Seamlessly Connecting Students andSchools around the World

3/30/2016 www.ivydaka.com

The Problem

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I can’t find schools’

information

Seamlessly Connecting Students and Schools around the World

I can’t find international

students.

There is no effective and trusted ways for international students and schools to find each other.

The Current Solution

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$3K/yr

$5K/yr

$10K

Seamlessly Connecting Students and Schools around the World

• Misaligned incentive• Agents’ Incomplete understanding

about the schools

What Schools Say

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Seamlessly Connecting Students and Schools around the World

Since the agents don’t really know about our school, students are

often surprised at when they get here and are unhappy.

The commission is so expensive, and we don’t like the exclusive

contract.

The agents write applications for applicants. And there are

grammatical mistakes.

We would like to increase our international student diversity.

But we are only getting Chinese & South Korean students from the

agents.

What Students Say

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Seamlessly Connecting Students and Schools around the World

I was sent to an Amish Country without any prior knowledge of

the school’s location.

I was rejected by all the colleges I applied because the agent

messed up my essays.

The agent did not give me school information. They just

gave me three school websites and ask me to pick

one.

I am in the second-tier city in China. I don’t have access to

good agents. I can only search schools on Baidu.

The Solution

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DAKA

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Seamlessly Connecting Students and Schools around the World

DAKA is an online platform that allows students to get information directly from the schools, for schools to market themselves directly to international students, and to make direct connections between the two.

Customers

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Seamlessly Connecting Students and Schools around the World

9 School Users

Go-To-Market Strategy

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Verify Your Information

Seamlessly Connecting Students and Schools around the World

Fast Growing Opportunity

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China:

World:

12%

(10,000)

(Million)

Seamlessly Connecting Students and Schools around the World

Market Size

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27.81 Million

$10,000

2.7 Billion

Seamlessly Connecting Students and Schools around the World

Students looking for school information abroad

Competition

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Home Country AgentsAgents in Studying Country

Seamlessly Connecting Students and Schools around the World

DAKA is disrupting the current agent/representative model used by international students looking for education abroad.

New Players

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Seamlessly Connecting Students and Schools around the World

Raised 18 and 50 million dollars respectively. They are platforms that connect Chinese students with top Chinese education agents. But they still operate on commission-based business model.

What they don’t get:1. Asymmetric information is the problem, not unqualified agents. The

Agent is a result of the asymmetric information problem, not the cause. They didn’t change the game by providing better service.

2. Even the best agents can’t have the perfect knowledge of every school.

3. The agents' interest is misaligned with the needs if students' and schools' under commission-based business model.

4. The market is much bigger than they think. Students from around the world need accurate school information.

The Core of DAKA

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Education is important, so no one should miss the chance of getting a great education because of the lack of information.

Seamlessly Connecting Students and Schools around the World

THANKS