PinterestBy: Ailyne HalimTwitter: @enylia | Pinterest: pinterest.com/enylia

What is Pinterest?

Photo-sharing site that allows users to upload and manage images based on themes or interests

Users can browse other images or links to products and “re-pin” to their own boards.

Third largest social networking site today

Currently valued at $1.5billion

Why it’s importantBusinesses are starting to use Pinterest as a

virtual storefront (ie. Boticca.com)

Pinterest users spend more than Facebook users ($85 vs. $180)

Pinterest influenced more sales transactions than Facebook.

Many brands are utilizing Pinterest as a tool for online referrals.

> 4 million unique visitors

Creating a presence…

Secure a Pinterest username (similar to a Twitter handle) that reflects your brand.

Create boards that are relevant to your brand and its latest styles that fit into one of Pinterest’s themes.

Include prices in the price banner

Add the “Pin it” button to your ecommerce site

Engage by allowing others to post in your boards or by following their board(s)

Closing Thoughts…

Having a social media presence in all the networks is important.

Have a strong presence in each channel within a specific segment.