PIA Annual Report 2013

I. IEC PRODUCTION AND DISSEMINATION

Support to Presidential Visit

TABLE OF CONTENTS

> Support to Presidential Visit 4-9

>Typhoon Yolanda - 10-11Tacloban Info Support

>Typhoon Yolanda - 12-13“Oplan Tabang Visayas”

>Information Caravan- 14-19

>Barangay Elections- 20-21

>Zamboanga City and 22-25

Basilan flooding

>The Seige 26-29

>Election Coverage (Halalan 2013) 30-37



> News & Feature RELEASES 38-39

> Photo RELEASES 40-41

> Radio PROGRAM 42-43

> Media FORUM/Kapihan 44-47

> Special EVENTS 48-53

> Focus Group Discussion 54-55

> Photo RELEASES 40-41

> Trainings/Seminars 56-57

> Regiona Consolidated (Matrix) 58-60



2 0 1 3 highligtsSupport to Presidential Visit Full media coverage, coordination

For 2013, President . Benigno S. Aquino –III visited this Region Five times- on Jan. 16 in Zamboanga City- to grace the ADZU organized Top Level Form of the Higher Education Institution in Mindanao; February 5 in Dipolog, Zamboanga Del Norte to inaugurate and unveil the marker of the Andres Bonifacio College Graduate and Professional School Building and meet with local leaders and community. He again vis-

ited Dipolog on April 18 for the ground breaking ceremony of road improvement at barangay Cogon. The President also met with the local leaders and the community at Dipolog Sports Com-plex for a dialogue, but the longest visit PNoy made was in Zamboanga City in September where he stayed there for 10 days. His stay was

a no ordinary visit in the area. He was at the Western Mindanao Command (WEST-MINCOM) due to the MNLF siege in the City. He had three public appearances: during his arrival, his visit at the evacuation site, and during his pre-departure. PNoy again visited Zamboanga City on Decemer 22 to personally inspect and as-sess updates on the rehabilitation program of the internally displaced persons of the Zamboanga siege (Zamboanga roadmap to Recovery and Rehabilitation Plan).

Jan. 16-ZC Visit

Feb 5 -Dipolog Visit

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In his speech at Andres Bonifacio College in Dipolog City, PNoy com-mended the Mayor Evelyn Uy for the re-corded increase in tourist arrivals in the city from 64,000 in 2010 to 129,700 in 2011.

PNoy lead the inaugura-tion and unveiling of the marker of the Andres Bonifacio College Grad-uate and Professional School 8uilding


Support to Presidential VisitApr. 18-Dipolog Visit

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PNoy lead the groundbreaking of the road improvement and upgrading project from Cogon to OISCa Park and Sungkilaw Falls in Barangay Diwan. He then proceeded to barangay covered court to address the barangay folks



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PNoy at the City Sports Complex for a meeting with local political leaders and the community and proclamation of the LP Pronvincial candidates.



Sept.- ZC Visit

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PNoy arrives ZC bringing food stuff for soldiers and children evacu-ees. PNoy stayed in Zambo for 10 days to show support and to personally assess the crisis situation.



Dec. 22 - President Benigno S. Aquino III personally visited the internal-ly-displaced persons at the Joaquin Enriquez Memorial Sports Complex or

the Zamboanga Grandstand to inspect the bunk-houses construct-ed there as tem-porary shelters for the IDPs. He emh-pasized that IDPs will move back to better, more resil-ient communities once the recon-struction isss com-plete.

With him were DSWD Sec. Dinky

Soliman, DND Sec. Voltaire Gazmin and newly-appointed rehab czar Ping Lacson, Zamboanga Mayor Beng Climaco and other officials.

Dec.- ZC Visit

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Typhoon Yolanda -Tacloban Info Support Volunteerism...

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In the spirit of helping and giving, Region 9 team travelled to Tacloban City on December 12-22 to selflessly give a helping hand and services to the victims of typhoon in Tacloban and to join forces with PIA Caraga (Team One Min-danao) to provide information support in relief and recovery operations.

