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WHOLESALERS
Tukur SHADAMA.A. Minangi
ADPs
Wurno MAI LEDA
Musa HAMZA
Lela AgroMANUFACTURER
PICS NigeriaF2
F3
F1
FIGURE 1 - Annual Procurement of PICS Bags in NigeriaFIGURE 2 - Timeline of Events in NigeriaFIGURE 3 - Organizational Map of the PICS Supply in NigeriaFIGURE 4 - Maps of PICS Vendor Networks in Nigeria
MANUFACTURING WHOLESALING RETAILINGSEMI-WHOLESALING
SMALLHOLDERSCOOPERATIBES
COWPEA TRADERSPROCESSORS
Lela Agro (Kano)
Onu MAI LEDA(Sokoto)
ADPs(Nassarawa/Plateau)
Tukur SHADAM(Shandam, Plateau)
Musa HAMZA(Zamfara)
2008 2009 20122011
JAN 2008Lela Agro in Kano
selected as manufacturer of PICS bags for Nigeria, Burkina Faso and Niger
JAN 2009State Agricultural Development Programs, Sasakawa 2000, IFAD
projects, Gov’t Agricultural Officers, and local NGOS identified
as partners of PICS
JAN 2009Decision to establish
exclusive agreement between Purdue and Lela Agro vs. tripartite with distributors
MAY 2009Since June 2008,
Lela Agro manufacturers and delivers 9800
PICS bags
JAN 2009Lela Agro raises
manufacture cost of PICS bags by 10%
SEP 2009Lela Agro invests in
radio and TV advertising JAN-MAY 2010PICS technology
demonstrations reach 10,490 villages in Nigeria
via PICS partners RIU, State ADP of Bauchi, State ADPs, KKM-PLS
JUNE-DEC 2008103 villages receive
training on PICS technology
JULY-NOV 2009Project procures 30,000 bags;
Lela manufacturers 10,000 more for PICS vendors
FEB 2010Agreement to expand
PICS project activities toreach 1200 add’l villagesin 6 states
DEC 200923 radio stations broadcasting messages in 23 local languages
DEC 2009Gombe state Agricultural Development Authority
(G-ADP) sponsors radio spots in 8 states
June 2010Since June 2009,
Lela Agro manunfactursand delivers 100,000 bags
June 2010PICS technology reaches
9163 villages via PICS distributors; 1327 addt’l villages via other vendors
DEC 2010IITA airs PICS
messages through radios and film shows
MARCH 2011Lela Agro sponsors
more radio/TV advertising
JUNE 2011PICS business consultants hired to grow distribution
network and facilitate bags sales
JULY2011Project and Lela Agro discuss and explore
potential to introduce biodegradable PICS bags
DEC 2010Demonstrations
reach 400 villages
DEC 201038,100 PICS bags sold in 20 states
where projects active;85,200 addt’l
bags elsewhere
June 2010Development of cell phone
and TV adverts in Hausa and English finalized
MAY 2008Agreement signed with
Lela Agro to manufacture PICS bags on basis of 50% project advance
MAY 2008PICS business consultant
hired identify vendors andfacilitate orders
MARCH 2011In response to widespread reports of broken/missing bags among vendors, Lela Agro upgrades machinery
and quality control processes
MARCH 2011Lela Agro increases
factory ex-warehouse priceby nearly 10%
2010
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