PINES PARTY 2020 July 24 – 26, 2020 Fire Island Pines, New YorkSponsorship Invitation

ABOUT PINES PARTYPines Party 2020, our 22nd annual event, is a three-day celebration of music, dance and community in the magical setting of Fire Island Pines.

More than 3,000 participants are expected at five sponsored events, including the world-famous, all-night Pines Party on the beach. Participants are drawn primarily from the New York metro area, but also come from across the US and from many countries around the world.

Not just a party, Pines Party raises critical funds for our beneficiaries: The Pines Foundation and Stonewall Community Foundation. Over the history of the event, Pines Party has raised over $3.3 million and has donated more than $1.2 million of that amount to Stonewall.

As one of the premier LGBTQ events of its kind, Pines Party represents a unique sponsorship opportunity to reach a brand-loyal LGBTQ demographic with high disposable income.s

ABOUT FIRE ISLAND PINESFire Island Pines (aka The Pines) is one of 17 residential communities located within the Fire Island National Seashore on Fire Island, a barrier island to the south of Long Island. The Pines includes over 600 houses, 100 cooperative apartments, and a central marina and commercial district. It is reached via ferry service from Sayville, NY.

The demographics of Fire Island Pines are predominantly gay – more than 90% of respondents of a 2018 survey of property owners identify as gay, lesbian or bisexual. And Pines demographics are also decidedly upscale, with over 77% of the same survey respondents reporting an annual income of $200,000 or more, and a quarter reporting income in excess of $500,000.

59% of the respondents reported New York City as their primary residence, and 78% were married or coupled.

Pines Party weekend is the busiest weekend of the summer in The Pines, with home rentals, guest house accommodations, and spare bedrooms at more than 100% of capacity.

BENEFICIARIESPines Party is sponsored by The Pines Foundation, the 501(c)(3) affiliate of the Fire Island Pines Property Owners Association. Net proceeds of the event benefit the Foundation and Stonewall Community Foundation.

The Pines Foundation is dedicated to preserving, protecting and enhancing the quality of life in the environmentally-sensitive community of Fire Island Pines. Included in its mission is the support of cultural activities through the Whyte Hall Community Center, and the preservation of the community’s fragile seashore.

Stonewall Community Foundation is one of the leading public foundations focused on the needs of the LGBTQ community. Since 1990, Stonewall has invested more than $18 million in more than 600 organizations via donor advised funds, annual grants, and leadership-building programs. Stonewall’s approach is to inspire meaningful change through strategic initiatives designed to engage the community, empower leaders and invest in grassroots LGBTQ organizations.

MAKING A DIFFERENCEOver its 21-year history, Pines Party has contributed more than $1.2 million to Stonewall Community Foundation to support its grant-making program.

2018 Pines Party-funded grantees include: Fostering Change for Children – UpFront FCC’s UpFront program provides an affirming community for LGBTQ+ youth who are involved in the foster care system, aged out, or homeless.

Global Action Project GAP develops the leadership and skills of LGBTQ youth impacted by social injustice to create powerful media, cultural expression, and social change.

La Colmena – L’Unicorns Project L’Unicorns is a dedicated organizing, education, and community space for LGBTQ day laborers, domestic workers, and low-wage immigrants in Staten Island.

Queens Community House – Generation Q Gen Q is a Forest Hills drop-in center, operated by Queens Community House, that serves low-income immigrant and first-generation LGBTQ youth, ages 12 to 24.

Pride Center of Staten Island PCSI is Staten Island’s LGBTQ community center, providing visitors with comprehensive programs, services, events and workshops.

PINES PARTY GOES ECOBuilding on our efforts from previous years, Pines Party 2020 is committed to being at the forefront of eco-conscious festival-type events. Our 2020 initiatives will focus on:

1. minimizing plastic waste by providing recyclable cups and branded, refillable water bottles;

2. reducing our carbon footprint by collaborating with Tony’s Barge Service (the local refuse and recycling contractor) to double our diversion and recycling rates from 2019; and

3. returning the beach to its pristine natural condition through the a post-event beach raking by our volunteer clean-up crew.

