PhonePe PartnerGrowth Solutions

India’s leading payments platform

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250+Mn Registered

100 Mn Monthly Active

Unparalleled User Reach

90+Mn User Hours / Month

20+ Avg Interactions / User / Month

High User Engagement

Money Transfers , Recharges & Bill Payments Merchant Payments, PhonePe Switch, Financial Services

Unparalleled User Reach

250+Bn App Opens / Month

15+Bn Monthly Active

Massive Platform Scale

925+Mn Monthly Transactions

1,60,000 Cr. Monthly Transaction Value

User Preference and Trust

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Vast reach to a digitally active India..

25%Smartphone users in India

>10 Mn Users / State

<10 Mn Users / State

Demographic Spread

Indian6th

Every

18+

25%Metro &

Tier 1

75%Tier 2 &Tier 3

90%+18-55 Age

Range

150MnBank Accounts

Linked

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Access to a wide range of spending habits …

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18 MnMiddle Income

Households

20 MnHigh Income Households

Income Segments

55 MnUsers with High &

Ultra High SOW

45 MnUsers with

Medium SOW

PhonePe’s SOW*

150 MnUPI Linked

Bank Accounts

60+ MnSaved Cards

Payment Preferences

Category Preferences (samples)

150+ MnMonthly Recharges &

Bill Payments

4+ MnMonthly Active

Merchants

150 MnMonthly Transactions

at Merchants

* SOW: Share of Wallet

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… & the most comprehensive affinity signals

70 Mn E-CommerceShopping

* Sample brands for representation purposes only

Audience Match Affinity Signal Ideal for*

75 Mn Digital Consumers/ Video Streaming

30 Mn Food Affinity – Online & Offline

25 Mn Online Grocery & Home Needs, Supermarkets, Kirana Shops

PhonePe Merchant Landscape Glimpse

Pharmacy OMCE-Commerce,

Entertainment & Travel

GroceryLifestyle/

Electronics, Entertainment

Travel & Commute

Food

Omni-ChannelExperience

The PhonePe Advantage

PhonePe as a Growth Partner

Differentiated Offering

7

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… & the most comprehensive affinity signals

* Sample brands for representation purposes only

>70% E-CommerceShopping

Audience Match Affinity Signal Ideal for*

>75% Digital Consumers/ Video Streaming

30 Mn Food Affinity – Online & Offline

25 Mn Online Grocery & Home Needs, Supermarkets, Kirana Shops

PhonePe – Growth Properties

99

100+ Mn Monthly Active Users

15+ Bn Page Views Per Month

750+ Mn Monthly Transactions

Comprehensive Targeting Signals

PhonePe Platform Properties

Scratch Cards

Awareness

Consideration

Conversion

Media Placement

Banner Assets

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Banner Assets On PhonePe● Clickable form factors ● Click based redirection supported ● Click to rich content landing page

supported● 100% viewable impressions only

charged ● Clean & native form factors

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Video Banners & Video Player

Video Banner Assets On PhonePe● Clickable form factors● Click leads to video pop up on

screen for an immersive storytelling experience

● Click based CTA & redirection supported

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Survey Cards

Survey Cards● Banners can also be repurposed as tools

for surveys / simple brand lift studies on PhonePe

● A click can lead to a simple survey form with 1 or 2 questions enabled with multiple choice options for users to pick from

● These can be run pre-post campaigns

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Scratch Cards (1 / 2)

“Rewards” distributed to customers at the end of any transaction / action on PhonePe

● Excellent for performance objectives● Persistent presence in the rewards section● 3X Impressions Per Coupon● Heavy intent & customer engagement

driven by presenting scratch card in post transaction path of customer

●

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Scratch Cards & Coupons Distribution Product

Built to deliver superior conversion

Features● Buy Now feature supports redirection URLs to your app /

website● Coupon Copy feature to minimize user friction● Gift Now feature enables gifting of coupon to other

PhonePe users● 2 automated Push Notifications on every campaign● Geo & Other Targeting Available

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Scratch Cards (2 / 2)

Asset – Placement Scale

The assets placements are subject to availability for a specific time durationAll Banner assets on PhonePe support both static banners and static banners with video pop ups

