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http://pjma.omcontactThe James R. Whelan AgencyPhone: (561) 588-0808 Fax: (561) 275-7264

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contactThe James R. Whelan AgencyPhone: (561) 588-0808 Fax: (561) 275-7264

http://pjma.om

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The Stor of PJ Media

The Stor of PJTV

The PJ Media Adience on the Web

The PJ Media Adience on Social Media

Promotional Opportnities on PJMedia.com

Promotional Opportnities on Instapndit.com

Advertising In The PJTV Dail Plse Email Newsletter

Advertising In The PJ Media Dail Digest Email Newsletter

Template for Advertisers for Text Ads

Sponsorship Opportnities for The PJ Media Special Email

Contact Information

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http://pjma.omcontactThe James R. Whelan AgencyPhone: (561) 588-0808 Fax: (561) 275-7264 3

In 2005, Academy Award Nominee Roger L. Simon got together

with Charles Johnson (the blogger behind Little Green Footballs)and Glenn Renolds (the blogger behind Instapundit) to create a

new blog that would shed light on issues important to Americans

through insightful reporting,

commentary and analysis. The

mainstream media tried to dismiss

them as disgruntled people blogging

in their pajamas. They rejected the

evaluation but adopted the name,

and Pajamas Media was born.

What began in 2005 as an online

blog site has grown into a must-

read website. Renamed PJMedia

in 2011, it is the place where you

nd world news delivered in its most

insightful form.

It is home to the exceptional

reporting of our inuential bloggersincluding Victor Davis Hanson,

Michael Ledeen, Cladia Rosett,

Spengler David Goldman and

many more. It is also home to a stellar lineup of PJ Columnists

including Zombie, Barr Rbin, Roger L. Simon and Stephen

Green where their take on a story is often comical but always

right to the heart of the matter. And PJ Media is now home to our

new legal editor, J. Christian Adams, former attorney at the U.S.Department of Justice.

The PJ Media website also features

the popular PJ Tatler for breaking

news and gossip from inside the

beltway and PJ Lifestles for the

latest on TV, music, movies, fashion,

technology and food.

At last count, 1.8 million niqevisitors come to our two websites --

PJMedia.com and Instapundit.com

-- each month. They consume 21

million page views. From October

to November 2011, our readers

spent an average of17 mintes on

PJMedia.com and an average of11

mintes on Instapndit.com.

Please take a look at PJMedia.com,

and consider it as a great place for

your advertising. Conslt pages

7 13 for details on advertising on PJMedia, and page 14 for

details on advertising on Instapndit.

th stoy of PJ MediA
http://www.pjmedia.com/http://pjmedia.com/http://pjmedia.com/http://www.pjmedia.com/

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PJTV was the rst center-right television

network to appear online. The network

debuted during the 2008 Republican

National Convention where it served as

the rst new media organization to sta

a television booth and compete with mainstream media

networks.

Since then, PJTV has evolved into a must-see source of video

programming on the Internet for special reports on breakingnews as well as unique programs like Afterbrner with

Bill Whittle; Instavision with Glenn Reynolds; Trifecta with

Stephen Green, Scott Ott and Bill Whittle; Poliwood with

Lionel Chetwynd and Roger L. Simon; and ZoNation with

Alfonzo Rachel. Beginning in 2009, PJTV has provided full

coverage of the grassroots Tea Party Movement, launching

its Tea Party TV special programming. Recently, PJTV released

Freedoms Charter, its video series on the drafting of the U.S.Constitution.

Consider reaching the many fans of PJTV.com with your

marketing messages by placing your ads in our daily and

special email newsletters. Conslt pages 15 16 and 19 for

advertising in or email newsletters.

