Pillsbury April 27 Revenues, Costs and Profits Jeff Wald

8/7/2019 Pillsbury April 27 Revenues, Costs and Profits Jeff Wald

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WorkMarketSummary Financial Projections

FYE December 31,2010 2011 2012

Revenue $0 $6,305,388 $19,966,524

COGS $34,000 $788,497 $1,741,022Gross Profit ($34,000) $5,516,891 $18,225,502Gross Margin 87% 91%

SG&A $1,149,242 $4,410,666 $6,932,026Margin 70% 35%

Operating Income ($1,183,242) $1,106,225 $11,293,476Operating Margin 18% 57%

MilestonesCompany Started Jun-10

Beta Launch Apr-11Launch Jun-11

Note: All Dates have to be the First of the MonthNote: Actual founding of company will be May 4, 2010

Goals:Determine how much you needShow investors how you will spend their moneyPlan on how you will run the businessLiving document - Projection to Budgte to Forecast



WorkMarketIncome Statement and Cash Requirements

Apr-10 May-10 Jun-10 Jul-10

Net Revenue $0 $0 $0 $0

Cost of Goods Sold - - 17,000 2,000Cost of Goods Sold - Payroll - - - -Gross Profit $0 $0 ($17,000) ($2,000)Gross Margin 0.0% 0.0% 0.0% 0.0%

Selling, General and AdministrativeGeneral & Administrative - - 74,500 9,560Sales & Marketing 0 0 1,000 1,000Payroll - Executive and Administration 0 0 0 0Payroll - Product Development 0 0 13,081 22,496Payroll - Business Development & Marketing 0 0 0 0Payroll - Sales 0 0 0 0

Total SG&A $0 $0 $88,581 $33,056Margin 0.0% 0.0% 0.0% 0.0%

Cushion 10% - - 8,858 3,306

Operating Profit/(Loss) $0 $0 ($114,439) ($38,362)Operating Margin 0.0% 0.0% 0.0% 0.0%

Taxes $0 $0 $0 $0Total Cash Uses $0 $0 ($114,439) ($38,362)

Cumulative Cash Needs $0 $0 ($114,439) ($152,801)Cash Trough ($2,701,601)



Aug-10 Sep-10 Oct-10 Nov-10 Dec-10 Jan-11 Feb-11

$0 $0 $0 $0 $0 $0 $0

3,000 3,000 3,000 3,000 3,000 3,000 3,000- - - - - 1,309 21,486

($3,000) ($3,000) ($3,000) ($3,000) ($3,000) ($4,309) ($24,486)0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

46,292 26,076 22,188 25,360 26,196 18,308 21,6448,500 8,500 11,000 13,500 13,500 13,500 14,000

18,986 18,986 18,886 31,246 31,246 31,246 31,24663,363 70,944 70,711 79,931 99,799 107,900 107,90019,746 44,323 44,157 44,629 44,629 44,629 44,629

0 0 16,256 50,278 58,379 58,379 58,379

$156,886 $168,829 $183,197 $244,944 $273,749 $273,961 $277,7970.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

15,689 16,883 18,320 24,494 27,375 27,396 27,780

($175,575) ($188,712) ($204,517) ($272,438) ($304,123) ($305,666) ($330,063)0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

$0 $0 $0 $0 $0 $0 $0($175,575) ($188,712) ($204,517) ($272,438) ($304,123) ($305,666) ($330,063)

($328,376) ($517,088) ($721,605) ($994,043) ($1,298,166) ($1,603,833) ($1,933,896)



Mar-11 Apr-11 May-11 Jun-11 Jul-11 Aug-11 Sep-11

$53,082 $148,358 $243,634 $424,410 $605,186 $711,350 $817,514

4,194 31,338 18,482 27,549 31,617 34,005 36,49421,486 43,039 43,039 43,039 43,039 43,039 50,375

$27,401 $73,981 $182,114 $353,822 $530,531 $634,306 $730,64551.6% 49.9% 74.7% 83.4% 87.7% 89.2% 89.4%

17,409 26,778 19,754 33,874 21,778 22,309 33,23820,747 31,869 39,491 53,953 68,415 76,908 86,22631,246 31,246 31,246 31,246 31,246 31,246 37,123

107,900 107,900 107,900 107,900 107,900 107,900 112,29244,629 44,629 44,629 44,629 44,629 44,629 73,52958,379 74,580 74,580 90,782 90,782 90,782 96,121

$280,309 $317,001 $317,600 $362,383 $364,749 $373,773 $438,528528.1% 213.7% 130.4% 85.4% 60.3% 52.5% 53.6%

28,031 31,700 31,760 36,238 36,475 37,377 43,853

($280,939) ($274,720) ($167,246) ($44,799) $129,307 $223,156 $248,264-529.3% -185.2% -68.6% -10.6% 21.4% 31.4% 30.4%

$0 $0 $0 $0 $25,861 $44,631 $49,653($280,939) ($274,720) ($167,246) ($44,799) $103,445 $178,524 $198,611

($2,214,835) ($2,489,555) ($2,656,801) ($2,701,601) ($2,598,156) ($2,419,631) ($2,221,020)



Oct-11 Nov-11 Dec-11 Jan-12 Feb-12 Mar-12 Apr-12

$959,066 $1,100,618 $1,242,170 $1,383,722 $1,430,906 $1,478,090 $1,525,274

39,679 42,864 46,049 49,234 50,295 51,357 52,41950,375 55,000 55,000 59,625 59,625 68,375 68,375

$869,012 $1,002,754 $1,141,121 $1,274,863 $1,320,986 $1,358,358 $1,404,48090.6% 91.1% 91.9% 92.1% 92.3% 91.9% 92.1%

24,495 28,553 26,111 30,169 28,930 34,290 29,901107,550 118,874 130,199 141,523 145,297 149,072 152,847

37,123 42,917 42,917 42,917 42,917 42,917 42,917112,292 112,292 112,292 112,292 112,292 112,292 112,292

73,529 73,529 73,529 73,529 73,529 73,529 73,52996,121 96,121 96,121 103,840 111,558 136,640 144,015

$451,110 $472,286 $481,168 $504,268 $514,523 $548,740 $555,50047.0% 42.9% 38.7% 36.4% 36.0% 37.1% 36.4%

45,111 47,229 48,117 50,427 51,452 54,874 55,550

$372,791 $483,240 $611,837 $720,168 $755,010 $754,744 $793,43038.9% 43.9% 49.3% 52.0% 52.8% 51.1% 52.0%

$74,558 $96,648 $122,367 $144,034 $151,002 $150,949 $158,686$298,233 $386,592 $489,469 $576,134 $604,008 $603,795 $634,744

($1,922,787) ($1,536,196) ($1,046,726) ($470,592) $133,416 $737,212 $1,371,956



May-12 Jun-12 Jul-12 Aug-12 Sep-12 Oct-12 Nov-12

$1,572,458 $1,619,642 $1,678,622 $1,737,602 $1,796,582 $1,855,562 $1,914,542

53,480 54,542 55,869 57,196 58,523 59,850 61,17777,125 86,288 95,450 104,613 113,775 113,775 113,775

