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MAY 2018PITCH DECK
The products do not contain any artificial
colorings, synthetic perfumes, preservatives,
sulfates, mineral oils, hormones, talc or
genetically modified ingredients.
100% inspired by nature
MissionSUPIA is a sole agent of 100% natural, high-quality, all-in-one skincare products from Japan and South Korea
All products are tested by skin
specialists and they are suitable for
those with sensitive skins, pregnant
women and even infants.
100% tested
Featured Product
62%
Gold Yumehada – 1st All-in-1 face cream with 100% natural ingredients
The research and development of Yumehada originated from the skin
care secrets of Japanese geisha. The main component, “natto”, was
confirmed as an ingredient with outstanding skin care effects in a
Japanese report back in 1983.
γ-PGA, polyglutamic acid extracted from the fermentation process of
natto, has triple moisturizing effects that can help the skin to absorb
water from the environment, increase cell moisture, and even form a
moisture retention and foundation layer on the skin to prevent moisture
loss through the epidermis. In addition to existing advantages, Gold
Yumehada also incorporates the Yunokawa Hot Spring Water, one of the
three major beauty hot springs in Japan.
Core Benefits: All-in-1 face cream (BB or CC cream)
Main Ingredient – “natto”
‘10
Awards
‘10
SUPIA ASIA officially introduced
Yumehada Emollient Cream to
Hong Kong and China
Best Moisturizing Cream Award of the Japanese fashion magazine VIVI
2016 2017
SUPIA ASIA and Mr. Yoshikazu
jointly develop the “Gold
Yumehada” line.
Finalists of the Cosmopolitan Best of the Best Award for the Best Anti-Aging Product
Boutique Recommended Product by Cosmoprof Asia
“Creation of Beauty Brand with National Pride” by Beijing CCTV Securities Channel
Short promo video of Gold Yumehada product
played on the TV screens in the planes of Hong
Kong Airlines (targeting 100000 passengers)
2018
Exclusive Interview with Asia Beauty Business (ABB)
Entered finals of the UK’s Pure Beauty Global Award (selected from 100s of brands across 29 countries)
Asia Merging Leading Brand Award hosted by Yazhou Zhoukan
An important ”metric” of a beauty brand’s success is its ability to win awards in its niche.
100%HK Branding Award by Greater-China Association of Branding Industry
Skincare products (particularly anti-
aging):is the fastest growing sector
in the cosmetics market. In
addition, make-up products such as
colour correcting (CC) and blemish
balm (BB) cream - recorded
significant growth in recent years.
The Asia-Pacific region (especially China) is the most
important region in terms of value. It is also a key
source of natural skin care trends.
MarketThe global organic and ‘natural’ beauty market is growing rapidly and estimated to reach ~$16B by 2020
Current Trends
Target Region
Traditional cosmetic marketing is expensive due to
additional rent, complex logistics and labor costs –
resulting in a high price point for the customer.
Our approach has been to start with targeted online
marketing, allowing us to control costs and expand
reach while simultaneously displaying our product in
select offline showrooms to improve brand visibility.
Sales through their online store (mall.fm993.com.cn) to
improve the reputation of Suhada
Music FM Radio Guangdong
Gold Yumehada series was formally launched in the
Xiamen Cross-Border Mall in December 2017
Malls
38%
74%
MarketingOnline-2-Offline approach
The Suhada & the Supia series are being distributed in
“Millet Hong Kong” since January 2018.
Tourists
Publicity across Hong Kong Airlines during major
festivals such as Christmas, New Year, Lunar New Year,
and People's Day,
Airlines
Invite Key Opinion Leaders, Beauty Editors and Celebrities to
provide honest reviews of our products to the public.
Celebrity Reviews
2018
Future Plans
2nd Quarter:Collaboration with major social platforms (such as
Cosmopolitan) through Facebook & Instagram. Pursue
diverse partnerships (travel industry, photo studios,
bridal salons, nail salons, etc). Processing CFDA
Registration of Imported Cosmetics in China
3rd Quarter:Participate in local brand awards held by business
communities and reach wholesale buyers from China
and Overseas
4th Quarter:Extend partnerships with famous brands and launch a
special Limited Series product.
How we plan to spend the investment money
2019
1st & 2nd Quarter:Open a skin care beauty (parent-child) center in Hong
Kong offering both skin care treatment as well as a
space for parents and their children offering classes in
paintings, exercises, game rooms (ages 3-6), computer
lounge and professional hairdresser
.
3rd & 4th Quarter:Upon successful operations of the 1st center, open a
second center in the China domestic border area. Busy
mothers can enjoy facials while their children
participate in learning activities.