Upload
others
View
0
Download
0
Embed Size (px)
Citation preview
Picture Notice
Please ensure you are taking photos of your event and customer interactions for this event.
Please send all photos from this event to your
supervisor ONLY through email.
Let your supervisor know if you have any questions.
Check your Crossmark e-mail the morning before every
event to check for updates.
Good luck with your event and thank you for all you do!
Event Instructions3460053 - Acosta Good Belly Jce/Kelloggs Nutigrain Bars
Please refer to the event time that was given by your supervisor.
FEATURED PRODUCT(S)
PRODUCT UPC CODE RETAILER
CODE
# UNITS
TO BUY
SUGGESTED
SAMPLE
DISTRIBUTION
GOAL
SAMPLES
OBTAINED VIA
Good Belly Juice - Blackberry
(32 oz.)
91770-00216 -- (1)
Carton
1 oz. 32 Purchased at Store
Good Belly Juice - Blueberry
Acai (32 oz.)
91770-00212 -- (1)
Carton
1 oz. 32 Purchased at Store
Good Belly Juice - Mango (32
oz.)
91770-00205 -- (1)
Carton
1 oz. 32 Purchased at Store
Good Belly Juice - Tropical
Green (32 oz.)
91770-0243 -- (1)
Carton
1 oz. 32 Purchased at Store
Nutrigrain Bars - Apple
Cinnamon
38000-35600 -- N/A 1/8th Bar 128 Sent in Kit
Nutrigrain Bars - Chocolate
Raspberry
38000-15562 -- N/A 1/8th Bar 128 Sent in Kit
SUBSTITUTE PRODUCT UPC CODE RETAILER
CODE
N/A N/A N/A
COUPON(S) COUPON DESCRIPTION DISTRIBUTION GOAL
Good Belly Juice -- 25
www.promoworks.com • 1.877.699.6275
©2013 PromoWorks All rights reserved. Information contained herein is confidential & proprietary.
Printed 9/26/201610:40:33AM Page 1 of 7
Actively engage consumers as they walk by and convey the following features and benefits for each product.
PRODUCT FEATURES AND BENEFITS/SELLING POINTS
Product Name Product Features Benefits / Selling Points
Good Belly Juice • Please see Sell Sheets attached to your manual.
Nutrigrain Bars
KIT CONTENTS
250 2 oz Souffle Cupsw 1 Debit Cardw 1 Gloves (3 Pair)w 1 Paperwork (version
noted on manifest)
w
1 PromoReport Formw 1 Training Manualw 4 Kelloggs Nutrigrain Bars
- Apple Cinnamon
w 4 Kelloggs Nutrigrain
Bars-Chocolate Raspberry
w
25 Coupon: Good Belly
Juice
w
Any product listed on the Event Manual, including substitutions, is PRE-APPROVED and does not need to be reported to the
Engagement Specialist hotline.
SHOPPING LIST
1 Bag of Publix Ice *w (1) Carton of Good Belly
Juice - Blackberry
w (1) Carton of Good Belly
Juice - Blueberry Acai
w (1) Carton of Good Belly
Juice - Mango
w
(1) Carton of Good Belly
Juice - Tropical Green
w (4) Packages of Nutrigrain
Bars - Apple Cinnamon
w (4) Packages of Nutrigrain
Bars - Chocolate Raspberry
w
Do not exceed $2.15 (including tax).
*If the store does not have the exact supply items marked with an asterisk, you are PRE-APPROVED to purchase a comparable store
brand or generic alternative. This does not need to be approved by the Engagement Specialist hotline.
www.promoworks.com • 1.877.699.6275
©2013 PromoWorks All rights reserved. Information contained herein is confidential & proprietary.
Printed 9/26/201610:40:33AM Page 2 of 7
WHAT TO WEAR
Please comply with PromoWorks approved, standard uniform unless otherwise noted in the Special Instructions in this Manual.
WHAT TO BRING
Bring the following items to your event:
Cutting Board (not wood), Demo Kit, Demo Table, Pen, PromoReport Form, Table Cloth, Training Manual, Bowl to display the Good Belly
Juice on your display table
Sharp knife
, Any Agency Provided Signage, and Waste Basket
Required Appliance:
Table & Tablecloth
Examine appliances to make certain all electrical and extension cords are in good repair and appliance is cleaned and sanitized.
SPECIAL INSTRUCTIONS
A successful event is engaging and educating shoppers through sampling/demonstrating the featured product(s) resulting in
the purchase of the product today and in the future.
THE CLIENT IS REQUESTING PROFESSIONAL PICTURES. Please don't forget to submit your pictures.
YOUR EVENT IS 4 HOURS: 11:00 AM - 3:00 PM
Set Up:
• Please check in with the manager upon arriving at the store. Ask for assistance in locating the best location. Set up your event table in a
high traffic area near the front of the store.
www.promoworks.com • 1.877.699.6275
©2013 PromoWorks All rights reserved. Information contained herein is confidential & proprietary.