$1,441,853 $1,478,813 $1,527,303 $1,575,793 $1,624,284 $1,681,937 $1,739,59091.7% 91.3% 91.0% 90.7% 90.4% 90.6% 90.9%

31,912 42,348 32,315 31,127 33,181 30,326 30,621156,622 160,396 165,115 169,833 174,552 179,270 183,988

42,917 42,917 42,917 42,917 42,917 42,917 42,917112,292 112,292 112,292 112,292 112,292 112,292 112,292

73,529 73,529 73,529 73,529 73,529 73,529 73,529151,390 158,765 166,140 166,140 173,858 173,858 173,858

$568,661 $590,247 $592,307 $595,837 $610,328 $612,192 $617,20536.2% 36.4% 35.3% 34.3% 34.0% 33.0% 32.2%

56,866 59,025 59,231 59,584 61,033 61,219 61,720

$816,326 $829,541 $875,765 $920,372 $952,923 $1,008,526 $1,060,66451.9% 51.2% 52.2% 53.0% 53.0% 54.4% 55.4%

$163,265 $165,908 $175,153 $184,074 $190,585 $201,705 $212,133$653,060 $663,633 $700,612 $736,298 $762,338 $806,821 $848,532

$2,025,016 $2,688,649 $3,389,261 $4,125,559 $4,887,898 $5,694,718 $6,543,250



Dec-12

$1,973,522

62,504113,775

$1,797,24391.1%

30,916188,707

42,917112,292

73,529173,858

$622,21831.5%

62,222

$1,112,80356.4%

$222,561$890,242

$7,433,492



WorkMarketExpenses

Event Pre/Post Metric Apr-10General & AdministrativeRent Funding 1 $5,000 -Security Deposit Lease $10,000 -Office Setup $5,000 -Utilities, Phones, Internet, etc. Lease $500 -Office Expenses Funding $1,000 -Insurance Funding $500 -Professional Fees Beta $1,000 -Legal Funding $5,000 -Computer Hardware Per Employee $1,500 -NetSuite Funding $5,000 -NetSuite Setup and Customization $5,000 -Legal Issuance Fees Funding $50,000 -PEO FeesCredit Losses 0% -Miscellaneous $1,000 -

Total G&A -

Sales and MarketingMarketing/PR Launch (3) $2,500 -Recruiting Costs Beta (2) $500 -Full Ramped Advertising, Marketing & PR Launch 3 $10,000 -Sales Commission 8% -Technecian Marketing $2,500 -Travel & Accommodations Per Staff $2,500 -Client Service Phone System $1,000 -Miscellaneous $1,000 -

Total Sales and Marketing -

COGSWeb Hosting Beta $1,000 -Hosting Set Up $15,000 -Developer Tools Funding 1 $1,000 -Contractor Insurance Beta $5,000 -Outsourced Development 1 $0 -Credit Card Fees 2.25% -Miscellaneous $1,000 -

Total COGS -

Cost Inflation 5%

Office CleaningGoogle AppsSales Commission after base is "repaid"MealsBanking FeesRedunancy for HostingMobile BuildoutGoogle Maps




- - - 5,000 5,000 5,000 5,000- - - 10,000 - - -- - - 5,000 - - -- - - 500 500 500 500- 1,000 1,000 1,000 1,000 1,000 1,000- 500 500 500 500 500 500- - - - - - -- 5,000 5,000 5,000 5,000 5,000 5,000- 6,000 1,500 16,500 10,500 1,500 9,000- 5,000- 5,000 5,000- 50,000 - - - - -

1,000 560 1,792 2,576 2,688 3,360- - - - - - -- 1,000 1,000 1,000 1,000 1,000 1,000

- 74,500 9,560 46,292 26,076 22,188 25,360

- - - - - - -- - - - - - -- - - - - - -- - - - - - -- - - - - - -- - - 7,500 7,500 10,000 12,500- - - - - - -- 1,000 1,000 1,000 1,000 1,000 1,000- 1,000 1,000 8,500 8,500 11,000 13,500

- 1,000 1,000 1,000 1,000 1,000 1,000- 15,000 - - - - -- - - 1,000 1,000 1,000 1,000- - - - - - -- - - - - - -- - - - - - -- 1,000 1,000 1,000 1,000 1,000 1,000- 17,000 2,000 3,000 3,000 3,000 3,000



Dec-10 Jan-11 Feb-11 Mar-11 Apr-11 May-11 Jun-11

5,000 5,000 5,000 5,000 5,000 5,000 5,000- - - - - - -- - - - - - -

500 500 500 500 500 500 5001,000 1,000 1,000 1,000 1,000 1,000 1,000

500 500 500 500 500 500 500- - - - 1,000 1,000 1,000

5,000 5,000 5,000 5,000 5,000 5,000 5,0004,500 1,500 4,500 - 7,500 - 3,000

10,0005,000

- - - - - - -3,696 3,808 4,144 4,144 4,536 4,536 4,752

- - - 265 742 1,218 2,1221,000 1,000 1,000 1,000 1,000 1,000 1,000

26,196 18,308 21,644 17,409 26,778 19,754 33,874

- - - 2,500 2,500 2,500 2,500- - 500 500 500 500 500- - - - - - -- - - 4,247 11,869 19,491 33,953- - - - 2,500 2,500 2,500

12,500 12,500 12,500 12,500 12,500 12,500 12,500- - - - 1,000 1,000 1,000

1,000 1,000 1,000 1,000 1,000 1,000 1,00013,500 13,500 14,000 20,747 31,869 39,491 53,953

1,000 1,000 1,000 1,000 6,000 6,000 6,000- - - - 15,000 - -

1,000 1,000 1,000 1,000 1,000 1,000 1,000- - - - 5,000 5,000 10,000- - - - - - -- - - 1,194 3,338 5,482 9,549

1,000 1,000 1,000 1,000 1,000 1,000 1,0003,000 3,000 3,000 4,194 31,338 18,482 27,549



Jul-11 Aug-11 Sep-11 Oct-11 Nov-11 Dec-11 Jan-12

5,000 5,000 5,250 5,250 5,250 5,250 5,250- - - - - -- - - - - - -

500 500 525 525 525 525 5251,000 1,000 1,050 1,050 1,050 1,050 1,050

500 500 525 525 525 525 5251,000 1,000 1,050 1,050 1,050 1,050 1,0505,000 5,000 5,250 5,250 5,250 5,250 5,250

- - 9,450 - 3,150 - 3,150

- - - - - - -4,752 4,752 5,000 5,000 5,200 5,200 5,4003,026 3,557 4,088 4,795 5,503 6,211 6,9191,000 1,000 1,050 1,050 1,050 1,050 1,050

21,778 22,309 33,238 24,495 28,553 26,111 30,169

2,500 2,500 2,625 2,625 2,625 2,625 2,625500 500 525 525 525 525 525

- - - 10,000 10,000 10,000 10,00048,415 56,908 65,401 76,725 88,049 99,374 110,698

