Nation’s Restaurant News

2010 WINNER!

Welcome to the Pizza Fusion family, something truly different.We serve up gourmet pizza, salads, sanwiches and more in their purest and most delicious form - untainted by artificial additives, such as sweeteners, pesticides, preservatives and hormones.

Pizza Fusion leads the way by having created a completely unique and fast-growing business opportunity. Our concept is centered around what we and restaurant-goers care most about which is delicious food we can all feel good about. It’s the world’s best selling food done the right way.

Founded in the best interest of the individual and the environment, Pizza Fusion is the number one green franchise in North America. We also happen to make pizza so delicious it’s been voted “Best Pizza” several times by numerous publications across the country. And we are proud to announce that even industry experts recognize what makes Pizza Fusion a cut above, as we were awarded the 2010 Hot Concept Award by Nation’s Restaurant News.

Why? Because our food is better tasting, healthier, and at such a great value that we are the right match for what people are looking for while being good to the planet, our communities and our families.

Why fresh, natural, eco-friendly? Because it is at the core of what, how and why we do things. Not only that, but it also happens that in general, people are caring more and more about their health and are seeking out the freshest, most natural and organic products. Organics have grown at a rate of nearly 20% per year for the last seven years and American families have spent 31% more on organics than just one year ago. These and other growing trends in the $32 billion a year pizza industry, coupled with our deep-seated commitment to your success, are why Pizza Fusion is and will continue to be the industry leader.

Pizza Fusion presents America’s favorite food in a way that is the right fit for our families, and we hope it’s the right fit for you.

With all this in mind, the question is:

Why would you go anywhere else?

We would love to have you join our team!

Mark– Mark Begelman, CEO

Best Pizza – New TimesBest of South Florida - Sun Sentinel

Purposeful Pizza – Food & Drink MagazinePETA Top 10 Vegan - Friendly PizzeriasBest Fast Food – Cookie MagazineBest Pizza – The Ridgewood Blog

Best Organic Pizza – City LinkBest Organic Pizza – Broward &

Palm Beach New Times

Best of Edition:Best Concept

– Palm Beach Post– December 2008

#1 Green Franchise– About.com

– January 2010

#4 Top Moversand Shakers

– Fast Casual Magazine– January 2009

Franchising’sGreen Scene– Entrepreneur Magazine

– August 2009

Nation’s Restaurant News

2010 WINNER!

Visit our website to learn morewww.pizzafusion.com or call 877.31.PIZZA {74992}

Get your own winning PIZZA FUSION AREA-DEVELOPERterritory, mulit-unit franchise, or restaurant.

Come and join our winning team!

• Certificate of Excellence – GenGreen State of the Union

• Almost Famous – Entrepreneur Magazine

• Emerald Trophy Award – Broward County Commission

• Going Out to Eat, but Staying Green – New York Times

• Franchise 500 – Entrepreneur Magazine

• One of the Greenest Businesses In America – Green America

• Emerald Award Certificate – Broward County Commission

• Pizza Fusion is Changing The World – Plenty Magazine

People’s Choice

BESTPIZZA

–NEW TIMES

Mission StatementPizza Fusion was born out of our desire to provide the best tasting, freshest, organic food on earth. We have hand

crafted all of our recipes to include only the highest quality ingredients. Our mission is to uphold the highest level of integrity in all we do, from the quality and origin of our food to our care for the health of our customers and the environment.

Vaughan Lazar and Mark BegelmanPresident and CEO of Pizza Fusion

“People are begging us to open in their area. We are pulling people from 10 to 15 miles away.

It’s there. The people are there, the customers are there,the demand is there… You’ll have a great time. It is fun.

You have an excellent product inside the industry.

You are set up for success. It has endless possibilities.”

– Brown Thompson, Pizza Fusion Franchisee

Pizza Fusion is the leader in what guests want most - the most delicious, freshest and all-natural pizza at a great value. Finally, it’s pizza you can feel good about. Combine that with our all-star team who has crafted a finely-tuned and turn-key franchise model and you have the perfect recipe for success.

Our Four-Pronged System for Success

Product• Delicious family recipes, fresh and natural ingredients, home-made crusts and more...• Pizza free of pesticides, herbicides, genetically modified ingredients, growth hormones, and antibiotics• World-class beer and wine assortments adding to our uniqueness in the marketplace. Not many can deliver pizza AND beer to your football party!

