Photo courtesy of nickvalinote.com

March 18, 2008

Second Annual Marketing Review

WELCOME

Jeff Vasser, Executive Director

Introduction & Welcome

Convention SalesGary Musich - Vice President

TOTAL TOTAL % CHANGE2007 YTD 2006 YTD YTD '07-'06

Convention Center Trade Shows/Conventions/Meetings 169 115 47% - estimated room nights 104,649 79,174 32% - attendees 297,374 209,611 42% - delegate spending $171,667,958 $113,371,223 51% - square footage 9,709,056 8,089,855 20% Public Events 22 30 -27% - estimated room nights 7,439 19,936 -63% - attendees 138,364 603,577 -77% - delegate spending $15,018,322 $64,521,258 -77% - square footage 3,618,688 7,940,680 -54%Hotel Bookings 152 138 10% - estimated room nights 40,072 30,593 31% - attendees 30,164 21,985 37% - delegate spending $23,058,682 $16,405,049 41%Total Bookings 343 335 2% - estimated room nights 152,160 130,601 17% - attendees 465,902 849,626 -45% - delegate spending $209,744,962 $196,027,840 7% - total square footage 13,327,744 16,398,757 -19%

50,000

83,407

151,943

112,088 110,000

40,07230,593

25,67731,12927,23533,439

96,949

47,693

100,008

0

20,000

40,000

60,000

80,000

100,000

120,000

140,000

160,000

2002 2003 2004 2005 2006 2007 2008Projected

Hotel

Convention Center

Total Convention Development Room Nights

132,157

118,348

80,418

113,710

12,752 8,021 3,330

115,527

57,067

0

20,000

40,000

60,000

80,000

100,000

120,000

140,000

160,000

180,000

2008 2009 2010 2011 2012

Definite Tentative

5 Year Pace

• Actualized 165,415 room nights

• 2007 delegate spending $190,351,159

• Lost business recorded in 2007 exceeded 200,000 room nights

• Top reasons for lost business:Air Service

2007 Highlights

AvailabilityCost

• Restaurant services booked 13,784 covers – up 8.9%

• Registration staffing services billed $199,332 – up 12.4%

• Meet in AC website updated

January 2007 January 2008 % Change

Page Views 4,709 11,515 145%

Site Visits 2,604 2,682 3%

Search Engine Link Popularity 119 348 192%

Search Engine 1st Page Rankings 7 13 86%

Meet in AC Review

2008 Projections and Goals

• 5% growth in Convention Center events and room nights

• 40% growth in convention center square footage sold

• 20% growth in hotel based convention room nights

• Reopening Washington, DC based office

• 15% growth in leads generated out of DC market

• New efforts in:New YorkAtlantaJavits Events

• Convene Green Alliance Partnership

MarketingMaureen Siman - Vice President

Media Relations Department

2007- Media Relations Review• Hosted 45 media members• 17 individual journalist visits• 4 FAM tours:

5 for Atlantic 10 Men’s Basketball Championships – March 20074 for Christina Aguilera – March 20078 for Jimmy Buffett Concert – June 200710 for Police Concert – November 2007

• Hosted New York City annual media event – February 2007

Media Relations Department

2007- Media Relations Review• Generated 116 “Hot Tip” media leads• Hosted PR Seminar

• Implemented PR Partner Summit

• Organized media presence, Washington DC Showcase

• Created Canada Media Tour, reach: 2.2 million

Media Relations Department

2007- Media Relations Review• Focused, segmented media pitching:

Girls/Guys Getaway

Bridal/Honeymoon

Golf

Groups, Meetings & Conventions

Gay/Lesbian

Media Relations DepartmentBroadcast Hits: 20 million + reach

• 533 articlesTotal Articles About Atlantic City in 2007:

• 43,432,039 circulation - print• 84,908,546 circulation - online

• 2 Today Show Features• Good Morning America• CW11 Morning News (New York)• 11 News Today (Baltimore)

