PIZZA HUT HYPERLOCAL

Boost awareness for the new 29K Pizza.

Drive and track traffic to stores.

Optimize Footfall of the campaign.

Beyond Location. Precise Audience

OUR SOLUTIONS

Configure Hyperlocal Targeting strategy for each of the 15 Pizza Hut locations across HCMC. Targeted Geofence: 500m around each location.

Use Dynamic Ads to deliver live locations to attract and drive traffic to Pizza Hut stores.

Drive and Optimize Footfall effectively, based on the product and location insights from previous campaigns.

Pizza Hut 29K Campaign Food & Beverage | OMD | Vietnam | APRIL 2019

OUR DYNAMIC BANNER

Our Dynamic Banner captures and drives traffic to Pizza Hut stores: Nearest store information and real time distance is displayed on ads ➤ Direction to the store is shown after Target Audiences click on ads.

Our Native format generates greater conversion and engagement, builds up relevance and empower customers with valuable content.

Our Interstitial Ads give full ads coverage, generate 3 times higher eCPMs rate than standard banner, and engage with target audiences effectively with high visual impact creatives.

Pizza Hut 29K Campaign Food & Beverage | OMD | Vietnam | APRIL 2019

Beyond Location. Precise Audience

RESULTS

Delivered over

views317,202

Achievedhigh performance CTR

1.13%

Beyond Location. Precise Audience

store locations targeted

15Footfall OptimizedUnder

$1.5for each Location

Pizza Hut 29K Campaign Food & Beverage | OMD | Vietnam | APRIL 2019