaza

Site 1b Holyoke Plaza

Site 2 The Pit

Site 2 The Pit

Site 3a T Station

Site 3a T Station

Site 3b T Station

Site 3b T Station

Site 4a Out of Town News Kiosk

Site 4b Out of Town News Kiosk

Site 4b Out of Town News Kiosk

Site 5 The Point

Site 6 Harvard

Site 7a Brattle St

Site 7b Brattle St

Site 8a JKF amp Brattle St Intersection

Site 8b JKF amp Brattle St Intersection

Place Game Agenda

630 715 pm Place Game Onsite

715 800 pm Team Work amp Brainstorming Session

800 830 pm Report Out

830 pm Adjourn

wwwppsorg

Page 23: Placemaking at Harvard Square - Cambridge...2013/09/17  · • Branding & Marketing campaign • Assistance with Wayfinding i.e. uniformed volunteers to help tourists find stores

PROJECT FOR PUBLIC SPACES

activity

The Return of the Civic Square

Qualities of Great Squares bull Traffic Transit amp Pedestrian

bull Edge Uses

bull Attractions amp Destinations

bull Identity amp Image

bull Flexibility in Design

bull Amenities

bull Place Management Central to the Solution

bull Seasonal Strategy

bull Diverse Funding Sources

bull Reach Out Like an Octopus

Traffic Transit amp Pedestrian

bull Connected to adjacent areas

bull Range of transportation options

Edge Uses

bull Gateways amp entrances

bull Focal points

bull People amp Products

Attractions amp Destinations

bull Choices of things to do

bull Triangulation opportunities

bull Clustered activity around destinations

bull 10+ places

Seasonal Strategies bull Highlight Seasons

bull Rotate Displays

bull Programs amp Markets

bull Celebrate Cultural amp Civic Occasions

Identity amp Image bull Showcase local assets

bull Highlight historic destinations

bull Local retail and services

Flexible Design bull Temporary amp

changing uses

bull Lighter Quicker Cheaper

bull Experiments

Amenities bull Attracts cross-section of

users

bull Comfortable places to sit

bull Food and markets

Place Management bull Management through

ndash SecurityMaintenance

ndash Programming Events

ndash Managing Destinations

ndash Providing Amenities

Diverse Funding Base Security --

City Funding23

Facility -Parks

Department6

Event Rentals

18Event

Sponsorships12

Tenant Leases

24

In Kind Donations

17

Reaching out like an Octopus

bull Creating a district

bull 10+ Destinations with 10+ places with 10+ things to do

---------------------------------------------------------

Placemaking ToolsProcess

Power of Ten - 10X10X10

Place Performance Evaluation Game

Placemaking VisionPlan Lighter Quicker Cheaper Placemaking ConceptDesign

Campaign and Social Media

Power of 10

6 Sit and relax

1 Read the paper

8 Take a break from a bike ride

3 Learn about upcoming events

2 Window shopping for books

4 Go inside

10 Have a conversation

7 Read someone

5 Walk

9 Pet a dog

A new future for the New Haven Green 2012

INFO BATTELL

NEW HAVEN CHAPEL

COLLEGE STREET

SHAKE SHACK

HENDRIE HALL

VISITOR TRINITY CENTER UNITED CENTER CHURCH CHURCH CHURCH

CH

APE

L ST

REE

T

ELM

STR

EET

LIBRARY

CHURCH STREET

CITY HALL

Power of 10 Destinations 1975

Power of 10 Destinations Today

New York City Transformed Rockefeller Center Times Square

Bryant Park Port Authority Bus Terminal

Times Square

PROJECT FOR PUBLIC SPACES

Bryant Park

PROJECT FOR PUBLIC SPACES

BRYANT PARK

BRYANT PARK

Building Base Activation

Paris Cafe

Pioneer Courthouse Square

Place Performance Game

Underperforming areas

Triangle Plaza ndash Brooklyn NY

Paris Plaza and Shared Space

Key Attributes

Intangibles How to Look at a Place

PROJECT FOR PUBLIC SPACES

sociability uses amp activities

access amp linkages comfort amp image

Welcoming

evening use

volunteerism

street life

transit usage

parking usage patterns

pedestrian activity

Walkable Convenient Accessible

Charm Clean Attractive

Historic

Safe

building conditions

environmental data

sanitation rating

crime stats

Cooperative Neighborly

property values

land-use patterns retail sales

business ownership

Special Real

Fun Active Vital

Connected

Measurements

PLACE

Access amp Linkages

bull Convenient

bull Walkable

bull Informative

bull Orienting

bull Connected

bull Enticing

Uses amp Activities

bull FunVital

bull Active

bull Indigenous

bull Sustainable

bull Affordable

bull Challenging

Comfort amp Image

bull Inviting

bull Attractive

bull Usable

bull Historic

bull ldquoGreenrdquo

bull Friendly

Sociability

bull Welcoming

bull Cooperative

bull Interactive

bull Neighborly

bull Proud

bull Diverse

bull International

bull Cared for

Place Game Evaluation Process

1 Break into teams

1 Go to designated sites where you fill out the Place Game form individually

2 Return at the appointed time to discuss your findings with your team and summarize findings

3 Create a mini-presentation to report back

Place Game Sites

Site 1a Holyoke Plaza

Site 1a Holyoke Plaza

Site 1b Holyoke Plaza

Site 2 The Pit

Site 2 The Pit

Site 3a T Station

Site 3a T Station

Site 3b T Station

Site 3b T Station

Site 4a Out of Town News Kiosk

Site 4b Out of Town News Kiosk

Site 4b Out of Town News Kiosk

Site 5 The Point

Site 6 Harvard

Site 7a Brattle St

Site 7b Brattle St

Site 8a JKF amp Brattle St Intersection

Site 8b JKF amp Brattle St Intersection

Place Game Agenda

630 715 pm Place Game Onsite

715 800 pm Team Work amp Brainstorming Session

800 830 pm Report Out

830 pm Adjourn

wwwppsorg

Page 24: Placemaking at Harvard Square - Cambridge...2013/09/17  · • Branding & Marketing campaign • Assistance with Wayfinding i.e. uniformed volunteers to help tourists find stores

The Return of the Civic Square

Qualities of Great Squares bull Traffic Transit amp Pedestrian

bull Edge Uses

bull Attractions amp Destinations

bull Identity amp Image

bull Flexibility in Design

bull Amenities

bull Place Management Central to the Solution

bull Seasonal Strategy

bull Diverse Funding Sources

bull Reach Out Like an Octopus

Traffic Transit amp Pedestrian

bull Connected to adjacent areas

bull Range of transportation options

Edge Uses

bull Gateways amp entrances

bull Focal points

bull People amp Products

Attractions amp Destinations

bull Choices of things to do

bull Triangulation opportunities

bull Clustered activity around destinations

bull 10+ places

Seasonal Strategies bull Highlight Seasons

bull Rotate Displays

bull Programs amp Markets

bull Celebrate Cultural amp Civic Occasions

Identity amp Image bull Showcase local assets

bull Highlight historic destinations

bull Local retail and services

Flexible Design bull Temporary amp

changing uses

bull Lighter Quicker Cheaper

bull Experiments

Amenities bull Attracts cross-section of

users

bull Comfortable places to sit

bull Food and markets

Place Management bull Management through

ndash SecurityMaintenance

ndash Programming Events

ndash Managing Destinations

ndash Providing Amenities

Diverse Funding Base Security --

City Funding23

Facility -Parks

Department6

Event Rentals

18Event

Sponsorships12

Tenant Leases

24

In Kind Donations

17

Reaching out like an Octopus

bull Creating a district

bull 10+ Destinations with 10+ places with 10+ things to do

---------------------------------------------------------

Placemaking ToolsProcess

Power of Ten - 10X10X10

Place Performance Evaluation Game

Placemaking VisionPlan Lighter Quicker Cheaper Placemaking ConceptDesign

Campaign and Social Media

Power of 10

6 Sit and relax

1 Read the paper

8 Take a break from a bike ride

3 Learn about upcoming events

2 Window shopping for books

4 Go inside

10 Have a conversation

7 Read someone

5 Walk

9 Pet a dog

A new future for the New Haven Green 2012

INFO BATTELL

NEW HAVEN CHAPEL

COLLEGE STREET

SHAKE SHACK

HENDRIE HALL

VISITOR TRINITY CENTER UNITED CENTER CHURCH CHURCH CHURCH

CH

APE

L ST

REE

T

ELM

STR

EET

LIBRARY

CHURCH STREET

CITY HALL

Power of 10 Destinations 1975

Power of 10 Destinations Today

New York City Transformed Rockefeller Center Times Square

Bryant Park Port Authority Bus Terminal

Times Square

PROJECT FOR PUBLIC SPACES

Bryant Park

PROJECT FOR PUBLIC SPACES

BRYANT PARK

BRYANT PARK

Building Base Activation

Paris Cafe

Pioneer Courthouse Square

Place Performance Game

Underperforming areas

Triangle Plaza ndash Brooklyn NY

Paris Plaza and Shared Space

Key Attributes

Intangibles How to Look at a Place

PROJECT FOR PUBLIC SPACES

sociability uses amp activities

access amp linkages comfort amp image

Welcoming

evening use

volunteerism

street life

transit usage

parking usage patterns

pedestrian activity

Walkable Convenient Accessible

Charm Clean Attractive

Historic

Safe

building conditions

environmental data

sanitation rating

crime stats

Cooperative Neighborly

property values

land-use patterns retail sales

business ownership

Special Real

Fun Active Vital

Connected

Measurements

PLACE

Access amp Linkages

bull Convenient

bull Walkable

bull Informative

bull Orienting

bull Connected

bull Enticing

Uses amp Activities

bull FunVital

bull Active

bull Indigenous

bull Sustainable

bull Affordable

bull Challenging

Comfort amp Image

bull Inviting

bull Attractive

bull Usable

bull Historic

bull ldquoGreenrdquo

bull Friendly

Sociability

bull Welcoming

bull Cooperative

bull Interactive

bull Neighborly

bull Proud

bull Diverse

bull International

bull Cared for

Place Game Evaluation Process

1 Break into teams

1 Go to designated sites where you fill out the Place Game form individually

2 Return at the appointed time to discuss your findings with your team and summarize findings

3 Create a mini-presentation to report back

Place Game Sites

Site 1a Holyoke Plaza

Site 1a Holyoke Plaza

Site 1b Holyoke Plaza

Site 2 The Pit

Site 2 The Pit

Site 3a T Station

Site 3a T Station

Site 3b T Station

Site 3b T Station

Site 4a Out of Town News Kiosk

Site 4b Out of Town News Kiosk

Site 4b Out of Town News Kiosk

Site 5 The Point

Site 6 Harvard

Site 7a Brattle St

Site 7b Brattle St

Site 8a JKF amp Brattle St Intersection

Site 8b JKF amp Brattle St Intersection

Place Game Agenda

630 715 pm Place Game Onsite

715 800 pm Team Work amp Brainstorming Session

800 830 pm Report Out

830 pm Adjourn

wwwppsorg

Page 25: Placemaking at Harvard Square - Cambridge...2013/09/17  · • Branding & Marketing campaign • Assistance with Wayfinding i.e. uniformed volunteers to help tourists find stores

Qualities of Great Squares bull Traffic Transit amp Pedestrian

bull Edge Uses

bull Attractions amp Destinations

bull Identity amp Image

bull Flexibility in Design

bull Amenities

bull Place Management Central to the Solution

bull Seasonal Strategy

bull Diverse Funding Sources

bull Reach Out Like an Octopus

Traffic Transit amp Pedestrian

bull Connected to adjacent areas

bull Range of transportation options

Edge Uses

bull Gateways amp entrances

bull Focal points

bull People amp Products

Attractions amp Destinations

bull Choices of things to do

bull Triangulation opportunities

bull Clustered activity around destinations

bull 10+ places

Seasonal Strategies bull Highlight Seasons

bull Rotate Displays

bull Programs amp Markets

bull Celebrate Cultural amp Civic Occasions

Identity amp Image bull Showcase local assets

bull Highlight historic destinations

bull Local retail and services

Flexible Design bull Temporary amp

changing uses

bull Lighter Quicker Cheaper

bull Experiments

Amenities bull Attracts cross-section of

users

bull Comfortable places to sit

bull Food and markets

Place Management bull Management through

ndash SecurityMaintenance

ndash Programming Events

ndash Managing Destinations

ndash Providing Amenities

Diverse Funding Base Security --

City Funding23

Facility -Parks

Department6

Event Rentals

18Event

Sponsorships12

Tenant Leases

24

In Kind Donations

17

Reaching out like an Octopus

bull Creating a district

bull 10+ Destinations with 10+ places with 10+ things to do

---------------------------------------------------------

Placemaking ToolsProcess

Power of Ten - 10X10X10

Place Performance Evaluation Game

Placemaking VisionPlan Lighter Quicker Cheaper Placemaking ConceptDesign

Campaign and Social Media

Power of 10

6 Sit and relax

1 Read the paper

8 Take a break from a bike ride

3 Learn about upcoming events

2 Window shopping for books

4 Go inside

10 Have a conversation

7 Read someone

5 Walk

9 Pet a dog

A new future for the New Haven Green 2012

INFO BATTELL

NEW HAVEN CHAPEL

COLLEGE STREET

SHAKE SHACK

HENDRIE HALL

VISITOR TRINITY CENTER UNITED CENTER CHURCH CHURCH CHURCH

CH

APE

L ST

REE

T

ELM

STR

EET

LIBRARY

CHURCH STREET

CITY HALL

Power of 10 Destinations 1975

Power of 10 Destinations Today

New York City Transformed Rockefeller Center Times Square

Bryant Park Port Authority Bus Terminal

Times Square

PROJECT FOR PUBLIC SPACES

Bryant Park

PROJECT FOR PUBLIC SPACES

BRYANT PARK

BRYANT PARK

Building Base Activation

Paris Cafe

Pioneer Courthouse Square

Place Performance Game

Underperforming areas

Triangle Plaza ndash Brooklyn NY

Paris Plaza and Shared Space

Key Attributes

Intangibles How to Look at a Place

PROJECT FOR PUBLIC SPACES

sociability uses amp activities

access amp linkages comfort amp image

Welcoming

evening use

volunteerism

street life

transit usage

parking usage patterns

pedestrian activity

Walkable Convenient Accessible

Charm Clean Attractive

Historic

Safe

building conditions

environmental data

sanitation rating

crime stats

Cooperative Neighborly

property values

land-use patterns retail sales

business ownership

Special Real

Fun Active Vital

Connected

Measurements

PLACE

Access amp Linkages

bull Convenient

bull Walkable

bull Informative

bull Orienting

bull Connected

bull Enticing

Uses amp Activities

bull FunVital

bull Active

bull Indigenous

bull Sustainable

bull Affordable

bull Challenging

Comfort amp Image

bull Inviting

bull Attractive

bull Usable

bull Historic

bull ldquoGreenrdquo

bull Friendly

Sociability

bull Welcoming

bull Cooperative

bull Interactive

bull Neighborly

bull Proud

bull Diverse

bull International

bull Cared for

Place Game Evaluation Process

1 Break into teams

1 Go to designated sites where you fill out the Place Game form individually

2 Return at the appointed time to discuss your findings with your team and summarize findings

3 Create a mini-presentation to report back

Place Game Sites

Site 1a Holyoke Plaza

Site 1a Holyoke Plaza

Site 1b Holyoke Plaza

Site 2 The Pit

Site 2 The Pit

Site 3a T Station

Site 3a T Station

Site 3b T Station

Site 3b T Station

Site 4a Out of Town News Kiosk

Site 4b Out of Town News Kiosk

Site 4b Out of Town News Kiosk

Site 5 The Point

Site 6 Harvard

Site 7a Brattle St

Site 7b Brattle St

Site 8a JKF amp Brattle St Intersection

Site 8b JKF amp Brattle St Intersection

Place Game Agenda

630 715 pm Place Game Onsite

715 800 pm Team Work amp Brainstorming Session

800 830 pm Report Out

830 pm Adjourn

wwwppsorg

Page 26: Placemaking at Harvard Square - Cambridge...2013/09/17  · • Branding & Marketing campaign • Assistance with Wayfinding i.e. uniformed volunteers to help tourists find stores