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Typhoon Yolanda - “Oplan Tabang Visayas” Relief operation drive

The Regional Office served as Drop-in Center for “Oplan Tabang Visayas”, a reief operation drive of the First Infantry (Tabak) Division conducted in Novem-ber for victims of Typhoon “Yolanda” in the Visayas area .

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Initiated and spearheaded the conduct of two separate information caravan in the municipalities of Jose Dalman, Zamboanga Del Norte and Midsalip, Zamboanga Del Sur on October 24 and November 15 respectively.

Concened with heath issues of the said communities, PIA solicited medicine from DOH for the conduct of free Medical /dental services in the two areas during the infocar. The activity was in partnership with the Regional Development Council (RDC)-IX through its Regional Communication and Advocacy Plan-Technical Working Group (RCAP-TWG) and the Mindanao Communicators’ Network (MCN) Inc.

J .Dalman Infocar, Octoer 4

Various national government agencies in Zamboanga Peninsula region and Zamboanga del Norte conducted a one day information caravan at Jose Dalman, Zamboanga

Del Norte on October 24, 2013. It was held at the municipal gymnasium of the said municipality.

The one-day infocar provided venue where participating

governmet agencies orient the folks in the area of their respective

programs and projects and how to avail of such services

and programs. Lecture on disaster prepareness was also

conducted and IEC materials were distributed.

Medical and dental personnel from the First Infantry Tabak Division

and health personnel from the Integrated Provincial Health Office and Municipal Health Office also extended health

services to the people where more than 2000 individuals benefited from the medical/dental services like free consultation; tooth extraction; circumcision and provison of

medicine for common illnesses.

Supplemental feeding to more than 1,000 children and adults was also conducted.

The medicines used in the medical and dental activities were provided by the regional office of DOH with the augmentation supply coming from its Provincial Office and the

Local Government Units of Jose Dalman.

The DTI and TESDA through a TSDA-trained beautician, conducted skills training to 20 beneficiares and starter kits containing the basic tools and materials needed for the

hands on training and for their salon business were distributed.

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Information Caravan bringing government service closer to the peole...

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Support to Presidential VisitMidsalip Infocar, Nov. 15 held at the covered-court, Poblacion B, Midsalip, Zamboanga del Sur on November 15.

The Infocar-participating-agencies were warlmy welcome by Midsalip Mayor Liwaya Angcap-Paras.

Infocar proper startred 10am with each participating agency giving a short message of their programs and projects .

like in any other previously conducted infocaravans, people would always crowd their way to the medical/dental services, and Midsalip community is no excemption.

Free health services includng provision of medicines were given to children and folks of Midsalip. Young children availed of the free circumcision while other residents availed the free tooth extraction. The Integrated Provincial Health Office (IPHO) provided the anesthesia and mefenamic acid.

The Municipal Health Office (MHO) doctors and nurses handled the consultation and distribution of free medicines. Close to 200 local folks availed the free medical consultation and were given medicines. DOH-Regional Field Office IX provided the medicines worth more than P10,000.

DENR turned over to Mayor Liwaya 200 mahogany seedlings for distribution to the barangaywhile NSO turned-over checks to all barangay chairmen and barangay secretaries who participated in their recently conducted survey at the barangay level.

DOLE thru Provincial Director Lourdes Amores turned-over 10 starter kits for the skills training on beauty care conducted by TESDA while DA distributed to farmers, variety of vegetable seedlings.

PhilFIDA committed to give 600 abaca seedlings and training of local farmers.

NFA Provincial Office provided rice and other ingredients for the supplemental feeding of children in the locality. MSWDO and MNAO with support from the barangay nutrition action officers facilitated the cooking and distribution of the supplemental food to children. 80 children were fed during the activity.

Demo on the skills training on beauty care, food processing and electrical installation were also conducted in the afternoon of the same day. TESDA provided the trainors while DOLE provided the starter kits & DTI, the ingredients for the meat processing.

infocar participating gences include DOLE, PCA, NSO, DA, Phil FIDA, DAR, TESDA, DENR, ZAMSURECO I & DTI.

