PICTURE THIS: INSTAGRAM FOR BUSINESS

PICTURE THIS:INSTAGRAM FOR BUSINESS

PICTURE THIS: INSTAGRAM FOR BUSINESS

WHO AM I?• Enterprise Account

Director @ General Assembly

• Social Media Handles: @grecobs, @noyourcity, @generalassembly

• Freelance Digtial Marketing Consultant

• Blogger for Huffington Post

• Dog Owner

Footnote

History of Instagram

PICTURE THIS: INSTAGRAM FOR BUSINESS3

• 400 Million AMU• 75% outside the US• Acquired by Facebook in 2012• Valued today at $35+ billion• 64/36 : Female/Male• 17,000,000,000 photos published to

date• Founded in October 2010

Source: instagram.com

Things to Consider:

PICTURE THIS: INSTAGRAM FOR BUSINESS4

• Is Instagram appropriate?• What is the point of your account?• Who is looking?• Do you know your customer?• Who are you looking for?• What are your goals?

• Vanity vs. Actionable • How to create a conversation?• Sales vs. Brand Awareness• Customer vs. Community Building

@grecobs

Marketing Checklist: Image

5 PICTURE THIS: INSTAGRAM FOR BUSINESS

• Lighting

• Angle

• Background

• Filter

• Context

• Law of 2/3

@newyorknico

Marketing Checklist: Copy

PICTURE THIS: INSTAGRAM FOR BUSINESS 6

• A complete and unique thought with purpose

• Make the copy engaging in a way that is cohesive with your brand

• Limit copy to two to four sentences at most

• Keep It Simple Stupid!

• Facts, questions, competitions usually perform best

• Post 5.5 times a week• 43% of top brands post daily• Min 3x week - Max 2x a day• Between 4-8pm• Consistent and regular!• Thursday at 5PM.• Pick a filter and stick with it!• Edit, tag, and locate photos• Be careful of oversharing

Posting Schedule and Tips

PICTURE THIS: INSTAGRAM FOR BUSINESS7@westelm

• Over half of photos use hashtags

• Limit use in copy, go crazy in comments

• Use terms people will search for

• Use joke tags sparingly

• Limit is 30 total hashtags

• Think marketing and sales funnel

Marketing Checklist: Hashtag

PICTURE THIS: INSTAGRAM FOR BUSINESS 8

Influencer or User Generated Content

PICTURE THIS: INSTAGRAM FOR BUSINESS 9

• Can drastically increase exposure

• Great for contests and #Instameets

• Keep these images in line with your brand

• Always give credit

• #StrandYourCity

• Partner with the Instagram Community

@NoYourCity

Customer Centric

PICTURE THIS: INSTAGRAM FOR BUSINESS10

• Identify the best customers

• Focus on products and services

• Use customer lifetime value

• Uses customer data to identify the need

• Think #Branded #Hashtags

@aritzia

Behind the Scenes or Employee Centric

PICTURE THIS: INSTAGRAM FOR BUSINESS 11

• Keeps your brand "human"

• Is goofy and not always on brand

• Makes your brand fun/different

• Video is great here

• Shouldn’t occupy more than 25%

@Refinery29

Footnote

Integration and Sharing

PICTURE THIS: INSTAGRAM FOR BUSINESS12

• Keep for VIP photos with the best practice be-ing under 25%

• Publish longer, more content rich posts here • Maintain constant dialog with Facebook, post-

ing contests, VIP photos, promotions, content that overlaps but does not deem redundant

• Have fun!

Footnote

Integration and Sharing

• Cosmopolitan is averaging 3 million viewers a day.

• Digital music brand iHeartRadio generated about 340 million impressions on the mobile app during its two-day music festival.

• Influencers are becoming just as large, getting 300,000 to 400,000 views per Snapchat Story.

• Snapchat gets 4 billion video views a day, rougly the same as Facebook?

Footnote

Integration and Sharing

• Does not sync well with Instagram

• Vine vs. Video?

• Copy/Paste

• Keep for VIP photos or pictures with deeper

content heavy subject matters

• Keep your Twitter alive

Footnote

Integration and Sharing

The Adverting Carousel

PICTURE THIS: INSTAGRAM FOR BUSINESS16

Source: Instagram.com

Useful Resources

Q&A