Traffic Transit amp Pedestrian

bull Connected to adjacent areas

bull Range of transportation options

Edge Uses

bull Gateways amp entrances

bull Focal points

bull People amp Products

Attractions amp Destinations

bull Choices of things to do

bull Triangulation opportunities

bull Clustered activity around destinations

bull 10+ places

Seasonal Strategies bull Highlight Seasons

bull Rotate Displays

bull Programs amp Markets

bull Celebrate Cultural amp Civic Occasions

Identity amp Image bull Showcase local assets

bull Highlight historic destinations

bull Local retail and services

Flexible Design bull Temporary amp

changing uses

bull Lighter Quicker Cheaper

bull Experiments

Amenities bull Attracts cross-section of

users

bull Comfortable places to sit

bull Food and markets

Place Management bull Management through

ndash SecurityMaintenance

ndash Programming Events

ndash Managing Destinations

ndash Providing Amenities

Diverse Funding Base Security --

City Funding23

Facility -Parks

Department6

Event Rentals

18Event

Sponsorships12

Tenant Leases

24

In Kind Donations

17

Reaching out like an Octopus

bull Creating a district

bull 10+ Destinations with 10+ places with 10+ things to do

---------------------------------------------------------

Placemaking ToolsProcess

Power of Ten - 10X10X10

Place Performance Evaluation Game

Placemaking VisionPlan Lighter Quicker Cheaper Placemaking ConceptDesign

Campaign and Social Media

Power of 10

6 Sit and relax

1 Read the paper

8 Take a break from a bike ride

3 Learn about upcoming events

2 Window shopping for books

4 Go inside

10 Have a conversation

7 Read someone

5 Walk

9 Pet a dog

A new future for the New Haven Green 2012

INFO BATTELL

NEW HAVEN CHAPEL

COLLEGE STREET

SHAKE SHACK

HENDRIE HALL

VISITOR TRINITY CENTER UNITED CENTER CHURCH CHURCH CHURCH

CH

APE

L ST

REE

T

ELM

STR

EET

LIBRARY

CHURCH STREET

CITY HALL

Power of 10 Destinations 1975

Power of 10 Destinations Today

New York City Transformed Rockefeller Center Times Square

Bryant Park Port Authority Bus Terminal

Times Square

PROJECT FOR PUBLIC SPACES

Bryant Park

PROJECT FOR PUBLIC SPACES

BRYANT PARK

BRYANT PARK

Building Base Activation

Paris Cafe

Pioneer Courthouse Square

Place Performance Game

Underperforming areas

Triangle Plaza ndash Brooklyn NY

Paris Plaza and Shared Space

Key Attributes

Intangibles How to Look at a Place

PROJECT FOR PUBLIC SPACES

sociability uses amp activities

access amp linkages comfort amp image

Welcoming

evening use

volunteerism

street life

transit usage

parking usage patterns

pedestrian activity

Walkable Convenient Accessible

Charm Clean Attractive

Historic

Safe

building conditions

environmental data

sanitation rating

crime stats

Cooperative Neighborly

property values

land-use patterns retail sales

business ownership

Special Real

Fun Active Vital

Connected

Measurements

PLACE

Access amp Linkages

bull Convenient

bull Walkable

bull Informative

bull Orienting

bull Connected

bull Enticing

Uses amp Activities

bull FunVital

bull Active

bull Indigenous

bull Sustainable

bull Affordable

bull Challenging

Comfort amp Image

bull Inviting

bull Attractive

bull Usable

bull Historic

bull ldquoGreenrdquo

bull Friendly

Sociability

bull Welcoming

bull Cooperative

bull Interactive

bull Neighborly

bull Proud

bull Diverse

bull International

bull Cared for

Place Game Evaluation Process

1 Break into teams

1 Go to designated sites where you fill out the Place Game form individually

2 Return at the appointed time to discuss your findings with your team and summarize findings

3 Create a mini-presentation to report back

Place Game Sites

Site 1a Holyoke Plaza

Site 1a Holyoke Plaza

Site 1b Holyoke Plaza

Site 2 The Pit

Site 2 The Pit

Site 3a T Station

Site 3a T Station

Site 3b T Station

Site 3b T Station

Site 4a Out of Town News Kiosk

Site 4b Out of Town News Kiosk

Site 4b Out of Town News Kiosk

Site 5 The Point

Site 6 Harvard

Site 7a Brattle St

Site 7b Brattle St

Site 8a JKF amp Brattle St Intersection

Site 8b JKF amp Brattle St Intersection

Place Game Agenda

630 715 pm Place Game Onsite

715 800 pm Team Work amp Brainstorming Session

800 830 pm Report Out

830 pm Adjourn

wwwppsorg

Page 27: Placemaking at Harvard Square - Cambridge...2013/09/17  · • Branding & Marketing campaign • Assistance with Wayfinding i.e. uniformed volunteers to help tourists find stores

Edge Uses

bull Gateways amp entrances

bull Focal points

bull People amp Products

Attractions amp Destinations

bull Choices of things to do

bull Triangulation opportunities

bull Clustered activity around destinations

bull 10+ places

Seasonal Strategies bull Highlight Seasons

bull Rotate Displays

bull Programs amp Markets

bull Celebrate Cultural amp Civic Occasions

Identity amp Image bull Showcase local assets

bull Highlight historic destinations

bull Local retail and services

Flexible Design bull Temporary amp

changing uses

bull Lighter Quicker Cheaper

bull Experiments

Amenities bull Attracts cross-section of

users

bull Comfortable places to sit

bull Food and markets

Place Management bull Management through

ndash SecurityMaintenance

ndash Programming Events

ndash Managing Destinations

ndash Providing Amenities

Diverse Funding Base Security --

City Funding23

Facility -Parks

Department6

Event Rentals

18Event

Sponsorships12

Tenant Leases

24

In Kind Donations

17

Reaching out like an Octopus

bull Creating a district

bull 10+ Destinations with 10+ places with 10+ things to do

---------------------------------------------------------

Placemaking ToolsProcess

Power of Ten - 10X10X10

Place Performance Evaluation Game

Placemaking VisionPlan Lighter Quicker Cheaper Placemaking ConceptDesign

Campaign and Social Media

Power of 10

6 Sit and relax

1 Read the paper

8 Take a break from a bike ride

3 Learn about upcoming events

2 Window shopping for books

4 Go inside

10 Have a conversation

7 Read someone

5 Walk

9 Pet a dog

A new future for the New Haven Green 2012

INFO BATTELL

NEW HAVEN CHAPEL

COLLEGE STREET

SHAKE SHACK

HENDRIE HALL

VISITOR TRINITY CENTER UNITED CENTER CHURCH CHURCH CHURCH

CH

APE

L ST

REE

T

ELM

STR

EET

LIBRARY

CHURCH STREET

CITY HALL

Power of 10 Destinations 1975

Power of 10 Destinations Today

New York City Transformed Rockefeller Center Times Square

Bryant Park Port Authority Bus Terminal

Times Square

PROJECT FOR PUBLIC SPACES

Bryant Park

PROJECT FOR PUBLIC SPACES

BRYANT PARK

BRYANT PARK

Building Base Activation

Paris Cafe

Pioneer Courthouse Square

Place Performance Game

Underperforming areas

Triangle Plaza ndash Brooklyn NY

Paris Plaza and Shared Space

Key Attributes

Intangibles How to Look at a Place

PROJECT FOR PUBLIC SPACES

sociability uses amp activities

access amp linkages comfort amp image

Welcoming

evening use

volunteerism

street life

transit usage

parking usage patterns

pedestrian activity

Walkable Convenient Accessible

Charm Clean Attractive

Historic

Safe

building conditions

environmental data

sanitation rating

crime stats

Cooperative Neighborly

property values

land-use patterns retail sales

business ownership

Special Real

Fun Active Vital

Connected

Measurements

PLACE

Access amp Linkages

bull Convenient

bull Walkable

bull Informative

bull Orienting

bull Connected

bull Enticing

Uses amp Activities

bull FunVital

bull Active

bull Indigenous

bull Sustainable

bull Affordable

bull Challenging

Comfort amp Image

bull Inviting

bull Attractive

bull Usable

bull Historic

bull ldquoGreenrdquo

bull Friendly

Sociability

bull Welcoming

bull Cooperative

bull Interactive

bull Neighborly

bull Proud

bull Diverse

bull International

bull Cared for

Place Game Evaluation Process

1 Break into teams

1 Go to designated sites where you fill out the Place Game form individually

2 Return at the appointed time to discuss your findings with your team and summarize findings

3 Create a mini-presentation to report back

Place Game Sites

Site 1a Holyoke Plaza

Site 1a Holyoke Plaza

Site 1b Holyoke Plaza

Site 2 The Pit

Site 2 The Pit

Site 3a T Station

Site 3a T Station

Site 3b T Station

Site 3b T Station

Site 4a Out of Town News Kiosk

Site 4b Out of Town News Kiosk

Site 4b Out of Town News Kiosk

Site 5 The Point

Site 6 Harvard

Site 7a Brattle St

Site 7b Brattle St

Site 8a JKF amp Brattle St Intersection

Site 8b JKF amp Brattle St Intersection

Place Game Agenda

630 715 pm Place Game Onsite

715 800 pm Team Work amp Brainstorming Session

800 830 pm Report Out

830 pm Adjourn

wwwppsorg

Page 28: Placemaking at Harvard Square - Cambridge...2013/09/17  · • Branding & Marketing campaign • Assistance with Wayfinding i.e. uniformed volunteers to help tourists find stores

Attractions amp Destinations

bull Choices of things to do

bull Triangulation opportunities

bull Clustered activity around destinations

bull 10+ places

Seasonal Strategies bull Highlight Seasons

bull Rotate Displays

bull Programs amp Markets

bull Celebrate Cultural amp Civic Occasions

Identity amp Image bull Showcase local assets

bull Highlight historic destinations

bull Local retail and services

Flexible Design bull Temporary amp

changing uses

bull Lighter Quicker Cheaper

bull Experiments

Amenities bull Attracts cross-section of

users

bull Comfortable places to sit

bull Food and markets

Place Management bull Management through

ndash SecurityMaintenance

ndash Programming Events

ndash Managing Destinations

ndash Providing Amenities

Diverse Funding Base Security --

City Funding23

Facility -Parks

Department6

Event Rentals

18Event

Sponsorships12

Tenant Leases

24

In Kind Donations

17

Reaching out like an Octopus

bull Creating a district

bull 10+ Destinations with 10+ places with 10+ things to do

---------------------------------------------------------

Placemaking ToolsProcess

Power of Ten - 10X10X10

Place Performance Evaluation Game

Placemaking VisionPlan Lighter Quicker Cheaper Placemaking ConceptDesign

Campaign and Social Media

Power of 10

6 Sit and relax

1 Read the paper

8 Take a break from a bike ride

3 Learn about upcoming events

2 Window shopping for books

4 Go inside

10 Have a conversation

7 Read someone

5 Walk

9 Pet a dog

A new future for the New Haven Green 2012

INFO BATTELL

NEW HAVEN CHAPEL

COLLEGE STREET

SHAKE SHACK

HENDRIE HALL

VISITOR TRINITY CENTER UNITED CENTER CHURCH CHURCH CHURCH

CH

APE

L ST

REE

T

ELM

STR

EET

LIBRARY

CHURCH STREET

CITY HALL

Power of 10 Destinations 1975

Power of 10 Destinations Today

New York City Transformed Rockefeller Center Times Square

Bryant Park Port Authority Bus Terminal

Times Square

PROJECT FOR PUBLIC SPACES

Bryant Park

PROJECT FOR PUBLIC SPACES

BRYANT PARK

BRYANT PARK

Building Base Activation

Paris Cafe

Pioneer Courthouse Square

Place Performance Game

Underperforming areas

Triangle Plaza ndash Brooklyn NY

Paris Plaza and Shared Space

Key Attributes

Intangibles How to Look at a Place

PROJECT FOR PUBLIC SPACES

sociability uses amp activities

access amp linkages comfort amp image

Welcoming

evening use

volunteerism

street life

transit usage

parking usage patterns

pedestrian activity

Walkable Convenient Accessible

Charm Clean Attractive

Historic

Safe

building conditions

environmental data

sanitation rating

crime stats

Cooperative Neighborly

property values

land-use patterns retail sales

business ownership

Special Real

Fun Active Vital

Connected

Measurements

PLACE

Access amp Linkages

bull Convenient

bull Walkable

bull Informative

bull Orienting

bull Connected

bull Enticing

Uses amp Activities

bull FunVital

bull Active

bull Indigenous

bull Sustainable

bull Affordable

bull Challenging

Comfort amp Image

bull Inviting

bull Attractive

bull Usable

bull Historic

bull ldquoGreenrdquo

bull Friendly

Sociability

bull Welcoming

bull Cooperative

bull Interactive

bull Neighborly

bull Proud

bull Diverse

bull International

bull Cared for

Place Game Evaluation Process

1 Break into teams

1 Go to designated sites where you fill out the Place Game form individually

2 Return at the appointed time to discuss your findings with your team and summarize findings

3 Create a mini-presentation to report back

Place Game Sites

Site 1a Holyoke Plaza

Site 1a Holyoke Plaza

Site 1b Holyoke Plaza

Site 2 The Pit

Site 2 The Pit

Site 3a T Station

Site 3a T Station

Site 3b T Station

Site 3b T Station

Site 4a Out of Town News Kiosk

Site 4b Out of Town News Kiosk

Site 4b Out of Town News Kiosk

Site 5 The Point

Site 6 Harvard

Site 7a Brattle St

Site 7b Brattle St

Site 8a JKF amp Brattle St Intersection

Site 8b JKF amp Brattle St Intersection

Place Game Agenda

630 715 pm Place Game Onsite

715 800 pm Team Work amp Brainstorming Session

800 830 pm Report Out

830 pm Adjourn

wwwppsorg

Page 29: Placemaking at Harvard Square - Cambridge...2013/09/17  · • Branding & Marketing campaign • Assistance with Wayfinding i.e. uniformed volunteers to help tourists find stores