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Support to Presidential Visit Barangay Elections

Special coverage during the October 28 Barangay Elections -PIA sent situationer reports, posted photos & videos on social networking sites. Press and broadcast releases were also posted and aired.

In Zamboanga City, the brangay election was moved (per COMELEC approval) and conducted on November 25 due to the September Zamboan-ga Crisis /seige. Though delayed, the conduct was generally peaceful and succesful.

Dipolog,ZDN

Ipil, ZSibugay

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Support to Presidential VisitPagadian,ZDS

Isabela City, Basilan

Zamboanga City

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Support to Presidential Visit Zamboanga City and Basilan flooding

Zam

bo City

floodi

ng

At the height of this situation, PIA maintained media monitoring sytem. SRs were sent; print and broadcast releases forwarded including text blast. Personnel went on field to monitor and take photos of the barangays/areas affected/submerged in flood water. Made maximum use of the social netwroking service.

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The Five days continuous rains in Zamboanga City which started Oct. 3 and brought by ITCZ, submerged some barangays of the city and inundated farmlands & fishpond. Rice fields and dikes were also destroyed..

On Octoer 5, Zamboanga Coast Guard dispatched 3 rescue teams to Brgy Tugbungan as the flood water in the area started to rise & some residents needed to be evacuated.

On October 6, the first death was re-corded. The casualty was from baran-gay Tumaga.Water level inTumaga River rcontinued to rise, which prompted some residents in the river bank to evacuate.

On October 7, the Phil. Coast Guard Zamboanga station suspended the voy-age of all vessels (passenger, cargo and fishing vessels) departing from the city due to bad weather & unfavorable sea condition.

On October 8, residents woke up in panic as houses and barangays were literally submerged in flood water .

Due to widespread flooding spawned by continuous rains, Zamboanga City Mayor Climaco ordered suspension of classes in all levels (public/private) in the City. She also called off work in all gov’t offic-ess both, local and nat’l- except those providing frontline services.

Flights were also suspended as the runway of Zamboanga International Airport was submerged in flood water.

Rescue teams were dispatched to flooded areas and Brgy officials were directed to utilize 5% calamity fund & mobilize resources to assist their constitu- ents.

The widespread flooding in Zamboanga City claim the lives of 5 individuals. Victims either drowned to death due to ram-paging water or were electrocuted at the height of flash floods.

City Agriculturist Diosdado Palacat said the flooding inundated a total of 6.47ha of farmlands & fishponds causing damage to agricultural crops and fishery products posted at more or less P57.9M.

He said, of of the total 6.47ha of farmlands and fishpond inundated, only 1.38hectares could pos-sibly recover.

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Basilan flooding

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More than 250 families along river banks of Aguada River were affected by the flash flood and land-slide in Isabela City, the capital town of Basilan Province, brought by the 3-day heavy rains.

These families were from from Brgys Lanote Bliss, Aguada, Ramona and Timplul, according to City Social Welfare Officer Emma Gurrea.

ICM Malcampo said “It’ was a ‘first time’ experience for river bank dwellers of Brgy Aguada, Isabela City, Basilan. For others, it was a nightmare.”

For the safety of the students and school personnel, Isabela City Mayor Chery-lyn Santos-Akbar suspended on October 8 , classes in all levels due to heavy rains.

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Support to Presidential Visit The Seige round the clock monitoring, coverage

On September 9, forces of the Moro National Liberation Front (MNLF) at-tacked the city and captured four coastal barangays and held hostage more than a hundred civilians as their human shield against mlitary attacks.

City Mayor Ma. Isabelle Climaco-Salazar suspended all classes as well as work in city government offices. work supension lasted for almost a month, while class suspension lasted for more than a moth.

Work in the private sector was also suspended, banking transactions were cancelled, and business opera-tions suspended.

Flghts as well as boat trips were also suspended.

Public Service Prevails PIA was one of those “first” to re-

spond to the situation. Immedaitely deployed it’s personnel on field to cover the first day of the seige. During this month-long Zamboanga crisis situation, while all other people stayed home for safety, PIA was “frontline service provider”- person-nel reported for work for media monitoring, media coverage, including live report-ing over PTV4 Manila and Radyo ng Bayan Manila and (almost daily) engagements in media briefings called by the Crisis Management Committee .