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th stoy of PJTV
http://www.pjtv.com/http://www.pjtv.com/

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AGE

66% 24 - 55

16% 55 - 64

9% 65+

GENDER85% Male15% Female

EDuCATION

39% Post-Graduate26% College Graduate30% Some College or training

HOuSEHOLD INCOME

35% $150,000 or more22% $100,000 to $149,000

28% $50,000 to $99,99915% $25,000 to $49,999

Male > 24 to 64 years old

College graduates with professional careers

High-income earners with substantial investment portfolios

Republicans, Independents and Libertarians

Interested in politics, the U.S. Constitution, economy, personal nance and health

Avid readers and TV watchers

Purchase decision makers > cars, smart phones, tablets, computers, electronics

Our Audience AT A GlAnce:

POLITICALAFFILIATION

62% Republican15% Independent10% Democrat

13% No Aliation

FAMILy

87% Have Children13% No Children

INVESTMENT PORTFOLIO

35% $1,000,000 or more25% $500,000 to $999,00018% $250,000 to $499,999

22% $50,000 to $249,999

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PJ MediA a o th

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(As of dm 29, 2011)

78,810 fans for PJTV, and they have 22.5 million friends.

23,839 fans for PJ Media, and they have 7.4 million friends.

On PJTV, our posts generate an average of 5.2 million impressions monthly. On PJ Media, our posts generate an average of 4.2 million impressions monthly.

Combined, PJ Media and PJTV reach an average of nearly 1 million Facebook

users monthly.

PJ MEDIA AND PJTV HAVE A LOT OF FANS HERE!

AND WE KEEP THEM ENGAGED WITH OuR CONTENT THERE.

PJTV has 12,268 followers on Twitter.

PJ Media has 10,544 on Twitter.

And our PJ Media bloggers and our PJTV commentators retweet our

content to their followers to spread the word. Recently, our PJ Media followers retweeted our messages to 335,520

people, and our PJTV followers retweeted to 156,345 people.

WE ARE BIG TWEETERS TOO!

Our PJTV brand has 808 videos posted to YouTube.

Those videos received 12,274,744 views introducing our content to millions.

WE POST PJTV CONTENT ON THIS POPuLAR CHANNEL.

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PJ MediA a o soa ma

Every day, we distribute our most engaging and

informative content through social media to drive usersto our websites and increase awareness of our brands.

PJMedia.com and PJTV.com both have social-media

buttons integrated directly into their Web pages tomake it easy for readers and viewers to share content.

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PJ Media delivers world news in its most insightful form.

In a recent count, 1.8 million niqe visitors came to our

two websites PJ Media and Instapundit in one month,

and they consumed 21 million page views of content.

Our readers spend an average of17 mintes on each site,

viewing at least three pages per visit.

http://PJMedia.com

7

pomotoa oppotts oPJMediA.cOM

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285 wide,vrible heigh

dverril

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AdVerTiSinG OPPOrTuniTieS:

Select sponsorships of articles or sections of the site available

Text Ads: 285 x 150

In-content placements

Above- and below-the-fold placements

Run-of-site placements

Roadblock placements

See Page 18 for Gidelines on Text Ads.

Displa and Rich Media Ads: 728 x 90

300 x 250 160 x 600

Advertorial: 285 x Variable Height

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PJMediA.cOMAdVerTiSe On Our cOluMniSTS PAGeS

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Widely respected, always honest and often comical, our PJ

Columnists cover what matters most to Americans each

day. Some of our columnists:

J. Christian Adams

Richard Fernandez

Spengler David Goldman

Stephen Green

Victor Davis Hanson

Roger Kimball

Andrew Klavan

Prchase either a displa or text ad in this top position.

See page 18 for gidelines on text ads.

Michael Ledeen

Ron Radosh

Claudia Rosett

Barry Rubin

Roger L. Simon

Zombie

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PJMediA.cOMAdVerTiSe On Our ArTicleS PAGeS

160 x 600disply d

300 x 250disply d

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160 x 600disply d

728 x 90disply d

300 x 250disply d

728 x 90disply d

Our PJMedia.coms home-page headlines and articles are

carried over to our Articlespages.

