Pierre Lang Expands Into Eastern Europe

Chapter 14 (pg 615)

Presented by:Marriah MarshHeather Kostelecky

Agenda

Company Industry Competition How EC affects Pierre Lang SWOT analysis

Company

Pierre Lang Europe Founded in 1961 in Vienna, Austria Customer Service Centers Production Plants B2B2C mySAP

Industry

Personal Small Businesses Designer Jewelry Trends

Competition

Available online without purchase No retail stores available Cost of Designer Jewelry Designer Name

How EC affects Pierre Lang

Positive Effects of E-Commerce Negative Effects of E-Commerce

SWOT Analysis

Strengths Weaknesses Opportunities Threats

Conclusion

Company Industry Competition How EC affects Pierre Lang SWOT analysis