Printed 9/26/201610:40:33AM Page 3 of 7
SPECIAL INSTRUCTIONS Continued
• Create an attractive display on your table the products you are promoting.
• Please know your product attributes, price points, and product location.
• Smile and be engaging!
EVENT INSTRUCTIONS
SAMPLE PREPARATION / EVENT TIPS
Today you will be promoting four flavors of Good Belly Juice: Mango, Blueberry Acai, Blackberry, and Tropical Green, plus two flavors of
Kellogg's Nutrigrain Bars: Chocolate Raspberry and Apple Cinnamon at your Publix store.
**Purchase the featured flavors of the Good Belly Juice with the VIP coupons in your kits for free products. You will have two extra coupons
and are authorized to purchase more of any of the flavors if needed.
To sample the Good Belly Juice:
Nestle the bottles in a bowl surrounded by ice to display the featured products that you are sampling.
- Pour 1 oz. of the chilled juice in a soufflé cup. You should yield 32 serving samples per bottle for a total of 128 serving samples.
-Rotate through the flavors. Shoppers may taste any flavor(s) they would like to sample.
- Hand to interested shoppers letting them know what flavor they are tasting, product attributes, price points and location in the store.
-Please encourage the shoppers to sign up for our 12 Day Belly Reboot via their email address – more info is on the training deck attached
to this manual.
- Smile & be engaging! Make the sale!
www.promoworks.com • 1.877.699.6275
©2013 PromoWorks All rights reserved. Information contained herein is confidential & proprietary.
Printed 9/26/201610:40:33AM Page 4 of 7
SAMPLE PREPARATION / EVENT TIPS Continued
To sample the Kellogg's Nutrigrain Bars:
- Cut each bar into 8 equal pieces.
- Place 1 piece in a soufflé cup and serve to interested shoppers. You should yield 64 serving samples from two boxes, for a total of 128
serving samples.
- Hand to interested shoppers letting them know what flavor they are tasting, product attributes, price points and location in the store.
- Rotate through the flavors. Shoppers may taste any flavor(s) they would like to sample.
- Make the sale!
PLEASE NOTE: If your store is low on inventory or out of any of the featured flavors, you are authorized to purchase more of another of the
featured flavors.
PRIOR TO EVENT
o Read and understand all the information in this packet.
Review your kit contents for accuracy.
Conduct your pre-call to the store 3-Days before your event and verify with the receiving clerk that the product would be available
the day of the event. If you receive a negative response contact your supervisor to possibly reschedule the event.
If event requires a debit card / gift card purchase, please activate your debit card the day before your event.
o
o
o
www.promoworks.com • 1.877.699.6275
©2013 PromoWorks All rights reserved. Information contained herein is confidential & proprietary.
Printed 9/26/201610:40:33AM Page 5 of 7
EXECUTING THE EVENT
Check in with the retailer required manager (e.g. Customer Service Manager/Store or Department Manager) describing your event and
ask to set up in a high traffic area near your product.
Verify there is adequate inventory of the product(s) involved in your project and, if applicable, report beginning inventory on your
PromoReports Form.
o
o
Look for a secondary display of Good Belly Juice, Nutrigrain Bars. If located, please set up your table near this display, with manager
approval.
o
o If Extension Cord is in the Customer Traffic area, tape cords to the floor to prevent tripping.
POST EVENT
Return display product used on table to the shelf. This is product displayed on your table ONLY, NOT product you have purchased.
DO NOT take product purchased for sampling out of the store. Leave any leftover product with the Store Manager or Customer
Service.
Clean up, breakdown your table and leave your area as you found it.
Complete your PromoReport® Form and obtain a store stamp and a manager’s signature.
w
w
w
w
It is mandatory that you enter your results within 24 hours of the completion of each event using the toll free number on your
PromoReport Form or online through the PromoWorks Portal. DO NOT include the product you are purchasing in your inventory count.w
Destroy any remaining coupons at the end of the day.w
Retain your PromoReport® Form and receipt(s) for 1 year after reporting event results.w
If you are third party agent (not working directly for PromoWorks) please follow your agency’s instructions on receipts and
PromoReport® form.
w
NOTE:
Please follow standard safety/health procedures when conducting your event. Do not distribute samples to children. Hand the sample to the
parent or guardian to give to the child.
www.promoworks.com • 1.877.699.6275
©2013 PromoWorks All rights reserved. Information contained herein is confidential & proprietary.
Printed 9/26/201610:40:33AM Page 6 of 7
POST EVENT Continued
ALLERGY WARNING:
We encourage consumers to check the ingredient statement on each package of the product they sample for the most up-to-date
information on the ingredients contained in that product. If your kit contains documents regarding allergy warnings this must be
displayed.
PROJECT SPECIFIC WARNING:
We encourage consumers to check the ingredients on each package of the product they sample for the most up-to-date information on the
ingredients contained in that product.
Please recycle your consumer engagement materials when possible.
www.promoworks.com • 1.877.699.6275
©2013 PromoWorks All rights reserved. Information contained herein is confidential & proprietary.
