Phyoe Wai Yar Zar

Joint Secretary General

Strengths

Richness in history and archaeology

Diverse ethnic customs

Wealth of biodiversity, extensive coastline,

untouched beaches, range of Himalayas, natural

scenic beauty and landscapes

Openness to change, creativity and innovation of

new generation

USPs of Myanmar Tourism

Strategic geographic position between emerging

economic giants of China and India – with

Thailand

Renowned friendliness of its people

Substantial cultural and natural heritage reflected

in a Diversity of tourism products and destinations

International Tourist Arrivals

2009 2010 2011 2012

Yangon 234417 297246 364743 559610

Mandalay &

Bagan8861 13442 20912 32521

Nay Pyi Taw - - 5521 1250

Borders 519269 480817 425193 465614

TOTAL 762547 791505 816369 1058995

GROWTH - 3.8% 3.14% 29.72%

Flagship Tourist Destinations

Yangon

Mandalay

Bagan

Inlay Lake Region

Beaches

Emerging Destinations

Cultural-Historical

Spiritual-Religious-Pilgrimage

Nature-Green

Ethnic-Community Study

Recreation-Leisure

Yangon Colonial Architecture

Bagan Archaeological and Cultural Treasure

Balloons over Bagan

Mandalay

Monastic Life

Amarapura

Inle Lake

Floating Gardens

Markets at Inle Lake

Phaung Daw Oo Pagoda

Fire Balloon Festival in Taungyi

Kakku Pagoda Festival

Cultural Celebrations

Ngapali Beach

Mergui Archipelago

Macleod Island – Mergui Archipelago

Macleod Island – Mergui Archipelago

Current Myanmar Tourism

2011-2013 Sustainability & Responsibility

highlighted

Policies/Plan of Action formulated

Opening of Opportunities & Incentives for travel &

investment

Strategies: Internal & External Marketing, Quality

Service, Product Development, Connectivity

Tourism Master Plan 2013-2020

Roadmap to shape the future of tourism in

Myanmar.

Defines a clear vision, guiding principles, and

strategic programs

A long-term implementation framework (2013–

2020)

A living document to be reviewed and updated

Framework for Economic & Social Reforms

(FESR)

- prioritizes tourism development

Myanmar Responsible Tourism Policy (MRTP)

- ensures tourism growth delivering broad

and equitable social, economic and

environmental benefits

Policy Links

Vision Statement

Tourism Master Plan 2013-2020

We intend to use tourism to make Myanmar a better place to live

in – to provide more employment and greater business

opportunities for all our people, to contribute to the conservation

of our natural and cultural heritage and to share with us our rich

cultural diversity.

We warmly welcome those who appreciate and enjoy heritage,

our way of life and who travel with respect.

Strategic Programs

1. Strengthen

institutional

environment

2. Build human

resource

capacity

3. Safeguards &

destination

planning

4. Develop

quality products

& services

5. Improve

Connectivity &

infrastructure

6. Build Image,

position & brand

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Opportunities

Opportunity of developing unique and innovative experiences for the tourists

Urgent need to safeguarding social, cultural and environmental systems

Quality visitor experience and achieving the maximum benefits from tourism development.

Welcome to Myanmar!

MYANMAR – LET THE JOURNEY BEGIN!

Myanmar – the place to be!

THANK YOU!