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MAY 2018 PITCH DECK

PITCH DECK - ain-resources.s3.eu-west-2.amazonaws.com€¦ · PITCH DECK. The products do not contain any artificial colorings, synthetic perfumes, ... Short promo video of Gold Yumehada

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Page 1: PITCH DECK - ain-resources.s3.eu-west-2.amazonaws.com€¦ · PITCH DECK. The products do not contain any artificial colorings, synthetic perfumes, ... Short promo video of Gold Yumehada

MAY 2018PITCH DECK

Page 2: PITCH DECK - ain-resources.s3.eu-west-2.amazonaws.com€¦ · PITCH DECK. The products do not contain any artificial colorings, synthetic perfumes, ... Short promo video of Gold Yumehada

The products do not contain any artificial

colorings, synthetic perfumes, preservatives,

sulfates, mineral oils, hormones, talc or

genetically modified ingredients.

100% inspired by nature

MissionSUPIA is a sole agent of 100% natural, high-quality, all-in-one skincare products from Japan and South Korea

All products are tested by skin

specialists and they are suitable for

those with sensitive skins, pregnant

women and even infants.

100% tested

Page 3: PITCH DECK - ain-resources.s3.eu-west-2.amazonaws.com€¦ · PITCH DECK. The products do not contain any artificial colorings, synthetic perfumes, ... Short promo video of Gold Yumehada

Featured Product

62%

Gold Yumehada – 1st All-in-1 face cream with 100% natural ingredients

The research and development of Yumehada originated from the skin

care secrets of Japanese geisha. The main component, “natto”, was

confirmed as an ingredient with outstanding skin care effects in a

Japanese report back in 1983.

γ-PGA, polyglutamic acid extracted from the fermentation process of

natto, has triple moisturizing effects that can help the skin to absorb

water from the environment, increase cell moisture, and even form a

moisture retention and foundation layer on the skin to prevent moisture

loss through the epidermis. In addition to existing advantages, Gold

Yumehada also incorporates the Yunokawa Hot Spring Water, one of the

three major beauty hot springs in Japan.

Core Benefits: All-in-1 face cream (BB or CC cream)

Main Ingredient – “natto”

Page 4: PITCH DECK - ain-resources.s3.eu-west-2.amazonaws.com€¦ · PITCH DECK. The products do not contain any artificial colorings, synthetic perfumes, ... Short promo video of Gold Yumehada

‘10

Awards

‘10

SUPIA ASIA officially introduced

Yumehada Emollient Cream to

Hong Kong and China

Best Moisturizing Cream Award of the Japanese fashion magazine VIVI

2016 2017

SUPIA ASIA and Mr. Yoshikazu

jointly develop the “Gold

Yumehada” line.

Finalists of the Cosmopolitan Best of the Best Award for the Best Anti-Aging Product

Boutique Recommended Product by Cosmoprof Asia

“Creation of Beauty Brand with National Pride” by Beijing CCTV Securities Channel

Short promo video of Gold Yumehada product

played on the TV screens in the planes of Hong

Kong Airlines (targeting 100000 passengers)

2018

Exclusive Interview with Asia Beauty Business (ABB)

Entered finals of the UK’s Pure Beauty Global Award (selected from 100s of brands across 29 countries)

Asia Merging Leading Brand Award hosted by Yazhou Zhoukan

An important ”metric” of a beauty brand’s success is its ability to win awards in its niche.

100%HK Branding Award by Greater-China Association of Branding Industry

Page 5: PITCH DECK - ain-resources.s3.eu-west-2.amazonaws.com€¦ · PITCH DECK. The products do not contain any artificial colorings, synthetic perfumes, ... Short promo video of Gold Yumehada

Skincare products (particularly anti-

aging):is the fastest growing sector

in the cosmetics market. In

addition, make-up products such as

colour correcting (CC) and blemish

balm (BB) cream - recorded

significant growth in recent years.

The Asia-Pacific region (especially China) is the most

important region in terms of value. It is also a key

source of natural skin care trends.

MarketThe global organic and ‘natural’ beauty market is growing rapidly and estimated to reach ~$16B by 2020

Current Trends

Target Region

Page 6: PITCH DECK - ain-resources.s3.eu-west-2.amazonaws.com€¦ · PITCH DECK. The products do not contain any artificial colorings, synthetic perfumes, ... Short promo video of Gold Yumehada

Traditional cosmetic marketing is expensive due to

additional rent, complex logistics and labor costs –

resulting in a high price point for the customer.

Our approach has been to start with targeted online

marketing, allowing us to control costs and expand

reach while simultaneously displaying our product in

select offline showrooms to improve brand visibility.

Sales through their online store (mall.fm993.com.cn) to

improve the reputation of Suhada

Music FM Radio Guangdong

Gold Yumehada series was formally launched in the

Xiamen Cross-Border Mall in December 2017

Malls

38%

74%

MarketingOnline-2-Offline approach

The Suhada & the Supia series are being distributed in

“Millet Hong Kong” since January 2018.

Tourists

Publicity across Hong Kong Airlines during major

festivals such as Christmas, New Year, Lunar New Year,

and People's Day,

Airlines

Invite Key Opinion Leaders, Beauty Editors and Celebrities to

provide honest reviews of our products to the public.

Celebrity Reviews

Page 7: PITCH DECK - ain-resources.s3.eu-west-2.amazonaws.com€¦ · PITCH DECK. The products do not contain any artificial colorings, synthetic perfumes, ... Short promo video of Gold Yumehada

2018

Future Plans

2nd Quarter:Collaboration with major social platforms (such as

Cosmopolitan) through Facebook & Instagram. Pursue

diverse partnerships (travel industry, photo studios,

bridal salons, nail salons, etc). Processing CFDA

Registration of Imported Cosmetics in China

3rd Quarter:Participate in local brand awards held by business

communities and reach wholesale buyers from China

and Overseas

4th Quarter:Extend partnerships with famous brands and launch a

special Limited Series product.

How we plan to spend the investment money

Page 8: PITCH DECK - ain-resources.s3.eu-west-2.amazonaws.com€¦ · PITCH DECK. The products do not contain any artificial colorings, synthetic perfumes, ... Short promo video of Gold Yumehada

2019

1st & 2nd Quarter:Open a skin care beauty (parent-child) center in Hong

Kong offering both skin care treatment as well as a

space for parents and their children offering classes in

paintings, exercises, game rooms (ages 3-6), computer

lounge and professional hairdresser

.

3rd & 4th Quarter:Upon successful operations of the 1st center, open a

second center in the China domestic border area. Busy

mothers can enjoy facials while their children

participate in learning activities.