When Pines Party 2020 is over, we intend to leave our newly replenished beach cleaner than we found it!

We thank our friends at the Pines-based Seashore Defense Fund for underwriting our eco-initiatives.

PINES PARTY 2020: AT-A-GLANCEWhere Fire Island Pines, NY

When Friday, July 24 through Sunday, July 26, 2020

Events

VIP Sunset Cocktail Party — from 7 to 11 PM, Friday, July 24 at a private bayfront home The Pool Party — from 1 to 6 PM, Saturday, July 25 at The Pines Club Pines Party — from 10 PM, Saturday, July 25 to sunrise, Sunday, July 26 on the beach The Morning Party — from 6:30 AM to noon, Sunday, July 26 at the Pavilion The After Party — from 3 to 8 PM, Sunday, July 26 at a private bayfront home

Theme Through the Looking Glass

Fundraising Goal $225,000

Attendance Ranging from 250+ at the VIP Sunset Cocktail Party to more than 3,000 at Pines Party

Additional Fundraising Online auction running from July 1 – August 4

AUDIENCEStats, demographicsLGBTQ Consumers and Pines Party1 • In the U.S., about 7% of adults identify as LGBTQ,

accounting for nearly $1 trillion in consumer spending power.

• 90% of LGBTQ people reported purchasing decisions influenced by sponsorship of LGBTQ events and organizations.

• 75% of LGBTQ adults have switched products or services because a competing brand was supportive of their community.

• Even if a brand is costlier or less convenient, 71% of LGBTQ consumers will remain loyal to that brand if it is supportive of their community.

• Fire Island Pines residents and Pines Party attendees represent a high-income, brand-loyal cross section of the broader LGBTQ community.

Age21 – 24 4.4%

25 – 34 42.4%

35 – 44 27.8%

45 – 54 16.7%

55+ 8.6%

EthnicityAsian 6.9%

Black / African-American 4.4%

Caucasian 64.3%

Hispanic / Latino 13.7%

Multi-racial 4.0%

Other 6.8%

OrientationGay 95.4%

Lesbian 0.6%

Bisexual / other 2.8%

Heterosexual 1.2%

Annual household IncomeUnder $35K 4.2%

$35K – $50K 5.1%

$50K – $70K 7.6%

$70K – $100K 13.4%

$100K + 54.4%

Prefer not to answer 15.4%

Primary residenceNew York Metro 76.9%

Rest of Northeast US 4.9%

Rest of US 15.8%

International 2.4%

Pines Party AttendeesFire Island Pines Residents Age31 – 40 5.5%

41 – 50 16.2%

51 – 60 35.9%

61 – 65 14.8%

65 – 70 13.8%

Over 70 13.8%

EthnicityAsian 2.1%

Black / African-American 1.0%

Caucasian 92.0%

Hispanic / Latino 1.4%

Multi-racial 0.3%

Other 3.1%

OrientationGay 90.0%

Lesbian 0.7%

Bisexual / other 1.0%

Heterosexual 8.3%

Annual household IncomeUnder $50K 0.7%

$50K – $100K 3.8%

$100K – $200K 10.8%

$200K – $300K 18.5%

$300K – $500K 16.8%

More than $500K 25.9%

Prefer not to answer 23.4%

Primary residenceNew York City 71.2%

Tri-state area/Long Island 17.4%

Rest of US 11.1%

International 0.3%(2 ) From FIPPOA’s 2018 quadrennial survey of members. Note that FIPPOA members are overwhelmingly homeowners, so these figures do not accurately reflect renters who make up over 50% of the summer population and skew significantly younger.

(3) Based on aggregate responses from ticket-buyers for Pines Party 2018 and 2019

YOUR TARGET MARKET

1 Source: Witeck Communications

2 3

THE OPPORTUNITYBROADCAST YOUR MESSAGE!