Printed 9/26/201610:40:33AM Page 7 of 7
Modern mornings can be hectic and hurried. You need to fuel up with a cereal bar that gets you
humming along from the very start. When there's no time for a sit-down breakfast, Nutri-Grain
gives you the fuel you need fast.
So start your day with a bar made with the goodness of whole grains and the delicious taste of
real fruit from Kellogg's, the breakfast experts.
The Nutri-Grain Apple Cinnamon Cereal Breakfast Bars are made with invigorating whole grains
and a filling made with apple to keep you moving at the speed of morning.
The Nutri-Grain Chocolate Raspberry Cereal Breakfast Bars are made with invigorating whole
grains, with real chocolate and raspberry, getting you and your taste buds excited to take on
the day!
To sample the Kellogg's Nutrigrain Bars:
- Cut each bar into 8 equal pieces.
- Place 1 piece in a soufflé cup and serve to interested shoppers. You should yield 64 serving
samples per box for a total of 128 serving samples.
- Hand to interested shoppers letting them know what flavor they are tasting, product attributes,
price points and location in the store.
- Rotate through the flavors. Shoppers may taste any flavor(s) they would like to sample.
- Make the sale!
PLEASE NOTE: If your store is low on inventory or out of any of the featured flavors, you are
authorized to purchase more of another of the featured flavors.
makers of
GoodBelly Flow; Get in the Know!
GoodBelly is a line of yummy probiotic juice drinks that delivers a daily dose of a highly effective probiotic strain (LP299V) and supports healthy digestion.
Probiotics (living microorganisms) have a beneficial effect on the body.-Survive passage through the stomach-Set up shop in the belly
Purchasing product and demo set up:
• Purchase sampling product with included VIP coupons.
• Product must stay ON ICE!• Don’t forget to hand out coupons!
Key Talking Points:
• 20 billion probiotics (LP299V) per serving!
• GoodBelly’s exclusive strain (LP299V) is one of the most researched.
• Non-GMO, Soy-Free, Dairy-Free, Vegan, • Delicious options for all!
-On-the-go: Shots and Protein Shake -No sugar added: StraightShot, SuperShot and GoodBellyAde-Multi-vitamin: PlusShot-Supplement: Available at Amazon.com-Protein Shake: Contains 15g plant based pea and chickpea protein
12 Day Belly REBOOT!1. Place email sign-up sheet on demo table.2. Ask consumer to write their name and email address on the sheet.3. Consumer will receive a welcome email and a link to print Buy 2 Get 1 free coupon ($4.49 value).4. If they don’t love it after 12 days, it’s FREE!
(See site for details)
makers of GoodBelly Quarts Demo Instructions & Product Details
Flavors in above order: Blueberry Acai, Mango, Pomegranate Blackberry, Cranberry Watermelon, Tropical Green
Demo Instructions:
• Use coupons provided in demo kit to purchase 6 quarts.
• Display quarts in a bowl with ice.
• Put email sign-up form for 12 Day Belly Reboot on table.
• Pour product from quart into cups dividing the product evenly. You will have enough for 96 samples.
• Use $0.50 off coupons to drive sales during your demo!
• Help GoodBelly grow! Sign-up customers for the 12 Day Belly Reboot!
- Ask customers to put email address on sheet (see flow chart for perks!)
Product Details:
• Drink one 8 oz. glass per day.
• 20 billion probiotics (LP299V) per serving.
• Organic, Non-GMO, Vegan, Dairy-Free, Soy-Free, Kosher.
makers of
Frequently Asked Questions
Why do I need to take my GoodBelly every day?
Shedding of the intestinal lining is a natural human process. As our intestinal lining sheds, so do the probiotics. In order to keep a sufficient supply of probiotics in the system, daily probiotic use is recommended.
Is it safe to drink GoodBelly while pregnant or breastfeeding?
GoodBelly is safe for pregnant women and women who are breastfeeding, but of course with approval from your doctor.
If you are pregnant and already taking a prenatal vitamin, please check with your doctor before consuming PlusShot, which has added vitamins.
Are there known adverse reactions to GoodBelly?
With over two decades of LP299V consumption in Sweden, there have been no adverse reactions reported.
Do you add sugar to GoodBelly? If so, what kind and why?
We use just enough organic evaporated cane juice to keep the
product stable and tasty, and the probiotics happy. We also have lower sugar options available – StraightShot, Coconut Water, GoodBellyAde and SuperShot.
Can you overdose on probiotics?
No, what doesn’t set up shop in the intestines, will simply pass through your system.
Is GoodBelly Gluten-Free?
In general, GoodBelly is not Gluten-Free. GoodBelly uses oat flour as the base for growing the probiotic. We use a small amount of barley malt that assists the oats in the culturing process. We do have Gluten-Free options, however; Coconut Water Quart and our GoodBellyAde(Tropical Orangeade and Lemon Limeade).
Are there artificial ingredients or preservatives in GoodBelly?
No, we do not have any artificial ingredients or preservatives. We have natural and organic flavors. Organic and natural flavors refer to extracts of fruits and vegetables, which are used to help the flavor profile.