Simplicity• Operations are stream-lined and simple making it as easy as possible for your teams to master the Pizza Fusion processes.

Control• World-class training and operations systems• National purchasing power ensuring quality and value

Support• Ongoing success mentoring created to support all aspects of your franchise development• Tools and resources in place such as online training, field support managers, staffing models and more.

People’s Choice

BESTPIZZA

–NEW TIMES

Why Pizza Fusion?– Aside from having pizza so delicious we have been voted best pizza over and over…

Nation’s Restaurant News

2010 WINNER!

PizzaFusion in the Press

Nation’s Restaurant News

2010 WINNER!

What Franchisees Are Saying

“ “

There is no question in my mind that Pizza Fusion in

the next five years willbe one of the top pizza

franchises in the country if not the world.

- Larry Feldman: CEO of Subway Development Corporation and Pizza Fusion Area Developer

“

“

It is easily one of the betterdecisions I have made since I have been in the restaurant business for

25 years…I have the whole team behind me. It is so hard to succeed as a ‘mom and pop,’ but when you

come into franchising [I have] a whole team to do it with me.

– Kris Adam, Franchisee

“ “

Come prepared to do something you love. Be your own boss.

The support is overwhelming,especially from a franchise aspect. It is more like a family, which is the way it should be. Take a hold of it

and run with it. – Nick Morin, Franchisee

““Every day I have at least one person come up to me and say, ‘This is the best pizza I’ve

had in my life. – Jeff Morin, Franchisee

What Customers Are Saying

“ “SO freakin awesome. Light and delicious, healthy and filling

all at once. Sounds impossible, right? Welcome to Pizza Fusion.

– Maria T., Broward, FL

“ “This is the dining experience I imagine we all need to model in our businesses

and consumerism. Thank you. I’ll be back often and bringing all of my friends,

family and colleagues!– Mg G., Cardiff by the Sea, CA “ “

Great thin crust pizza made from organic

ingredients - my two kids wolfed it down.

Actually...they LOVED it and can’t wait to go back.

– Gina H, Miami, FL

“

“ I used to think organic meant more expensive and less flavor. I thought and still think pure and natural means better for you. However, I now understand

organic means I get not only pure & natural flavor but health afterwards. So I leave behind the pizza coma I used to have to endure after eating pizzas masked with

unhealthy oils and additives. Pizza Fusion presents me with the opportunity to retain my health without side effects while enjoying the true flavors nature intended.

Pizza Fusion is the only pizza I can now truly enjoy!– Peter H., Broward & Palm Beach New Times

The Food – Homemade, fresh, locally grown, organic, natural and so

delicious! The way great food should be made.

Our PizzaFrom the oval shape of our gourmet pizzas to each hand signed delivery box, our pies are far from ordinary. We use only the freshest, all-natural and organic ingredients, like free range chicken, organic roasted Portobello mushrooms, natural cheese, and many more. Available in our special shape, exclusively on our signature thin crust, we proudly offer a variety of premium specialty pizzas such as BBQ Chicken, Sausage and Tricolor Peppers, Farmer’s Market pizza, and more.

Our SauceOur trademark pizza sauce is made fresh in-house using 100% certified organic ingredients (Yes! It is even USDA Certified Organic), all the way down to the oil and spices. We are proud to use our “super-secret” Romano family recipe. All of our organic tomatoes are hand-picked and sorted at the height of freshness. Our founder, Vaughan, has even spent many a day picking the tomatoes along side with the farmers getting to know our food’s quality and origins even better.

Our DoughHand-made fresh every single day, our Original Organic crust is made from the finest certified organic flour, and adds a perfect crispy goodness to all of our vibrant, fresh organic toppings and sauces. Our multi-grain crust boasts seven different whole grains which are both healthy and taste great with any of our pizzas. We also proudly serve up a gluten-free crust for individuals with gluten intolerance.

Our ToppingsOur high quality, hormone-free meats are pure, tender, and flavorful. They’re sourced from farms that feed the animals a vegetarian diet and are free from antibiotics and added hormones. We also use all-natural, free-range chicken for our pizzas, salads and sandwiches. Our vegetables are 100% certified organic and are sourced within 25 miles of our restaurants, agriculturally permitting. Sourcing locally helps us to reduce our carbon footprint, support the local economies of our restaurants, and serve our guests the most delicious and freshest vegetables possible.