As a Pines Party sponsor, you’ll have the opportunity to reach thousands of a targeted LGBTQ demographic through: •logos and/or messaging included in our marketing and media

campaigns •e-mail list (reach of 7,700+) •promotional partners (reach of 40,000+)

•online and social media presence: • Pines Party website – 450,000 page views from 130,000

visitors /60,000 unique IP addresses over the last 12 months • Facebook – reach of 122,000 unique users, 4,100 likes,

1,200 ticket clicks in 2019; 14% engagement during the event

• Instagram – 2,300 followers; 25% engagement during the event

•Pines Party Community Journal (print circulation of 1,500+ and digital distribution)

•logos and signage at events •activations, sampling or product giveaways •inclusion in VIP gift bags •branded beach party cabanas •co-branded events and merchandise

Event Logo displayed on

Full-color ad placement in Community Journal Passes Cabana

Activation opportunity

Additional recognition

Pines Party Weekend Sponsor $35,000

All print and digital media All events throughout the weekend Volunteer staff t-shirts (200+) Beach Party acknowledgement video scroll Step and repeat banners

Full-page Back cover

15 all-access VIP passes 10 additional passes to the VIP Reception

Private 10’ × 20’ cabana at the Beach Party with open bar

In Pines harbor throughout the weekend In Private Cabana at the Beach Party

At VIP Reception

Pool Party Sponsor $15,000

Primary logo on Pool Party promotional materials Signage and decor at the Pool Party All other print and digital media Beach Party acknowledgement video scroll Step and repeat banners

Full-page Premium placement

10 all-access VIP passes 6 additional passes to the VIP Reception 6 additional VIP passes to the Pool Party

Private lounge at the Pool Party Private cabana at the Beach Party with open bar

At the Pool Party Live “thank you” from DJ during set

VIP Reception Sponsor $10,000

Primary logo on VIP Reception invitation and promotional materials Signage and decor at the VIP Reception All other print and digital media Beach Party acknowledgement video scroll Step and repeat banners

Full-page Premium placement

8 all-access VIP passes 8 additional passes to the VIP Reception

At the VIP ReceptionLive “thank you” from the stage Opportunity to speak

VIP Check-In Lounge Sponsor $7,500

Primary logo on VIP Check-In Lounge promotional materials Signage and decor at the VIP Check-In Lounge Beach Party acknowledgement video scroll Step and repeat banners

Full-page Premium placement

4 all-access VIP passes 4 additional passes to the VIP Reception

At the VIP Check-In Lounge

EVENT SPONSORSHIPS

In addition, all event sponsors will benefit from dedicated e-blasts and social media postings.

PINES PARTY WEEKEND SPONSOR$35,000

The Pines Party Weekend Sponsor receives maximum visibility across our marketing campaigns and throughout Pines Party Weekend, including exclusivity in product category.

Other benefits include: • Logo displayed on all print or digital marketing materials and

media, and displayed at all weekend events • Logo displayed prominently on all Pines Party staff and

volunteer t-shirts • Acknowledgement in the Beach Party scrolling video • Logos prominently displayed on “step and repeat” banners • Dedicated e-blasts and social media postings • Full-page, full-color ad prominently placed on back cover of

the Pines Party Community Journal • Fifteen (15)) complimentary all-access VIP passes • Ten (10) complimentary tickets to VIP Reception • A private, 10 × 20-foot cabana with open bar at the Beach

Party • Opportunity to provide product samples or giveaways to

guests, or design a custom activation or “wow” moment during the Weekend

$15,000

The Pool Party is one of our most festive and popular events, attracting up to 800 guests to frolic in the pool and dance by the bay.

Sponsorship benefits include:

• Logo displayed at the Pool Party, and all Pool Party-related print and digital marketing material

• Customizable signage with logo at the Pool Party • Acknowledgement in the Beach Party scrolling video • Logos prominently displayed on “step and repeat” banners • Dedicated e-blasts and social media postings • Full-page, full-color ad in the Pines Party Community Journal • Ten (10) complimentary all-access VIP passes • Six (6) complimentary tickets to VIP Reception • Six (6) complimentary VIP tickets to the Pool Party • Private cabana at the Pool Party • Live “thank you” from the DJ during the event • Opportunity to provide product samples or giveaways to

guests, or design a custom activation or “wow” moment during the event

(Note: pop-up shops with swimwear designers are popular sponsor activations at this event.)