2,500 2,500 2,500 2,500 2,500 2,500 2,50012,500 12,500 13,125 13,125 13,125 13,125 13,125

1,000 1,000 1,000 1,000 1,000 1,000 1,0001,000 1,000 1,050 1,050 1,050 1,050 1,050

68,415 76,908 86,226 107,550 118,874 130,199 141,523

6,000 6,000 6,000 6,000 6,000 6,000 6,000- - - - - - -

1,000 1,000 1,050 1,050 1,050 1,050 1,05010,000 10,000 10,000 10,000 10,000 10,000 10,000

- - - - - - -13,617 16,005 18,394 21,579 24,764 27,949 31,134

1,000 1,000 1,050 1,050 1,050 1,050 1,05031,617 34,005 36,494 39,679 42,864 46,049 49,234



Feb-12 Mar-12 Apr-12 May-12 Jun-12 Jul-12 Aug-12

5,250 5,250 5,250 5,250 5,250 5,250 5,250- - - - - - -- - - - - - -

525 525 525 525 525 525 5251,050 1,050 1,050 1,050 1,050 1,050 1,050

525 525 525 525 525 525 5251,050 1,050 1,050 1,050 1,050 1,050 1,0505,250 5,250 5,250 5,250 5,250 5,250 5,2501,575 6,300 1,575 3,150 3,150 3,150 1,575

10,000

- - - - - - -5,500 5,900 6,000 6,200 6,400 6,072 6,1647,155 7,390 7,626 7,862 8,098 8,393 8,6881,050 1,050 1,050 1,050 1,050 1,050 1,050

28,930 34,290 29,901 31,912 42,348 32,315 31,127

2,625 2,625 2,625 2,625 2,625 2,625 2,625525 525 525 525 525 525 525

10,000 10,000 10,000 10,000 10,000 10,000 10,000114,472 118,247 122,022 125,797 129,571 134,290 139,008

2,500 2,500 2,500 2,500 2,500 2,500 2,50013,125 13,125 13,125 13,125 13,125 13,125 13,125

1,000 1,000 1,000 1,000 1,000 1,000 1,0001,050 1,050 1,050 1,050 1,050 1,050 1,050

145,297 149,072 152,847 156,622 160,396 165,115 169,833

6,000 6,000 6,000 6,000 6,000 6,000 6,000- - - - - - -

1,050 1,050 1,050 1,050 1,050 1,050 1,05010,000 10,000 10,000 10,000 10,000 10,000 10,000

- - - - - - -32,195 33,257 34,319 35,380 36,442 37,769 39,096

1,050 1,050 1,050 1,050 1,050 1,050 1,05050,295 51,357 52,419 53,480 54,542 55,869 57,196



Sep-12 Oct-12 Nov-12 Dec-12

5,250 5,250 5,250 5,250- - - -- - - -

525 525 525 5251,050 1,050 1,050 1,050

525 525 525 5251,050 1,050 1,050 1,0505,250 5,250 5,250 5,2503,150 - - -

- - - -6,348 6,348 6,348 6,3488,983 9,278 9,573 9,8681,050 1,050 1,050 1,050

33,181 30,326 30,621 30,916

2,625 2,625 2,625 2,625525 525 525 525

10,000 10,000 10,000 10,000143,727 148,445 153,163 157,882

2,500 2,500 2,500 2,50013,125 13,125 13,125 13,125

1,000 1,000 1,000 1,0001,050 1,050 1,050 1,050

174,552 179,270 183,988 188,707

6,000 6,000 6,000 6,000- - - -

1,050 1,050 1,050 1,05010,000 10,000 10,000 10,000

- - - -40,423 41,750 43,077 44,404

1,050 1,050 1,050 1,05058,523 59,850 61,177 62,504



WorkMarketPayroll, Payroll Taxes & Benefits

Event Pre/Post Salary Apr-10

Executive Management CEO - Jeffrey Leventhal Funding 1 12,000 -COO & CFO- Jeffrey Wald Funding 1 12,000 -VP of Technology Funding 1 175,000 -

Payroll Taxes 10% -Benefits & Other -

Total Executive Compensation -

COGS Head of Client Services Beta (3) 120,000 -System Administrator Beta (2) 90,000 -Community Beta 0 90,000 -Head of Client Support Beta 0 90,000 -Client Services Beta (2) 60,000 -

Client Services Beta (2) 60,000 -Client Services Beta 0 45,000 -Client Services Launch 2 45,000 -Client Services Launch 4 45,000 -Client Services Launch 6 45,000 -Client Services - Two People Launch 8 90,000 -Client Services - Two People Launch 10 90,000 -Client Services - Two People Launch 11 90,000 -Client Services - Two People Launch 12 90,000 -Client Services - Two People Launch 13 90,000 -Client Services - Two People Launch 14 90,000 -

Bonus Pool

Payroll Taxes 10% -Benefits & Other -Total COGS Compensation -

Development TeamBack End Systems:Senior Architect Funding 2 130,000 -Lead Developer Funding 2 125,000 -Senior Developer Funding 2 105,000 -Senior Developer Beta (4) 105,000 -Senior Developer Beta (4) 105,000 -Developer Beta (3) 85,000 -MySQL DBA Beta (5) 90,000 -Front End Systems:Director of Development Funding 0 140,000 -PHP Developer Funding 1 100,000 -PHP Developer Launch (10) 75,000 -UI Developer Launch (9) 80,000 -

Bonus Pool Payroll Taxes 10% -Benefits & Other -

Total Development Compensation -



Marketing VP of Marketing Launch 2 120,000 -Director of Product Funding 1 125,000 -QA - Manager Funding 2 90,000 -QA Funding 1 85,000 -QA Funding 2 85,000 -Content/Copy Writer Funding 2 85,000 -Marketing Launch 2 75,000 -Lead Gen Launch 2 75,000 -


Total Marketing Compensation -

SalesSales Funding 3 175,000 -Sales Funding 4 125,000 -Sales Funding 4 150,000 -

Sales Funding 4 85,000 -Sales Funding 5 85,000 -Sales Launch (2) 85,000 -Sales Launch (2) 85,000 -Sales Launch 0 85,000 -Sales Launch 0 85,000 -Sales Launch 8 85,000 -Sales Launch 8 85,000 -Account Manager Launch 6 75,000 -Account Manager Launch 7 75,000 -Account Manager Launch 8 75,000 -Account Manager Launch 9 75,000 -Account Manager Launch 10 75,000 -

Account Manager Launch 11 75,000 -Account Manager Launch 12 75,000 -Account Manager Launch 14 75,000 -


Total Sales Compensation -

AdministrationAssistant/Office Manager Beta (5) 65,000 -Controller Beta (5) 60,000 -Assistant Launch 2 40,000 -AP/AR Launch 4 55,000 -

Payroll Taxes 10% -Benefits & Other -

Total Administration Compensation -

Total Salary Compensation -

Staff Who Will:Travel -Need Computers/Benefits -



Selling New Customers (Four Month Lag)