24 hours monitoring was conducted durig the first week of the Zamboanga Crisis. Photos and video footages of the seige/crisis were posted on social media sites while national and international media outfits “pirated” (with PIA permission and some without) the same for their outfit’s cosumption.

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Support to Presidential Visit The Seige round the clock monitoring, coverage

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Support to Presidential Visit Election Coverage round-the-clock duty from dawn of May 13 to midnight of May 14

Halalan: ang paghahanda

The region was able to accomplished a total of 5 candidates’ fora with live radio coverage over RMN-dxPR. The live radio coverage was free of charge.

Prior the election, the office sent it’s personnel to Cebu City to atend a coordination meeting on April 25 re: Media ng Bayan Convergence for Hatol ng Bayan 2013.

Election related Issues and Concerns, situationer reports were sent to Central Of-fice. Print and broadcast releases were forwarded to media outfits and radio pro-grams conducted.

Conducted series of coordination meetings with PTV4 peronnel and other con-cerned parties to plan out how the coverage should go about.

D-day:Round-the-clock monitoring of the May national and local polls. Personnel went on duty from May 13 to midnight of May 14.

Deployed personnel to different polling centers to cover and monitor the election.

Filed Two live reports over PTV 4. One was on the counting of ballots and the other one was on the proclamation of winners.

Also conducted interviews with the BEIs and PCOS technical support staff reragding voters turnout and the conditions of PCOS machines.

made use of the Hatol ng Bayan online portals, fcebook, skype, file traser protocol, youtube and blogsite for maximum information dissemination.

Let’s “figure” it out:The region was able to sent/forward a total of 228 election related situatoner re-ports (SRs); 15 news release sent to local papers including 1Mindanao e-magazin and websites; posted/uploaded on social networking sites a total of 279 photos and 11 video footges.

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Campaign materials littered outside San Jose Gusu Elementary School, serving as eyesore to the public. DENR-DILG-COMELEC Joint Memo Circular No. 3013-01 is encouraging the public to observe a Basura-Free Election.

Voters @ Guiwan Elem. Sch refuse to leave the line even as rain starts to slowly pour in.

in Zamboanga City

After an exhausting wait, voters were finally able to cast their votes

Personnel of the Australian Embassy roams around to observe the conduct of the automated election in Baliwasan Central School, Barangay Baliwasan, Zamboanga City.

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BEI chair Ivy Corpus (in blue shirt) assist-ing voters in the entry of their ballots to the PCOS machine.

Former Deputy House Speaker for Mindanao Ma. Isabelle Climaco-Sala-zar takes her oath of office as Mayor of Zamboanga City on Sunday, June 30. Administering the oath is Court of Appeals Justice Ramon Garcia as family and friends witness.

Printing of election results

PCOS machine at Guiwan Elem. Sch was carried outside of the pre-cinct to get a clear internet signal to be able to electronically trans-mit election results.

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Voters wait in line to cast their votes at Concepcion Elem School in Lantawan Basilan

Voters in Pory Holland Elem School were soaked in rain as voters crowd the precincts to avoid getting wet

May 10- final testing and seal-ing of PCOS machines. Very few machines experienced glitches and technicians and the COMELEC are addressing the problem. Isabela City has 85 clustered precincts, 38 vot-ing centers, & 63,130 regis-tered voters.

in Isabela City, Basilan, election coverage started upon arrival of PCOS machines with the final testing and sealing....

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in Pagadian City

Registered voters of Brgy Lenienza, Pagadian City patiently and obe-diently wait their turn to cast their vote

Voters of Brgy Lenienza, Pagadian City still can af-ford to smile even for a long wait to cast their votes.

A total of 241 registered inmates of Pagadian City cast their votes at the airconditioned admin office of the Bu-reau of jail and Management Penology (BJMP). The inmates whose cases are still pending, awaiting final judgement of the court are legible to vote.

