PIPELINE OUTBOUND

ROOFING

Abstrakt’s business-to-business lead generation solution, Pipeline Outbound, helps with the biggest problem most roofing companies face while growing their businesses – building and maintaining a consistent sales pipeline. The best way to think of Abstrakt is as an outsourced service provider for your sales pipeline. We focus on the front end:

database building, prospect identification and qualification, qualified lead nurturing and developing face-to-face sales appointments, all at a cost that’s less than one full-time employee. If yours is like most roofing companies, your

salespeople don’t have time or are not willing to prospect for new business. Doesn’t it make sense that they spend more time closing deals than prospecting for them? We think so. That’s why we spend 100% of our time prospecting for you.

• Salespeople spend less than 10% of their time on prospecting.

• The average sale requires at least five contacts—the typical salesperson stops after just three attempts.

• The average time from lead to close is eight months.

• A minimum of seven strategic touches are required to maintain top-of-mind awareness.

Last year our leads generated over 50% of the annual revenue for Ohio Roofing Partners. The company was able to close one of our leads that never spoke to us by phone but responded to our introductory email offering a quote. The deal ended up being worth $350,000, and the prospect told our client on their first meeting that they never would have heard of them if not for the email. Ohio Roofing Partners has implemented our follow-up process for all of its prospects and uses our system to keep sales reps accountable for follow-up. This client is a testament to the success of Abstrakt’s multi-channel process.

Schena Roofing was our first commercial roofing partner. We focus on large roof replacements only when they’re in the busy season, and target project work and preventative maintence when they start to slow down. This has led to just under $200,000 in closed business over the past year, and an additional $500,000 in proposals. Schena attributes much of its success to Abstrakt customizing our program in a way that allows us to adjust to the seasonal nature of the roofing industry. Because of such a successful partnership, the company’s owner, Anthony Schena, and his sales manager both rave about our process, and they’ve referred enough business to us to reduce their monthly invoice by $1,000.

WHY ROOFING COMPANIES SHOULD USE SALES OUTSOURCING

PARTNER SUCCESS

Sales Person Activity  

Maintain Current Clients  

Engaging Potential Clients  

Prospecting New Leads  

Pipeline Activity  

100% Prospecting New Leads  

Maintain Current Clients

Engaging Potential Clients

Engaging New Prospects

100% Engaging New Prospects

Pipeline ActivitySalesperson Activity

THE FOUR GOALS OF OUR PIPELINE OUTBOUND LEAD GENERATION SOLUTION

Research

Consideration

Purchase

New Customer

Awareness

Top-of-Mind Awareness

Leads/ Appointments

Data Collection

Identify Your Buying Base

Client Target Market

ROOFING

20 Burnett Ave, Winnipeg, Manitoba R2G 1C1

103 Devlin Drive, Kenora, ON P0V 3G0

Phone: 204-237-8361 | Fax: 204-237-6169 | Toll-Free: 888-204-7663

info@oakwoodroofing.com

RESULTFor the first time, our client was able to have peace of mind knowing their roof repair would last. We were able to save the client thousands on a roof replacement while eliminating future maintenance costs and residual headaches. Their employees and customers are safe from harm, and their building will be able to withstand the seasonal disruptions that come with changing weather patterns.

SOLUTIONWhen it comes to roof repairs, we know what to look for and know how to fix the problem. We quickly identified the issue, assessed the situation, and considered whether a repair was scalable as compared to a complete replacement. We found that the leak source could be fixed with our waterproofing services and were able to propose a strategy that allowed for them to keep their current roof.

PROBLEMA recent client had struggled for years to repair a roof leak on their building’s flat roof. After several attempts at DIY repair and fumbling through unqualified roofing companies, they found themselves overspending on faulty repairs and knew their building’s structural integrity was in jeopardy. The client feared loss of productivity and capital that would result from a complete re-roof but knew their safety was constantly at risk.

ABOUT USThe Oakwood Roofing team serves residential, commercial, and industrial clients in the Winnipeg area. We were established in 1977 and since that time have enjoyed steady growth, earning a reputation for quality workmanship, dependability, and keeping people safe, warm, and dry.

CASE STUDY:ROOF LEAK DAMAGE

Oakwood Roofing has a combined 500+ years of experience in the field across our management team. Trust the experts to tackle your roofing job.