POOL PARTY SPONSOR

VIP RECEPTION SPONSOR$10,000

Held on the gorgeous pool deck of a stunning Bayfront Pines home, the VIP Reception is an unparalleled opportunity to mingle with the leaders of the Pines community, Pines Party sponsors, volunteers and guests. This catered reception, which evolves into a fun evening of dancing, attracts over 250 people.

Sponsorship benefits include: •Logo displayed at the Reception, and all Reception-related print

and digital marketing material •Customizable signage with logo at the event • Acknowledgement in the Beach Party scrolling video • Logos prominently displayed on “step and repeat” banners •Dedicated e-blasts and social media postings •Full-page, full-color ad in the Pines Party Community Journal •Eight (8) complimentary all-access VIP passes •Eight (8) complimentary tickets to VIP Reception •Live “thank you” from the stage during the event •Opportunity to speak •Opportunity to provide product samples or giveaways to

guests, or design a custom activation or “wow” moment during the event

$7,500

The VIP Check-In Lounge made a successful debut last year and will be bigger and better in 2020. VIP attendees are invited to hang out and relax in our fun and quirky lounge overlooking the bustling harbor, while sipping a refreshing cocktail and enjoying some laid back beats from our favorite local DJ’s.

Sponsorship benefits include:

•Logo prominently displayed in signage at the VIP Lounge and incorporated in decor

•Logo in all print and digital VIP Lounge promotion • Acknowledgement in the Beach Party scrolling video • Logo prominently displayed on “step and repeat” banners •Dedicated e-blasts and social media postings •Full-page, full-color ad in the Pines Party Community Journal •Four (4) complimentary all-access VIP passes •Four (4) complimentary tickets to VIP Reception •Opportunity to provide product samples or giveaways to

guests, or design a custom activation or “wow” moment during the event

VIP CHECK-IN LOUNGE SPONSOR

PINES PARTY 2020 MEDALLION SPONSORSHIPS

LevelFull-color ad placement in community journal Passes Cabana Activation opportunity

Category exclusivity

Platinum Sponsor $25,000

Full-page Premium placement

12 all-access VIP passes

Private 10’ × 20’ cabana at the Beach Party with open bar

In Pines harbor throughout the weekend In Private Cabana at the Beach Party

Yes

Gold Sponsor $10,000

Full-page Premium placement 8 all-access VIP passes

Private 10’ × 10’ cabana at the Beach Party with open bar

In Pines harbor throughout the weekend In Private Cabana at the Beach Party

No

Silver Sponsor $5,000

Full-page Premium placement 4 all-access VIP passes In Pines harbor No

Bronze Sponsor $2,500

Full-page Premium placement 2 all-access VIP passes In Pines harbor No

OTHER SPONSORSHIP OPPORTUNITIESPINES PARTY COMMUNITY JOURNAL — With over 100 weekend-themed ads from our sponsors and supporters, the Pines Party Community Journal is a highlight of the event and a great opportunity to promote your brand. The printed Journal is distributed throughout the weekend, and to all homes in The Pines and the adjoining community of Cherry Grove. A digital version is distributed to our e-mail list and is promoted on our social media. Ads are complimentary for all major sponsors, and may also be purchased separately. Ad prices range from $300 for quarter-page ads to $1,300 for full-page, premium-placement ads.

VIP GIFT BAGS — A very special, curated selection of high-end products, our VIP Gift Bags are very much sought after. Distributed to all sponsors and weekend VIP passholders, the VIP Gift Bag is a great way to promote your brand to the high-end segment of our audience.

CO-BRANDED MERCHANDISE — Put your brand front and center with our Pines Party logo on official Pines Party 2020 t-shirts, hats or fans. Own the category for prices ranging from $1,000 - $5,000.

2019 NATIONAL CORPORATE PARTNERS

LET’S CONNECT!To learn more about Pines Party 2020 sponsorship opportunities, please contact our Sponsorship Coordinators:

Jeff Staadt jstaadt@pinesparty.com (917) 309-9119

– or –

Patrick Forrett pforrett@pinesparty.com (917) 755-5908

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