Pirate Metrics [AgileAus 2017] (FInal Distributable)...Pirate Metrics [AgileAus 2017] (FInal Distributable) Created Date 20170613234437Z

PIRATEMETRICS

Chris Chan @ChrisChanAU

Chris Chan | @ChrisChanAU

Vanity Metrics make you feel good but they

don’t offer clear guidance for what to

do

They are not ACTIONABLE


The only metrics a company should invest energy in collecting are those that help them

make decisions


“AARRR”


AcquisitionActivationRetentionReferralRevenue


Acquisition


Is all about getting users

“Oh look, the Scumm Bar looks good, let’s go in”

Activation


This is where your user’s enjoy their first visit and have a “happy” experience

“Aarrr, this beer is good!!”

Retention


If the user comes back you’ve retained them

“I’m going back to the Scumm Bar for another beer”

Referral


Users now like your product enough to tell others

“You should visit the Scumm Bar”

This is how you grow

Revenue


The user spends some money or can be connected to revenue generation; this is what really counts

“Time to settle up lads”

Hopeful

Activation Revenue

Happy Customer

Retention

Passionate

Referral

The Funnel

Aware & interested

Acquisition Customer Factory


Adapted from: Ash Maurya

Shift thinking from ROI

and Scaling to

Growth and Learning



@ChrisChanAU

chrischan.com.au

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Pirate Metrics [AgileAus 2017] (FInal Distributable)...Pirate Metrics [AgileAus 2017] (FInal Distributable) Created Date 20170613234437Z