RYAN BRAND STORYTELLING &

COMMISSIONFantastic voyage 17/03/2015

INFLUENZA

CHOSEN AUDIENCE

Children aged 12-16

MARKET RESEARCH

Access to the Internet using a mobile phone more than doubled between 2010 and 2013, from 24% to 53%.

In Great Britain, 21 million households (83%) had Internet access in 2013.

HOUSE HOLD INTERNET ACCESS

AllHouseholds

Household with Chidren 1 adult aged 16to 64

1 adult aged3665+

0

10

20

30

40

50

60

70

80

90

100

Have Internet access No internet access

INFLUENCES

CHARACTERS

ENVIRONMENT

ANIMATIC