Pink Woman Concept (Franchise Ppt)

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    16-Jul-2015

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  • We are a vertically integrated clothing manufacturer,

    wholesaler & international retailer, promoting fashion consumption as something

    fast & affordable at low prices

    Assessed by ICAP Group as one of the Strongest Companies in Greece

  • Assessed by ICAP Group as one of the Strongest Companies in Greece

    We have an in-house design team based in Kavala, Greece & a tightly controlled distribution network. Our company can take a design from drawing board

    to store shelf in just 40 days.

  • Assessed by ICAP Group as one of the Strongest Companies in Greece

    We are able to:

    to react rapidly and deliver on-trend items

    to make consumers engage in more cycles in any time period

    to improve consumer's garment choices & product availability

  • The company

    founded in Greece at 2004

  • The company

    achieved success as a wholesale brand

  • The company

    moved into retail operations

  • The company

    2010: awarded as the fastest growing company in

  • Today

    Pink Woman is the new, quick-reactive, well-positioned brand.

  • Our Philosophy

    Pink Woman is the young fast fashion concept, created to fill a gap in this market sector.

  • Our Philosophy

    It was created to satisfy those always seeking for something new & cool, a way to defy the improbable.

  • Our Philosophy

    We like to see ourselves as an emerging new rising star in the fast fashion sector, offering affordable prices for all customers. This is the underlying spirit and idea of every Pink Woman collection, NOT restricted by any kind of stereotypes, following

    NO preconceived ideas.

  • Our Values

    I. We make all our decisions based on business ethics

  • Our Values

    II. We create & maintain at all times a pleasant & fair atmosphere among our employees

  • Our Values

    III. We respect the environment

  • In a glance

    Country of Origin: Greece

    Date established: 2004

    Franchising since: 2007

    Type of company: S.A.

    Company owned units: 1

    Franchise units: 45

    Soft shops/corners: 300

    Mall Presence: YES 5

    Company owned network: 16%

    Franchised Network: 84%

    Company Owned Premises: 4000 sqm

    Currently operating in: Greece,

    Albania,

    Bulgaria,

    Hungary,

    Russia,

    Cyprus & UK : in central high-end

    locations, high volume street markets & shopping malls.

    Expansion: worldwide

  • Our Success translated in Numbers

    Company Network Turnover

    2010-11: 17.000.000

    Projected Network Turnover

    2011-12: 19.000.000

    Projected Increase: 11,75%

    Retail Network Turnover

    2010-11 : 9.500.000

    2011-12: 14.000.000

    Projected Increase: 47,3 %

    Wholesales Network Turnover

    2010-11 : 7.500.000

    2011-12: 5.000.000

    Projected Decrease: -33,3%

    Average Net Turnover per shop: 300.000-2.000.000

    Average shop size: 75-180 sq.m. (750-1800 sq.ft)

    Total sales area: ~5000 sq.m. (~50000 sq.ft)

    Average Network Turnover/sq.m.: 4000/sq.m. - 11.110/sq.m.

  • Pink Womans Clothes

    Each garment has its own story and its own genesis; it stands among the others by contrast rather than similarity

    Total Number of sold products: Projected Pieces / Season 2010-11

    Spring/Summer 1.350.000 Fall/Winter 950.000

    TOTAL 2.300.000 Projected Pieces / Season 2011-12

    Spring/Summer 1.450.000

    Fall/Winter 1.050.000 Total 2.500.000

    We always look for the best quality in fabrics, by cooperating

    with more than 120 suppliers.

  • Product Characteristics

    N of Cycles per Year: 5-Spring/Summer and 4-Fall/Winter

    PRODUCT CATEGORIES

    SPRING/SUMMER FALL/WINTER

    PROD.MIX AVERGE

    PRICE COLLECTION/

    SEASON PROD.MIX AVERAGE

    PRICE COLLECTION/

    SEASON

    BLOUSES 37% 11,99 1st Cycle 35% 16,99 1st Cycle

    SHIRTS 6% 17,99 2nd Cycle 6% 21,99 2nd Cycle

    TROUSERS 8% 22,99 3rd Cycle 16% 24,99 3rd Cycle

    SHORTS 12% 19,99 4th Cycle 4 th Cycle

    COATS 6% 25,99 N.C 15% 32,99

    DRESSES 15% 22,99 7% 24,99

    SKIRTS 4% 20,99 5% 17,99

    SHOES 7% 22,99 8% 36,99

    ACCESSORIES 5% 9,99 8% 9,99

    TOTAL 100% 16,99 5 100% 20,99 4

  • Product Mix

    37%

    6% 8% 12%

    6%

    15%

    4% 7% 5%

    Spring - Summer Collection

    BLOUSES

    SHIRTS

    TROUSERS

    SHORTS

    COATS

    DRESSES

    SKIRTS

    SHOES

    ACCESSORIES

  • 35%

    6%

    16%

    15%

    7%

    5% 8%

    8%

    Fall - Winter Collection

    BLOUSES

    SHIRTS

    TROUSERS

    COATS

    DRESSES

    SKIRTS

    SHOES

    ACCESSORIES

    Product Mix

  • Our customer is

    55% 35%

    10% 18 - 25 years old

    25 - 35 years old

    35+ years old

  • and she buys:

    25%

    30%

    45%

    Each collection has 2 cycles of ~ 45 days

    Once per collection

    More than once percircle

    Once per circle

    Average footfall per week: 9,545 visitors

  • and she spends:

    0%

    10%

    20%

    30%

    40%

    50%

    60%

    70%

    7.9 - 14.9 15.9 - 30.9 30,9+

    Average Spending per Visit in

  • The shop concept The spirit of Pink

  • seasonal look books and catalogues

  • advertisements in major magazines

  • advertisements in major magazines

  • advertisements in major magazines

  • advertisements in major magazines

  • Through our Loyalty Program, we offer: special discounts, special offers, birthday presents, new arrivals announcements, exclusive shopping zone hours

  • We lead our customers to buy from us once and twice and again and again

    using our shopping bags to carry us around and around and everywhere

  • Thank you for your Attention!

    Contact Information: Patronidis Panos So Easyfranchise 108 Kountouriotou Str, 185 32, Piraeus Tel: 0030 210 4225424, Fax: 0030 210 4128382 E-Mail: sales@easyfranchise.gr

    Drivala Themida So Easyfranchise 108 Kountouriotou Str, 185 32, Piraeus Tel: 0030 210 4225424, Fax: 0030 210 4128382 Mobile: 0030 6970964702 E-Mail: international@easyfranchise.gr Web: www.easyfranchise.gr

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