Also Available!Appetizers, Salads, Sandwiches,

Wine, Beer and more!

Eco-Initiatives – America’s #1 Green FranchiseTo save the planet AND your wallet!

• Offsetting 100% of our energy usage with the purchase of renewable wind energy certificates

• Recycling and giving customers discounts for bringing back their pizza boxes to recycle them

• Using only eco-friendly cleaners to sanitize our stores

• Serving our food in plastic-like containers made from 100% corn starch that decompose in landfills in only 50 days

• Using only spudware utensils that are made 100% from potatoes that biodegrade in 50 days

• Printing our in-store graphics on a banner material made from 100% recycled plastic soda bottles and printed using non-VOC inks

• Hosting a free organic kids class every month that educates children on the importance of eating organic and recycling

• Implementing a cradle-to-cradle program where we reuse glass bottles from our stores to create flooring tiles and counter tops for our future locations

• Building our restaurants according to LEED (Leadership in Energy and Environmental Design) certification standards set forth by the United States Green Building Council by utilizing a variety of unique energy efficient tactics and eco-friendly products.

• Using FSC (Forest Stewardship Council) Certified wood to build our cabinets and wood fixtures

“Being good to the environment and community is in our DNA It’s who we are.” Vaughan Lazar, Founder

We’re Proud to be Green!

The average restaurant produces about 5000 lbs. of

garbage each year. Pizza Fusion recycles over 50% of

our waste and uses items that biodegrade in less

than 80 days.

Did You K now?

Chlorine-free paper production (as used in our

napkins and printedmaterials) uses 20 to 25

times less water.

Our Team

– Your support network

Management Team

Board of DirectorsLarry Zwain - Former President of Yum Brands (Pizza Hut), CEO of

Boston Chicken and Senior Vice President of McDonald’sRichard Stockinger – CEO, Benihana

Larry Feldman – Owner, Subway Development Group, 1100 Subway storesMark Begelman – CEO, Pizza Fusion

Vaughan Lazar – President and Founder, Pizza FusionRandy Romano – Executive VP of Sales & Operations

Mark Begelman– Chief Executive Officer

• Co-founded Office Club in 1986, merged with Office Depot. Following the merger, Mark served as President and COO of Office Depot from 1991 to 1995. • Twice named Ernst and Young’s “Entrepreneur of the Year”.• Financial News’ “CEO of the Year”.

Randy Romano– Executive Vice President of Sales & Operations

• Over 20 years experience in developing and expanding businesses through franchising• Started American College Planning Service Inc., established 32 franchised locations servicing over 10,000 families annually by 1992.• Conceived and started The Treasure Cache Inc. franchise. One company-owned location grew to over 60 locations through franchising, with over $10,000,000 in annual sales.

Vaughan Lazar– President and Co-Founder of Pizza Fusion

• Marketing and environmental stewardship of the company, oversees its creative direction, branding, and strategic positioning • Appointed to the City of Boca Raton’s Green Living Task Force• Board of the National Restaurant Association’s Conserve Action Council, the Wyland Living Green Fair, and the Fast Casual Executive Summit Steering Committee

Jerry Woda – Controller

• 15 years as CFO of Miami Subs from the inception to its growth of over 200 franchises.

• CFO for a $1.5 billion bank and worked for one of the top four accounting firms in the world.

John Puidokas – Vice President of Operations

• 16 years of restaurant operations experience with national restaurants such as McDonald’s and Cosi

• McDonalds’ “Rising Star” award for exceptional leadership and • Cosi‘s “Chairman’s Award”

Tia Diaz-Balart – Vice President of Marketing

• Over 22 years of marketing for multi-national companies such as Hewlett-Packard and New York Prime

• Founder of the EcoChamber, the first and only global green chamber of commerce.

