Pillsbury April 25 Startup Legal and IP Joe DiPasquale

8/7/2019 Pillsbury April 25 Startup Legal and IP Joe DiPasquale

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© Copyright 2010 Regroup.com

[email protected](917) 453-4664

Hiring, Firing, and Co-Founders

Joe DiPasquale, Founder/CEO





© Copyright 2010 Joe DiPasquale, Founder/CEO


3

Ab out Regroup

Email | SMS | Voice | Facebook | Twitter | Your website | SEO





4

F ounders

Employees and Consultants

Board of A

dvisors

Board of Directors

Business Development

Your Team





Key Milestones

Revenue

PR

Biz Dev

Marketing

Funding

Team

TimelineTimeline

Targ et 25SchoolsFa ll

SeriesAJune 1

Comme rcia lLaunchSept 1

Feb M ar Apr May Jun Jul Au g Sep Oct Nov Dec

Product Dev ^ Roadmap

May 7 ^A rcht/ DesignMay 15

^ Dir Eng A pril 15

^ Dev TeamMay 15

Jan2008

^ Beta A ug 1

^ Network andRep agreements A ug 15

^ Student Marketingfor Fall Semester Sept 1

^ Strategyand TargetsJuly 15

^ Close First DealsSept 1

^ PR TargetingFall Semester

Sept 1

^ LaunchSept 1

^ Biz Dev /Marketing

July 15

^ A gencytest campaignsNov 15

Begin socializing ^ investment

Nov 1

Investor Packet ^ for Series B

Jan 1







A pril 25, 20117

A m I a good founder?

What do you b ring to the ta b le?

Experience in the industry

F unctional skill set

Connections with b usiness development

Personal resources

Resilience

The ³crazy´ factor





A pril 25, 20118

What makes a good team mem b er?

Capa b leCan they do the jo b ?Makes your jo b go well

NiceA re they a fit?Makes your day go well





A pril 25, 20119

Incentives, incentives, incentives!

Equity is long-term

F requent, small incentives

Classic example: Sales commissionWho else can this work for?

Everyone!Marketing: commissionDevelopers: commission

When the b usiness makes money,they make money.

Other systems: Tracking (e.g. Pivotal Tracker); recognition





A pril 25, 201110

How do you keep people?

Jo b enjoyment:

Exciting work and challenge;

Career growth, learning and development

Working with great people and relationships.

Not salary, work hours, etc.





A pril 25, 201111

« .BUT

The inertia employee(doesn¶t care)

The incompetent employee(doesn¶t know what to do)

The negative employee(³who cares?´)







A pril 25, 201113

Process

A re you b etter off with or without that person?

How necessary is the position?

Do you have time to hire and train someone else?

You to not need to speak a b out cause. Employment should b eat-will.

Severance: 2 weeks - get them to sign documentsb

eforepayment

You must pay them on their last day (for the time they worked)





A pril 25, 201114

Board of A dvisors

A dvice: b een there, done that

Connections:b iz dev or funding

Paid consultant/advisors

How much equity do you give?0.25 to 1% depending on stage

Vesting equityOne-year terms







A pril 25, 201116

Business development

Sym b iotic relationship

Distri b ution network

Don¶t skitch ± how can you help?

A cquisitions are a b out synergies





A pril 25, 201117

Team can b e your unfair advantage

F ounders are most important ± b utimportance diminishes over time

Use natural selection to b uild team

Business development, b oard, andadvisors will complement the competitiveadvantage

Build the culture of your team withcommunication, meetings, and work-centered rewards and fun

Documents

Pillsbury April 25 Startup Legal and IP Joe DiPasquale