Seasonal Strategies bull Highlight Seasons

bull Rotate Displays

bull Programs amp Markets

bull Celebrate Cultural amp Civic Occasions

Identity amp Image bull Showcase local assets

bull Highlight historic destinations

bull Local retail and services

Flexible Design bull Temporary amp

changing uses

bull Lighter Quicker Cheaper

bull Experiments

Amenities bull Attracts cross-section of

users

bull Comfortable places to sit

bull Food and markets

Place Management bull Management through

ndash SecurityMaintenance

ndash Programming Events

ndash Managing Destinations

ndash Providing Amenities

Diverse Funding Base Security --

City Funding23

Facility -Parks

Department6

Event Rentals

18Event

Sponsorships12

Tenant Leases

24

In Kind Donations

17

Reaching out like an Octopus

bull Creating a district

bull 10+ Destinations with 10+ places with 10+ things to do

---------------------------------------------------------

Placemaking ToolsProcess

Power of Ten - 10X10X10

Place Performance Evaluation Game

Placemaking VisionPlan Lighter Quicker Cheaper Placemaking ConceptDesign

Campaign and Social Media

Power of 10

6 Sit and relax

1 Read the paper

8 Take a break from a bike ride

3 Learn about upcoming events

2 Window shopping for books

4 Go inside

10 Have a conversation

7 Read someone

5 Walk

9 Pet a dog

A new future for the New Haven Green 2012

INFO BATTELL

NEW HAVEN CHAPEL

COLLEGE STREET

SHAKE SHACK

HENDRIE HALL

VISITOR TRINITY CENTER UNITED CENTER CHURCH CHURCH CHURCH

CH

APE

L ST

REE

T

ELM

STR

EET

LIBRARY

CHURCH STREET

CITY HALL

Power of 10 Destinations 1975

Power of 10 Destinations Today

New York City Transformed Rockefeller Center Times Square

Bryant Park Port Authority Bus Terminal

Times Square

PROJECT FOR PUBLIC SPACES

Bryant Park

PROJECT FOR PUBLIC SPACES

BRYANT PARK

BRYANT PARK

Building Base Activation

Paris Cafe

Pioneer Courthouse Square

Place Performance Game

Underperforming areas

Triangle Plaza ndash Brooklyn NY

Paris Plaza and Shared Space

Key Attributes

Intangibles How to Look at a Place

PROJECT FOR PUBLIC SPACES

sociability uses amp activities

access amp linkages comfort amp image

Welcoming

evening use

volunteerism

street life

transit usage

parking usage patterns

pedestrian activity

Walkable Convenient Accessible

Charm Clean Attractive

Historic

Safe

building conditions

environmental data

sanitation rating

crime stats

Cooperative Neighborly

property values

land-use patterns retail sales

business ownership

Special Real

Fun Active Vital

Connected

Measurements

PLACE

Access amp Linkages

bull Convenient

bull Walkable

bull Informative

bull Orienting

bull Connected

bull Enticing

Uses amp Activities

bull FunVital

bull Active

bull Indigenous

bull Sustainable

bull Affordable

bull Challenging

Comfort amp Image

bull Inviting

bull Attractive

bull Usable

bull Historic

bull ldquoGreenrdquo

bull Friendly

Sociability

bull Welcoming

bull Cooperative

bull Interactive

bull Neighborly

bull Proud

bull Diverse

bull International

bull Cared for

Place Game Evaluation Process

1 Break into teams

1 Go to designated sites where you fill out the Place Game form individually

2 Return at the appointed time to discuss your findings with your team and summarize findings

3 Create a mini-presentation to report back

Place Game Sites

Site 1a Holyoke Plaza

Site 1a Holyoke Plaza

Site 1b Holyoke Plaza

Site 2 The Pit

Site 2 The Pit

Site 3a T Station

Site 3a T Station

Site 3b T Station

Site 3b T Station

Site 4a Out of Town News Kiosk

Site 4b Out of Town News Kiosk

Site 4b Out of Town News Kiosk

Site 5 The Point

Site 6 Harvard

Site 7a Brattle St

Site 7b Brattle St

Site 8a JKF amp Brattle St Intersection

Site 8b JKF amp Brattle St Intersection

Place Game Agenda

630 715 pm Place Game Onsite

715 800 pm Team Work amp Brainstorming Session

800 830 pm Report Out

830 pm Adjourn

wwwppsorg

Page 30: Placemaking at Harvard Square - Cambridge...2013/09/17  · • Branding & Marketing campaign • Assistance with Wayfinding i.e. uniformed volunteers to help tourists find stores

Identity amp Image bull Showcase local assets

bull Highlight historic destinations

bull Local retail and services

Flexible Design bull Temporary amp

changing uses

bull Lighter Quicker Cheaper

bull Experiments

Amenities bull Attracts cross-section of

users

bull Comfortable places to sit

bull Food and markets

Place Management bull Management through

ndash SecurityMaintenance

ndash Programming Events

ndash Managing Destinations

ndash Providing Amenities

Diverse Funding Base Security --

City Funding23

Facility -Parks

Department6

Event Rentals

18Event

Sponsorships12

Tenant Leases

24

In Kind Donations

17

Reaching out like an Octopus

bull Creating a district

bull 10+ Destinations with 10+ places with 10+ things to do

---------------------------------------------------------

Placemaking ToolsProcess

Power of Ten - 10X10X10

Place Performance Evaluation Game

Placemaking VisionPlan Lighter Quicker Cheaper Placemaking ConceptDesign

Campaign and Social Media

Power of 10

6 Sit and relax

1 Read the paper

8 Take a break from a bike ride

3 Learn about upcoming events

2 Window shopping for books

4 Go inside

10 Have a conversation

7 Read someone

5 Walk

9 Pet a dog

A new future for the New Haven Green 2012

INFO BATTELL

NEW HAVEN CHAPEL

COLLEGE STREET

SHAKE SHACK

HENDRIE HALL

VISITOR TRINITY CENTER UNITED CENTER CHURCH CHURCH CHURCH

CH

APE

L ST

REE

T

ELM

STR

EET

LIBRARY

CHURCH STREET

CITY HALL

Power of 10 Destinations 1975

Power of 10 Destinations Today

New York City Transformed Rockefeller Center Times Square

Bryant Park Port Authority Bus Terminal

Times Square

PROJECT FOR PUBLIC SPACES

Bryant Park

PROJECT FOR PUBLIC SPACES

BRYANT PARK

BRYANT PARK

Building Base Activation

Paris Cafe

Pioneer Courthouse Square

Place Performance Game

Underperforming areas

Triangle Plaza ndash Brooklyn NY

Paris Plaza and Shared Space

Key Attributes

Intangibles How to Look at a Place

PROJECT FOR PUBLIC SPACES

sociability uses amp activities

access amp linkages comfort amp image

Welcoming

evening use

volunteerism

street life

transit usage

parking usage patterns

pedestrian activity

Walkable Convenient Accessible

Charm Clean Attractive

Historic

Safe

building conditions

environmental data

sanitation rating

crime stats

Cooperative Neighborly

property values

land-use patterns retail sales

business ownership

Special Real

Fun Active Vital

Connected

Measurements

PLACE

Access amp Linkages

bull Convenient

bull Walkable

bull Informative

bull Orienting

bull Connected

bull Enticing

Uses amp Activities

bull FunVital

bull Active

bull Indigenous

bull Sustainable

bull Affordable

bull Challenging

Comfort amp Image

bull Inviting

bull Attractive

bull Usable

bull Historic

bull ldquoGreenrdquo

bull Friendly

Sociability

bull Welcoming

bull Cooperative

bull Interactive

bull Neighborly

bull Proud

bull Diverse

bull International

bull Cared for

Place Game Evaluation Process

1 Break into teams

1 Go to designated sites where you fill out the Place Game form individually

2 Return at the appointed time to discuss your findings with your team and summarize findings

3 Create a mini-presentation to report back

Place Game Sites

Site 1a Holyoke Plaza

Site 1a Holyoke Plaza

Site 1b Holyoke Plaza

Site 2 The Pit

Site 2 The Pit

Site 3a T Station

Site 3a T Station

Site 3b T Station

Site 3b T Station

Site 4a Out of Town News Kiosk

Site 4b Out of Town News Kiosk

Site 4b Out of Town News Kiosk

Site 5 The Point

Site 6 Harvard

Site 7a Brattle St

Site 7b Brattle St

Site 8a JKF amp Brattle St Intersection

Site 8b JKF amp Brattle St Intersection

Place Game Agenda

630 715 pm Place Game Onsite

715 800 pm Team Work amp Brainstorming Session

800 830 pm Report Out

830 pm Adjourn

wwwppsorg

Page 31: Placemaking at Harvard Square - Cambridge...2013/09/17  · • Branding & Marketing campaign • Assistance with Wayfinding i.e. uniformed volunteers to help tourists find stores

Flexible Design bull Temporary amp

changing uses

bull Lighter Quicker Cheaper

bull Experiments

Amenities bull Attracts cross-section of

users

bull Comfortable places to sit

bull Food and markets

Place Management bull Management through

ndash SecurityMaintenance

ndash Programming Events

ndash Managing Destinations

ndash Providing Amenities

Diverse Funding Base Security --

City Funding23

Facility -Parks

Department6

Event Rentals

18Event

Sponsorships12

Tenant Leases

24

In Kind Donations

17

Reaching out like an Octopus

bull Creating a district

bull 10+ Destinations with 10+ places with 10+ things to do

---------------------------------------------------------

Placemaking ToolsProcess

Power of Ten - 10X10X10

Place Performance Evaluation Game

Placemaking VisionPlan Lighter Quicker Cheaper Placemaking ConceptDesign

Campaign and Social Media

Power of 10

6 Sit and relax

1 Read the paper

8 Take a break from a bike ride

3 Learn about upcoming events

2 Window shopping for books

4 Go inside

10 Have a conversation

7 Read someone

5 Walk

9 Pet a dog

A new future for the New Haven Green 2012

INFO BATTELL

NEW HAVEN CHAPEL

COLLEGE STREET

SHAKE SHACK

HENDRIE HALL

VISITOR TRINITY CENTER UNITED CENTER CHURCH CHURCH CHURCH

CH

APE

L ST

REE

T

ELM

STR

EET

LIBRARY

CHURCH STREET

CITY HALL

Power of 10 Destinations 1975

Power of 10 Destinations Today

New York City Transformed Rockefeller Center Times Square

Bryant Park Port Authority Bus Terminal

Times Square

PROJECT FOR PUBLIC SPACES

Bryant Park

PROJECT FOR PUBLIC SPACES

BRYANT PARK

BRYANT PARK

Building Base Activation

Paris Cafe

Pioneer Courthouse Square

Place Performance Game

Underperforming areas

Triangle Plaza ndash Brooklyn NY

Paris Plaza and Shared Space

Key Attributes

Intangibles How to Look at a Place

PROJECT FOR PUBLIC SPACES

sociability uses amp activities

access amp linkages comfort amp image

Welcoming

evening use

volunteerism

street life

transit usage

parking usage patterns

pedestrian activity

Walkable Convenient Accessible

Charm Clean Attractive

Historic

Safe

building conditions

environmental data

sanitation rating

crime stats

Cooperative Neighborly

property values

land-use patterns retail sales

business ownership

Special Real

Fun Active Vital

Connected

Measurements

PLACE

Access amp Linkages

bull Convenient

bull Walkable

bull Informative

bull Orienting

bull Connected

bull Enticing

Uses amp Activities

bull FunVital

bull Active

bull Indigenous

bull Sustainable

bull Affordable

bull Challenging

Comfort amp Image

bull Inviting

bull Attractive

bull Usable

bull Historic

bull ldquoGreenrdquo

bull Friendly

Sociability

bull Welcoming

bull Cooperative

bull Interactive

bull Neighborly

bull Proud

bull Diverse

bull International

bull Cared for

Place Game Evaluation Process

1 Break into teams

1 Go to designated sites where you fill out the Place Game form individually

2 Return at the appointed time to discuss your findings with your team and summarize findings

3 Create a mini-presentation to report back

Place Game Sites

Site 1a Holyoke Plaza

Site 1a Holyoke Plaza

Site 1b Holyoke Plaza

Site 2 The Pit

Site 2 The Pit

Site 3a T Station

Site 3a T Station

Site 3b T Station

Site 3b T Station

Site 4a Out of Town News Kiosk

Site 4b Out of Town News Kiosk

Site 4b Out of Town News Kiosk

Site 5 The Point

Site 6 Harvard

Site 7a Brattle St

Site 7b Brattle St

Site 8a JKF amp Brattle St Intersection

Site 8b JKF amp Brattle St Intersection

Place Game Agenda

630 715 pm Place Game Onsite

715 800 pm Team Work amp Brainstorming Session

800 830 pm Report Out

830 pm Adjourn

wwwppsorg

Page 32: Placemaking at Harvard Square - Cambridge...2013/09/17  · • Branding & Marketing campaign • Assistance with Wayfinding i.e. uniformed volunteers to help tourists find stores

Amenities bull Attracts cross-section of

users

bull Comfortable places to sit

bull Food and markets

Place Management bull Management through

ndash SecurityMaintenance

ndash Programming Events

ndash Managing Destinations

ndash Providing Amenities

Diverse Funding Base Security --

City Funding23

Facility -Parks

Department6

Event Rentals

18Event

Sponsorships12

Tenant Leases

24

In Kind Donations

17

Reaching out like an Octopus

bull Creating a district

bull 10+ Destinations with 10+ places with 10+ things to do

---------------------------------------------------------

Placemaking ToolsProcess

Power of Ten - 10X10X10

Place Performance Evaluation Game

Placemaking VisionPlan Lighter Quicker Cheaper Placemaking ConceptDesign

Campaign and Social Media

Power of 10

6 Sit and relax

1 Read the paper

8 Take a break from a bike ride

3 Learn about upcoming events

2 Window shopping for books

4 Go inside

10 Have a conversation

7 Read someone

5 Walk

9 Pet a dog

A new future for the New Haven Green 2012

INFO BATTELL

NEW HAVEN CHAPEL

COLLEGE STREET

SHAKE SHACK

HENDRIE HALL

VISITOR TRINITY CENTER UNITED CENTER CHURCH CHURCH CHURCH

CH

APE

L ST

REE

T

ELM

STR

EET

LIBRARY

CHURCH STREET

CITY HALL

Power of 10 Destinations 1975

Power of 10 Destinations Today

New York City Transformed Rockefeller Center Times Square

Bryant Park Port Authority Bus Terminal

Times Square

PROJECT FOR PUBLIC SPACES

Bryant Park

PROJECT FOR PUBLIC SPACES

BRYANT PARK

BRYANT PARK

Building Base Activation

Paris Cafe

Pioneer Courthouse Square

Place Performance Game

Underperforming areas

Triangle Plaza ndash Brooklyn NY

Paris Plaza and Shared Space

Key Attributes

Intangibles How to Look at a Place

PROJECT FOR PUBLIC SPACES

sociability uses amp activities

access amp linkages comfort amp image

Welcoming

evening use

volunteerism

street life

transit usage

parking usage patterns

pedestrian activity

Walkable Convenient Accessible

Charm Clean Attractive

Historic

Safe

building conditions

environmental data

sanitation rating

crime stats

Cooperative Neighborly

property values

land-use patterns retail sales

business ownership

Special Real

Fun Active Vital

Connected

Measurements

PLACE

Access amp Linkages

bull Convenient

bull Walkable

bull Informative

bull Orienting

bull Connected

bull Enticing

Uses amp Activities

bull FunVital

bull Active

bull Indigenous

bull Sustainable

bull Affordable

bull Challenging

Comfort amp Image

bull Inviting

bull Attractive

bull Usable

bull Historic

bull ldquoGreenrdquo

bull Friendly

Sociability

bull Welcoming

bull Cooperative

bull Interactive

bull Neighborly

bull Proud

bull Diverse

bull International

bull Cared for

Place Game Evaluation Process

1 Break into teams

1 Go to designated sites where you fill out the Place Game form individually

2 Return at the appointed time to discuss your findings with your team and summarize findings

3 Create a mini-presentation to report back

Place Game Sites

Site 1a Holyoke Plaza

Site 1a Holyoke Plaza

Site 1b Holyoke Plaza

Site 2 The Pit

Site 2 The Pit

Site 3a T Station

Site 3a T Station

Site 3b T Station

Site 3b T Station

Site 4a Out of Town News Kiosk

Site 4b Out of Town News Kiosk

Site 4b Out of Town News Kiosk

Site 5 The Point

Site 6 Harvard

Site 7a Brattle St

Site 7b Brattle St

Site 8a JKF amp Brattle St Intersection

Site 8b JKF amp Brattle St Intersection

Place Game Agenda

630 715 pm Place Game Onsite

715 800 pm Team Work amp Brainstorming Session

800 830 pm Report Out

830 pm Adjourn

wwwppsorg

Page 33: Placemaking at Harvard Square - Cambridge...2013/09/17  · • Branding & Marketing campaign • Assistance with Wayfinding i.e. uniformed volunteers to help tourists find stores