Here, our readers enjoy the full articles as well as read

comments left by others or add their own.

They spend a lot of time on our Articlespages so they are a

great place to showcase your display or text ads.

325 x 180 ex d300 x 250 disply d



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PJMediA.cOMAdVerTiSe On THe PJ TATler

300 x 250disply d

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Every day, the PJ Tatler is a favorite destination for people

who want to catch the latest news and gossip from inside

the beltway.

Displayed here are options for your display or text ads on

the home page of the PJ Tatler.

300 x 250 disply d



160 x 600

disply d

160 x 600disply d

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PJMediA.cOMAdVerTiSe On THe PJ TATler

160 x 600disply d

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Our PJ Tatlers home-page headlines and articles are carried

over to our PJ Tatlers Articles pages.

Here our readers enjoy the full articles as well as read


They spend a lot of time on theseArticles pages so they are

a great place to showcase your display or text ads.

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PJMediA.cOMAdVerTiSe On THe PJ liFeSTYle

300 x 250disply d

300 x 250disply d

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160 x 600disply d

160 x 600disply d

325 x 180 ex d300 x 250 disply d



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PJ Lifestle is another popular destination for people who

want the latest on TV, music, movies, fashion, technology

and food.

Displayed here are options for your display or text ads on

the home page of PJ Lifestle.

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300 x 250disply d

160 x 600disply d

160 x 600disply d

728 x 90disply d

PJMediA.cOMAdVerTiSe On THe PJ liFeSTYle

325 x 180 ex d300 x 250 disply d



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Our PJ Lifestyles home-page headlines and articles are

carried over to our PJ Lifestles Articles pages.

Here our readers enjoy the full articles as well as read


They spend a lot of time on theseArticles pages so they area great place to showcase your display or text ads.

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Instapndit is one of the top blog sites on the Internet

today.

It covers politics, government and much more. At Instapundit,

you will nd great content on technology, space exploration,

digital photography, the media, individual liberty and many

other topics.

In 2001, Glenn Reynolds, a law professor at the University of

Tennessee, founded Instapundit, and he edits it still today.

http://PJMedia.com/Instapndit

pomotoa oppotts oinSTAPundiT.cOM

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Displa and Rich Media Ads: 728 x 90

300 x 250

160 x 600

AdVerTiSinG OPPOrTuniTieS:

Text Ads: 750 x 105

In-content placementsAbove- and below-the-fold placements

See Page 18 for Gidelines on Text Ads.

160 x 600disply d

750 x 105ex d

160 x 600disply d

300 x 250disply d

728 x 90disply d

728 x 90disply d

after 15th post

728 x 90disply d

after 30th post

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Above The Fold: 1 or 2 ads available 300 x 250 text ad

300 x 250 display ad 600 x 250 combined ad

Spososhp Oppotts:

Below The Fold: 1 or 2 ads available 300 x 250 text ad

300 x 250 display ad 600 x 250 combined ad

See Page 17 for Gidelines on Email Text Ads.

The PJTV Dail Plse is a newsletter that alerts its readers tothe newest and most popular videos on PJTV.

Monday Friday, it is delivered to 79,000 opt-in readers via

email.

Advertisers can buy ads in this newsletter, along with ads in thePJ Media Daily Digest (see next page), to reach a total audienceof more than 100,000 opt-in readers.

PJ-branded emails average an 18.0% open rate and a 19.3%click-through rate based on a three-month average.

Please take a look at the advertising opportunities available inthe PJTV Dail Plse.

300 x 250ex d

300 x 250disply d

600 x 250mbied d

avtsg thPJTV dAilY PulSe

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Above The Fold: 1 or 2 ads available 300 x 250 text ad 300 x 250 display ad

600 x 250 combined ad

Spososhp Oppotts:

Below The Fold: 1 or 2 ads available 300 x 250 text ad 300 x 250 display ad

600 x 250 combined ad

See Page 17 for Gidelines on Email Text Ads.