Payroll Inflation 5%

BenefitsCost Per Month/Employee $247.98PEO Fees/Employee

PEO Fees3 Employees 3334 Employees 2505-9 Employees 23.2510-19 Employees 11220-29 Employees 10830-49 Employees 10050-75 Employees 92

1018.25

Junior Product Manager QA Automation Engineer




- - - 1,000 1,000 1,000 1,000- - - 1,000 1,000 1,000 1,000- - - 14,583 14,583 14,583 14,583

- - - 1,658 1,658 1,658 1,658- - - 744 744 644 927- - - 18,986 18,986 18,886 19,169

- - - - - - -- - - - - - -- - - - - - -- - - - - - -- - - - - - -

- - - - - - -- - - - - - -- - - - - - -- - - - - - -- - - - - - -- - - - - - -- - - - - - -- - - - - - -- - - - - - -- - - - - - -- - - - - - -

- - - - - - -- - - - - - -- - - - - - -

- - - 10,833 10,833 10,833 10,833- - - 10,417 10,417 10,417 10,417- - - 8,750 8,750 8,750 8,750- - - - - - -- - - - - - -- - - - - - -- - - - - - 7,500

- 11,667 11,667 11,667 11,667 11,667 11,667- - 8,333 8,333 8,333 8,333 8,333- - - 6,250 6,250 6,250 6,250- - - - 6,667 6,667 6,667

- 1,167 2,000 5,625 6,292 6,292 7,042- 248 496 1,488 1,736 1,503 2,473- 13,081 22,496 63,363 70,944 70,711 79,931



- - - - - - -- - - 10,417 10,417 10,417 10,417- - - - 7,500 7,500 7,500- - - 7,083 7,083 7,083 7,083- - - - 7,083 7,083 7,083- - - - 7,083 7,083 7,083- - - - - - -- - - - - - -

- - - 1,750 3,917 3,917 3,917- - - 496 1,240 1,073 1,546- - - 19,746 44,323 44,157 44,629

- - - - - 14,583 14,583- - - - - - 10,417- - - - - - 12,500

- - - - - - 7,083- - - - - - -- - - - - - -- - - - - - -- - - - - - -- - - - - - -- - - - - - -- - - - - - -- - - - - - -- - - - - - -- - - - - - -- - - - - - -- - - - - - -

- - - - - - -- - - - - - -- - - - - - -

- - - - - 1,458 4,458- - - - - 215 1,236- - - - - 16,256 50,278

- - - - - - 5,417- - - - - - 5,000- - - - - - -- - - - - - -

- - - - - - 1,042- - - - - - 618- - - - - - 12,077

- 13,081 22,496 102,094 134,253 150,009 206,084

- - - 3 3 4 5- 4 5 16 23 24 30



- - - -

$247.98 $247.98 $247.98 $247.98 $247.98 $214.65 $309.10$112.00 $112.00 $112.00 $112.00 $112.00 $112.00



Dec-10 Jan-11 Feb-11 Mar-11 Apr-11 May-11 Jun-11

1,000 1,000 1,000 1,000 1,000 1,000 1,0001,000 1,000 1,000 1,000 1,000 1,000 1,000

14,583 14,583 14,583 14,583 14,583 14,583 14,583

1,658 1,658 1,658 1,658 1,658 1,658 1,658927 927 927 927 927 927 927

19,169 19,169 19,169 19,169 19,169 19,169 19,169

- 10,000 10,000 10,000 10,000 10,000 10,000- - 7,500 7,500 7,500 7,500 7,500- - - - 7,500 7,500 7,500- - - - 7,500 7,500 7,500- - 5,000 5,000 5,000 5,000 5,000

- - 5,000 5,000 5,000 5,000 5,000- - - - 3,750 3,750 3,750- - - - - - -- - - - - - -- - - - - - -- - - - - - -- - - - - - -- - - - - - -- - - - - - -- - - - - - -- - - - - - -

- 1,000 2,750 2,750 4,625 4,625 4,625- 309 1,236 1,236 2,164 2,164 2,164- 1,309 21,486 21,486 43,039 43,039 43,039

10,833 10,833 10,833 10,833 10,833 10,833 10,83310,417 10,417 10,417 10,417 10,417 10,417 10,417

8,750 8,750 8,750 8,750 8,750 8,750 8,7508,750 8,750 8,750 8,750 8,750 8,750 8,7508,750 8,750 8,750 8,750 8,750 8,750 8,750

- 7,083 7,083 7,083 7,083 7,083 7,0837,500 7,500 7,500 7,500 7,500 7,500 7,500

11,667 11,667 11,667 11,667 11,667 11,667 11,6678,333 8,333 8,333 8,333 8,333 8,333 8,3336,250 6,250 6,250 6,250 6,250 6,250 6,2506,667 6,667 6,667 6,667 6,667 6,667 6,667

8,792 9,500 9,500 9,500 9,500 9,500 9,5003,091 3,400 3,400 3,400 3,400 3,400 3,400

99,799 107,900 107,900 107,900 107,900 107,900 107,900



- - - - - - -10,417 10,417 10,417 10,417 10,417 10,417 10,417

7,500 7,500 7,500 7,500 7,500 7,500 7,5007,083 7,083 7,083 7,083 7,083 7,083 7,0837,083 7,083 7,083 7,083 7,083 7,083 7,0837,083 7,083 7,083 7,083 7,083 7,083 7,083

- - - - - - -- - - - - - -

3,917 3,917 3,917 3,917 3,917 3,917 3,9171,546 1,546 1,546 1,546 1,546 1,546 1,546

44,629 44,629 44,629 44,629 44,629 44,629 44,629

14,583 14,583 14,583 14,583 14,583 14,583 14,58310,417 10,417 10,417 10,417 10,417 10,417 10,41712,500 12,500 12,500 12,500 12,500 12,500 12,500

7,083 7,083 7,083 7,083 7,083 7,083 7,0837,083 7,083 7,083 7,083 7,083 7,083 7,083

- - - - 7,083 7,083 7,083- - - - 7,083 7,083 7,083- - - - - - 7,083- - - - - - 7,083- - - - - - -- - - - - - -- - - - - - -- - - - - - -- - - - - - -- - - - - - -- - - - - - -

- - - - - - -- - - - - - -- - - - - - -

5,167 5,167 5,167 5,167 6,583 6,583 8,0001,546 1,546 1,546 1,546 2,164 2,164 2,782

58,379 58,379 58,379 58,379 74,580 74,580 90,782

5,417 5,417 5,417 5,417 5,417 5,417 5,4175,000 5,000 5,000 5,000 5,000 5,000 5,000

- - - - - - -- - - - - - -

1,042 1,042 1,042 1,042 1,042 1,042 1,042618 618 618 618 618 618 618

12,077 12,077 12,077 12,077 12,077 12,077 12,077

234,053 243,462 263,640 263,640 301,394 301,394 317,595

5 5 5 5 5 5 533 34 37 37 42 42 44



- - - 3 4 4 4

$309.10 $309.10 $309.10 $309.10 $309.10 $309.10 $309.10$112.00 $112.00 $112.00 $112.00 $108.00 $108.00 $108.00