Place Management bull Management through

ndash SecurityMaintenance

ndash Programming Events

ndash Managing Destinations

ndash Providing Amenities

Diverse Funding Base Security --

City Funding23

Facility -Parks

Department6

Event Rentals

18Event

Sponsorships12

Tenant Leases

24

In Kind Donations

17

Reaching out like an Octopus

bull Creating a district

bull 10+ Destinations with 10+ places with 10+ things to do

---------------------------------------------------------

Placemaking ToolsProcess

Power of Ten - 10X10X10

Place Performance Evaluation Game

Placemaking VisionPlan Lighter Quicker Cheaper Placemaking ConceptDesign

Campaign and Social Media

Power of 10

6 Sit and relax

1 Read the paper

8 Take a break from a bike ride

3 Learn about upcoming events

2 Window shopping for books

4 Go inside

10 Have a conversation

7 Read someone

5 Walk

9 Pet a dog

A new future for the New Haven Green 2012

INFO BATTELL

NEW HAVEN CHAPEL

COLLEGE STREET

SHAKE SHACK

HENDRIE HALL

VISITOR TRINITY CENTER UNITED CENTER CHURCH CHURCH CHURCH

CH

APE

L ST

REE

T

ELM

STR

EET

LIBRARY

CHURCH STREET

CITY HALL

Power of 10 Destinations 1975

Power of 10 Destinations Today

New York City Transformed Rockefeller Center Times Square

Bryant Park Port Authority Bus Terminal

Times Square

PROJECT FOR PUBLIC SPACES

Bryant Park

PROJECT FOR PUBLIC SPACES

BRYANT PARK

BRYANT PARK

Building Base Activation

Paris Cafe

Pioneer Courthouse Square

Place Performance Game

Underperforming areas

Triangle Plaza ndash Brooklyn NY

Paris Plaza and Shared Space

Key Attributes

Intangibles How to Look at a Place

PROJECT FOR PUBLIC SPACES

sociability uses amp activities

access amp linkages comfort amp image

Welcoming

evening use

volunteerism

street life

transit usage

parking usage patterns

pedestrian activity

Walkable Convenient Accessible

Charm Clean Attractive

Historic

Safe

building conditions

environmental data

sanitation rating

crime stats

Cooperative Neighborly

property values

land-use patterns retail sales

business ownership

Special Real

Fun Active Vital

Connected

Measurements

PLACE

Access amp Linkages

bull Convenient

bull Walkable

bull Informative

bull Orienting

bull Connected

bull Enticing

Uses amp Activities

bull FunVital

bull Active

bull Indigenous

bull Sustainable

bull Affordable

bull Challenging

Comfort amp Image

bull Inviting

bull Attractive

bull Usable

bull Historic

bull ldquoGreenrdquo

bull Friendly

Sociability

bull Welcoming

bull Cooperative

bull Interactive

bull Neighborly

bull Proud

bull Diverse

bull International

bull Cared for

Place Game Evaluation Process

1 Break into teams

1 Go to designated sites where you fill out the Place Game form individually

2 Return at the appointed time to discuss your findings with your team and summarize findings

3 Create a mini-presentation to report back

Place Game Sites

Site 1a Holyoke Plaza

Site 1a Holyoke Plaza

Site 1b Holyoke Plaza

Site 2 The Pit

Site 2 The Pit

Site 3a T Station

Site 3a T Station

Site 3b T Station

Site 3b T Station

Site 4a Out of Town News Kiosk

Site 4b Out of Town News Kiosk

Site 4b Out of Town News Kiosk

Site 5 The Point

Site 6 Harvard

Site 7a Brattle St

Site 7b Brattle St

Site 8a JKF amp Brattle St Intersection

Site 8b JKF amp Brattle St Intersection

Place Game Agenda

630 715 pm Place Game Onsite

715 800 pm Team Work amp Brainstorming Session

800 830 pm Report Out

830 pm Adjourn

wwwppsorg

Page 34: Placemaking at Harvard Square - Cambridge...2013/09/17  · • Branding & Marketing campaign • Assistance with Wayfinding i.e. uniformed volunteers to help tourists find stores

Diverse Funding Base Security --

City Funding23

Facility -Parks

Department6

Event Rentals

18Event

Sponsorships12

Tenant Leases

24

In Kind Donations

17

Reaching out like an Octopus

bull Creating a district

bull 10+ Destinations with 10+ places with 10+ things to do

---------------------------------------------------------

Placemaking ToolsProcess

Power of Ten - 10X10X10

Place Performance Evaluation Game

Placemaking VisionPlan Lighter Quicker Cheaper Placemaking ConceptDesign

Campaign and Social Media

Power of 10

6 Sit and relax

1 Read the paper

8 Take a break from a bike ride

3 Learn about upcoming events

2 Window shopping for books

4 Go inside

10 Have a conversation

7 Read someone

5 Walk

9 Pet a dog

A new future for the New Haven Green 2012

INFO BATTELL

NEW HAVEN CHAPEL

COLLEGE STREET

SHAKE SHACK

HENDRIE HALL

VISITOR TRINITY CENTER UNITED CENTER CHURCH CHURCH CHURCH

CH

APE

L ST

REE

T

ELM

STR

EET

LIBRARY

CHURCH STREET

CITY HALL

Power of 10 Destinations 1975

Power of 10 Destinations Today

New York City Transformed Rockefeller Center Times Square

Bryant Park Port Authority Bus Terminal

Times Square

PROJECT FOR PUBLIC SPACES

Bryant Park

PROJECT FOR PUBLIC SPACES

BRYANT PARK

BRYANT PARK

Building Base Activation

Paris Cafe

Pioneer Courthouse Square

Place Performance Game

Underperforming areas

Triangle Plaza ndash Brooklyn NY

Paris Plaza and Shared Space

Key Attributes

Intangibles How to Look at a Place

PROJECT FOR PUBLIC SPACES

sociability uses amp activities

access amp linkages comfort amp image

Welcoming

evening use

volunteerism

street life

transit usage

parking usage patterns

pedestrian activity

Walkable Convenient Accessible

Charm Clean Attractive

Historic

Safe

building conditions

environmental data

sanitation rating

crime stats

Cooperative Neighborly

property values

land-use patterns retail sales

business ownership

Special Real

Fun Active Vital

Connected

Measurements

PLACE

Access amp Linkages

bull Convenient

bull Walkable

bull Informative

bull Orienting

bull Connected

bull Enticing

Uses amp Activities

bull FunVital

bull Active

bull Indigenous

bull Sustainable

bull Affordable

bull Challenging

Comfort amp Image

bull Inviting

bull Attractive

bull Usable

bull Historic

bull ldquoGreenrdquo

bull Friendly

Sociability

bull Welcoming

bull Cooperative

bull Interactive

bull Neighborly

bull Proud

bull Diverse

bull International

bull Cared for

Place Game Evaluation Process

1 Break into teams

1 Go to designated sites where you fill out the Place Game form individually

2 Return at the appointed time to discuss your findings with your team and summarize findings

3 Create a mini-presentation to report back

Place Game Sites

Site 1a Holyoke Plaza

Site 1a Holyoke Plaza

Site 1b Holyoke Plaza

Site 2 The Pit

Site 2 The Pit

Site 3a T Station

Site 3a T Station

Site 3b T Station

Site 3b T Station

Site 4a Out of Town News Kiosk

Site 4b Out of Town News Kiosk

Site 4b Out of Town News Kiosk

Site 5 The Point

Site 6 Harvard

Site 7a Brattle St

Site 7b Brattle St

Site 8a JKF amp Brattle St Intersection

Site 8b JKF amp Brattle St Intersection

Place Game Agenda

630 715 pm Place Game Onsite

715 800 pm Team Work amp Brainstorming Session

800 830 pm Report Out

830 pm Adjourn

wwwppsorg

Page 35: Placemaking at Harvard Square - Cambridge...2013/09/17  · • Branding & Marketing campaign • Assistance with Wayfinding i.e. uniformed volunteers to help tourists find stores

Reaching out like an Octopus

bull Creating a district

bull 10+ Destinations with 10+ places with 10+ things to do

---------------------------------------------------------

Placemaking ToolsProcess

Power of Ten - 10X10X10

Place Performance Evaluation Game

Placemaking VisionPlan Lighter Quicker Cheaper Placemaking ConceptDesign

Campaign and Social Media

Power of 10

6 Sit and relax

1 Read the paper

8 Take a break from a bike ride

3 Learn about upcoming events

2 Window shopping for books

4 Go inside

10 Have a conversation

7 Read someone

5 Walk

9 Pet a dog

A new future for the New Haven Green 2012

INFO BATTELL

NEW HAVEN CHAPEL

COLLEGE STREET

SHAKE SHACK

HENDRIE HALL

VISITOR TRINITY CENTER UNITED CENTER CHURCH CHURCH CHURCH

CH

APE

L ST

REE

T

ELM

STR

EET

LIBRARY

CHURCH STREET

CITY HALL

Power of 10 Destinations 1975

Power of 10 Destinations Today

New York City Transformed Rockefeller Center Times Square

Bryant Park Port Authority Bus Terminal

Times Square

PROJECT FOR PUBLIC SPACES

Bryant Park

PROJECT FOR PUBLIC SPACES

BRYANT PARK

BRYANT PARK

Building Base Activation

Paris Cafe

Pioneer Courthouse Square

Place Performance Game

Underperforming areas

Triangle Plaza ndash Brooklyn NY

Paris Plaza and Shared Space

Key Attributes

Intangibles How to Look at a Place

PROJECT FOR PUBLIC SPACES

sociability uses amp activities

access amp linkages comfort amp image

Welcoming

evening use

volunteerism

street life

transit usage

parking usage patterns

pedestrian activity

Walkable Convenient Accessible

Charm Clean Attractive

Historic

Safe

building conditions

environmental data

sanitation rating

crime stats

Cooperative Neighborly

property values

land-use patterns retail sales

business ownership

Special Real

Fun Active Vital

Connected

Measurements

PLACE

Access amp Linkages

bull Convenient

bull Walkable

bull Informative

bull Orienting

bull Connected

bull Enticing

Uses amp Activities

bull FunVital

bull Active

bull Indigenous

bull Sustainable

bull Affordable

bull Challenging

Comfort amp Image

bull Inviting

bull Attractive

bull Usable

bull Historic

bull ldquoGreenrdquo

bull Friendly

Sociability

bull Welcoming

bull Cooperative

bull Interactive

bull Neighborly

bull Proud

bull Diverse

bull International

bull Cared for

Place Game Evaluation Process

1 Break into teams

1 Go to designated sites where you fill out the Place Game form individually

2 Return at the appointed time to discuss your findings with your team and summarize findings

3 Create a mini-presentation to report back

Place Game Sites

Site 1a Holyoke Plaza

Site 1a Holyoke Plaza

Site 1b Holyoke Plaza

Site 2 The Pit

Site 2 The Pit

Site 3a T Station

Site 3a T Station

Site 3b T Station

Site 3b T Station

Site 4a Out of Town News Kiosk

Site 4b Out of Town News Kiosk

Site 4b Out of Town News Kiosk

Site 5 The Point

Site 6 Harvard

Site 7a Brattle St

Site 7b Brattle St

Site 8a JKF amp Brattle St Intersection

Site 8b JKF amp Brattle St Intersection

Place Game Agenda

630 715 pm Place Game Onsite

715 800 pm Team Work amp Brainstorming Session

800 830 pm Report Out

830 pm Adjourn

wwwppsorg

Page 36: Placemaking at Harvard Square - Cambridge...2013/09/17  · • Branding & Marketing campaign • Assistance with Wayfinding i.e. uniformed volunteers to help tourists find stores

---------------------------------------------------------

Placemaking ToolsProcess

Power of Ten - 10X10X10

Place Performance Evaluation Game

Placemaking VisionPlan Lighter Quicker Cheaper Placemaking ConceptDesign

Campaign and Social Media

Power of 10

6 Sit and relax

1 Read the paper

8 Take a break from a bike ride

3 Learn about upcoming events

2 Window shopping for books

4 Go inside

10 Have a conversation

7 Read someone

5 Walk

9 Pet a dog

A new future for the New Haven Green 2012

INFO BATTELL

NEW HAVEN CHAPEL

COLLEGE STREET

SHAKE SHACK

HENDRIE HALL

VISITOR TRINITY CENTER UNITED CENTER CHURCH CHURCH CHURCH

CH

APE

L ST

REE

T

ELM

STR

EET

LIBRARY

CHURCH STREET

CITY HALL

Power of 10 Destinations 1975

Power of 10 Destinations Today

New York City Transformed Rockefeller Center Times Square

Bryant Park Port Authority Bus Terminal

Times Square

PROJECT FOR PUBLIC SPACES

Bryant Park

PROJECT FOR PUBLIC SPACES

BRYANT PARK

BRYANT PARK

Building Base Activation

Paris Cafe

Pioneer Courthouse Square

Place Performance Game

Underperforming areas

Triangle Plaza ndash Brooklyn NY

Paris Plaza and Shared Space

Key Attributes

Intangibles How to Look at a Place

PROJECT FOR PUBLIC SPACES

sociability uses amp activities

access amp linkages comfort amp image

Welcoming

evening use

volunteerism

street life

transit usage

parking usage patterns

pedestrian activity

Walkable Convenient Accessible

Charm Clean Attractive

Historic

Safe

building conditions

environmental data

sanitation rating

crime stats

Cooperative Neighborly

property values

land-use patterns retail sales

business ownership

Special Real

Fun Active Vital

Connected

Measurements

PLACE

Access amp Linkages

bull Convenient

bull Walkable

bull Informative

bull Orienting

bull Connected

bull Enticing

Uses amp Activities

bull FunVital

bull Active

bull Indigenous

bull Sustainable

bull Affordable

bull Challenging

Comfort amp Image

bull Inviting

bull Attractive

bull Usable

bull Historic

bull ldquoGreenrdquo

bull Friendly

Sociability

bull Welcoming

bull Cooperative

bull Interactive

bull Neighborly

bull Proud

bull Diverse

bull International

bull Cared for

Place Game Evaluation Process

1 Break into teams

1 Go to designated sites where you fill out the Place Game form individually

2 Return at the appointed time to discuss your findings with your team and summarize findings

3 Create a mini-presentation to report back

Place Game Sites

Site 1a Holyoke Plaza

Site 1a Holyoke Plaza

Site 1b Holyoke Plaza

Site 2 The Pit

Site 2 The Pit

Site 3a T Station

Site 3a T Station

Site 3b T Station

Site 3b T Station

Site 4a Out of Town News Kiosk

Site 4b Out of Town News Kiosk

Site 4b Out of Town News Kiosk

Site 5 The Point

Site 6 Harvard

Site 7a Brattle St

Site 7b Brattle St

Site 8a JKF amp Brattle St Intersection

Site 8b JKF amp Brattle St Intersection

Place Game Agenda

630 715 pm Place Game Onsite

715 800 pm Team Work amp Brainstorming Session

800 830 pm Report Out

830 pm Adjourn

wwwppsorg

Page 37: Placemaking at Harvard Square - Cambridge...2013/09/17  · • Branding & Marketing campaign • Assistance with Wayfinding i.e. uniformed volunteers to help tourists find stores

Power of 10

6 Sit and relax

1 Read the paper

8 Take a break from a bike ride

3 Learn about upcoming events

2 Window shopping for books

4 Go inside

10 Have a conversation

7 Read someone

5 Walk

9 Pet a dog

A new future for the New Haven Green 2012

INFO BATTELL

NEW HAVEN CHAPEL

COLLEGE STREET

SHAKE SHACK

HENDRIE HALL

VISITOR TRINITY CENTER UNITED CENTER CHURCH CHURCH CHURCH

CH

APE

L ST

REE

T

ELM

STR

EET

LIBRARY

CHURCH STREET

CITY HALL

Power of 10 Destinations 1975

Power of 10 Destinations Today

New York City Transformed Rockefeller Center Times Square

Bryant Park Port Authority Bus Terminal

Times Square

PROJECT FOR PUBLIC SPACES

Bryant Park

PROJECT FOR PUBLIC SPACES

BRYANT PARK

BRYANT PARK

Building Base Activation

Paris Cafe

Pioneer Courthouse Square

Place Performance Game

Underperforming areas

Triangle Plaza ndash Brooklyn NY

Paris Plaza and Shared Space

Key Attributes

Intangibles How to Look at a Place

PROJECT FOR PUBLIC SPACES

sociability uses amp activities

access amp linkages comfort amp image

Welcoming

evening use

volunteerism

street life

transit usage

parking usage patterns

pedestrian activity

Walkable Convenient Accessible

Charm Clean Attractive

Historic

Safe

building conditions

environmental data

sanitation rating

crime stats

Cooperative Neighborly

property values

land-use patterns retail sales

business ownership

Special Real

Fun Active Vital

Connected

Measurements

PLACE

Access amp Linkages

bull Convenient

bull Walkable

bull Informative

bull Orienting

bull Connected

bull Enticing

Uses amp Activities

bull FunVital

bull Active

bull Indigenous

bull Sustainable

bull Affordable

bull Challenging

Comfort amp Image

bull Inviting

bull Attractive

bull Usable

bull Historic

bull ldquoGreenrdquo

bull Friendly

Sociability

bull Welcoming

bull Cooperative

bull Interactive

bull Neighborly

bull Proud

bull Diverse

bull International

bull Cared for

Place Game Evaluation Process

1 Break into teams

1 Go to designated sites where you fill out the Place Game form individually

2 Return at the appointed time to discuss your findings with your team and summarize findings

3 Create a mini-presentation to report back

Place Game Sites

Site 1a Holyoke Plaza

Site 1a Holyoke Plaza

Site 1b Holyoke Plaza

Site 2 The Pit

Site 2 The Pit

Site 3a T Station

Site 3a T Station

Site 3b T Station

Site 3b T Station

Site 4a Out of Town News Kiosk

Site 4b Out of Town News Kiosk

Site 4b Out of Town News Kiosk

Site 5 The Point

Site 6 Harvard

Site 7a Brattle St

Site 7b Brattle St

Site 8a JKF amp Brattle St Intersection

Site 8b JKF amp Brattle St Intersection

Place Game Agenda

630 715 pm Place Game Onsite

715 800 pm Team Work amp Brainstorming Session

800 830 pm Report Out

830 pm Adjourn

wwwppsorg

Page 38: Placemaking at Harvard Square - Cambridge...2013/09/17  · • Branding & Marketing campaign • Assistance with Wayfinding i.e. uniformed volunteers to help tourists find stores