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Support to Presidential Visit in Dipolog City

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Support to Presidential Visit in Ipil, ZSibugay

Atty.Roy Prule Ediza,Zambo Sibugay Election Supervi-sor and Dr. Amelia Torralba of DepEd compose the provincial board of canvassers

Municipal election supervisor Oliver Alar of Ipil,Zambo Sibu-gay explain some problems on the malfunction of PCOS ma-chine.CF cards differ in sizes resulting to jamming of docu-ment.




News & Feature

RELEASES



A total of 976 news releases were produced and disseminated to lo-cal media outfit , post-ed on PIA web, blog, facebookpage includ-ing One Mindanao elec-tronic magazine and other networking sites.



Photo RELEASES




Samples of activity pho-tos that were posted on PIA website, blog site, and face-book fan page and account.

Total of 3,175 photo releases for 2013




The region has two radio programs : Noticias, Informacion con Musica-anchored by Mr. Carbayas over DXNO-FM, Isabela City, Basilan and Paz Y Mejora anchored by Mr. Cajulao over DXXX-Zamboanga.

Total airings for the entire year have reached 161 (139 airings -DXNO, Isabela and 29 -DXXX Zamboanga)

Radio Program



moments at DXNO-FM Radyo Komunidad de Isabela City, Basilan

Paz Y Mejora over Dxxx, ZC



Media Forum

/

Kapihan

Interpersonal communication activitiesI. IEC PRODUCTION AND DISSEMINATION



For 2013, the region has initiated and facilitated the conduct of 55 kapihans/media fora with guests from vaious agencies.

Hosted/moderated by ICMs and sometimes by PIC staff, this media forum/kapihan serves as a venue for government agencies to promote their respective programs, ser-vices, activities and accomplishments.

Media forum with NSO officials on the National Statistics Month Celebration held at Anastacia Pension House, Pagadian City on October 22,

2013.

Media Forum with PNP & AFP lady officials

Kapihan sa Dipolog with Vice-Governor Senen Angeles, Nov.

10

Kapihan sa Dipolog anni-versary celebration, Oct 27

Kapihan Sa Dipolog, August 4- National

Lung Month Celebra-tion


Support to Presidential VisitMedia Forum with DTI-ARMM

Media Forum on the 25th National Dis-ability Prevention and Rehabilitation (NDPR) week celebration with DPWH’s Jun Obsequio, DSWD’s Cynthia Julian and Teddy Kahil, Presi-dent of the PWDs As-sociation Federation




Special Events

For 2013, the region was able to cover /attend ,facilitate a total of 253 separate agency-acivities considered as special events.

DOE conducted in Sept. a multi-sector advocacy campaign on Downstream Oil In-dustry at the Garden Orchid Hotel, ZC, where more than a hundred participants attended. The campaign was designed to create and capacitate pool of government communicators including media practitioners that would serve as agents of information dissemination of the benefits of DOI implementation.



DOE Activiy: Registration of guests and participants

Open Forum

Million Volunteer Run 2



Regional Communication and Advocacy Plan-Technical Working Group Meeting held in mArch, Pagadian CIty

1st Campus Journalism Seminar-Workshop for high schoolsConducted at Claret School of Lamitan, Basilan from Nov 23-24, 2013

Bayani Challenge



II. COMMUNICATION RESEARCH

Focus Group

Discussion (FGD)

Three separate FGD on the Revised Nutritional Guidelines for Filipinos was conducted for the year-one in Dipolog CIty, another one in Pagadian City and one in Zamboanga City.



III. INSTITUTIONAL DEVELOPMENT

Trainings /

Seminars

services of the agency specifically on the conduct of trainings and seminars is one sought-after pride of the region as evidenced by training/seminar requests made not only by government agencies but also by the academe and other groups. Thus for the year, PIA 9 was able to assist /conduct a total of 15 various trainigs for external clients while 34 trainings/seminars were conducted for internal clients.