Jul-11 Aug-11 Sep-11 Oct-11 Nov-11 Dec-11 Jan-12

1,000 1,000 1,000 1,000 1,000 1,000 1,0001,000 1,000 1,000 1,000 1,000 1,000 1,000

14,583 14,583 14,583 14,583 14,583 14,583 14,583

1,658 1,658 1,658 1,658 1,658 1,658 1,658927 927 1,500 1,500 1,500 1,500 1,500

19,169 19,169 19,742 19,742 19,742 19,742 19,742

10,000 10,000 10,000 10,000 10,000 10,000 10,0007,500 7,500 7,875 7,875 7,875 7,875 7,8757,500 7,500 7,500 7,500 7,500 7,500 7,5007,500 7,500 7,500 7,500 7,500 7,500 7,5005,000 5,000 5,250 5,250 5,250 5,250 5,250

5,000 5,000 5,250 5,250 5,250 5,250 5,2503,750 3,750 3,938 3,938 3,938 3,938 3,938

- - 3,938 3,938 3,938 3,938 3,938- - - - 3,750 3,750 3,750- - - - - - 3,750- - - - - - -- - - - - - -- - - - - - -- - - - - - -- - - - - - -- - - - - - -

4,625 4,625 5,125 5,125 5,500 5,500 5,8752,164 2,164 4,000 4,000 4,500 4,500 5,00043,039 43,039 50,375 50,375 55,000 55,000 59,625

10,833 10,833 10,833 10,833 10,833 10,833 10,83310,417 10,417 10,417 10,417 10,417 10,417 10,417

8,750 8,750 8,750 8,750 8,750 8,750 8,7508,750 8,750 9,188 9,188 9,188 9,188 9,1888,750 8,750 8,750 8,750 8,750 8,750 8,7507,083 7,083 7,083 7,083 7,083 7,083 7,0837,500 7,500 7,500 7,500 7,500 7,500 7,500

11,667 11,667 12,250 12,250 12,250 12,250 12,2508,333 8,333 8,750 8,750 8,750 8,750 8,7506,250 6,250 6,563 6,563 6,563 6,563 6,5636,667 6,667 7,000 7,000 7,000 7,000 7,000

9,500 9,500 9,708 9,708 9,708 9,708 9,7083,400 3,400 5,500 5,500 5,500 5,500 5,500

107,900 107,900 112,292 112,292 112,292 112,292 112,292



- - 10,500 10,500 10,500 10,500 10,50010,417 10,417 10,417 10,417 10,417 10,417 10,417

7,500 7,500 7,875 7,875 7,875 7,875 7,8757,083 7,083 7,083 7,083 7,083 7,083 7,0837,083 7,083 7,083 7,083 7,083 7,083 7,0837,083 7,083 7,438 7,438 7,438 7,438 7,438

- - 6,563 6,563 6,563 6,563 6,563- - 6,250 6,250 6,250 6,250 6,250

3,917 3,917 6,321 6,321 6,321 6,321 6,3211,546 1,546 4,000 4,000 4,000 4,000 4,000

44,629 44,629 73,529 73,529 73,529 73,529 73,529

14,583 14,583 15,313 15,313 15,313 15,313 15,31310,417 10,417 10,938 10,938 10,938 10,938 10,93812,500 12,500 13,125 13,125 13,125 13,125 13,125

7,083 7,083 7,438 7,438 7,438 7,438 7,4387,083 7,083 7,438 7,438 7,438 7,438 7,4387,083 7,083 7,438 7,438 7,438 7,438 7,4387,083 7,083 7,438 7,438 7,438 7,438 7,4387,083 7,083 7,083 7,083 7,083 7,083 7,0837,083 7,083 7,083 7,083 7,083 7,083 7,083

- - - - - - -- - - - - - -- - - - - - 6,563- - - - - - -- - - - - - -- - - - - - -- - - - - - -

- - - - - - -- - - - - - -- - - - - - -

8,000 8,000 8,329 8,329 8,329 8,329 8,9852,782 2,782 4,500 4,500 4,500 4,500 5,000

90,782 90,782 96,121 96,121 96,121 96,121 103,840

5,417 5,417 5,688 5,688 5,688 5,688 5,6885,000 5,000 5,250 5,250 5,250 5,250 5,250

- - 3,500 3,500 3,500 3,500 3,500- - - - 4,813 4,813 4,813

1,042 1,042 1,444 1,444 1,925 1,925 1,925618 618 1,500 1,500 2,000 2,000 2,000

12,077 12,077 17,381 17,381 23,175 23,175 23,175

317,595 317,595 369,440 369,440 379,858 379,858 392,202

5 5 5 5 5 5 544 44 50 50 52 52 54



4 6 6 8 8 8 8

$309.10 $309.10 $500.00 $500.00 $500.00 $500.00 $500.00$108.00 $108.00 $100.00 $100.00 $100.00 $100.00 $100.00



Feb-12 Mar-12 Apr-12 May-12 Jun-12 Jul-12 Aug-12

1,000 1,000 1,000 1,000 1,000 1,000 1,0001,000 1,000 1,000 1,000 1,000 1,000 1,000

14,583 14,583 14,583 14,583 14,583 14,583 14,583

1,658 1,658 1,658 1,658 1,658 1,658 1,6581,500 1,500 1,500 1,500 1,500 1,500 1,500

19,742 19,742 19,742 19,742 19,742 19,742 19,742

10,000 10,000 10,000 10,000 10,000 10,000 10,0007,875 7,875 7,875 7,875 7,875 7,875 7,8757,500 7,500 7,500 7,500 7,500 7,500 7,5007,500 7,500 7,500 7,500 7,500 7,500 7,5005,250 5,250 5,250 5,250 5,250 5,250 5,250

5,250 5,250 5,250 5,250 5,250 5,250 5,2503,938 3,938 3,938 3,938 3,938 3,938 3,9383,938 3,938 3,938 3,938 3,938 3,938 3,9383,750 3,750 3,750 3,750 3,750 3,750 3,7503,750 3,750 3,750 3,750 3,750 3,750 3,750

- 7,500 7,500 7,500 7,500 7,500 7,500- - - 7,500 7,500 7,500 7,500- - - - 7,875 7,875 7,875- - - - - 7,875 7,875- - - - - - 7,875- - - - - - -

5,875 6,625 6,625 7,375 8,163 8,950 9,7385,000 5,500 5,500 6,000 6,500 7,000 7,50059,625 68,375 68,375 77,125 86,288 95,450 104,613

10,833 10,833 10,833 10,833 10,833 10,833 10,83310,417 10,417 10,417 10,417 10,417 10,417 10,417

8,750 8,750 8,750 8,750 8,750 8,750 8,7509,188 9,188 9,188 9,188 9,188 9,188 9,1888,750 8,750 8,750 8,750 8,750 8,750 8,7507,083 7,083 7,083 7,083 7,083 7,083 7,0837,500 7,500 7,500 7,500 7,500 7,500 7,500