A new future for the New Haven Green 2012

INFO BATTELL

NEW HAVEN CHAPEL

COLLEGE STREET

SHAKE SHACK

HENDRIE HALL

VISITOR TRINITY CENTER UNITED CENTER CHURCH CHURCH CHURCH

CH

APE

L ST

REE

T

ELM

STR

EET

LIBRARY

CHURCH STREET

CITY HALL

Power of 10 Destinations 1975

Power of 10 Destinations Today

New York City Transformed Rockefeller Center Times Square

Bryant Park Port Authority Bus Terminal

Times Square

PROJECT FOR PUBLIC SPACES

Bryant Park

PROJECT FOR PUBLIC SPACES

BRYANT PARK

BRYANT PARK

Building Base Activation

Paris Cafe

Pioneer Courthouse Square

Place Performance Game

Underperforming areas

Triangle Plaza ndash Brooklyn NY

Paris Plaza and Shared Space

Key Attributes

Intangibles How to Look at a Place

PROJECT FOR PUBLIC SPACES

sociability uses amp activities

access amp linkages comfort amp image

Welcoming

evening use

volunteerism

street life

transit usage

parking usage patterns

pedestrian activity

Walkable Convenient Accessible

Charm Clean Attractive

Historic

Safe

building conditions

environmental data

sanitation rating

crime stats

Cooperative Neighborly

property values

land-use patterns retail sales

business ownership

Special Real

Fun Active Vital

Connected

Measurements

PLACE

Access amp Linkages

bull Convenient

bull Walkable

bull Informative

bull Orienting

bull Connected

bull Enticing

Uses amp Activities

bull FunVital

bull Active

bull Indigenous

bull Sustainable

bull Affordable

bull Challenging

Comfort amp Image

bull Inviting

bull Attractive

bull Usable

bull Historic

bull ldquoGreenrdquo

bull Friendly

Sociability

bull Welcoming

bull Cooperative

bull Interactive

bull Neighborly

bull Proud

bull Diverse

bull International

bull Cared for

Place Game Evaluation Process

1 Break into teams

1 Go to designated sites where you fill out the Place Game form individually

2 Return at the appointed time to discuss your findings with your team and summarize findings

3 Create a mini-presentation to report back

Place Game Sites

Site 1a Holyoke Plaza

Site 1a Holyoke Plaza

Site 1b Holyoke Plaza

Site 2 The Pit

Site 2 The Pit

Site 3a T Station

Site 3a T Station

Site 3b T Station

Site 3b T Station

Site 4a Out of Town News Kiosk

Site 4b Out of Town News Kiosk

Site 4b Out of Town News Kiosk

Site 5 The Point

Site 6 Harvard

Site 7a Brattle St

Site 7b Brattle St

Site 8a JKF amp Brattle St Intersection

Site 8b JKF amp Brattle St Intersection

Place Game Agenda

630 715 pm Place Game Onsite

715 800 pm Team Work amp Brainstorming Session

800 830 pm Report Out

830 pm Adjourn

wwwppsorg

Page 39: Placemaking at Harvard Square - Cambridge...2013/09/17  · • Branding & Marketing campaign • Assistance with Wayfinding i.e. uniformed volunteers to help tourists find stores

INFO BATTELL

NEW HAVEN CHAPEL

COLLEGE STREET

SHAKE SHACK

HENDRIE HALL

VISITOR TRINITY CENTER UNITED CENTER CHURCH CHURCH CHURCH

CH

APE

L ST

REE

T

ELM

STR

EET

LIBRARY

CHURCH STREET

CITY HALL

Power of 10 Destinations 1975

Power of 10 Destinations Today

New York City Transformed Rockefeller Center Times Square

Bryant Park Port Authority Bus Terminal

Times Square

PROJECT FOR PUBLIC SPACES

Bryant Park

PROJECT FOR PUBLIC SPACES

BRYANT PARK

BRYANT PARK

Building Base Activation

Paris Cafe

Pioneer Courthouse Square

Place Performance Game

Underperforming areas

Triangle Plaza ndash Brooklyn NY

Paris Plaza and Shared Space

Key Attributes

Intangibles How to Look at a Place

PROJECT FOR PUBLIC SPACES

sociability uses amp activities

access amp linkages comfort amp image

Welcoming

evening use

volunteerism

street life

transit usage

parking usage patterns

pedestrian activity

Walkable Convenient Accessible

Charm Clean Attractive

Historic

Safe

building conditions

environmental data

sanitation rating

crime stats

Cooperative Neighborly

property values

land-use patterns retail sales

business ownership

Special Real

Fun Active Vital

Connected

Measurements

PLACE

Access amp Linkages

bull Convenient

bull Walkable

bull Informative

bull Orienting

bull Connected

bull Enticing

Uses amp Activities

bull FunVital

bull Active

bull Indigenous

bull Sustainable

bull Affordable

bull Challenging

Comfort amp Image

bull Inviting

bull Attractive

bull Usable

bull Historic

bull ldquoGreenrdquo

bull Friendly

Sociability

bull Welcoming

bull Cooperative

bull Interactive

bull Neighborly

bull Proud

bull Diverse

bull International

bull Cared for

Place Game Evaluation Process

1 Break into teams

1 Go to designated sites where you fill out the Place Game form individually

2 Return at the appointed time to discuss your findings with your team and summarize findings

3 Create a mini-presentation to report back

Place Game Sites

Site 1a Holyoke Plaza

Site 1a Holyoke Plaza

Site 1b Holyoke Plaza

Site 2 The Pit

Site 2 The Pit

Site 3a T Station

Site 3a T Station

Site 3b T Station

Site 3b T Station

Site 4a Out of Town News Kiosk

Site 4b Out of Town News Kiosk

Site 4b Out of Town News Kiosk

Site 5 The Point

Site 6 Harvard

Site 7a Brattle St

Site 7b Brattle St

Site 8a JKF amp Brattle St Intersection

Site 8b JKF amp Brattle St Intersection

Place Game Agenda

630 715 pm Place Game Onsite

715 800 pm Team Work amp Brainstorming Session

800 830 pm Report Out

830 pm Adjourn

wwwppsorg

Page 40: Placemaking at Harvard Square - Cambridge...2013/09/17  · • Branding & Marketing campaign • Assistance with Wayfinding i.e. uniformed volunteers to help tourists find stores

Power of 10 Destinations 1975

Power of 10 Destinations Today

New York City Transformed Rockefeller Center Times Square

Bryant Park Port Authority Bus Terminal

Times Square

PROJECT FOR PUBLIC SPACES

Bryant Park

PROJECT FOR PUBLIC SPACES

BRYANT PARK

BRYANT PARK

Building Base Activation

Paris Cafe

Pioneer Courthouse Square

Place Performance Game

Underperforming areas

Triangle Plaza ndash Brooklyn NY

Paris Plaza and Shared Space

Key Attributes

Intangibles How to Look at a Place

PROJECT FOR PUBLIC SPACES

sociability uses amp activities

access amp linkages comfort amp image

Welcoming

evening use

volunteerism

street life

transit usage

parking usage patterns

pedestrian activity

Walkable Convenient Accessible

Charm Clean Attractive

Historic

Safe

building conditions

environmental data

sanitation rating

crime stats

Cooperative Neighborly

property values

land-use patterns retail sales

business ownership

Special Real

Fun Active Vital

Connected

Measurements

PLACE

Access amp Linkages

bull Convenient

bull Walkable

bull Informative

bull Orienting

bull Connected

bull Enticing

Uses amp Activities

bull FunVital

bull Active

bull Indigenous

bull Sustainable

bull Affordable

bull Challenging

Comfort amp Image

bull Inviting

bull Attractive

bull Usable

bull Historic

bull ldquoGreenrdquo

bull Friendly

Sociability

bull Welcoming

bull Cooperative

bull Interactive

bull Neighborly

bull Proud

bull Diverse

bull International

bull Cared for

Place Game Evaluation Process

1 Break into teams

1 Go to designated sites where you fill out the Place Game form individually

2 Return at the appointed time to discuss your findings with your team and summarize findings

3 Create a mini-presentation to report back

Place Game Sites

Site 1a Holyoke Plaza

Site 1a Holyoke Plaza

Site 1b Holyoke Plaza

Site 2 The Pit

Site 2 The Pit

Site 3a T Station

Site 3a T Station

Site 3b T Station

Site 3b T Station

Site 4a Out of Town News Kiosk

Site 4b Out of Town News Kiosk

Site 4b Out of Town News Kiosk

Site 5 The Point

Site 6 Harvard

Site 7a Brattle St

Site 7b Brattle St

Site 8a JKF amp Brattle St Intersection

Site 8b JKF amp Brattle St Intersection

Place Game Agenda

630 715 pm Place Game Onsite

715 800 pm Team Work amp Brainstorming Session

800 830 pm Report Out

830 pm Adjourn

wwwppsorg

Page 41: Placemaking at Harvard Square - Cambridge...2013/09/17  · • Branding & Marketing campaign • Assistance with Wayfinding i.e. uniformed volunteers to help tourists find stores

Power of 10 Destinations Today

New York City Transformed Rockefeller Center Times Square

Bryant Park Port Authority Bus Terminal

Times Square

PROJECT FOR PUBLIC SPACES

Bryant Park

PROJECT FOR PUBLIC SPACES

BRYANT PARK

BRYANT PARK

Building Base Activation

Paris Cafe

Pioneer Courthouse Square

Place Performance Game

Underperforming areas

Triangle Plaza ndash Brooklyn NY

Paris Plaza and Shared Space

Key Attributes

Intangibles How to Look at a Place

PROJECT FOR PUBLIC SPACES

sociability uses amp activities

access amp linkages comfort amp image

Welcoming

evening use

volunteerism

street life

transit usage

parking usage patterns

pedestrian activity

Walkable Convenient Accessible

Charm Clean Attractive

Historic

Safe

building conditions

environmental data

sanitation rating

crime stats

Cooperative Neighborly

property values

land-use patterns retail sales

business ownership

Special Real

Fun Active Vital

Connected

Measurements

PLACE

Access amp Linkages

bull Convenient

bull Walkable

bull Informative

bull Orienting

bull Connected

bull Enticing

Uses amp Activities

bull FunVital

bull Active

bull Indigenous

bull Sustainable

bull Affordable

bull Challenging

Comfort amp Image

bull Inviting

bull Attractive

bull Usable

bull Historic

bull ldquoGreenrdquo

bull Friendly

Sociability

bull Welcoming

bull Cooperative

bull Interactive

bull Neighborly

bull Proud

bull Diverse

bull International

bull Cared for

Place Game Evaluation Process

1 Break into teams

1 Go to designated sites where you fill out the Place Game form individually

2 Return at the appointed time to discuss your findings with your team and summarize findings

3 Create a mini-presentation to report back

Place Game Sites

Site 1a Holyoke Plaza

Site 1a Holyoke Plaza

Site 1b Holyoke Plaza

Site 2 The Pit

Site 2 The Pit

Site 3a T Station

Site 3a T Station

Site 3b T Station

Site 3b T Station

Site 4a Out of Town News Kiosk

Site 4b Out of Town News Kiosk

Site 4b Out of Town News Kiosk

Site 5 The Point

Site 6 Harvard

Site 7a Brattle St

Site 7b Brattle St

Site 8a JKF amp Brattle St Intersection

Site 8b JKF amp Brattle St Intersection

Place Game Agenda

630 715 pm Place Game Onsite

715 800 pm Team Work amp Brainstorming Session

800 830 pm Report Out

830 pm Adjourn

wwwppsorg

Page 42: Placemaking at Harvard Square - Cambridge...2013/09/17  · • Branding & Marketing campaign • Assistance with Wayfinding i.e. uniformed volunteers to help tourists find stores

New York City Transformed Rockefeller Center Times Square

Bryant Park Port Authority Bus Terminal

Times Square

PROJECT FOR PUBLIC SPACES

Bryant Park

PROJECT FOR PUBLIC SPACES

BRYANT PARK

BRYANT PARK

Building Base Activation

Paris Cafe

Pioneer Courthouse Square

Place Performance Game

Underperforming areas

Triangle Plaza ndash Brooklyn NY

Paris Plaza and Shared Space

Key Attributes

Intangibles How to Look at a Place

PROJECT FOR PUBLIC SPACES

sociability uses amp activities

access amp linkages comfort amp image

Welcoming

evening use

volunteerism

street life

transit usage

parking usage patterns

pedestrian activity

Walkable Convenient Accessible

Charm Clean Attractive

Historic

Safe

building conditions

environmental data

sanitation rating

crime stats

Cooperative Neighborly

property values

land-use patterns retail sales

business ownership

Special Real

Fun Active Vital

Connected

Measurements

PLACE

Access amp Linkages

bull Convenient

bull Walkable

bull Informative

bull Orienting

bull Connected

bull Enticing

Uses amp Activities

bull FunVital

bull Active

bull Indigenous

bull Sustainable

bull Affordable

bull Challenging

Comfort amp Image

bull Inviting

bull Attractive

bull Usable

bull Historic

bull ldquoGreenrdquo

bull Friendly

Sociability

bull Welcoming

bull Cooperative

bull Interactive

bull Neighborly

bull Proud

bull Diverse

bull International

bull Cared for

Place Game Evaluation Process

1 Break into teams

1 Go to designated sites where you fill out the Place Game form individually

2 Return at the appointed time to discuss your findings with your team and summarize findings

3 Create a mini-presentation to report back

Place Game Sites

Site 1a Holyoke Plaza

Site 1a Holyoke Plaza

Site 1b Holyoke Plaza

Site 2 The Pit

Site 2 The Pit

Site 3a T Station

Site 3a T Station

Site 3b T Station

Site 3b T Station

Site 4a Out of Town News Kiosk

Site 4b Out of Town News Kiosk

Site 4b Out of Town News Kiosk

Site 5 The Point

Site 6 Harvard

Site 7a Brattle St

Site 7b Brattle St

Site 8a JKF amp Brattle St Intersection

Site 8b JKF amp Brattle St Intersection

Place Game Agenda

630 715 pm Place Game Onsite

715 800 pm Team Work amp Brainstorming Session

800 830 pm Report Out

830 pm Adjourn

wwwppsorg

Page 43: Placemaking at Harvard Square - Cambridge...2013/09/17  · • Branding & Marketing campaign • Assistance with Wayfinding i.e. uniformed volunteers to help tourists find stores

