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Pitch the Ultimate Alarm Clock
Entrepreneurship and ManagementJohn Guthro – Jason Kitzmiller - ASU Technological
Ultimate Alarm Clock
How did we get here?Identified a need
Students required the ultimate Alarm Clock
Polled potential customersCustomer needs were identified
1) Ease of Use 2) Reliability 3) Portability 4) Integration With Wireless Technology – Sync IPod, stream weather and information
Wireless TechnologyEase Of Use Reliability Portability
Business canvas model developedBusiness plan identified
Design process beginsCombine customer needs with business planDeveloped a prototype
Function Decomposition Diagram – Key Features
Ultimate Alarm Clock
Where do we go from here?
Four out of five customers shown the prototype with an explanation of features agreed that they would purchase the alarm clock to replace their current unit.
There are two options available for introduction into the market:
1. Present our findings and design to companies that already produce consumer electronics to gauge interest in purchase of the design.
2. Pitch investors to raise money for a new company which will produce the product directly.
Key Areas of Focus Once Business is Funded