[ ] PAID CONTENT EXPERTS PRODUCT OVERVIEW

WHO ARE WE?

¦ Piano Media is the expert on paid content.

¦ Company was founded in 2010 by former newspaper executives and online publishers.

¦ Among our customers are 60 online media brands and 25 media groups including Ringier Axel Springer, Mecom, and others

¦ We have offices in Bratislava (HQ), Warsaw, Ljubljana, Prague and Brussels.

¦ We are privately owned. Monogram Ventures (information technologies), Etarget (online advertising), NextBig (new media consultancy), and 3TS Capital Partners (investment fund) are among shareholders.

WHAT IS UNIQUE ABOUT PIANO? ¦ We are operating hundreds of paid services

and serving 12 million visitors per month. This gives us unique insight into the behaviour of paying customers.

¦ Unlike companies providing just the technical solution, we can provide everything you need to start with paid content: we help you choose the right paid content model, set the policies, choose the content to be paid (and kept free!), make necessary changes in editorial processes, set the price and marketing strategy.

¦ We have a proven track record of launching paid content services without negatively influencing the traffic to the publishers’ sites.

¦ We are the only company providing combined freemium+metered model, allowing you to choose the optimal monetization method for all kinds of content and services.

PIANO NATIONAL

¦ Typically 3 or more publishers launch paid content at the same time on the single market

¦ Single login and single payment allows access to all paid content.

¦ Piano takes care of the joint marketing, customer management and support, payments processing, building new sales channels.

¦ Typically operated on revenue-share basis.

OUR TWO PRODUCTS

PIANO SOLO

¦ Solution for individual publishers

¦ Allows for inclusion of different services into one paid content solution.

¦ Possible combination of freemium and metered paid content model.

¦ Individual support for publisher including advice on paid content strategy and type of content to charge for.

¦ Full ownership of data by publisher

¦ Business model typically based on license and operating fees.

PIANO TECHNOLOGY

¦ Flexible system: possibility to charge for text, video, audio, any special features and services

¦ Proven scalability: Already serving tens of millions pageviews per day, offering 45 different payment methods.

¦ Cookie-less authentification: we are able to identify the user even when cookies are deleted or browser is in private mode

¦ Advanced content protection: all the paid content is encrypted

¦ Works on all platforms: Out-of-the-box responsive design for mobile web, flexible API to integrate with your mobile apps.

¦ Integrates with any CMS, quick and easy to implement: Typical integration takes only 3-5 mandays.

SEAMLESS USER EXPERIENCE

Piano bar sits on top of the site,

motivating users to subscribe

even before they hit the paid

content.

Easy payment, all it takes is one window.

Seamless registration: just type in your email address.

User never leaves your site.

SEAMLESS USER EXPERIENCE SEAMLESS USER EXPERIENCE

After successful payment the user can immediately enjoy the content.

Access to user account.

Quick always-on access to renewal options.

SEAMLESS USER EXPERIENCE SEAMLESS USER EXPERIENCE

[ ] WHAT DO WE OFFER?

Understanding the consumer Understanding the publishers

Multi-platform customer support for end users

Sharing the key learning’s and providing feedback on

customers behaviour to the publishers

Constantly working on all possible improvements to all

areas of expertise

24/7 support for publishers

Experience with many sales channels

both online and offline

Bundling with other products

Wholesale best practices

Special offers for government and

business

How to communicate the value of content to

customers

Proven marketing campaigns

Customer email management system

Paid content site optimization

Payment processing with wide variety of different payment options

Content encryption & protection

Single sign-in secure user authentication

Scalable redundant infrastructure

Integration with legacy systems

Integration with mobile and tablet devices

Detailed content analysis, close

cooperation with publishers in identifying

potential for increased subscriptions

Monetizing any forms of content (text,

video, audio, pdf/flash, etc...)

Protecting ad revenue

Protecting online traffic

Mobile including Kindle and iPad

Setting the right price

Content performance

User behaviour

Payment structure insights

Real-time payment data

User segmentation

1. Contact us at business@pianomedia.eu, we will send you a document with more detailed information

2. We can discuss our offer and your plans over the phone or on meeting in person.

3. We will be happy to prepare a customized offer for you.

4. After signing the contract, you can typically start collecting payments from your users within 6-30 weeks.

THE PROCESS HOW DO WE WORK

IN THE MEDIA

¦ “Central European start-up may have found the formula to successfully charge for online content” [Tatiana Bednarikova, Agence France Press, Aug. 27, 2012, Cutting-edge Slovak media paywall seeks to expand abroad]

¦ “Without Piano, our individual solutions would be much less effective” [Stefan Hrib, publisher of Tyzden Newsweekly Magazine, BusinessWeek, Aug. 26, 2011 by Felix Gilette]

¦ “Studies...showed that a simple one-time payment for several information outlets is crucial for sales of news online” [Leos Rousek Wall St. Journal, April 27, 2011, Slovak Entrepreneurs to Test Charging for News Online]

¦ “Piano pulled off a neat trick in bringing together competing publishers” [Robert Andrews, editor at Paidcontent.org]

¦ “Piano’s persistent championing of news as an important service, part of any functioning democracy, and one worth paying for, is a boon to a demoralized industry” [William F. Baker, Columbia Journalism Review, Feb. 14, 2012, A National Paywall that works, Lessons from Slovakia]

¦ “Media now understand that we have to find a way of making people realize that newspapers online cannot be for free“ [Matus Kostolny, Editor-in-chief, SME Slovakia, Associated Press, April 19, 2011, by Karel Janicek, Slovak Media team up to charge for online access]

¦ “Publishers Stateside should pay attention to how things go for the company as it moves into larger markets” [Andrew Beaujon, Poynter Institute, July 18, 2012, Why Piano Media is worth watching]

¦ “Piano offers a lifebuoy for an industry in disarray that needs fresh capital” [Marius Dragomir, Transitions Online, Aug. 13, 2012, How Piano could save Central Europe’s Newspapers]

[ ] CONTACTS

Slovakia | Piano Media, a.s. Štefánikova 14, Bratislava | Slovakia www.pianomedia.sk

Slovenia | Piano Media, d.o.o. Celovška cesta 228 | 1000 Ljubljana | Slovenija www.pianomedia.si

Poland | Piano Media Poland Sp. z o.o. ul. Sienna 72/6 | 00-833 Warszawa | Polska www.pianomedia.pl

HQ | Piano Media, a.s.

Štefánikova 14, Bratislava | Slovakia

info@pianomedia.eu | T: + 421 221 028 871

www.pianomedia.eu