* PhonePe’s Homepage Masthead Impact Asset is only available after 8th November 2020 (Sold out until then)** Impression Estimate is as on October 2020

Confidential

# Placement Asset Type Impressions**(per day) CTR Range Buying Type

1 Homepage Masthead - Impact Asset* Banner 85 - 95 Mn 0.5% - 2% Fixed Price

2 Rewards Page Banner 8 - 9 Mn 0.75% - 1.5% CPM

3 Mobile Recharge Page Banner 7 - 8 Mn 0.75% - 2% CPM

4 DTH Page Banner ~ 1 Mn 0.6% - 1.25% CPM

5 Credit Card Bill Page Banner ~ 0.3 Mn 0.6% - 1.5% CPM

6 Check Balance Page Banner 10 - 15 Mn 0.5% - 1% CPM

7 My Money Page Banner ~ 8 Mn 0.5% - 1% CPM

8 Scratch CardsGamified unit

with coupon codes

Scale:0.5 Mn - 25 Mn / Day

(as per requirements)10% - 20% CTA Per Coupon Code

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ConfidentialOTHER CUSTOM COHORTS ALSO SUPPORTED BASED ON YOUR BRAND’s REQUIREMENTS

# Type Targeting Criteria Supported Base Size (% of User Base)

1 Demographic Metro & Tier 1 / 2 / 3 22 Mn Metro & Tier 1 63 Mn Tier 2 & Tier 3

2 Demographic State & City Level Available on request

3 Demographic Income 80 Mn Middle Income Households20 Mn High Income Households

5 Profile Signal Card Holders - Debit & Credit Available on request

6 Profile SignalsMobile Handset (By price)

Prepaid vs Postpaid Available on request

7 Category Affinity Food Affinity 30+ Mn Users

8 Category Affinity e-Commerce / Online Shopping 55+ Mn Users

9 Affinity Signals OTT / Content Streaming 50+ Mn Users

10 Category AffinityOnline Grocery & Home Needs, Supermarkets,

Kirana Shops, Household Decision Makers 25+ Mn Users

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Targeting Options

Case Studies

StarbucksCredit Card Bill Payment Page

1.98% CTR

KFC Homepage Masthead

2% CTR

Campaign Snapshots

KFC Homepage Masthead

2% CTR

HotstarRecharge Page

1.6% - 2.8% CTR

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Airtel

Here’s some proof of success across various industries

● Targeting own customers to up-sell recharge plans

● Recharge Page ~50 Mn Impressions1.38% CTR

● Brand placement & application form to premium audience

● Credit Card Page5+ Mn Impressions1.08% CTR

● Amplifying mega sale event to deal seeking audience

● Offers Page 5+ Mn Impressions1.98% CTR

● Hotstar’s Launch Promotions Super 30 movie launch

● DTH Page~1 Mn Impressions1.64% CTR

AMEX Grofers Hotstar

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Discovery

Here’s some proof of success across various industries

Driving Subscriptions

8% - 10%

~0.5%

Food Delivery Clients

New User Acquisition & Dormant Reactivation

12% - 14%

0.8% - 2.5%

Clothing Clients Levi’s, Puma etc

Transaction Growth

9% - 11%

0.8%-1%

Flipkart

Drive sales for key category

8% - 20%

0.5% - 2.5%

Objective

End Conversion(Brand Reported)

Traffic (CTA Click)

2020

NoteThis “PhonePe Media Deck” presentation is solely for the purpose of providing you with relevant information about PhonePe, its brand positioning and its media properties for marketing discussions and engagement. Circulation or copying of the content for any purpose is prohibited. Please seek express written consent of PhonePe Private Limited if any content needs to be sent to any third party(ies).

This creative ideation may include copyrighted and/or protected trademarks, the usage of which is under the doctrine of fair use. The copyright or other similar rights rest with their respective holders and PhonePe does not exert any right on the same.

The information, statistics, data and analysis contained herein have been developed using proprietary methods and there is reliance on market/media reports and public information. It is provided for informational purposes and PhonePe does not warrant it to be complete, accurate or up to date.

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