Pinpoint, Prepare, & Perform

With Social Media Analytics and Measurement

@katievojtko | hello@katievojtko.com | katievojtko.com

Over the Next 45 Minutes, We'll Cover:

Insights -- How you can better plan and tailor your activity for the audience you're attempting to reach.

Content Development -- Strategize your content and voice to meet your audience

Measurement -- Identifying tools and resources to help you measure your reach and improve

Social Media

gChat

Pinpoint -- #1 Don't Be Blind.

1. Understand your audience2. Familiarize yourself with the culture and standards of the network:

○ Information based vs Opinion/Thought based○ Regular "RTs"○ Conversational tone?○ Mentions, credit, and #FF?

3. Know the influential people within your network

Pinpoint -- #2 Identify Your Platforms

You Can't Do It All :-)

Pinpoint -- #3 Know Your Voice

Pinpoint -- #3 Know Your Voice

My Advice:

Identify the main themes and topics that you plan to consistently talk about. Of those topics, 80% of your social media activity should convey YOUR BRAND.

Tools to Help Pinpoint -- SocialBro

Tools to Help Pinpoint -- SocialMention

Preparation...

...isn't a one-time deal.

It takes continued awareness and mindfulness about the voice, content, and personality that

you're sharing with the world.

Preparation -- #1 Plan Ahead

Preparation -- #2 Keep Lists

Preparation -- #3 Organize and Discover

Use tools like:Twitter ListsGoogle+ CirclesFacebook Privacy Lists

Don't be left in the dust by not knowing what's happening the world. Use email, blogs, news sites, journalists, and authoritative accounts to keep up with news in your industry.

Preparation -- #4 Educate Yourself

Part III -- Perform

Perform -- Tip #1

Provide useful information that's related to your brand, company, work, expertise, interests, etc.

Don't diverge too much - your followers may become confused or frustrated by your clutter.

Perform -- Tip #2

Post Regularly.

Decide what's right for you and your audience.

DO NOT: Post irregularly or rarely (less than once a week).

Perform -- Tip #3

Remember, everyone likes a laugh.

Perform -- Tip #4

Get people thinking. Provide insight. Spark a conversation. Make people feel good.

See it in action:

Emily Levenson (@emilylevenson) does a fantastic job with this technique.

Perform -- Tip #5

Be helpful and responsive

This tip applies to both individuals and companies - reply to mentions, answer questions -- BE SOCIAL

Want to stay relevant? Trusted? Useful?

Use the following metrics to ensure that you stay on track:

Putting It All Together -- How to Determine Your Success

Here's the data that I care about...

● Click Count

● Mention & RT Count

● What links and topics are most engaging

● If day/time affected engagement

● Time spent on website

● Influencers who follow/mention/RT

Buffer (website & plugin/extension)bufferapp.com

Buffer (Again)

Hootsuite

Google Analytics -- Social

Facebook Insights

Bitly (website & plugin/extension)

RECAP:

Start : Understand your goals and purpose on social media. Know what platforms make sense (you can't do them all!).

Make it Happen : Develop a voice, follow influential accounts, plan for regular posting.

Measure : Know what's working and what isn't. Tweak and adjust (you'll have to often).

@katievojtko | hello@katievojtko.com | katievojtko.com