piaggio

piaggio

Project Sell to US Piaggio dealers 200 Typhoon scooters before new gas emission laws came to effect.

Piaggio Europe’s largest manufacturer of two-wheeled vehicles; Piaggio is known throughout the world for their superior technology, craftsmanship & design. Piaggio is the manufacturer of the Vespa brand.

Issues and Challenges • Identify a core project that allowed the company to sell to their dealers and ultimately to the final consumer 200 scooters within a 10-month period. • Lack of popularity of this particular scooter model. • Limited Budget

serv ice: MARKETING / STRATEGIC ALLIANCE / EVENT MANAGEMENT

Our Involvement We researched, strategized and implemented a marketing project that would generate a fairly quick sell-in & sell-out of the Typhoon scooter. A strategic alliance with Champ Car World Series, a racing organization, and with the racing team Newman-Haas co-owned by the late Paul Newman was achieved.

Through out this period, several event activations that included dealer participation at every US Champ Car event were conducted; actor Paul Newman was involved in the promotion, as he rode the scooter at the events he attended

Results • Approximately 150 scooters were sold.

• The Piaggio brand obtained significant exposure throughout the racing season.

• The brand was prominently featured on Speed TV and other media outlets.

piaggio PRINT MATERIAL

Typhoon Limited Edition Scooter Brochure and P.O.P

PROJECT ACTIVATIONS

Champ Car Calender Speed TV Promotion Paul Newman Endorsment Dealer Participation On Site Branding

www.studiomilano.com

piaggio PROJECT ACTIVATIONS

Champ Car Calender Speed TV Promotion Paul Newman Endorsment

MARKETING SERVICES

Typhoon Limited Edition Scooter Scooter P.O.P & Brochure