12,250 12,250 12,250 12,250 12,250 12,250 12,2508,750 8,750 8,750 8,750 8,750 8,750 8,7506,563 6,563 6,563 6,563 6,563 6,563 6,5637,000 7,000 7,000 7,000 7,000 7,000 7,000

9,708 9,708 9,708 9,708 9,708 9,708 9,7085,500 5,500 5,500 5,500 5,500 5,500 5,500

112,292 112,292 112,292 112,292 112,292 112,292 112,292



10,500 10,500 10,500 10,500 10,500 10,500 10,50010,417 10,417 10,417 10,417 10,417 10,417 10,417

7,875 7,875 7,875 7,875 7,875 7,875 7,8757,083 7,083 7,083 7,083 7,083 7,083 7,0837,083 7,083 7,083 7,083 7,083 7,083 7,0837,438 7,438 7,438 7,438 7,438 7,438 7,4386,563 6,563 6,563 6,563 6,563 6,563 6,5636,250 6,250 6,250 6,250 6,250 6,250 6,250

6,321 6,321 6,321 6,321 6,321 6,321 6,3214,000 4,000 4,000 4,000 4,000 4,000 4,000

73,529 73,529 73,529 73,529 73,529 73,529 73,529

15,313 15,313 15,313 15,313 15,313 15,313 15,31310,938 10,938 10,938 10,938 10,938 10,938 10,93813,125 13,125 13,125 13,125 13,125 13,125 13,125

7,438 7,438 7,438 7,438 7,438 7,438 7,4387,438 7,438 7,438 7,438 7,438 7,438 7,4387,438 7,438 7,438 7,438 7,438 7,438 7,4387,438 7,438 7,438 7,438 7,438 7,438 7,4387,083 7,083 7,083 7,083 7,083 7,083 7,0837,083 7,083 7,083 7,083 7,083 7,083 7,083

- 7,438 7,438 7,438 7,438 7,438 7,438- 7,438 7,438 7,438 7,438 7,438 7,438

6,563 6,563 6,563 6,563 6,563 6,563 6,5636,563 6,563 6,563 6,563 6,563 6,563 6,563

- 6,563 6,563 6,563 6,563 6,563 6,563- - 6,250 6,250 6,250 6,250 6,250- - - 6,250 6,250 6,250 6,250

- - - - 6,250 6,250 6,250- - - - - 6,250 6,250- - - - - - -

9,642 11,785 12,410 13,035 13,660 14,285 14,2855,500 7,000 7,500 8,000 8,500 9,000 9,000

111,558 136,640 144,015 151,390 158,765 166,140 166,140

5,688 5,688 5,688 5,688 5,688 5,688 5,6885,250 5,250 5,250 5,250 5,250 5,250 5,2503,500 3,500 3,500 3,500 3,500 3,500 3,5004,813 4,813 4,813 4,813 4,813 4,813 4,813

1,925 1,925 1,925 1,925 1,925 1,925 1,9252,000 2,000 2,000 2,000 2,000 2,000 2,000

23,175 23,175 23,175 23,175 23,175 23,175 23,175

399,921 433,752 441,127 457,252 473,790 490,327 499,490

5 5 5 5 5 5 555 59 60 62 64 66 67



8 8 8 8 8 10 10

$500.00 $500.00 $500.00 $500.00 $500.00 $500.00 $500.00$100.00 $100.00 $100.00 $100.00 $100.00 $92.00 $92.00



Sep-12 Oct-12 Nov-12 Dec-12

1,000 1,000 1,000 1,0001,000 1,000 1,000 1,000

14,583 14,583 14,583 14,583

1,658 1,658 1,658 1,6581,500 1,500 1,500 1,500

19,742 19,742 19,742 19,742

10,000 10,000 10,000 10,0007,875 7,875 7,875 7,8757,500 7,500 7,500 7,5007,500 7,500 7,500 7,5005,250 5,250 5,250 5,250

5,250 5,250 5,250 5,2503,938 3,938 3,938 3,9383,938 3,938 3,938 3,9383,750 3,750 3,750 3,7503,750 3,750 3,750 3,7507,500 7,500 7,500 7,5007,500 7,500 7,500 7,5007,875 7,875 7,875 7,8757,875 7,875 7,875 7,8757,875 7,875 7,875 7,8757,875 7,875 7,875 7,875

10,525 10,525 10,525 10,5258,000 8,000 8,000 8,000113,775 113,775 113,775 113,775

10,833 10,833 10,833 10,83310,417 10,417 10,417 10,417

8,750 8,750 8,750 8,7509,188 9,188 9,188 9,1888,750 8,750 8,750 8,7507,083 7,083 7,083 7,0837,500 7,500 7,500 7,500

12,250 12,250 12,250 12,2508,750 8,750 8,750 8,7506,563 6,563 6,563 6,5637,000 7,000 7,000 7,000

9,708 9,708 9,708 9,7085,500 5,500 5,500 5,500

112,292 112,292 112,292 112,292



10,500 10,500 10,500 10,50010,417 10,417 10,417 10,417

7,875 7,875 7,875 7,8757,083 7,083 7,083 7,0837,083 7,083 7,083 7,0837,438 7,438 7,438 7,4386,563 6,563 6,563 6,5636,250 6,250 6,250 6,250

6,321 6,321 6,321 6,3214,000 4,000 4,000 4,000

73,529 73,529 73,529 73,529

15,313 15,313 15,313 15,31310,938 10,938 10,938 10,93813,125 13,125 13,125 13,125

7,438 7,438 7,438 7,4387,438 7,438 7,438 7,4387,438 7,438 7,438 7,4387,438 7,438 7,438 7,4387,083 7,083 7,083 7,0837,083 7,083 7,083 7,0837,438 7,438 7,438 7,4387,438 7,438 7,438 7,4386,563 6,563 6,563 6,5636,563 6,563 6,563 6,5636,563 6,563 6,563 6,5636,250 6,250 6,250 6,2506,250 6,250 6,250 6,250

6,250 6,250 6,250 6,2506,250 6,250 6,250 6,2506,563 6,563 6,563 6,563

14,942 14,942 14,942 14,9429,500 9,500 9,500 9,500

173,858 173,858 173,858 173,858

5,688 5,688 5,688 5,6885,250 5,250 5,250 5,2503,500 3,500 3,500 3,5004,813 4,813 4,813 4,813

1,925 1,925 1,925 1,9252,000 2,000 2,000 2,000

23,175 23,175 23,175 23,175

516,371 516,371 516,371 516,371

5 5 5 569 69 69 69



10 10 10 10

$500.00 $500.00 $500.00 $500.00$92.00 $92.00 $92.00 $92.00



WorkMarketRevenue Build


Beta Customers Revenue - Lane 3 $0 $0 $0 $0Beta Customers Revenue - Lane 2 $0 $0 $0 $0

Launch Customers Revenue -Lane 3 $0 $0 $0 $0Launch Customers Revenue -Lane 2 $0 $0 $0 $0

