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How to run a SMARTPhone-A-Thon
Presented by: Tim Sarrantonio - NeonCRMAdam Wilbur - CauseVid
Agenda
Key topics:
• Why phone-a-thons?
• Planning the phone-a-thon
• Running the phone-a-thon
• Phone-a-thon follow up (hint - it’s multi-channel)
• Q&A
About us
Tim Sarrantonio Adam Wilbur
It’s inexpensive
It’s multi-channel
It can scale
Anyone can do it!
Focus on the mission
Keep it simple
• This isn’t about the money
• Stewardship is key
• It’s about investing back into the successes / needs outlined
Get your message ready
Create a script
• Call scripts help new callers feel comfortable
• Talking points
• Donor feedback message branch (template included as download!)
Get your team ready
Staff AND volunteers
• Staff needs to run the show, they MUST be there
• Recruit from existing volunteer pool
• Do mock calls with at least staff members
Get your lists ready
Yes, data is key here
• Use your donor database
• Get basics on contact info and gift history
• Focus on donors who have given over phone AND/OR LYBUNTs or close to lapsing
Have the right equipment
Schedule it right
Goal Setting + Incentives
Log that data!
Post call segmentation
Left Voicemail
After the Call
Connected call with gift
closed
Connected call without gift closed
Engage and Solicit
Thank and Engage
Engage and Solicit
Communication after a gift
Connected call with
gift closed
What do donors want after making a gift?
Acknowledgement that the gift was received and you were pleased to get it. • 92% say that acknowledgement is critically important
Assurance that the gift was “set to work” as intended.
Confidence that the project or program to which the gift was directed had/is having the desired effect
Communication after a giftConnected
call with gift closed
Why should you have a post-gift plan?
If you acknowledge the gift, assure that the gift was “set to work” as intended and give the donor confidence that the gift is having the desired effect:
• 87% would give again
• 64% would give more
• 74% would continue to give indefinitely
Post-gift plan
Connected call with
gift closed
Post-gift communication plan basics
Have a post-donation communication plan• Personalized• Multichannel
Satisfy what donors want• Donation Follow-Up
(acknowledgement)• Content (assurance and confidence)
Execute• Timely acknowledgement• 12+ months of post-gift communication
Multi-channel stewardship
Connected call with gift
closed
How can your organization stand out?
Multi-channel stewardship
Personalized, Multichannel Communications
• Email• Use the donor’s name (270% increase in click thru rate)• Send from a real person (10-30% increase in open rate)• Personalize the subject line (137% increase in open rate)
• Direct Mail• Handwritten and hand-addressed notes for top donors• Add a written note to standard acknowledgement letters
Multi-channel stewardship
The Video Revolution
Video is dominating the internet
• By 2021, 81% of all internet traffic will be video
• Including video in an email increases click-rate by 200-300%
• 54% of people want to see videos from brands and organizations they support
• Video is more memorable than images or text
Items to ponder
• Phone-a-thons aren’t going away, they’re getting
smarter!
• Preparation and mission focused messaging are key
• Multi-channel strategies that are donor centric will
appeal to anyone - but watch out for video!
• And as a thank you...
Check out CauseVid
www.causevid.com/neoncrm
Questions?