OAKWOODROOFING& SHEET METAL CO LTD

WINNIPEG 20 Burnett Ave, Manitoba R2G 1C1P: 204.237.8361 | F: 204.237.6169Toll-Free: 1.888.204.7663info@oakwoodroofing.com

KENORA 103 Devlin Dr, Keewatin, ONMailing Address: Box 20, Keewatin, ON, POX 1CO

WHAT WE PROVIDEOakwood Roofing is a Canadian owned

company and one of Manitoba’s largest

roofing contractors. We were established

in 1977, and since then we have earned a

reputation for quality workmanship and

dependability. Part of delivering that

high-quality workmanship is the

preventative maintenance that we

perform to maintain and ensure the

proper functions of your roof. This

maintenance is a critical part of

preserving the longevity of your roof.

Wonderful experience.

They went above and beyond

what was expected! We can

not say enough good things.

Bryon D.

“

PREVENTATIVE MAINTENANCE

SERVICES

PM SERVICES

WE CARRY COMPREHENSIVE LIABILITY INSURANCE

MANUFACTURER MATERIAL WARRANTIES THAT RANGE FROM 10 TO 35 YEARS

ROUND THE CLOCK AVAILABILITY FOR EMERGENCY LEAKS AND REPAIRS

REPAIR AND MAINTAIN ALL TYPES OF ROOFS

• Residential, Commercial, and Industrial• Shingles, Flat Roofs, and MetalRoofs• Cedar Shakes and Shingles, Concrete Tiles• And Many More...

OAKWOODROOFING& SHEET METAL CO LTD

WELCOME TO OAKWOODROOFING

OAKWOODROOFING& SHEET METAL CO LTD

Our Outsourced Sales Solution Process is detailed and in-depth because we know that calls aren’t enough when it comes to prospecting. Our sales representatives are college-educated professionals and our process is second to none. Our process results in better marketing data, more qualified leads and increased sales.

PIPELINE PROCESS TEAM & TOOLS

PIPELINE MARKETING COLLATERAL

CLEANSING We determine which companies are actually a fit for your business and provide you contact information to reach qualified decision-makers.

INTRODUCTION Once we know who makes the decisions and how to reach them, we will go to work introducing you to those qualified individuals.

NURTURE Long-term follow-up and relationship building are key to success. Qualified prospects will remain in the process and receive ongoing communications, resulting in more leads over time.

APPOINTMENTS When your qualified prospect is ready to meet, you will receive a recording of the appointment call and all contact history.

IDENTIFY The initial research phase where we work with you to outline “ideal prospects.”

It takes a full team and several tools to run a successful Outbound Lead Generation process. The good news isyou will have access to a full team for less than the cost of one full-time employee.

DIY Lead Generation could cost more than $35,000+ in monthly salaries, taxes, benefits and $2,500+ per month

in software and license fees.

With Abstrakt’s Pipeline Marketing Collateral program, you’ll receive marketing materials each month. With the point values shown, customize your package by choosing which assets would be most beneficial for your business. Marketing collaterals are ideal for increasing brand awareness, providing information about your product or services and communicating what makes your company stand out from the competition.

• Sales Pitch• Brochure • Social Cover

• Sell Sheet • Business Card and Letterhead

• Video • Case Study• Infographic

• Trade show Pop-up Display

pardot

data.com

Partner SalesManager

Partner Training andDevelopment

Partner OperationsManager

Partner QualityAssurance

Partner SalesRepresentative

Partner PerformanceManager

ROOFING

314.577.0342 701 N. First St., Suite 101, St. Louis, MO 63102

CONTACT US TODAY

www.abstraktmg.com | sales@abstraktmg.com

• St. Louis Business Journal – Fastest Growing Companies

• St. Louis Business Journal – Best Place to Work

• Small Business Monthly Best in Business “Best Marketing Firm”

• Hermes Creative Award

• Workforce Game Changer

• “Top Workplace” from the Post Dispatch

• EY Entrepreneur of the Year Winner

• Corporate LiveWire Innovation & Excellence Awards: “B2B Company of the Year”

AWARD WINNING BUSINESS GROWTH COMPANY WITH OVER 50 BUSINESS GROWTH AND INNOVATION AWARDS

ROOFING

2

Environmental Roofing &Water Proofing

Roofing Company

Frederic Roofing

J.B. Roofing

Taurus Elite Commercial Roofing

Schefers Roofing Co

Classic Roofing