R e g i o n a l C o n s o l i d a t e d

ACTIVITIES PERFORMANCE INDICATORS2013

TARGET OUTPUT REMARKSI. IEC PRODUCTION AND DISSEMINATION

Support to Presidential visits

No. of presidential visits in the area 4 5% of visits facilitated 100% 100%Average % of invited local me-dia that covered the event 80% 100%% of visits with issues and con-cerns report delivered 90% 100%

37 I&C submitted

ReleasesNews and Feature Stories

No. of news and feature stories generated 522 976

Photo Releases No. of photo releases generated 300 3,175Column Feeds No. of column feeds published 120 52Broadcast Programs

Radio ProgramsNo. of radio programs 4 2 Sulu Info Balita; PIA-Tawi-

Tawi (not realized)

No. of airings 228 1611. Noticias, Informacion con Musica-1322. Paz Y Mejora-29

Special Radio Program conducted in June only 2 / 13

1. Kidney Month Celebration -1 airing2. Pagpanguma sa lubi ug goma-12 airings

Interpersonal Com-munication Actvities

Kapihans/media forum

No. of kapihans initiated 36 26No. of kapihans facilitated/covered ana 29Average % of invited local me-dia that covered

80% of invited 85%

Pressconferences

No. of presscons initiated 13No. of presscons facilitated/ co-ordinated / attended 71Average % of invited local me-dia that covered 85%

Executive briefings No. of exec. briefings organized 7

ForaNo. of fora organized 37 43No. of fora attended 8

Information CaravanNo. of info caravans conducted 2 Jose Dalman, ZN;

Midsalip-ZSur

Average % of invited govern-ment offices that participated

90%

ACTIVITIES PERFORMANCE INDICATORS2013

TARGET OUTPUT REMARKS

Film Showings No. of film showings ana 5

Text BlastNo. of unique messages blasted 1,214 1,531No. of recipients in database 2,144

Publications No. of e-publications 2 21. One Mindanao2. YNT

No. of issues 344 3761M- 254; YNT-118; Basilan Page-4

Social Networking Sites

Facebook

No. of Facebook pages main-tained 2

1. PIA9 Page2. 1Mindanao Page

No. of likes on the regional page 500 1,531 as of Dec .

No. Reach of the regional page 1,580 2, 425No.of Provincial Facebook pages maintained 1 Dipolog IC

No. of likes on the provincial page 1,712

TwitterNo.of Twitter acct. maintained 1No. of followers 350 460 as of Dec.

BlogNo. of blogs maintained 1No. of hits/viewers 80,000 78,310 as of oct.

Video Streaming/sharing No. of videos uploaded ana 59II. COMMUNICATION RESEACH

Surveys No. of surveys initiated/con-ducted

45

(Ano ang matuwid na daan?)(SONA REACTION)QRS on Pork Barrel issue

%. of CO-directed surveys com-pleted

100%100% 1 (voting behavior survey

Focus Group Discus-sions (FGD) No. of FGDs initiated 3

Natl Nutritional Guidelines for Filipinos(Dipolog , Pagadian, ZC)

% of CO-directed FGDs com-pleted

Situationer Reports No. of unique situation reports texted to the Central Office 748 1,987

On-demand Research

% of CO-directed researches completed


Support to Presidential VisitACTIVITIES PERFORMANCE INDICATORS

2013TARGET OUTPUT REMARKS

Trainings/ Seminars/ Workshop

For Internal StaffNo. of seminars/trainings/ meetings, initiated for internal staff

34

% of CO-initiated trainings par-ticipated in 100%

1.ICMs Conference March 10-14 100% (1)2. Ledership Empowermnt Train-ing, June 2-6, Silang Cavite3 PCA orientation on Scale Insect Infestation at the DA Conference Room, Zamboanga City on July 18-19 (6 PIA people attended)

No.of trainings/forum attended 2For External Clients No. of trainings conducted/ fa-

cilitated for external clients 10 15

Inter-agency meetings

No. of interagency meetings at-tended 190 124

Networking with Communicators

ComNet and other IO/media/communication students’ networks

No. of meetings/ briefings/ con-ferences organized 7 16No. of meetings/ briefings/ con-ferences attended 2 7

CDIOs

No. of cities/ municipalities with active CDIOs 5 0No. of CDIO meetings/briefings/conferences/ trainings organized 1No. of CDIO visits conducted



Documents

PIA Annual Report 2013