New Customers 0 0 0 0Lost Customers 0 0 0 0Cumulative New Customers 0 0 0 0

Lane 3 - - - -Lane 2 - - - -WMRemote - - - -Service Layer - - - -

Total New Customer Revenue $0 $0 $0 $0

Total Revenue $0 $0 $0 $0

Number of Work Orders - Lane 3 0 0 0 0Number of Work Orders - Lane 2 0 0 0 0Number of Work Orders - Remote - - - -




$0 $0 $0 $0 $0 $0 $0$0 $0 $0 $0 $0 $0 $0

$0 $0 $0 $0 $0 $0 $0$0 $0 $0 $0 $0 $0 $0

0 0 0 0 0 0 00 0 0 0 0 0 00 0 0 0 0 0 0

- - - - - - -- - - - - - -- - - - - - -- - - - - - -

$0 $0 $0 $0 $0 $0 $0

$0 $0 $0 $0 $0 $0 $0

0 0 0 0 0 0 00 0 0 0 0 0 0- - - - - - -




$0 $22,000 $44,000 $44,000 $44,000 $44,000 $44,000$0 $2,500 $5,000 $5,000 $5,000 $5,000 $5,000

$0 $0 $0 $88,000 $176,000 $176,000 $176,000$0 $0 $0 $22,000 $44,000 $44,000 $44,000

9 12 12 12 12 18 18(2) (2) (2) (2) (2) (4) (4)7 17 26 36 46 60 74

31,680 73,920 116,160 158,400 200,640 264,000 327,36015,840 36,960 58,080 79,200 100,320 132,000 163,680

3,312 7,728 12,144 16,560 20,976 27,600 34,2242,250 5,250 8,250 11,250 14,250 18,750 23,250

$53,082 $123,858 $194,634 $265,410 $336,186 $442,350 $548,514

$53,082 $148,358 $243,634 $424,410 $605,186 $711,350 $817,514

1,800 5,450 9,100 16,500 23,900 27,500 31,1001,800 4,484 7,168 12,068 16,968 20,568 24,168

720 1,680 2,640 3,600 4,560 6,000 7,440




$44,000 $44,000 $44,000 $44,000 $44,000 $44,000 $44,000$5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000

$176,000 $176,000 $176,000 $176,000 $176,000 $176,000 $176,000$44,000 $44,000 $44,000 $44,000 $44,000 $44,000 $44,000

24 24 24 24 8 8 8(5) (5) (5) (5) (2) (2) (2)94 113 132 151 158 164 170

411,840 496,320 580,800 665,280 693,440 721,600 749,760205,920 248,160 290,400 332,640 346,720 360,800 374,880

43,056 51,888 60,720 69,552 72,496 75,440 78,38429,250 35,250 41,250 47,250 49,250 51,250 53,250

$690,066 $831,618 $973,170 $1,114,722 $1,161,906 $1,209,090 $1,256,274

$959,066 $1,100,618 $1,242,170 $1,383,722 $1,430,906 $1,478,090 $1,525,274

35,900 40,700 45,500 50,300 51,900 53,500 55,10028,968 33,768 38,568 43,368 44,968 46,568 48,168

9,360 11,280 13,200 15,120 15,760 16,400 17,040




$44,000 $44,000 $44,000 $44,000 $44,000 $44,000 $44,000$5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000

$176,000 $176,000 $176,000 $176,000 $176,000 $176,000 $176,000$44,000 $44,000 $44,000 $44,000 $44,000 $44,000 $44,000

8 8 10 10 10 10 10(2) (2) (2) (2) (2) (2) (2)

177 183 191 199 207 215 223

777,920 806,080 841,280 876,480 911,680 946,880 982,080388,960 403,040 420,640 438,240 455,840 473,440 491,040

81,328 84,272 87,952 91,632 95,312 98,992 102,67255,250 57,250 59,750 62,250 64,750 67,250 69,750

$1,303,458 $1,350,642 $1,409,622 $1,468,602 $1,527,582 $1,586,562 $1,645,542

$1,572,458 $1,619,642 $1,678,622 $1,737,602 $1,796,582 $1,855,562 $1,914,542

56,700 58,300 60,300 62,300 64,300 66,300 68,30049,768 51,368 53,368 55,368 57,368 59,368 61,36817,680 18,320 19,120 19,920 20,720 21,520 22,320



Dec-12

$44,000$5,000

$176,000$44,000

10(2)

231

1,017,280508,640106,352

72,250

$1,704,522

$1,973,522

70,30063,36823,120



WorkMarketRevenue Assumptions

Work Orders Monthly Rev BuildoutCustomer Breakdown AssumptionsBeta Customers

Lane 3 500 8,800 5Lane 2 250 1,000RemoteService Layer

9,800

LaunchLane 3 1,000 17,600 10Lane 2 500 4,400RemoteService Layer

22,000Customer Acquisition

Lane 3 250 4,400 3Lane 2 250 2,200 1Remote 100 460Service Layer 100 313

7,373

Other AssumptionsWork Order Size

On-site $120Remote $20Service Layer $25

WorkMarket - Lane 3

Platform Payment $8Management Payment 8%

WorkMarket - Lane 2Platform Payment $4Management Payment 4%

WMRemotePlatform Payment $3Management Payment 8%

Attach Rate Service Layer 10%Service Layer Split 25%

Customer Attrition 20%



Time

Beta

Launch

Per Saleman/MonthPer Saleman/Month Jan-12



WorkMarketIncome Statement and Cash Requirements


Net Revenue $0 $0 $0 $0

Cost of Goods Sold - - 17,000 2,000Cost of Goods Sold - Payroll - - - -Gross Profit $0 $0 ($17,000) ($2,000)Gross Margin 0.0% 0.0% 0.0% 0.0%

Selling, General and AdministrativeGeneral & Administrative - - 74,500 9,560Sales & Marketing 0 0 1,000 1,000Payroll - Executive and Administration 0 0 0 0Payroll - Product Development 0 0 13,081 22,496Payroll - Business Development & Marketing 0 0 0 0Payroll - Sales 0 0 0 0

Total SG&A $0 $0 $88,581 $33,056Margin 0.0% 0.0% 0.0% 0.0%

Cushion 10% - - 8,858 3,306

Operating Profit/(Loss) $0 $0 ($114,439) ($38,362)Operating Margin 0.0% 0.0% 0.0% 0.0%

Taxes $0 $0 $0 $0Total Cash Uses $0 $0 ($114,439) ($38,362)

Cumulative Cash Needs $0 $0 ($114,439) ($152,801)Cash Trough ($2,701,601)






$0 $0 $0 $0 $0 $0 $0

3,000 3,000 3,000 3,000 3,000 3,000 3,000- - - - - 1,309 21,486

($3,000) ($3,000) ($3,000) ($3,000) ($3,000) ($4,309) ($24,486)0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

46,292 26,076 22,188 25,360 26,196 18,308 21,6448,500 8,500 11,000 13,500 13,500 13,500 14,000

18,986 18,986 18,886 31,246 31,246 31,246 31,24663,363 70,944 70,711 79,931 99,799 107,900 107,90019,746 44,323 44,157 44,629 44,629 44,629 44,629