The PJ Media Dail Digest is a newsletter that covers whatsnew each day on two websites PJ Media and Instapundit.

Monday Friday, it is delivered to 24,000 opt-in readers via

email.

Advertisers can buy ads in this newsletter, along with ads in thePJTV Daily Pulse (see previous page), to reach a total audienceof more than 100,000 opt-in readers.

PJ-branded emails average an 18.0% open rate and a 19.3%click-through rate based on a three-month average.

Please take a look at the advertising opportunities available onthe PJ Media Daily Digest.

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300 x 250ex d

300 x 250disply d

600 x 250mbied d

avtsg thPJ MediA dAilY diGeST

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GuidelineS FOr 300250 TexT AdS

GuidelineS FOr 300250 TexT AdS wiTH A cOMPAniOn diSPlAY Ad

gs fo ma stttt a spay as

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Headline 25 30 characters*

Sb-head 55 60 characters*

Bod cop 250 300 characters*

Clickable uRL 20 30 characters*

* including spaces

Headline 25 30 characters*

Sb-head 55 60 characters*

Bod cop 250 300 characters*

Clickable uRL 20 30 characters*

* including spaces

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gs fo sttt a spay as

750105 Headline 1 line of 66 max characters*Bod Text 3 lines of 100 max characters*

Clickable uRL 1 line of 80 max characters*

Instapndit Text Ad* including spaces

325180 Headline 1 line of 30 max characters*Bod Text 3 lines of 40 max characters*


All Other PJ Media Text Ads

285VAriAbleHeiGHT

Headline 1 line of 25 max characters*

Bline 26 max characters*

Bod Text 26 max characters*

PJ Media Home Page Advetorial

285150 Headline 1 line of 25 max characters*

Bod Text 3 lines of 42 max characters*


PJ Media Home Page Text Ad

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Periodically, the PJ Media Special Email is sent to an opt-in list

of more than 100,000 readers. For example, when PJ Media hasa new venture or breaking news to report, we send this specialemail to our opt-in list.

As with our other PJ-branded emails, we enjoy high open andclick-through rates for these special emails.

This dedicated, special email is also available to our advertisers.Advertisers can purchase the entire message space in this

email, making their message its only focus.

Here is a sample of how one advertisers information wasdisplayed in a recent PJ Media Special Email.

spososhp oppotts fo thPJ MediA spa ma

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Advertisers can purchase the entire message space.

PJ Media will introduce the advertiser at the top ofthe email.

Acceptance of the advertisers oer is at thediscretion of PJ Media.

Scheduling of these emails is about two to threetimes per month.

SPOnSOrSHiP OPPOrTuniTieS:

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contactThe James R. Whelan AgencyPhone: (561) 588-0808 Fax: (561) 275-7264

http://pjma.om

otat s

The James R. Whelan AgencPhone: (561) 588-0808 Fax: (561) 275-7264 Jim Whelan [email protected]

Alex Cannon [email protected]

Demetris Robinson [email protected]

Scott Smoliak [email protected]

Sean Sanders [email protected]

David Desko [email protected]

Marvin Allen [email protected]

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The material presented in this media kit is provided for informational purposes only.

It is not an oer or acceptance of any advertising arrangement. Purchase of the

advertising space displayed in this media kit for the PJ Media websites and branded

emails is upon availability, and must t with our other advertising and PJ Media

oerings. PJ Media reserves the right, in its sole discretion, to refuse any advertising.

The descriptions of PJ Medias branded websites, email communications and other

topics are subject to change over time. Please check with PJ Medias ad sales

representatives at The James R. Whelan Agency for the latest updates on PJ Media.

No rights to use any trademark of PJ Media is granted herein.

Any and all information contained in this media kit is for general information purposes

only. While the information is accurate, PJ Media expressly excludes liability for any

claims, damages, demands or losses of any kind resulting from the use of, or reliance

on, these materials.

PleASe nOTe

Documents

PJM Media Kit 2.22.12