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a tale of getting connected*
pinar akkayasocial media summit, istanbul
may 26th, 2011
*a tale of getting connected
My Social Media Personas
My Social Media Personas
How about you?Twitter?
LinkedIn?
LinkedIn Groups?
Facebook?4sq?
flickr?
friendfeed?
slideshare?
and your companies?
from the past to the future >
change is there!
Yesterday…
Today
october‘
11
Tomorrow
TAT MOBILE Movie
a turbulent change!
from the past to the future
but a great one!!
where is HR among all these?
once upon a time HR…
Hire / Train / Pay / Deploy / Respond
now HR…Understand the business and the economy
Be proactive
Value people and show them
Be competent, make people competent and keep these competent people
Develop people’s horizon and career
Help them increase their creativity
Read the critical factors of the competition
Make sure to reach the competitive advantage thru your people
HR functions wheel
let’s put the strategic dimension on that
HR strategy
Company Strategy
HR practices
in a sentence
Understand very well the strategy of your
company, put in place HR practices
which will ensure your company strategy is achieved
ok, so far, all clear..
then?
how can social media help us?
a snapshot of social media today
looks pretty crowded, doesn’t it?
a snapshot of social media today
Networking, professional/private
Photo, Podcast, Audio, Video
Microblogging, mobile blogging, lifestreaming
Blogging, RSS feed
Social bookmarking, social content, reputation
management
now let’s go back
to our
HR functions wheel
how to use the social media to leverage these HR functions to support our strategy ?
which areas of the wheel can be maximized thru social media?
come to an exploration dive with me…
what is one common point of HR people in this room?
Talentwe are all looking for…
talent >How’s your brand?
And how about your candidate pool?
In Turkey, the unemployment is high, a lot of candidates: But, is this the workforce you run after?
Do you need specific skills or experience?
Do you need stars?
talent >
Good news: Now reaching the talent is a lot easier.
You need to be there!But >>>
Bad news: Talent is scarce.
25,428
29,448
52,691
101,717
84,519
223,749
31,938
134,463
but what are those numbers?
50,622
340,592
247,182
258,510
why do these people follow these companies?
is there a better way to be informed instantly about a company?
social media is a great sourceto enrich your candidate poolcandidates with more suitable specsreach better profilesget in touch with passive candidatesopen new channels
to have a more active networkinga stronger candidate networkcandidates specifically targeting your company benefit from referralsstay in touch with your existing employees and ex-employees
to optimize the power of your own employeesask them to extend your search to their own network
> increase your online presence!
we are all trying to increase…
retention
a second common point of us?
retention >
Let’s be clear:
I don’t want my good employees to leave!
> I keep my talent and corporate know-how> I have a committed bunch of people, thus better results> I do less recruitment, thus save energy and costs
retention >
At the end, everyone wants to work for
a GOOD company!
Social media is one of the fastest ways
to build an employer brand!
For those inside and for those outside!
A good employer brand works both ways:
but you are not alone!
create your employer brand in social media
have you heard about “side wiki”?
nothing is a secret and it takes less than a minute to reach the information
watch this
out!
meaning:better work “together” to build
an employer brand in social media
Encourage your employees to be in the social media : Not only with their personal identities but also with their professional identities.
// : trust
Let them be the ambassadors of your company
This will increase their engagement, their responsibility and their willingness to reflect a better company image.
Define the rules of the game
// : communicate
Help them use the social media cleverly and efficiently
Show them ways to create employee communities
Added bonus:
You will feel the pulse of your company instantly
what else?
// : training and development share as much as you can online > this is the fastest
way to share information
Use social bookmarking tools to collect links of sites and articles that are relevant to your hiring practices, share these
Develop micro-training programs
Get people blogging internally about their learning experiences
Start a YouTube channel and allow your employees to post videos of their experience
Deliver orientations via Facebook using the Udutu Teach Facebook application
Source: Jennifer McClure > 51 ways to use social media
Create a feedback culture thru social media
Create an open 360 degree feedback tool that allows the employees in the company to rate and provide feedback on others
Watch the blogs to follow the discussions: this can be a source for ideas and a way of detecting talents
// : performance managementbe transparent and increase the number of voices in
your performance appraisal systems
Source: Jennifer McClure > 51 ways to use social media
of HR strategy with the company’s overall strategy
Consistency
finally, a point worth to consider!
Your HR voice should echo your company’s voice in social media
people act as a “community”
• of citizens• of professionals• of employees• of women• …..
this community…
Creates profiles, joins groups, writes blogs
Shares feedback and experience, influences each other’s decisions
Discusses opinions, provides presentations, tools and know-how
ACTS!
back to the wheel…
back to the wheel…
Referrals, background checks, job postings, competitor watch, an
interactive website
Blogs, employee communities, reputation management,, monitor
environement
Bookmark articles, train online
Open 360 evaluation tools, create an online
feedback culture Blogs, employee
communities, collect feedback on company
processes
Encourage sharing of information, train
employees on social media
Give info on your C&B approach, underline your
competitive advantage
back to the wheel…
social media is a living environment full of opportunities
DARE to be in!
*a tale of getting connected
remember the asterisk?
get connected!
get connected!
get connected!
get connected!
LinkedIn:http://tr.linkedin.com/in/pinarakkaya
Twitter: http://twitter.com/PINARAKKAYA
E-mail: [email protected]
http://tr.linkedin.com/groups/hrleadersturkey
thank you!