Times Square

PROJECT FOR PUBLIC SPACES

Bryant Park

PROJECT FOR PUBLIC SPACES

BRYANT PARK

BRYANT PARK

Building Base Activation

Paris Cafe

Pioneer Courthouse Square

Place Performance Game

Underperforming areas

Triangle Plaza ndash Brooklyn NY

Paris Plaza and Shared Space

Key Attributes

Intangibles How to Look at a Place

PROJECT FOR PUBLIC SPACES

sociability uses amp activities

access amp linkages comfort amp image

Welcoming

evening use

volunteerism

street life

transit usage

parking usage patterns

pedestrian activity

Walkable Convenient Accessible

Charm Clean Attractive

Historic

Safe

building conditions

environmental data

sanitation rating

crime stats

Cooperative Neighborly

property values

land-use patterns retail sales

business ownership

Special Real

Fun Active Vital

Connected

Measurements

PLACE

Access amp Linkages

bull Convenient

bull Walkable

bull Informative

bull Orienting

bull Connected

bull Enticing

Uses amp Activities

bull FunVital

bull Active

bull Indigenous

bull Sustainable

bull Affordable

bull Challenging

Comfort amp Image

bull Inviting

bull Attractive

bull Usable

bull Historic

bull ldquoGreenrdquo

bull Friendly

Sociability

bull Welcoming

bull Cooperative

bull Interactive

bull Neighborly

bull Proud

bull Diverse

bull International

bull Cared for

Place Game Evaluation Process

1 Break into teams

1 Go to designated sites where you fill out the Place Game form individually

2 Return at the appointed time to discuss your findings with your team and summarize findings

3 Create a mini-presentation to report back

Place Game Sites

Site 1a Holyoke Plaza

Site 1a Holyoke Plaza

Site 1b Holyoke Plaza

Site 2 The Pit

Site 2 The Pit

Site 3a T Station

Site 3a T Station

Site 3b T Station

Site 3b T Station

Site 4a Out of Town News Kiosk

Site 4b Out of Town News Kiosk

Site 4b Out of Town News Kiosk

Site 5 The Point

Site 6 Harvard

Site 7a Brattle St

Site 7b Brattle St

Site 8a JKF amp Brattle St Intersection

Site 8b JKF amp Brattle St Intersection

Place Game Agenda

630 715 pm Place Game Onsite

715 800 pm Team Work amp Brainstorming Session

800 830 pm Report Out

830 pm Adjourn

wwwppsorg

Page 44: Placemaking at Harvard Square - Cambridge...2013/09/17  · • Branding & Marketing campaign • Assistance with Wayfinding i.e. uniformed volunteers to help tourists find stores

PROJECT FOR PUBLIC SPACES

Bryant Park

PROJECT FOR PUBLIC SPACES

BRYANT PARK

BRYANT PARK

Building Base Activation

Paris Cafe

Pioneer Courthouse Square

Place Performance Game

Underperforming areas

Triangle Plaza ndash Brooklyn NY

Paris Plaza and Shared Space

Key Attributes

Intangibles How to Look at a Place

PROJECT FOR PUBLIC SPACES

sociability uses amp activities

access amp linkages comfort amp image

Welcoming

evening use

volunteerism

street life

transit usage

parking usage patterns

pedestrian activity

Walkable Convenient Accessible

Charm Clean Attractive

Historic

Safe

building conditions

environmental data

sanitation rating

crime stats

Cooperative Neighborly

property values

land-use patterns retail sales

business ownership

Special Real

Fun Active Vital

Connected

Measurements

PLACE

Access amp Linkages

bull Convenient

bull Walkable

bull Informative

bull Orienting

bull Connected

bull Enticing

Uses amp Activities

bull FunVital

bull Active

bull Indigenous

bull Sustainable

bull Affordable

bull Challenging

Comfort amp Image

bull Inviting

bull Attractive

bull Usable

bull Historic

bull ldquoGreenrdquo

bull Friendly

Sociability

bull Welcoming

bull Cooperative

bull Interactive

bull Neighborly

bull Proud

bull Diverse

bull International

bull Cared for

Place Game Evaluation Process

1 Break into teams

1 Go to designated sites where you fill out the Place Game form individually

2 Return at the appointed time to discuss your findings with your team and summarize findings

3 Create a mini-presentation to report back

Place Game Sites

Site 1a Holyoke Plaza

Site 1a Holyoke Plaza

Site 1b Holyoke Plaza

Site 2 The Pit

Site 2 The Pit

Site 3a T Station

Site 3a T Station

Site 3b T Station

Site 3b T Station

Site 4a Out of Town News Kiosk

Site 4b Out of Town News Kiosk

Site 4b Out of Town News Kiosk

Site 5 The Point

Site 6 Harvard

Site 7a Brattle St

Site 7b Brattle St

Site 8a JKF amp Brattle St Intersection

Site 8b JKF amp Brattle St Intersection

Place Game Agenda

630 715 pm Place Game Onsite

715 800 pm Team Work amp Brainstorming Session

800 830 pm Report Out

830 pm Adjourn

wwwppsorg

Page 45: Placemaking at Harvard Square - Cambridge...2013/09/17  · • Branding & Marketing campaign • Assistance with Wayfinding i.e. uniformed volunteers to help tourists find stores

PROJECT FOR PUBLIC SPACES

BRYANT PARK

BRYANT PARK

Building Base Activation

Paris Cafe

Pioneer Courthouse Square

Place Performance Game

Underperforming areas

Triangle Plaza ndash Brooklyn NY

Paris Plaza and Shared Space

Key Attributes

Intangibles How to Look at a Place

PROJECT FOR PUBLIC SPACES

sociability uses amp activities

access amp linkages comfort amp image

Welcoming

evening use

volunteerism

street life

transit usage

parking usage patterns

pedestrian activity

Walkable Convenient Accessible

Charm Clean Attractive

Historic

Safe

building conditions

environmental data

sanitation rating

crime stats

Cooperative Neighborly

property values

land-use patterns retail sales

business ownership

Special Real

Fun Active Vital

Connected

Measurements

PLACE

Access amp Linkages

bull Convenient

bull Walkable

bull Informative

bull Orienting

bull Connected

bull Enticing

Uses amp Activities

bull FunVital

bull Active

bull Indigenous

bull Sustainable

bull Affordable

bull Challenging

Comfort amp Image

bull Inviting

bull Attractive

bull Usable

bull Historic

bull ldquoGreenrdquo

bull Friendly

Sociability

bull Welcoming

bull Cooperative

bull Interactive

bull Neighborly

bull Proud

bull Diverse

bull International

bull Cared for

Place Game Evaluation Process

1 Break into teams

1 Go to designated sites where you fill out the Place Game form individually

2 Return at the appointed time to discuss your findings with your team and summarize findings

3 Create a mini-presentation to report back

Place Game Sites

Site 1a Holyoke Plaza

Site 1a Holyoke Plaza

Site 1b Holyoke Plaza

Site 2 The Pit

Site 2 The Pit

Site 3a T Station

Site 3a T Station

Site 3b T Station

Site 3b T Station

Site 4a Out of Town News Kiosk

Site 4b Out of Town News Kiosk

Site 4b Out of Town News Kiosk

Site 5 The Point

Site 6 Harvard

Site 7a Brattle St

Site 7b Brattle St

Site 8a JKF amp Brattle St Intersection

Site 8b JKF amp Brattle St Intersection

Place Game Agenda

630 715 pm Place Game Onsite

715 800 pm Team Work amp Brainstorming Session

800 830 pm Report Out

830 pm Adjourn

wwwppsorg

Page 46: Placemaking at Harvard Square - Cambridge...2013/09/17  · • Branding & Marketing campaign • Assistance with Wayfinding i.e. uniformed volunteers to help tourists find stores

BRYANT PARK

BRYANT PARK

Building Base Activation

Paris Cafe

Pioneer Courthouse Square

Place Performance Game

Underperforming areas

Triangle Plaza ndash Brooklyn NY

Paris Plaza and Shared Space

Key Attributes

Intangibles How to Look at a Place

PROJECT FOR PUBLIC SPACES

sociability uses amp activities

access amp linkages comfort amp image

Welcoming

evening use

volunteerism

street life

transit usage

parking usage patterns

pedestrian activity

Walkable Convenient Accessible

Charm Clean Attractive

Historic

Safe

building conditions

environmental data

sanitation rating

crime stats

Cooperative Neighborly

property values

land-use patterns retail sales

business ownership

Special Real

Fun Active Vital

Connected

Measurements

PLACE

Access amp Linkages

bull Convenient

bull Walkable

bull Informative

bull Orienting

bull Connected

bull Enticing

Uses amp Activities

bull FunVital

bull Active

bull Indigenous

bull Sustainable

bull Affordable

bull Challenging

Comfort amp Image

bull Inviting

bull Attractive

bull Usable

bull Historic

bull ldquoGreenrdquo

bull Friendly

Sociability

bull Welcoming

bull Cooperative

bull Interactive

bull Neighborly

bull Proud

bull Diverse

bull International

bull Cared for

Place Game Evaluation Process

1 Break into teams

1 Go to designated sites where you fill out the Place Game form individually

2 Return at the appointed time to discuss your findings with your team and summarize findings

3 Create a mini-presentation to report back

Place Game Sites

Site 1a Holyoke Plaza

Site 1a Holyoke Plaza

Site 1b Holyoke Plaza

Site 2 The Pit

Site 2 The Pit

Site 3a T Station

Site 3a T Station

Site 3b T Station

Site 3b T Station

Site 4a Out of Town News Kiosk

Site 4b Out of Town News Kiosk

Site 4b Out of Town News Kiosk

Site 5 The Point

Site 6 Harvard

Site 7a Brattle St

Site 7b Brattle St

Site 8a JKF amp Brattle St Intersection

Site 8b JKF amp Brattle St Intersection

Place Game Agenda

630 715 pm Place Game Onsite

715 800 pm Team Work amp Brainstorming Session

800 830 pm Report Out

830 pm Adjourn

wwwppsorg

Page 47: Placemaking at Harvard Square - Cambridge...2013/09/17  · • Branding & Marketing campaign • Assistance with Wayfinding i.e. uniformed volunteers to help tourists find stores

BRYANT PARK

Building Base Activation

Paris Cafe

Pioneer Courthouse Square

Place Performance Game

Underperforming areas

Triangle Plaza ndash Brooklyn NY

Paris Plaza and Shared Space

Key Attributes

Intangibles How to Look at a Place

PROJECT FOR PUBLIC SPACES

sociability uses amp activities

access amp linkages comfort amp image

Welcoming

evening use

volunteerism

street life

transit usage

parking usage patterns

pedestrian activity

Walkable Convenient Accessible

Charm Clean Attractive

Historic

Safe

building conditions

environmental data

sanitation rating

crime stats

Cooperative Neighborly

property values

land-use patterns retail sales

business ownership

Special Real

Fun Active Vital

Connected

Measurements

PLACE

Access amp Linkages

bull Convenient

bull Walkable

bull Informative

bull Orienting

bull Connected

bull Enticing

Uses amp Activities

bull FunVital

bull Active

bull Indigenous

bull Sustainable

bull Affordable

bull Challenging

Comfort amp Image

bull Inviting

bull Attractive

bull Usable

bull Historic

bull ldquoGreenrdquo

bull Friendly

Sociability

bull Welcoming

bull Cooperative

bull Interactive

bull Neighborly

bull Proud

bull Diverse

bull International

bull Cared for

Place Game Evaluation Process

1 Break into teams

1 Go to designated sites where you fill out the Place Game form individually

2 Return at the appointed time to discuss your findings with your team and summarize findings

3 Create a mini-presentation to report back

Place Game Sites

Site 1a Holyoke Plaza

Site 1a Holyoke Plaza

Site 1b Holyoke Plaza

Site 2 The Pit

Site 2 The Pit

Site 3a T Station

Site 3a T Station

Site 3b T Station

Site 3b T Station

Site 4a Out of Town News Kiosk

Site 4b Out of Town News Kiosk

Site 4b Out of Town News Kiosk

Site 5 The Point

Site 6 Harvard

Site 7a Brattle St

Site 7b Brattle St

Site 8a JKF amp Brattle St Intersection

Site 8b JKF amp Brattle St Intersection

Place Game Agenda

630 715 pm Place Game Onsite

715 800 pm Team Work amp Brainstorming Session

800 830 pm Report Out

830 pm Adjourn

wwwppsorg

Page 48: Placemaking at Harvard Square - Cambridge...2013/09/17  · • Branding & Marketing campaign • Assistance with Wayfinding i.e. uniformed volunteers to help tourists find stores

Building Base Activation

Paris Cafe

Pioneer Courthouse Square

Place Performance Game

Underperforming areas

Triangle Plaza ndash Brooklyn NY

Paris Plaza and Shared Space

Key Attributes

Intangibles How to Look at a Place

PROJECT FOR PUBLIC SPACES

sociability uses amp activities

access amp linkages comfort amp image

Welcoming

evening use

volunteerism

street life

transit usage

parking usage patterns

pedestrian activity

Walkable Convenient Accessible

Charm Clean Attractive

Historic

Safe

building conditions

environmental data

sanitation rating

crime stats

Cooperative Neighborly

property values

land-use patterns retail sales

business ownership

Special Real

Fun Active Vital

Connected

Measurements

PLACE

Access amp Linkages

bull Convenient

bull Walkable

bull Informative

bull Orienting

bull Connected

bull Enticing

Uses amp Activities

bull FunVital

bull Active

bull Indigenous

bull Sustainable

bull Affordable

bull Challenging

Comfort amp Image

bull Inviting

bull Attractive

bull Usable

bull Historic

bull ldquoGreenrdquo

bull Friendly

Sociability

bull Welcoming

bull Cooperative

bull Interactive

bull Neighborly

bull Proud

bull Diverse

bull International

bull Cared for

Place Game Evaluation Process

1 Break into teams

1 Go to designated sites where you fill out the Place Game form individually

2 Return at the appointed time to discuss your findings with your team and summarize findings

3 Create a mini-presentation to report back

Place Game Sites

Site 1a Holyoke Plaza

Site 1a Holyoke Plaza

Site 1b Holyoke Plaza

Site 2 The Pit

Site 2 The Pit

Site 3a T Station

Site 3a T Station

Site 3b T Station

Site 3b T Station

Site 4a Out of Town News Kiosk

Site 4b Out of Town News Kiosk

Site 4b Out of Town News Kiosk

Site 5 The Point

Site 6 Harvard

Site 7a Brattle St

Site 7b Brattle St

Site 8a JKF amp Brattle St Intersection

Site 8b JKF amp Brattle St Intersection

Place Game Agenda

630 715 pm Place Game Onsite

715 800 pm Team Work amp Brainstorming Session

800 830 pm Report Out

830 pm Adjourn

wwwppsorg

Page 49: Placemaking at Harvard Square - Cambridge...2013/09/17  · • Branding & Marketing campaign • Assistance with Wayfinding i.e. uniformed volunteers to help tourists find stores

Pioneer Courthouse Square

Place Performance Game

Underperforming areas

Triangle Plaza ndash Brooklyn NY

Paris Plaza and Shared Space

Key Attributes

Intangibles How to Look at a Place

PROJECT FOR PUBLIC SPACES

sociability uses amp activities

access amp linkages comfort amp image

Welcoming

evening use

volunteerism

street life

transit usage

parking usage patterns

pedestrian activity

Walkable Convenient Accessible

Charm Clean Attractive

Historic

Safe

building conditions

environmental data

sanitation rating

crime stats

Cooperative Neighborly

property values

land-use patterns retail sales

business ownership

Special Real

Fun Active Vital

Connected

Measurements

PLACE

Access amp Linkages

bull Convenient

bull Walkable

bull Informative

bull Orienting

bull Connected

bull Enticing

Uses amp Activities

bull FunVital

bull Active

bull Indigenous

bull Sustainable

bull Affordable

bull Challenging

Comfort amp Image

bull Inviting

bull Attractive

bull Usable

bull Historic

bull ldquoGreenrdquo

bull Friendly

Sociability

bull Welcoming

bull Cooperative

bull Interactive

bull Neighborly

bull Proud

bull Diverse

bull International

bull Cared for

Place Game Evaluation Process

1 Break into teams

1 Go to designated sites where you fill out the Place Game form individually

2 Return at the appointed time to discuss your findings with your team and summarize findings

3 Create a mini-presentation to report back

Place Game Sites

Site 1a Holyoke Plaza

Site 1a Holyoke Plaza

Site 1b Holyoke Plaza

Site 2 The Pit

Site 2 The Pit

Site 3a T Station

Site 3a T Station

Site 3b T Station

Site 3b T Station

Site 4a Out of Town News Kiosk

Site 4b Out of Town News Kiosk

Site 4b Out of Town News Kiosk

Site 5 The Point

Site 6 Harvard

Site 7a Brattle St

Site 7b Brattle St

Site 8a JKF amp Brattle St Intersection

Site 8b JKF amp Brattle St Intersection

Place Game Agenda

630 715 pm Place Game Onsite

715 800 pm Team Work amp Brainstorming Session

800 830 pm Report Out

830 pm Adjourn

wwwppsorg

Page 50: Placemaking at Harvard Square - Cambridge...2013/09/17  · • Branding & Marketing campaign • Assistance with Wayfinding i.e. uniformed volunteers to help tourists find stores

