PHP User Group SG_13 March - Dang v.13 Mar

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    PHP in the Cloud13 March 2012

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    ABOUT THAT CLOUD

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    WHAT IS A SCALABLE APPLICATION?

    Served over the internet from a datacenter" Usually customer/web facing" Requiring horizontal scalability"

    Basic Configuration! Advanced Configuration! Premium Configuration!

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    GAME LAUNCHED ON FACEBOOK

    50 to 3,500 Servers in 3.5 days"

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    WHO FACES THESE CHALLENGES

    Social Anything""Games, networks, communications"" Mobile Anything """Devices sell fast, apps sell faster""Location aware means frequent use"" Brand Anything """Events, product launches"" Viral Anything """News events"

    "Social bookmarking: Digg/SlashDot/Reddit/Facebook"" E-commerce Anything""Seasonal/sale event demand"" Financial Anything""

    High transaction volume, lots of interested parties"

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    Development!Time to market"Hardware procurement"

    Architecture!Expect a steep curve"Avoid a success disaster"

    Deployment!Expand servers quickly"Expand global reach quickly"

    Operations!Capacity have enough?"Exposure have too much?"Flash Crowds"Hardware failure"

    PLANNINGSTARTS FROM DAY ONE

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    You just lostcustomers

    CLASSICINFRASTRUCTURE PROBLEMInfrastructureCost $

    time

    LargeCapital

    Expenditure

    OpportunityCost

    PredictedDemand

    TraditionalHardware

    ActualDemand

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    THE SOLUTION: CLOUDInfrastructureCost $

    time

    On DemandProvisioning

    PredictedDemand

    ActualDemand

    AutomatedScaling

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    A COMPLETELY INTEGRATED SOLUTION

    Dedicated servers, virtualized environments, and cloud solutions alloperate together seamlessly on a single network to create an on-demandsolution that is can be scaled in real-time to best meet your need. """"""""Regardless of the solution, (standalone, or hybrid) delivery is managed via thesame user interface, using the same APIs.""

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    MODULARITY& FLEXIBILITY

    Physical and virtual servers"Shared and dedicated devices"Public and private clouds"Multiple storage tiers"Discrete managed services"

    Monitoring" Managed hosting"

    Security"

    Email" Network" Backup"

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    FULL RANGE OF SERVICES

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    CUSTOMIZABLE HARDWARE CONFIGURATIONS

    Standard servers can be built with a wide variety of hardware options"

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    AUTOMATION & CONTROL

    Mobile and Web-based management portals" Purchase, provision, deploy & manage infrastructure"

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    AUTOMATION & CONTROL

    Improve customer control, reduce error, increase visibilty" API which provides control of over 200 services" Supports SOAP & XML-RPC interfaces" Comprehensive documentation & support via SLDN""SERVICES INCLUDE! Reboots & reloads" Ticketing" Hardware configuration" Software load" DNS" Network" Storage" Security scans " Monitoring"

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    HIGH-PERFORMANCE NETWORK

    2,000 gigabits of connectivity" Multiple Tier 1 carriers" Native IPv6 support" Network-within-network architecture" Maximum accessibility, security and control"

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    GLOBAL FOOTPRINT

    13 Data centers10 Network Points-of-presence

    100,000 Servers under management

    2,000 Gbps global network23,000 customers in 140 countries

    22 million domains hosted

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    SOFTLAYER AT A GLANCE

    Customers" 23,000"Annual revenue " $350 million"Annual EBITDA" $135 million"Investment in assets" $370 million"Investment in development" 2.6 million lines of code

    250,000 man-hours"Employees" 660"Data centers" 13"Servers deployed" 100,000"

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    CUSTOMERS

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    MARKETPLACE REACH 23,000 POTENTIAL CUSTOMERS

    Sell and buy resources on the SoftLayer Marketplace"

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    PHP IN THE CLOUD

    Experience a truly hybrid environment"Superior transfer connectivity using our back end private network."

    Open API makes it possible to write over 2,000 calls" Right Scale is a partner"

    A completely elastic & scalable Cloud." We offer a completely a la carte service menu: Pick what you need

    and only pay for what you need!"Enjoy premium support for all levels of services without having to pay apremium."

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    Continued Innovation" Extensive product and feature roadmap" Enhancement of current features and services"

    Continued Growth" Data center and network expansion" Grow customer base" Grow geographically, including internationally"

    True Virtual DataCenter Services"

    Innovative infrastructure, solutions" Automation of all aspects of operations" Integration with 3rd party management tools (Rightscale)"

    SOFTLAYER SUMMARY

    Hybrid Environment" Continue to enhance and develop our leadinghybrid computing environment"

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    QUESTIONS?

    Michael Ong!General Manager, APAC"[email protected]"

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    ADDITIONAL RESOURCES

    " SoftLayer Developers Network [SLDN]!

    Reference materials"Extensive, complete documentation"Documentation is built into code:"

    Basic verification programmatically (exists, spelling)"Human review at QA level

    " Forums/IRC"

    User to dev interaction"User to user interaction""

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    DEDICATED OR CLOUD?

    Service Dedicated CloudProvisioning 2 to 4 hrs 5 to 15 min

    Management/ Control Full physical control -IPMI Full virtual control OS level

    Reboot Powerstrip / IPMI/ OS Instance reboot / OS

    Storage Local/ NAS/ iSCSI / Cloud Local/ NAS/ SAN / Cloud

    Configuration Hardware fully customisable Prepackaged or Build your own

    Redundancy User defined (e.g. RAID) Predefined (SAN Hardware Failover)Backup EVault EVault

    Image Management Flex Image Flex Image / CCI Image

    Private Network All servers & instances(complimentary)

    All servers & instances(complimentary)

    Location SNG/ AMS/ DAL/ HOUS/ SEA/ SJC/ WDC SNG/ AMS/ DAL/ HOUS/ SEA/ SJC/ WDC

    KVM over IP Through web browser Launched from portal

    Monitoring Standard Enhanced (CPU/ RAM)

    Network Reports Public/ Private bandwidth graphs Public/ Private bandwidth graphs

    VDR USD $25 per server USD $25 per instance

    Other Services IP Management, Content Delivery, Add Firewalls, Add Load Balancers

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    OBJECT STORAGE

    Unlimited storage, integrated index and search, data redundancy,CDN integration, portal and mobile app access."

    Files are stored in a cluster of redundant storage devices. Ideal forstatic files like images, PDFs, and other types of files that don't

    change very much." Object Storage can also serve as a publication source. Files can be

    served directly from the cluster, or through CDN." Ability to put text tags on objects and search and retrieve based onthose tags. "

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    We provide a wide range of virtualization options that,combined with our fully automated platform, create PrivateClouds with higher scalability and performance."

    PRIVATE CLOUD AND VIRTUALIZATION

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    Softlayer provides enterprise-class cloud computing systemsavailable on demand, with hourly and monthly pricing."

    Dedicated server

    Higher I/O workloads

    Single-tenant environment

    Enhanced security

    Multi-tenant environment

    Scalable rapid provisioning

    CLOUDLAYERCOMPUTING

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    Our proprietary architecture and automation give us unique virtualizationadvantages, and the proven performance and reliability necessary for anenterprise-class Private Cloud."" Automated delivery of IT infrastructure for on-demand scalability" Best-practice OS builds and patching" Private-network connectivity, ideal for hypervisor management" Network storage based on iSCSI SAN and NAS for virtual machine

    storage to enable high-end virtualization features" Virtual Private Racks to allow integrated network performance"

    PRIVATE CLOUD AND VIRTUALIZATION