0 0 16,256 50,278 58,379 58,379 58,379$156,886 $168,829 $183,197 $244,944 $273,749 $273,961 $277,797

0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

15,689 16,883 18,320 24,494 27,375 27,396 27,780

($175,575) ($188,712) ($204,517) ($272,438) ($304,123) ($305,666) ($330,063)0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

$0 $0 $0 $0 $0 $0 $0($175,575) ($188,712) ($204,517) ($272,438) ($304,123) ($305,666) ($330,063)

($328,376) ($517,088) ($721,605) ($994,043) ($1,298,166) ($1,603,833) ($1,933,896)

1 0

1 0

1 0

1 0

1 0

1 1

1 1

1 1

1 1

1 1

1 1

1 2

1 2

1 2

1 2

1 2

($600,000)

($400,000)

($200,000)

$0

$200,000

$400,000

$600,000

$800,000

$1,000,000

$1,200,000



A p r -

J u n -

A u g -

O c t -

D e c -

F e b -

A p r -

J u n -

A u g -

O c t -

D e c -

F e b -

A p r -

J u n -

A u g -

O c t - -




$53,082 $148,358 $243,634 $424,410 $605,186 $711,350 $817,514

4,194 31,338 18,482 27,549 31,617 34,005 36,49421,486 43,039 43,039 43,039 43,039 43,039 50,375

$27,401 $73,981 $182,114 $353,822 $530,531 $634,306 $730,64551.6% 49.9% 74.7% 83.4% 87.7% 89.2% 89.4%

17,409 26,778 19,754 33,874 21,778 22,309 33,23820,747 31,869 39,491 53,953 68,415 76,908 86,22631,246 31,246 31,246 31,246 31,246 31,246 37,123

107,900 107,900 107,900 107,900 107,900 107,900 112,29244,629 44,629 44,629 44,629 44,629 44,629 73,52958,379 74,580 74,580 90,782 90,782 90,782 96,121

$280,309 $317,001 $317,600 $362,383 $364,749 $373,773 $438,528528.1% 213.7% 130.4% 85.4% 60.3% 52.5% 53.6%

28,031 31,700 31,760 36,238 36,475 37,377 43,853

($280,939) ($274,720) ($167,246) ($44,799) $129,307 $223,156 $248,264-529.3% -185.2% -68.6% -10.6% 21.4% 31.4% 30.4%

$0 $0 $0 $0 $25,861 $44,631 $49,653($280,939) ($274,720) ($167,246) ($44,799) $103,445 $178,524 $198,611

($2,214,835) ($2,489,555) ($2,656,801) ($2,701,601) ($2,598,156) ($2,419,631) ($2,221,020)

1 0

1 0

1 0

1 0

1 0

1 1

1 1

1 1

1 1

1 1

1 1

1 2

1 2

$0

$500,000

$1,000,000

$1,500,000

$2,000,000

$2,500,000



A p r -

J u n -

A u g -

O c t -

D e c -

F e b -

A p r -

J u n -

A u g -

O c t -

D e c -

F e b -

A p r -




$959,066 $1,100,618 $1,242,170 $1,383,722 $1,430,906 $1,478,090 $1,525,274

39,679 42,864 46,049 49,234 50,295 51,357 52,41950,375 55,000 55,000 59,625 59,625 68,375 68,375

$869,012 $1,002,754 $1,141,121 $1,274,863 $1,320,986 $1,358,358 $1,404,48090.6% 91.1% 91.9% 92.1% 92.3% 91.9% 92.1%

24,495 28,553 26,111 30,169 28,930 34,290 29,901107,550 118,874 130,199 141,523 145,297 149,072 152,847

37,123 42,917 42,917 42,917 42,917 42,917 42,917112,292 112,292 112,292 112,292 112,292 112,292 112,292

73,529 73,529 73,529 73,529 73,529 73,529 73,52996,121 96,121 96,121 103,840 111,558 136,640 144,015

$451,110 $472,286 $481,168 $504,268 $514,523 $548,740 $555,50047.0% 42.9% 38.7% 36.4% 36.0% 37.1% 36.4%

45,111 47,229 48,117 50,427 51,452 54,874 55,550

$372,791 $483,240 $611,837 $720,168 $755,010 $754,744 $793,43038.9% 43.9% 49.3% 52.0% 52.8% 51.1% 52.0%

$74,558 $96,648 $122,367 $144,034 $151,002 $150,949 $158,686$298,233 $386,592 $489,469 $576,134 $604,008 $603,795 $634,744

($1,922,787) ($1,536,196) ($1,046,726) ($470,592) $133,416 $737,212 $1,371,956

p r - 1 0

n - 1

0

g - 1

0

c t - 1 0

c - 1

0

b - 1

1

p r - 1 1

n - 1

1($4,000,000)

($2,000,000)

$0

$2,000,000

$4,000,000

$6,000,000

$8,000,000

$10,000,000

1 2

1 2

1 2



A J A O D F A J u n -

A u g -

O c t -

D e c -




$1,572,458 $1,619,642 $1,678,622 $1,737,602 $1,796,582 $1,855,562 $1,914,542

53,480 54,542 55,869 57,196 58,523 59,850 61,17777,125 86,288 95,450 104,613 113,775 113,775 113,775

$1,441,853 $1,478,813 $1,527,303 $1,575,793 $1,624,284 $1,681,937 $1,739,59091.7% 91.3% 91.0% 90.7% 90.4% 90.6% 90.9%

31,912 42,348 32,315 31,127 33,181 30,326 30,621156,622 160,396 165,115 169,833 174,552 179,270 183,988

42,917 42,917 42,917 42,917 42,917 42,917 42,917112,292 112,292 112,292 112,292 112,292 112,292 112,292

73,529 73,529 73,529 73,529 73,529 73,529 73,529151,390 158,765 166,140 166,140 173,858 173,858 173,858

$568,661 $590,247 $592,307 $595,837 $610,328 $612,192 $617,20536.2% 36.4% 35.3% 34.3% 34.0% 33.0% 32.2%

56,866 59,025 59,231 59,584 61,033 61,219 61,720

$816,326 $829,541 $875,765 $920,372 $952,923 $1,008,526 $1,060,66451.9% 51.2% 52.2% 53.0% 53.0% 54.4% 55.4%

$163,265 $165,908 $175,153 $184,074 $190,585 $201,705 $212,133$653,060 $663,633 $700,612 $736,298 $762,338 $806,821 $848,532

$2,025,016 $2,688,649 $3,389,261 $4,125,559 $4,887,898 $5,694,718 $6,543,250

g -

c t - 1 1

c - 1

1

b - 1

2

p r - 1 2

n - 1

2

g - 1

2

c t - 1 2

c - 1

2



O D F A J A O D



Dec-12

$1,973,522

62,504113,775

$1,797,24391.1%

30,916188,707

42,917112,292

73,529173,858

$622,21831.5%

62,222

$1,112,80356.4%

$222,561$890,242

$7,433,492



Documents

Pillsbury April 27 Revenues, Costs and Profits Jeff Wald