Place Performance Game

Underperforming areas

Triangle Plaza ndash Brooklyn NY

Paris Plaza and Shared Space

Key Attributes

Intangibles How to Look at a Place

PROJECT FOR PUBLIC SPACES

sociability uses amp activities

access amp linkages comfort amp image

Welcoming

evening use

volunteerism

street life

transit usage

parking usage patterns

pedestrian activity

Walkable Convenient Accessible

Charm Clean Attractive

Historic

Safe

building conditions

environmental data

sanitation rating

crime stats

Cooperative Neighborly

property values

land-use patterns retail sales

business ownership

Special Real

Fun Active Vital

Connected

Measurements

PLACE

Access amp Linkages

bull Convenient

bull Walkable

bull Informative

bull Orienting

bull Connected

bull Enticing

Uses amp Activities

bull FunVital

bull Active

bull Indigenous

bull Sustainable

bull Affordable

bull Challenging

Comfort amp Image

bull Inviting

bull Attractive

bull Usable

bull Historic

bull ldquoGreenrdquo

bull Friendly

Sociability

bull Welcoming

bull Cooperative

bull Interactive

bull Neighborly

bull Proud

bull Diverse

bull International

bull Cared for

Place Game Evaluation Process

1 Break into teams

1 Go to designated sites where you fill out the Place Game form individually

2 Return at the appointed time to discuss your findings with your team and summarize findings

3 Create a mini-presentation to report back

Place Game Sites

Site 1a Holyoke Plaza

Site 1a Holyoke Plaza

Site 1b Holyoke Plaza

Site 2 The Pit

Site 2 The Pit

Site 3a T Station

Site 3a T Station

Site 3b T Station

Site 3b T Station

Site 4a Out of Town News Kiosk

Site 4b Out of Town News Kiosk

Site 4b Out of Town News Kiosk

Site 5 The Point

Site 6 Harvard

Site 7a Brattle St

Site 7b Brattle St

Site 8a JKF amp Brattle St Intersection

Site 8b JKF amp Brattle St Intersection

Place Game Agenda

630 715 pm Place Game Onsite

715 800 pm Team Work amp Brainstorming Session

800 830 pm Report Out

830 pm Adjourn

wwwppsorg

Page 51: Placemaking at Harvard Square - Cambridge...2013/09/17  · • Branding & Marketing campaign • Assistance with Wayfinding i.e. uniformed volunteers to help tourists find stores

Underperforming areas

Triangle Plaza ndash Brooklyn NY

Paris Plaza and Shared Space

Key Attributes

Intangibles How to Look at a Place

PROJECT FOR PUBLIC SPACES

sociability uses amp activities

access amp linkages comfort amp image

Welcoming

evening use

volunteerism

street life

transit usage

parking usage patterns

pedestrian activity

Walkable Convenient Accessible

Charm Clean Attractive

Historic

Safe

building conditions

environmental data

sanitation rating

crime stats

Cooperative Neighborly

property values

land-use patterns retail sales

business ownership

Special Real

Fun Active Vital

Connected

Measurements

PLACE

Access amp Linkages

bull Convenient

bull Walkable

bull Informative

bull Orienting

bull Connected

bull Enticing

Uses amp Activities

bull FunVital

bull Active

bull Indigenous

bull Sustainable

bull Affordable

bull Challenging

Comfort amp Image

bull Inviting

bull Attractive

bull Usable

bull Historic

bull ldquoGreenrdquo

bull Friendly

Sociability

bull Welcoming

bull Cooperative

bull Interactive

bull Neighborly

bull Proud

bull Diverse

bull International

bull Cared for

Place Game Evaluation Process

1 Break into teams

1 Go to designated sites where you fill out the Place Game form individually

2 Return at the appointed time to discuss your findings with your team and summarize findings

3 Create a mini-presentation to report back

Place Game Sites

Site 1a Holyoke Plaza

Site 1a Holyoke Plaza

Site 1b Holyoke Plaza

Site 2 The Pit

Site 2 The Pit

Site 3a T Station

Site 3a T Station

Site 3b T Station

Site 3b T Station

Site 4a Out of Town News Kiosk

Site 4b Out of Town News Kiosk

Site 4b Out of Town News Kiosk

Site 5 The Point

Site 6 Harvard

Site 7a Brattle St

Site 7b Brattle St

Site 8a JKF amp Brattle St Intersection

Site 8b JKF amp Brattle St Intersection

Place Game Agenda

630 715 pm Place Game Onsite

715 800 pm Team Work amp Brainstorming Session

800 830 pm Report Out

830 pm Adjourn

wwwppsorg

Page 52: Placemaking at Harvard Square - Cambridge...2013/09/17  · • Branding & Marketing campaign • Assistance with Wayfinding i.e. uniformed volunteers to help tourists find stores

Triangle Plaza ndash Brooklyn NY

Paris Plaza and Shared Space

Key Attributes

Intangibles How to Look at a Place

PROJECT FOR PUBLIC SPACES

sociability uses amp activities

access amp linkages comfort amp image

Welcoming

evening use

volunteerism

street life

transit usage

parking usage patterns

pedestrian activity

Walkable Convenient Accessible

Charm Clean Attractive

Historic

Safe

building conditions

environmental data

sanitation rating

crime stats

Cooperative Neighborly

property values

land-use patterns retail sales

business ownership

Special Real

Fun Active Vital

Connected

Measurements

PLACE

Access amp Linkages

bull Convenient

bull Walkable

bull Informative

bull Orienting

bull Connected

bull Enticing

Uses amp Activities

bull FunVital

bull Active

bull Indigenous

bull Sustainable

bull Affordable

bull Challenging

Comfort amp Image

bull Inviting

bull Attractive

bull Usable

bull Historic

bull ldquoGreenrdquo

bull Friendly

Sociability

bull Welcoming

bull Cooperative

bull Interactive

bull Neighborly

bull Proud

bull Diverse

bull International

bull Cared for

Place Game Evaluation Process

1 Break into teams

1 Go to designated sites where you fill out the Place Game form individually

2 Return at the appointed time to discuss your findings with your team and summarize findings

3 Create a mini-presentation to report back

Place Game Sites

Site 1a Holyoke Plaza

Site 1a Holyoke Plaza

Site 1b Holyoke Plaza

Site 2 The Pit

Site 2 The Pit

Site 3a T Station

Site 3a T Station

Site 3b T Station

Site 3b T Station

Site 4a Out of Town News Kiosk

Site 4b Out of Town News Kiosk

Site 4b Out of Town News Kiosk

Site 5 The Point

Site 6 Harvard

Site 7a Brattle St

Site 7b Brattle St

Site 8a JKF amp Brattle St Intersection

Site 8b JKF amp Brattle St Intersection

Place Game Agenda

630 715 pm Place Game Onsite

715 800 pm Team Work amp Brainstorming Session

800 830 pm Report Out

830 pm Adjourn

wwwppsorg

Page 53: Placemaking at Harvard Square - Cambridge...2013/09/17  · • Branding & Marketing campaign • Assistance with Wayfinding i.e. uniformed volunteers to help tourists find stores

Paris Plaza and Shared Space

Key Attributes

Intangibles How to Look at a Place

PROJECT FOR PUBLIC SPACES

sociability uses amp activities

access amp linkages comfort amp image

Welcoming

evening use

volunteerism

street life

transit usage

parking usage patterns

pedestrian activity

Walkable Convenient Accessible

Charm Clean Attractive

Historic

Safe

building conditions

environmental data

sanitation rating

crime stats

Cooperative Neighborly

property values

land-use patterns retail sales

business ownership

Special Real

Fun Active Vital

Connected

Measurements

PLACE

Access amp Linkages

bull Convenient

bull Walkable

bull Informative

bull Orienting

bull Connected

bull Enticing

Uses amp Activities

bull FunVital

bull Active

bull Indigenous

bull Sustainable

bull Affordable

bull Challenging

Comfort amp Image

bull Inviting

bull Attractive

bull Usable

bull Historic

bull ldquoGreenrdquo

bull Friendly

Sociability

bull Welcoming

bull Cooperative

bull Interactive

bull Neighborly

bull Proud

bull Diverse

bull International

bull Cared for

Place Game Evaluation Process

1 Break into teams

1 Go to designated sites where you fill out the Place Game form individually

2 Return at the appointed time to discuss your findings with your team and summarize findings

3 Create a mini-presentation to report back

Place Game Sites

Site 1a Holyoke Plaza

Site 1a Holyoke Plaza

Site 1b Holyoke Plaza

Site 2 The Pit

Site 2 The Pit

Site 3a T Station

Site 3a T Station

Site 3b T Station

Site 3b T Station

Site 4a Out of Town News Kiosk

Site 4b Out of Town News Kiosk

Site 4b Out of Town News Kiosk

Site 5 The Point

Site 6 Harvard

Site 7a Brattle St

Site 7b Brattle St

Site 8a JKF amp Brattle St Intersection

Site 8b JKF amp Brattle St Intersection

Place Game Agenda

630 715 pm Place Game Onsite

715 800 pm Team Work amp Brainstorming Session

800 830 pm Report Out

830 pm Adjourn

wwwppsorg

Page 54: Placemaking at Harvard Square - Cambridge...2013/09/17  · • Branding & Marketing campaign • Assistance with Wayfinding i.e. uniformed volunteers to help tourists find stores

Key Attributes

Intangibles How to Look at a Place

PROJECT FOR PUBLIC SPACES

sociability uses amp activities

access amp linkages comfort amp image

Welcoming

evening use

volunteerism

street life

transit usage

parking usage patterns

pedestrian activity

Walkable Convenient Accessible

Charm Clean Attractive

Historic

Safe

building conditions

environmental data

sanitation rating

crime stats

Cooperative Neighborly

property values

land-use patterns retail sales

business ownership

Special Real

Fun Active Vital

Connected

Measurements

PLACE

Access amp Linkages

bull Convenient

bull Walkable

bull Informative

bull Orienting

bull Connected

bull Enticing

Uses amp Activities

bull FunVital

bull Active

bull Indigenous

bull Sustainable

bull Affordable

bull Challenging

Comfort amp Image

bull Inviting

bull Attractive

bull Usable

bull Historic

bull ldquoGreenrdquo

bull Friendly

Sociability

bull Welcoming

bull Cooperative

bull Interactive

bull Neighborly

bull Proud

bull Diverse

bull International

bull Cared for

Place Game Evaluation Process

1 Break into teams

1 Go to designated sites where you fill out the Place Game form individually

2 Return at the appointed time to discuss your findings with your team and summarize findings

3 Create a mini-presentation to report back

Place Game Sites

Site 1a Holyoke Plaza

Site 1a Holyoke Plaza

Site 1b Holyoke Plaza

Site 2 The Pit

Site 2 The Pit

Site 3a T Station

Site 3a T Station

Site 3b T Station

Site 3b T Station

Site 4a Out of Town News Kiosk

Site 4b Out of Town News Kiosk

Site 4b Out of Town News Kiosk

Site 5 The Point

Site 6 Harvard

Site 7a Brattle St

Site 7b Brattle St

Site 8a JKF amp Brattle St Intersection

Site 8b JKF amp Brattle St Intersection

Place Game Agenda

630 715 pm Place Game Onsite

715 800 pm Team Work amp Brainstorming Session

800 830 pm Report Out

830 pm Adjourn

wwwppsorg

Page 55: Placemaking at Harvard Square - Cambridge...2013/09/17  · • Branding & Marketing campaign • Assistance with Wayfinding i.e. uniformed volunteers to help tourists find stores

Access amp Linkages

bull Convenient

bull Walkable

bull Informative

bull Orienting

bull Connected

bull Enticing

Uses amp Activities

bull FunVital

bull Active

bull Indigenous

bull Sustainable

bull Affordable

bull Challenging

Comfort amp Image

bull Inviting

bull Attractive

bull Usable

bull Historic

bull ldquoGreenrdquo

bull Friendly

Sociability

bull Welcoming

bull Cooperative

bull Interactive

bull Neighborly

bull Proud

bull Diverse

bull International

bull Cared for

Place Game Evaluation Process

1 Break into teams

1 Go to designated sites where you fill out the Place Game form individually

2 Return at the appointed time to discuss your findings with your team and summarize findings

3 Create a mini-presentation to report back

Place Game Sites

Site 1a Holyoke Plaza

Site 1a Holyoke Plaza

Site 1b Holyoke Plaza

Site 2 The Pit

Site 2 The Pit

Site 3a T Station

Site 3a T Station

Site 3b T Station

Site 3b T Station

Site 4a Out of Town News Kiosk

Site 4b Out of Town News Kiosk

Site 4b Out of Town News Kiosk

Site 5 The Point

Site 6 Harvard

Site 7a Brattle St

Site 7b Brattle St

Site 8a JKF amp Brattle St Intersection

Site 8b JKF amp Brattle St Intersection

Place Game Agenda

630 715 pm Place Game Onsite

715 800 pm Team Work amp Brainstorming Session

800 830 pm Report Out

830 pm Adjourn

wwwppsorg

Page 56: Placemaking at Harvard Square - Cambridge...2013/09/17  · • Branding & Marketing campaign • Assistance with Wayfinding i.e. uniformed volunteers to help tourists find stores

Uses amp Activities

bull FunVital

bull Active

bull Indigenous

bull Sustainable

bull Affordable

bull Challenging

Comfort amp Image

bull Inviting

bull Attractive

bull Usable

bull Historic

bull ldquoGreenrdquo

bull Friendly

Sociability

bull Welcoming

bull Cooperative

bull Interactive

bull Neighborly

bull Proud

bull Diverse

bull International

bull Cared for

Place Game Evaluation Process

1 Break into teams

1 Go to designated sites where you fill out the Place Game form individually

2 Return at the appointed time to discuss your findings with your team and summarize findings

3 Create a mini-presentation to report back

Place Game Sites

Site 1a Holyoke Plaza

Site 1a Holyoke Plaza

Site 1b Holyoke Plaza

Site 2 The Pit

Site 2 The Pit

Site 3a T Station

Site 3a T Station

Site 3b T Station

Site 3b T Station

Site 4a Out of Town News Kiosk

Site 4b Out of Town News Kiosk

Site 4b Out of Town News Kiosk

Site 5 The Point

Site 6 Harvard

Site 7a Brattle St

Site 7b Brattle St

Site 8a JKF amp Brattle St Intersection

Site 8b JKF amp Brattle St Intersection

Place Game Agenda

630 715 pm Place Game Onsite

715 800 pm Team Work amp Brainstorming Session

800 830 pm Report Out

830 pm Adjourn

wwwppsorg

Page 57: Placemaking at Harvard Square - Cambridge...2013/09/17  · • Branding & Marketing campaign • Assistance with Wayfinding i.e. uniformed volunteers to help tourists find stores

Comfort amp Image

bull Inviting

bull Attractive

bull Usable

bull Historic

bull ldquoGreenrdquo

bull Friendly

Sociability

bull Welcoming

bull Cooperative

bull Interactive

bull Neighborly

bull Proud

bull Diverse

bull International

bull Cared for

Place Game Evaluation Process

1 Break into teams

1 Go to designated sites where you fill out the Place Game form individually

2 Return at the appointed time to discuss your findings with your team and summarize findings

3 Create a mini-presentation to report back

Place Game Sites

Site 1a Holyoke Plaza

Site 1a Holyoke Plaza

Site 1b Holyoke Plaza

Site 2 The Pit

Site 2 The Pit

Site 3a T Station

Site 3a T Station

Site 3b T Station

Site 3b T Station

Site 4a Out of Town News Kiosk

Site 4b Out of Town News Kiosk

Site 4b Out of Town News Kiosk

Site 5 The Point

Site 6 Harvard

Site 7a Brattle St

Site 7b Brattle St

Site 8a JKF amp Brattle St Intersection

Site 8b JKF amp Brattle St Intersection

Place Game Agenda

630 715 pm Place Game Onsite

715 800 pm Team Work amp Brainstorming Session

800 830 pm Report Out

830 pm Adjourn

wwwppsorg

Page 58: Placemaking at Harvard Square - Cambridge...2013/09/17  · • Branding & Marketing campaign • Assistance with Wayfinding i.e. uniformed volunteers to help tourists find stores

