Website

InfluencesThese are the websites that influenced us

the most

Dog Is Dead

Rizzle Kicks

The 1975

Dan Croll

Conventions we followed

Consistent HeaderGives the audience a constant visual which anchors the website

and Pilgrim’s brand

Artist Logo

Pages Navigation

Social Media Links

Real Text Examples:

PagesWe wanted to keep the content of our website conventional because

conventional pages provide the audience with opportunities for learning, interactivity and purchasing.

Dog Is Dead

Pilgrim

The 1975

Rizzle Kicks

We included links to appeal to our tech savvy audience; especially targeting the 16-24 year olds of our primary and secondary audiences,

most of whom have at least one social media account.

Social Media Links

The 1975 Rizzle Kicks

Dog Is Dead

Pilgrim

Influences:

By including institutional information at the bottom of the page we build up the brand and reputation of our record label. Audiences associate our artist

with Alma Gavon Records.

Institutional Information

PilgrimRizzle Kicks

Institutional Information

Universal’s Privacy Policy

Institutional Information

Alma Gavon’s Privacy Policy

Alma Gavon’s Contact Us Page

We found both linear and non-linear examples of indie artist websites. We decided to create a non-linear website because we felt that it would be

better visually and would be more interactive and interesting for our audience.

Layout

Non-Linear Linear

Conventions We Broke

We decided not to include a news page as our homepage provides our audience with updates about the band by being a hub for all of Pilgrim's social media accounts.

We chose not to have a discography page as Pilgrim are a debut band with only one album. Dan Croll is an indie artist who also does not have a discography page.

News & Discography Pages (didn’t include)

The Arctic Monkey’s Conventional Discography page

Although competition pages are unconventional for the indie genre, we felt that it would be a good interactive opportunity; especially appealing to our secondary audience of British 16-24 year olds who idolise the band and would love to spend a day with them.

Win Page

George Ezra is an indie artist who has competitions on his social media, his social media audience is also 16-24 years old.