Food & Beverage, Supply Chain Management– Striving to provide the healthiest menu items, produced with best quality ingredients available, contracted at the most competitive prices in the industry

Our Menu

• Menu Simplicity – Ease of execution preparing the best food for your guest in a timely manner

• Structured Menu Development & Limited Time Offerings – Solid processes to consistently refresh the menu and satisfy the guest

• Continuous Market Research and R&D – Targeting guest driven menu improvements utilizing interactive franchisee communication

• Quality Assurance - Safe, traceable, ingredient supply from “field to fork” - Nutritional, Allergen, and Caloric repository online and on premise

• Strategic Beverage programs - Supported by well known and cutting edge producers using the “best of breed” sustainable manufacturing techniques

Sourcing the best

• National Purchasing power - Recognized as “The Customer of Choice” by the industry

• Systems Distribution Model – Nationally guaranteed supply of Pizza Fusion specified products

• National Organic Produce program – Tackling the most challenging segment of healthy ingredients for you

• Best quality & pricing in the nation for Organic & All-Natural products

• Leading Equipment, Small wares, Furniture and Repair & Maintenance programs

For your slice of the pie visit www.pizzafusion.com

Marketing– To maximize your marketing ROI through simple, turnkey systems• 3% Ad fund – Unlocks your local store marketing power

• 3-Step Marketing Success Plan – Involve all team members, Continuous guerrilla marketing and public relations, and an Ongoing traditional marketing campaign

• Corporate Marketing Tools – 24/7 marketing manager portal, taking the guesswork out of your marketing tools

• National Marketing Buying Power – Saving you as much as 60% on advertising costs

• Manual and guides with tips and “how to’s” for franchisees

• Programs designed for simple turnkey execution Grand opening Limited-time offers Seasonal and special events

• 12-month marketing calendar & budget

• Social media & web tools

• Organic Beet – Franchisee information and support portal

• Newsletter – Weekly summary of all updates that directs franchisee to company intranet

Operations– To ensure your store performs at the highest level and efficiency

Opening Support

• Pizza Fusion University – Your one-stop shop for everything Pizza Fusion

• 2-3 week in-store training

• Point-Of-Sale training featuring Cost Controls and Food and Labor Controls

• Staffing model

Daily Support

• Operations manuals – Everything from Food Creation to Local Store Marketing to People Practices

• Field support managers

• Online training modules – Your 24/7 resource

• Financial guidelines – Maximizing profits

• Food creation tools

• Scheduling – We take the guesswork out of managing your team’s schedule

Recurrent training and certification – To keep your team as sharp as on day one

Annual conference

Balihoo Organic Beet

Franchising

”

”

”Real Estate & Build-out– To select the best, highest traffic, and highest visibility location• Site selection assistance

• Build-out support

• National Vendor Guidance

• National Contractor Guidance

Store Format

– Our restaurants are designed by one of the industry’s pre-eminent interior designers giving each restaurant a warm and welcoming atmosphere combined with maximum efficiencies in operations.• High-traffic, class-A locations

• 1,200-1,600 sq. ft. store size

• Store layout • Casual/Fast platform – Dine in, Take out, Delivery

• Only pizzeria chain in the U.S. built to LEED specifications

• Energy-efficient and Energy Star Certified equipment

What it takes to be a Pizza Fusion franchisee– Get your hands on our dough!

• Drive and desire to be your own boss• Relevant business experience• Task and detail oriented• Willingness to learn and implement the Pizza Fusion system for success

Franchising F inancialsPizza Fusion has carved out a leadership position in the $36 billion pizza industry where a well run store has the potential to deliver great results for you and your team. The Pizza Fusion system is built to bring the highest return on your investment possible through simple to follow systems of operations and marketing.

Franchise fee$30,000

Royalty fee6% of gross sales

National advertising investment3% of gross sales

Total initial investment per franchise$360,000 – $595,000

Other opportunities – Want even more? Thinking bigger? Heck, we

can’t blame you!

• Multi-unit franchisees

• Master franchises

• Area developer program

- The Area Developer (AD) will be granted a specific territory

- Provides training, support and guidance to franchisees

- Recruits new franchisees

Skills needed:

• Must illustrate the ability to implement PF operating systems in

order to get and keep customers

• Must be able to attract and engage a qualified franchisees

• Align with commercial real estate professionals to secure

location/location/location

• Enjoy mentoring and managing fellow franchisees to acquire

and keep customers

For more information, contact Randy Romano | r.romano@pizzafusion.com P: 954.202.1919 | F: 954.202.1929

2200 W. Cypress Creek Road, 1st Floor | Fort Lauderdale, FL 33309www.pizzafusion.com

Saving the Earth, One Pizza at a Time®