Sociability

bull Welcoming

bull Cooperative

bull Interactive

bull Neighborly

bull Proud

bull Diverse

bull International

bull Cared for

Place Game Evaluation Process

1 Break into teams

1 Go to designated sites where you fill out the Place Game form individually

2 Return at the appointed time to discuss your findings with your team and summarize findings

3 Create a mini-presentation to report back

Place Game Sites

Site 1a Holyoke Plaza

Site 1a Holyoke Plaza

Site 1b Holyoke Plaza

Site 2 The Pit

Site 2 The Pit

Site 3a T Station

Site 3a T Station

Site 3b T Station

Site 3b T Station

Site 4a Out of Town News Kiosk

Site 4b Out of Town News Kiosk

Site 4b Out of Town News Kiosk

Site 5 The Point

Site 6 Harvard

Site 7a Brattle St

Site 7b Brattle St

Site 8a JKF amp Brattle St Intersection

Site 8b JKF amp Brattle St Intersection

Place Game Agenda

630 715 pm Place Game Onsite

715 800 pm Team Work amp Brainstorming Session

800 830 pm Report Out

830 pm Adjourn

wwwppsorg

Page 59: Placemaking at Harvard Square - Cambridge...2013/09/17  · • Branding & Marketing campaign • Assistance with Wayfinding i.e. uniformed volunteers to help tourists find stores

Place Game Evaluation Process

1 Break into teams

1 Go to designated sites where you fill out the Place Game form individually

2 Return at the appointed time to discuss your findings with your team and summarize findings

3 Create a mini-presentation to report back

Place Game Sites

Site 1a Holyoke Plaza

Site 1a Holyoke Plaza

Site 1b Holyoke Plaza

Site 2 The Pit

Site 2 The Pit

Site 3a T Station

Site 3a T Station

Site 3b T Station

Site 3b T Station

Site 4a Out of Town News Kiosk

Site 4b Out of Town News Kiosk

Site 4b Out of Town News Kiosk

Site 5 The Point

Site 6 Harvard

Site 7a Brattle St

Site 7b Brattle St

Site 8a JKF amp Brattle St Intersection

Site 8b JKF amp Brattle St Intersection

Place Game Agenda

630 715 pm Place Game Onsite

715 800 pm Team Work amp Brainstorming Session

800 830 pm Report Out

830 pm Adjourn

wwwppsorg

Page 60: Placemaking at Harvard Square - Cambridge...2013/09/17  · • Branding & Marketing campaign • Assistance with Wayfinding i.e. uniformed volunteers to help tourists find stores

Place Game Sites

Site 1a Holyoke Plaza

Site 1a Holyoke Plaza

Site 1b Holyoke Plaza

Site 2 The Pit

Site 2 The Pit

Site 3a T Station

Site 3a T Station

Site 3b T Station

Site 3b T Station

Site 4a Out of Town News Kiosk

Site 4b Out of Town News Kiosk

Site 4b Out of Town News Kiosk

Site 5 The Point

Site 6 Harvard

Site 7a Brattle St

Site 7b Brattle St

Site 8a JKF amp Brattle St Intersection

Site 8b JKF amp Brattle St Intersection

Place Game Agenda

630 715 pm Place Game Onsite

715 800 pm Team Work amp Brainstorming Session

800 830 pm Report Out

830 pm Adjourn

wwwppsorg

Page 61: Placemaking at Harvard Square - Cambridge...2013/09/17  · • Branding & Marketing campaign • Assistance with Wayfinding i.e. uniformed volunteers to help tourists find stores

Site 1a Holyoke Plaza

Site 1a Holyoke Plaza

Site 1b Holyoke Plaza

Site 2 The Pit

Site 2 The Pit

Site 3a T Station

Site 3a T Station

Site 3b T Station

Site 3b T Station

Site 4a Out of Town News Kiosk

Site 4b Out of Town News Kiosk

Site 4b Out of Town News Kiosk

Site 5 The Point

Site 6 Harvard

Site 7a Brattle St

Site 7b Brattle St

Site 8a JKF amp Brattle St Intersection

Site 8b JKF amp Brattle St Intersection

Place Game Agenda

630 715 pm Place Game Onsite

715 800 pm Team Work amp Brainstorming Session

800 830 pm Report Out

830 pm Adjourn

wwwppsorg

Page 62: Placemaking at Harvard Square - Cambridge...2013/09/17  · • Branding & Marketing campaign • Assistance with Wayfinding i.e. uniformed volunteers to help tourists find stores

Site 1a Holyoke Plaza

Site 1b Holyoke Plaza

Site 2 The Pit

Site 2 The Pit

Site 3a T Station

Site 3a T Station

Site 3b T Station

Site 3b T Station

Site 4a Out of Town News Kiosk

Site 4b Out of Town News Kiosk

Site 4b Out of Town News Kiosk

Site 5 The Point

Site 6 Harvard

Site 7a Brattle St

Site 7b Brattle St

Site 8a JKF amp Brattle St Intersection

Site 8b JKF amp Brattle St Intersection

Place Game Agenda

630 715 pm Place Game Onsite

715 800 pm Team Work amp Brainstorming Session

800 830 pm Report Out

830 pm Adjourn

wwwppsorg

Page 63: Placemaking at Harvard Square - Cambridge...2013/09/17  · • Branding & Marketing campaign • Assistance with Wayfinding i.e. uniformed volunteers to help tourists find stores

Site 1b Holyoke Plaza

Site 2 The Pit

Site 2 The Pit

Site 3a T Station

Site 3a T Station

Site 3b T Station

Site 3b T Station

Site 4a Out of Town News Kiosk

Site 4b Out of Town News Kiosk

Site 4b Out of Town News Kiosk

Site 5 The Point

Site 6 Harvard

Site 7a Brattle St

Site 7b Brattle St

Site 8a JKF amp Brattle St Intersection

Site 8b JKF amp Brattle St Intersection

Place Game Agenda

630 715 pm Place Game Onsite

715 800 pm Team Work amp Brainstorming Session

800 830 pm Report Out

830 pm Adjourn

wwwppsorg

Page 64: Placemaking at Harvard Square - Cambridge...2013/09/17  · • Branding & Marketing campaign • Assistance with Wayfinding i.e. uniformed volunteers to help tourists find stores

Site 2 The Pit

Site 2 The Pit

Site 3a T Station

Site 3a T Station

Site 3b T Station

Site 3b T Station

Site 4a Out of Town News Kiosk

Site 4b Out of Town News Kiosk

Site 4b Out of Town News Kiosk

Site 5 The Point

Site 6 Harvard

Site 7a Brattle St

Site 7b Brattle St

Site 8a JKF amp Brattle St Intersection

Site 8b JKF amp Brattle St Intersection

Place Game Agenda

630 715 pm Place Game Onsite

715 800 pm Team Work amp Brainstorming Session

800 830 pm Report Out

830 pm Adjourn

wwwppsorg

Page 65: Placemaking at Harvard Square - Cambridge...2013/09/17  · • Branding & Marketing campaign • Assistance with Wayfinding i.e. uniformed volunteers to help tourists find stores

Site 2 The Pit

Site 3a T Station

Site 3a T Station

Site 3b T Station

Site 3b T Station

Site 4a Out of Town News Kiosk

Site 4b Out of Town News Kiosk

Site 4b Out of Town News Kiosk

Site 5 The Point

Site 6 Harvard

Site 7a Brattle St

Site 7b Brattle St

Site 8a JKF amp Brattle St Intersection

Site 8b JKF amp Brattle St Intersection

Place Game Agenda

630 715 pm Place Game Onsite

715 800 pm Team Work amp Brainstorming Session

800 830 pm Report Out

830 pm Adjourn

wwwppsorg

Page 66: Placemaking at Harvard Square - Cambridge...2013/09/17  · • Branding & Marketing campaign • Assistance with Wayfinding i.e. uniformed volunteers to help tourists find stores

Site 3a T Station

Site 3a T Station

Site 3b T Station

Site 3b T Station

Site 4a Out of Town News Kiosk

Site 4b Out of Town News Kiosk

Site 4b Out of Town News Kiosk

Site 5 The Point

Site 6 Harvard

Site 7a Brattle St

Site 7b Brattle St

Site 8a JKF amp Brattle St Intersection

Site 8b JKF amp Brattle St Intersection

Place Game Agenda

630 715 pm Place Game Onsite

715 800 pm Team Work amp Brainstorming Session

800 830 pm Report Out

830 pm Adjourn

wwwppsorg

Page 67: Placemaking at Harvard Square - Cambridge...2013/09/17  · • Branding & Marketing campaign • Assistance with Wayfinding i.e. uniformed volunteers to help tourists find stores

Site 3a T Station

Site 3b T Station

Site 3b T Station

Site 4a Out of Town News Kiosk

Site 4b Out of Town News Kiosk

Site 4b Out of Town News Kiosk

Site 5 The Point

Site 6 Harvard

Site 7a Brattle St

Site 7b Brattle St

Site 8a JKF amp Brattle St Intersection

Site 8b JKF amp Brattle St Intersection

Place Game Agenda

630 715 pm Place Game Onsite

715 800 pm Team Work amp Brainstorming Session

800 830 pm Report Out

830 pm Adjourn

wwwppsorg

Page 68: Placemaking at Harvard Square - Cambridge...2013/09/17  · • Branding & Marketing campaign • Assistance with Wayfinding i.e. uniformed volunteers to help tourists find stores

Site 3b T Station

Site 3b T Station

Site 4a Out of Town News Kiosk

Site 4b Out of Town News Kiosk

Site 4b Out of Town News Kiosk

Site 5 The Point

Site 6 Harvard

Site 7a Brattle St

Site 7b Brattle St

Site 8a JKF amp Brattle St Intersection

Site 8b JKF amp Brattle St Intersection

Place Game Agenda

630 715 pm Place Game Onsite

715 800 pm Team Work amp Brainstorming Session

800 830 pm Report Out

830 pm Adjourn

wwwppsorg

Page 69: Placemaking at Harvard Square - Cambridge...2013/09/17  · • Branding & Marketing campaign • Assistance with Wayfinding i.e. uniformed volunteers to help tourists find stores

Site 3b T Station

Site 4a Out of Town News Kiosk

Site 4b Out of Town News Kiosk

Site 4b Out of Town News Kiosk

Site 5 The Point

Site 6 Harvard

Site 7a Brattle St

Site 7b Brattle St

Site 8a JKF amp Brattle St Intersection

Site 8b JKF amp Brattle St Intersection

Place Game Agenda

630 715 pm Place Game Onsite

715 800 pm Team Work amp Brainstorming Session

800 830 pm Report Out

830 pm Adjourn

wwwppsorg

Page 70: Placemaking at Harvard Square - Cambridge...2013/09/17  · • Branding & Marketing campaign • Assistance with Wayfinding i.e. uniformed volunteers to help tourists find stores

Site 4a Out of Town News Kiosk

Site 4b Out of Town News Kiosk

Site 4b Out of Town News Kiosk

Site 5 The Point

Site 6 Harvard

Site 7a Brattle St

Site 7b Brattle St

Site 8a JKF amp Brattle St Intersection

Site 8b JKF amp Brattle St Intersection

Place Game Agenda

630 715 pm Place Game Onsite

715 800 pm Team Work amp Brainstorming Session

800 830 pm Report Out

830 pm Adjourn

wwwppsorg

Page 71: Placemaking at Harvard Square - Cambridge...2013/09/17  · • Branding & Marketing campaign • Assistance with Wayfinding i.e. uniformed volunteers to help tourists find stores

Site 4b Out of Town News Kiosk

Site 4b Out of Town News Kiosk

Site 5 The Point

Site 6 Harvard

Site 7a Brattle St

Site 7b Brattle St

Site 8a JKF amp Brattle St Intersection

Site 8b JKF amp Brattle St Intersection

Place Game Agenda

630 715 pm Place Game Onsite

715 800 pm Team Work amp Brainstorming Session

800 830 pm Report Out

830 pm Adjourn

wwwppsorg

Page 72: Placemaking at Harvard Square - Cambridge...2013/09/17  · • Branding & Marketing campaign • Assistance with Wayfinding i.e. uniformed volunteers to help tourists find stores

Site 4b Out of Town News Kiosk

Site 5 The Point

Site 6 Harvard

Site 7a Brattle St

Site 7b Brattle St

Site 8a JKF amp Brattle St Intersection

Site 8b JKF amp Brattle St Intersection

Place Game Agenda

630 715 pm Place Game Onsite

715 800 pm Team Work amp Brainstorming Session

800 830 pm Report Out

830 pm Adjourn

wwwppsorg

Page 73: Placemaking at Harvard Square - Cambridge...2013/09/17  · • Branding & Marketing campaign • Assistance with Wayfinding i.e. uniformed volunteers to help tourists find stores

Site 5 The Point

Site 6 Harvard

Site 7a Brattle St

Site 7b Brattle St

Site 8a JKF amp Brattle St Intersection

Site 8b JKF amp Brattle St Intersection

Place Game Agenda

630 715 pm Place Game Onsite

715 800 pm Team Work amp Brainstorming Session

800 830 pm Report Out

830 pm Adjourn

wwwppsorg

Page 74: Placemaking at Harvard Square - Cambridge...2013/09/17  · • Branding & Marketing campaign • Assistance with Wayfinding i.e. uniformed volunteers to help tourists find stores

Site 6 Harvard

Site 7a Brattle St

Site 7b Brattle St

Site 8a JKF amp Brattle St Intersection

Site 8b JKF amp Brattle St Intersection

Place Game Agenda

630 715 pm Place Game Onsite

715 800 pm Team Work amp Brainstorming Session

800 830 pm Report Out

830 pm Adjourn

wwwppsorg

Page 75: Placemaking at Harvard Square - Cambridge...2013/09/17  · • Branding & Marketing campaign • Assistance with Wayfinding i.e. uniformed volunteers to help tourists find stores

Site 7a Brattle St

Site 7b Brattle St

Site 8a JKF amp Brattle St Intersection

Site 8b JKF amp Brattle St Intersection

Place Game Agenda

630 715 pm Place Game Onsite

715 800 pm Team Work amp Brainstorming Session

800 830 pm Report Out

830 pm Adjourn

wwwppsorg

Page 76: Placemaking at Harvard Square - Cambridge...2013/09/17  · • Branding & Marketing campaign • Assistance with Wayfinding i.e. uniformed volunteers to help tourists find stores

Site 7b Brattle St

Site 8a JKF amp Brattle St Intersection

Site 8b JKF amp Brattle St Intersection

Place Game Agenda

630 715 pm Place Game Onsite

715 800 pm Team Work amp Brainstorming Session

800 830 pm Report Out

830 pm Adjourn

wwwppsorg

Page 77: Placemaking at Harvard Square - Cambridge...2013/09/17  · • Branding & Marketing campaign • Assistance with Wayfinding i.e. uniformed volunteers to help tourists find stores

Site 8a JKF amp Brattle St Intersection

Site 8b JKF amp Brattle St Intersection

Place Game Agenda

630 715 pm Place Game Onsite

715 800 pm Team Work amp Brainstorming Session

800 830 pm Report Out

830 pm Adjourn

wwwppsorg

Page 78: Placemaking at Harvard Square - Cambridge...2013/09/17  · • Branding & Marketing campaign • Assistance with Wayfinding i.e. uniformed volunteers to help tourists find stores

Site 8b JKF amp Brattle St Intersection

Place Game Agenda

630 715 pm Place Game Onsite

715 800 pm Team Work amp Brainstorming Session

800 830 pm Report Out

830 pm Adjourn

wwwppsorg

Page 79: Placemaking at Harvard Square - Cambridge...2013/09/17  · • Branding & Marketing campaign • Assistance with Wayfinding i.e. uniformed volunteers to help tourists find stores

Place Game Agenda

630 715 pm Place Game Onsite

715 800 pm Team Work amp Brainstorming Session

800 830 pm Report Out

830 pm Adjourn

wwwppsorg

Page 80: Placemaking at Harvard Square - Cambridge...2013/09/17  · • Branding & Marketing campaign • Assistance with Wayfinding i.e. uniformed volunteers to help tourists find stores

wwwppsorg