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PHOTOS® The right image will grow sales 30-50% 83 % 4 digital purchases decisions were influenced by product images Businesses know original images are essential 65% of businesses spend 2+ hours / wk in creation Product image/photo Product reviews Star ratings Product videos 83% 75% 64% 36% For Online Shoppers, photos influence a purchase. Video didn't garner the same level of importance. Over 500 online marketers surveyed on visual content marketing strategies (1) https://retail.emarketer.com/article/online-shoppers-photos-influence-purchase/5ad8fd0cebd4000b78fe1506 (2) https://venngage.com/blog/visual-content-marketing-statistics (3) https://blog.topohq.com/how-images-drive-conversions-15-ways-images-can-improve-conversion-rates 56 % 45 % 35 % 37 % 11 % 8 % 9 % said between 91-100% of their content contained visuals. said they used visuals in their content almost 100% of the time 2017 2018 Custom photos drive sales 40 % 23 % 12 % original images & graphics 35 % 21 % creating consistent quality visuals gave a scale of 3 or less 32 % said between of 4 and 5 47 % gave a rating of 7 or higher 20 % sourcing good data and content 14 % getting a wide enough reach videos & presentations stock photography (2) (1) (2) spent <2h spent 2-5h spent 5-10h spent 10-25h spent >15h Creating consistently engaging content is a problem 47% say it’s very difficult to get creatives consistently very easy very hard (3) for images to have highest conversion 1 MUST HAVES QUALITY MATTERS Airbnb DOUBLED their bookings by adding higher quality photos 2 LIFESTYLE REQUIRED Set the scene by customizing your product into a lifestyle setting so your end user can see themselves on it, in it or with it! 3 BIG IMAGES Dell tested a large hero shot. Leads increased 36% over control image. 4 FEATURE CUSTOMERS One of the more effective image-based conversion tactics is to show the customer using the product or service. Solution is here! Image optimization 1 10

PHOTOS · PHOTOS ® The right image will grow sales 30-50% 83% 4 digital purchases decisions were influenced by product images Businesses know original images are essential 65% of

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Page 1: PHOTOS · PHOTOS ® The right image will grow sales 30-50% 83% 4 digital purchases decisions were influenced by product images Businesses know original images are essential 65% of

PHOTOS®

The right image will grow sales 30-50%

®

83%

4

digital purchases decisions wereinfluenced by product images

Businesses know original images are essential

65% of businesses spend 2+ hours / wk in creation

Product image/photo

Product reviews

Star ratings

Product videos

83%

75%

64%

36%

For Online Shoppers, photos influence a purchase.Video didn't garner the same level of importance.

Over 500 online marketers surveyed on visual content marketing strategies

(1) https://retail.emarketer.com/article/online-shoppers-photos-influence-purchase/5ad8fd0cebd4000b78fe1506 (2) https://venngage.com/blog/visual-content-marketing-statistics (3) https://blog.topohq.com/how-images-drive-conversions-15-ways-images-can-improve-conversion-rates

56%45%

35%37%

11%

8% 9%

said between91-100% of

their contentcontained visuals.

said they usedvisuals in theircontent almost

100% of the time

2017 2018

Custom photos drive sales

40%

23%

12%

original images &graphics

35%

21%

creatingconsistentquality visuals

gave a scaleof 3 or less

32%

said betweenof 4 and 5

47%gave a ratingof 7 or higher

20%sourcinggood dataand content

14%getting awide enoughreach

videos & presentations

stockphotography

(2)(1)

(2)spent <2h spent 2-5h spent 5-10h spent 10-25h spent >15h

Creating consistently engaging content is a problem

47% say it’s very difficult to get creatives consistently

veryeasy

veryhard

(3)

for images tohave highestconversion

1MUSTHAVES

QUALITY MATTERSAirbnb DOUBLED their bookings by adding higher quality photos 2 LIFESTYLE REQUIRED

Set the scene by customizing your product into a lifestyle setting so your end user can see themselves on it, in it or with it!

3 BIG IMAGESDell tested a large hero shot. Leads increased 36% over control image. 4 FEATURE CUSTOMERS

One of the more effective image-based conversion tactics is to show the customer using the product or service.

Solution is here! Image optimization

1 10

Page 2: PHOTOS · PHOTOS ® The right image will grow sales 30-50% 83% 4 digital purchases decisions were influenced by product images Businesses know original images are essential 65% of

PHOTOS®

Powerful image optimization solution that transforms any photo intocreative, studio-quality images costing 95% less than traditional photo services.

Krome's business customers say yes

The only solution that gives businesses a consistent streamof quality images customized perfectly.

“A Kromed photo increases clicks/likes/shares by over 600%. Yes, it's true.”

Juliana Lucas CEO & Founder, Canterbury Paint

“Finding the time and skill to create great photos is challenging. Now, I can take great shots from my phone and trust that Krome will put my product in the best light.”

Mark Mian Owner, Alter Alter Rations

www.kromephotos.com Krome BusinessKrome Business