Tourism

2007 – Tourism Review

• Television & Film Production

• American Bus Association

• Leisure and AAA Travel Agents

• Group, Leisure, Film and Travel Tradeshows

• 2007 Travel Trade & Consumer Publication Spotlights

Tourism

4th Quarter Advertising Campaign • Consumer Image Campaign

$300,000Broadcast & Cable TelevisionNewspaperMagazineCentral Pennsylvania, Philadelphia & BaltimoreOctober through mid-December

Tourism

4th Quarter Advertising Campaign - Results

• Key Indicators:

Website Bookings for 4th Quarter: Increase 4%

Unique Website Visitors: Increase 38%

• Total Reach: 86.2%

• Impressions: 2,955,903

Tourism2008 Goals

• Overnight Motorcoach Marketing

• Visitor Profile Study

• International Group Marketing

• Restaurant Week - 2009

• Cooperative Marketing

Sports & Golf Marketing

• Atlantic 10 Men’s Basketball Championship Tournament

• Golf Marketing Highlights:13,587 total rounds booked through the GACGA – 16.6%increase over 2006

Includes 11,079 package rounds and 2,508 tee time onlyrounds

Marketing Partnership

• Signed 70 new members in 200719.6% more than signed in 2006

• Currently 373 members6.79% increase over 2006

• Will continue to enhance servicesEducational seminars

Networking events

Informational mailingsCooperative advertising opportunities

Visitor Services• Operate Visitor Welcome Centers, information phone

line, website information requests and online Concierge

• Statistics:

2007 2006

Walk-Ins to Visitor Welcome Centers 174,000 166,000

Inquiries via eMail 44,800 43,000

Inquiries via Telephone 16,100 18,800

Room Bookings 1,186 1,000

Economic Impact of Room Bookings $1.4 million $1.2 million

eMarketing2007 2006 % Increase

No. of website visitors who actually visited AC 1,590,063 1,353,154 18%

Total website visitors 3,721,080 3,397,489 10%

Individual page views 16,088,608 13,746,997 17%

Opt-ins for Newsletter 72,917 67,938 7%

Room nights booked online 4,710 3,722 27%

Value of room nights booked online $690,173 $533,475 29%

Average Trip Expenditure $1,331.69 $1,244.90 7%

Expenditures by All Website Visitors $2.1 billion $1.7 billion 26%

eMarketing

2008 Goals• Podcasts & New Technology

• Increase room bookings

• All New Website

• Partner Extranet

Awards and Honors

• Meetings & Conventions Magazine – Gold Service Award

• Hospitality Sales and Marketing Association – Silver Adrian Award for Feature Placement Print-Consumer Magazines (Out Magazine story)

• MarCom Creative Awards – Platinum Winner for Marketing/Promotion Campaign/Special Event (Atlantic City Air Show)

• MarCom Creative Awards – Gold Winner for Video/Film/Marketing product (Atlantic City Always Turned On promotional video)

• Association of Marketing and Communication Professionals (AMCP) – Ava Silver Award for Video/Film/Marketing product (Atlantic City Always Turned On promotional video)

• Association of Marketing and Communication Professionals (AMCP) – Ava Gold Award for Original Music (Atlantic City Always turned On promotional video)

• Jersey Shore Public Relations & Advertising Association – Silver Jasper Award for Audio/Visual-Promotional Video or Animation (Atlantic City Always Turned On promotional video)

• League of American Communication Professionals – Silver Spotlight Award for Video: Product/Service Video (Atlantic City Always Turned On promotional video)

• Billboard Magazine – highest-grossing mid-size arena in North America and third highest-grossing arena in the world (Boardwalk Hall)

• Venues Today magazine – highest-grossing mid-size arena in North America and second highest-grossing mid-size arena in the world (Boardwalk Hall)

• Hotel & Resort Insider (www.hotelresortinsider.com) – Top 5 Gambling Destinations Beyond Las Vegas

• Sherman’s Travel (www.shermanstravel.com) – Top 10 Gambling Getaways

• Baltimore Sun (www.baltimoresun.com) – voted by readers as one of the Best Boardwalks

Thank You