Upload
others
View
0
Download
0
Embed Size (px)
Citation preview
PICTURE THE FUTURE THE WORLD AUDIENCES SUMMIT 2012
Manuel DaehlerYour Job Title
SWITZERLAND: AT THE CROSSROADS OF LANGUAGES, CULTURES
AND MEDIA
CEO
INSERT COMPANYLOGO HERE
WHAT ARE WE TALKING ABOUT?
A small country in the center of Europe.
The Swiss represent0,11% of the World’sPopulation.
SWITZERLAND
INSERT COMPANYLOGO HERE
SOMEWHERE IN CENTRAL EUROPE …
INSERT COMPANYLOGO HERE
SOMEWHERE IN CENTRAL EUROPE, WE FIND …
INSERT COMPANYLOGO HERE
… THE CROSSROADS OF GERMAN, FRENCH AND ITALIAN
INSERT COMPANYLOGO HERE
THE LINGUSITC TRIANGLE LIES … IN THE ALPS
Italian
GermanFrench
INSERT COMPANYLOGO HERE
SWITZERLAND …NORTH- AND SOUTHFACE OF THE ALPS
AND BETWEEN – AT LEAST –THREE LANGUAGES
INSERT COMPANYLOGO HERE
THE MATTER OF (SWISS) LIFE: ALL FOR ONE – ONE FOR ALL.
INSERT COMPANYLOGO HERE
LOOKING OUTSIDE: SHARE OF INSPILLING TV PROGRAMS
30%70%
37%
63%
37%
63%
Swiss abroad
INSERT COMPANYLOGO HERE
TV USE AROUND AND WITHIN SWITZERLAND
A: 158‘D: 225‘
F: 227‘
I: 253‘
137‘
154‘
172‘
INSERT COMPANYLOGO HERE
MEDIA USE IN MINUTES PER DAY
137
113
129
172
106
122
154
98
165
TV Radio others (Time Use Study)
INSERT COMPANYLOGO HERE
TV USE OVER THE WORKDAYS
INSERT COMPANYLOGO HERE
RADIO USE OVER THE WORKDAYS
INSERT COMPANYLOGO HERE
OTHER “MEDIA USE” IN SWITZERLAND
radio live
radio archive
radio drama
audio archive
audio playlist
tv live
tv on demand
tv recorded
TIME USE STUDY: CATEGORIES OF MEDIA USE
video/dvd
video on demand
games
newspaper
book
e-newspaper
e-book
teletext
archives
internet
telephone
messaging
social web
chat
blogging
INSERT COMPANYLOGO HERE
OVERALL “MEDIA USE” IN SWITZERLAND
0 50 100 150 200
Radio /Audio
TV / Video
Text /www
Comm.
INSERT COMPANYLOGO HERE
CONCLUSIONS
A joint will must not lead to a shared culture.
Common cultural ground seems to be stronger than political borders.
To picture the cultural differences becomes possible by a shared research.
So it is important to build up media research with people attuned to these nuances.
NOT REALLY NEW, BUT IMPORTANT:
INSERT COMPANYLOGO HERE
A SAUSAGE IS NOT A SAUSAGE IS NOT A SAUSAGE …
INSERT COMPANYLOGO HERE
… BUT WE TRY TO UNDERSTAND EACH OTHER, ….
INSERT COMPANYLOGO HERE
AND WE ARE IN AGREEMENT ABOUT THE MATTERHORN !