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Physical Activity NetworkDH Responsibility Deal

• Geoff Dessent, Deputy Director Health at Work and Physical Activity

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Working with business and industry – the Responsibility Deal• Aims to create an environment that supports people

to make informed, balanced choices and to help them lead healthier lives.

• A voluntary partnership between business, government and wider stakeholders, including public health and NGOs

• Opportunity for business and other organisations to lead the way in positively shaping the environment to improve health.

• Action on: Food, Alcohol, Physical activity and Health at Work

3 Role of healthcare professionals in promoting physical activity

The Case for Physical Activity

• Physical inactivity is the fourth most important risk factor for poor health nationally

• Nearly 1 in 4 adults fail to achieve even 30 minutes of activity each week

• Physical inactivity costs the UK economy approximately £7.4 billion every year

• An active workforce can reduce days off sick by up to 27% and broader absenteeism by up to 20%.

• Physically active employees are less likely to suffer from major health problems, less likely to take sickness leave and less likely to have an accident at work.

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Physical Activity Network

• P1 – Working with local communities to get people of all ages more active

• P2 – Promoting the CMO’s guidelines on how much physical activity we should be getting

• P3 – Promoting a supporting active forms of travel

• P4 – Promoting physical activity within the workplace

• P5 – Tackling the barriers to participation in physical activity

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PAN Achievements

Number and range of partners Support from key physical activity organisations Large reported reach to community through P1 Good dissemination of the CMO guidelines through P2 Positive examples of physical activity in the workplace Some great individual pledges

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Our partners

• 304 partners signed up to network

• Nearly two thirds of partners have signed up to more than one pledge

• Promoting Physical Activity in the Workplace is our most popular pledge

• Inclusion pledge has the lowest sign up

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Range of partners

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P1 Community• 103 partners• Who? Voluntary and third sector, corporate

organisations, sporting organisations• How?

– sport and physical activity community programmes, – working with schools, – corporate social responsibility schemes– Focus on children and young people

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P2 CMO Guidelines

• Who? Voluntary and third sector, retailers, big corporates, government departments, NHS Trusts,

• How?– Greatest reach when using digital communications –

(Infant and Toddler Forum through a dedicated application and social media)

– Magazines– Health and wellbeing strategies– Targeting certain age groups

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P3 Active Travel

• 138 partners• Who? Predominantly workplaces• How?

– Primarily through cycle to work scheme– Workplace facilities for cyclists, runners– Pedometers– Workplace challenges

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P4 Workplace

• 204 partners• Who? Wide range of employers• How?

– Onsite activities– Health and wellbeing programmes– Workplace events & challenges– Subsidised gym membership– Walking groups

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P5 Inclusion

• 77 partners• Who? Voluntary sector, corporate

organisations such as Tesco, Coca Cola, Morrisons, Asda

• How? – Targeted programmes for minority groups– Community based initiatives– Dedicated resources for hard to reach groups

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AstraZeneca- P4 workplace health

• On-going participation in the Global Corporate challenge (GCC)

• The GCC supports individuals to become more active by motivating them to take 10,000 steps a day (three times more than the average office worker walks).

• Provision of physical activity programmes e.g. access to gyms, running / walking trails, support for the Global Corporate Challenge

• 89% of AstraZeneca employees now rate their health as good, very good or excellent.

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INCREASE IN ASTRAZENECA’S EMPLOYEES’ PHYSICAL ACTIVITY LEVELS

77% of AstraZeneca employees now meet or exceed the 10,000 step recommended daily activity level (vs 16% pre-GCC).

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Individual pledges• Macmillan & The Ramblers: work with Local

Authorities, the NHS and others to grow the number of local schemes and walks, with particular focus on the least active and people living with and beyond cancer.

• Tesco: encourage a big increase in the number of women running; our target is one million women to run, jog or walk 5k in support of CRUK, through annual Race for Life

• Amateur Swimming Association (ASA) pledges to get 10,000 pupils swimming as a form of physical activity

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Challenges for the future

• Estimating the number of people reached• Evaluation – has your pledge made a

difference to your organisation?• How to distinguish from day job?• Incentives?