Pioneer Place

Jessica Blakney, Jane Dahl, Jenny Doltar, Laura Swalko, Jeff Verber

Pioneer Place

• A downtown mixed-use project on 3 city blocks

• two 4-level retail pavilions

• 60,000 sq.ft. Saks Fifth Avenue department store

• 16 story 284,000 office building.

Pioneer Place• Cross Streets : SW Fifth Avenue & Morrison

Street• Interstate Access : I-5, I-405, I-84 • Metro Center : Portland, OR • Type Of Center : Urban mixed-use center with

office and retail • Anchor Tenants : Saks Fifth Avenue, Tiffany &

Co. • Number of Retail Stores : 100 • Total Gross Leasable Area (GLA) : 369,000 • Number of Parking Spaces : 180 • Year Opened : 1990 • Expanded/Renovated : 2000

History

• 1972: the Portland City Council adopted the Downtown Plan

• 1990: Pioneer Place opens to compete with suburban malls and rejuvenate downtown shopping

• 2000: Phase II remodel completed• 2004: Purchased from Rouse Co by

General Growth Properties

Location700 SW 5thAvePortland, OR 97204-2018

Surroundings• In the heart of

downtown • 15 upscale hotels

within walking distance

• Businesses Within a 1 mile radius:– 36% executive

and professional– 35%

administration and support

– 12% service personnel

Surroundings

SurroundingsPioneer Square:

Then (1980s) Now

Demographics

• POPULATION– July 2004, estimated 533,492 people.

• RACES IN PORTLAND– White Non-Hispanic (75.5%) , Hispanic (6.8%) , Black

(6.6%) , American Indian (2.3%) Vietnamese (2.0%), Asian (2.7%), Filipino (0.5%) , Japanese (0.5%).

• 5 Quadrants– NW, SW, N Portland, NE, SE.

• Pioneer Square located in Southwest quadrant.• INCOME

– Median: $40,146– 8.5% of families below poverty line.

Parking/Accessibility

• PARKING– SmartPark garages.– MAX

• ACCESSIBILITY– Close to hotels– Close to office

buildings

Services Offered

ATM Family Restroom

Local Attractions Visitor Info Lost and Found Mall Gift Cards

Strollers Taxi Services TDD Services Ticketmaster

Transportation Schedules Wheelchair Service

The Expansion

150,000 square feet25 Retailers &

Restaurants1,000 seat Sundance

Theater4 Block DevelopmentEntertainment

anchored project

Retailers

• Home Furnishings• Department Store• Women’s Apparel &

Accessories• Men’s Apparel &

Accessories• Shoes• Jewelry• Sporting Goods &

Apparel• Health & Beauty

• Electronics & Entertainment

• Books, Cards & Gifts

• Children’s Apparel & Toys

• Specialty Foods• Food Court &

Restaurants• Other Services

Strengths• Located in a CBD

(central business district)

• Art work in the open areas

• Large food court which caters to outside businesses

• Bridge to Moderate priced clothing, variety

• One parking garage connected to mall, don’t have to go outside

• Easily accessible by different modes of transportation

Weaknesses

• No signage on the highways

• Maze-like • no parking lot/city

parking may be hard to find or expensive

• lack of retail stores targeted towards men

• Bathrooms • no kiosks located in

open areas

Opportunities

• Recent Expansion– Entire new building– Includes movie theatre– Several new stores and restaurants such as American

Eagle, Eddie Bauer, Apple Store

• Retail space available for lease

Threats

• Nordstrom is located in the same downtown area and may take away customers• Surrounded by small independent shops, boutiques, and small cafes and eateries• Lloyd Center is also located in downtown area.• Nike Town

Any Questions?

Sources• http://www.icsc.org/srch/sct/current/sct9901/09.htm• http://www.pdc.us/pdf/dev_serv/pubs/dev_midtown_exec_summary.pdf• http://www.spur.org/documents/051101_article_03.shtm• http://www.upa.pdx.edu/IMS/ourregion/CentralCIty/intro_main.html• www.pioneerplace.com/html• www.generalgrowth.com