Phoenix SATELLITE TELEVISION

Jan – Sep 2005

Nov 2005

2 Phoenix I SATELLITE TELEVISION

1. This Report Covers the Three Quarters Ending September for Calendar Year 2005.

2. The Group Registers a Profit of HK$134 Million For the Period.

Third Quarter Results

Phoenix I SATELLITE TELEVISION

3 Phoenix I SATELLITE TELEVISION

3. Phoenix InfoNews Channel Revenue For the Period Representing 15% of Group’s Total Revenue as Compared With 16% of Same Period in Previous Year.

Third Quarter Results (Cont’d)

Phoenix I SATELLITE TELEVISION

4 Phoenix I SATELLITE TELEVISION

China TV Universe

Total Population : 1.29 billion

TV Population : 360 million homes1.26 billion people

TV Penetration : 96%

5 Phoenix I SATELLITE TELEVISION

Phoenix Chinese Channel

Penetration : 14.25%

Homes : 52.35 million

People : 180 million

6 Phoenix I SATELLITE TELEVISION

Phoenix InfoNews Channel

Penetration : 8.4%

Homes : 31 million

People : 100 million

7 Phoenix I SATELLITE TELEVISION

The Phoenix Influence

– Popular Among the Higher-Income and Education Bracket

– First Choice of Foreign Satellite TV Channels

– Opinion Leader and Social “Spokesman”

8 Phoenix I SATELLITE TELEVISION

Audience Satisfaction Index Chart

Channels Yr 05 – 1H Yr 04 – 2H Yr 04 – 1H Yr 03 – 2H

Phoenix Chinese 1 1 1 2

CCTV – 1 2 2 2 1

CCTV – 5 3 3 5 5

CCTV – 3 4 6 6 6

Phoenix InfoNews 5 5 4 4

CCTV – 2 6 11 11 12

Hunan Satellite TV

7 8 10 9

CCTV – News 8 9 8 7

Phoenix Movies 9 4 3 3

CCTV – 8 10 10 7 8Source: CTR Research Report

9 Phoenix I SATELLITE TELEVISION

CCTV Revenues Vs Phoenix

7,001

675

8,003

1,096

0

1,000

2,000

3,000

4,000

5,000

6,000

7,000

8,000

9,000

2003 2004

CCTVPhoenix

RMB'million

1. Source: CCTV’s website (CCTV.com)2. Based on actual figures3. 2005 figures not available yet

10 Phoenix I SATELLITE TELEVISION

China’s Top 10 Channels (in Advertising Sales)

Source: CTR Research Report (based on rate card calculations)

Rank Channels 2005-1H (RMB'mn)

2004-1H (RMB'mn)

% change

1 CCTV - 1 4,288.00 4,230.10 1.4%

2 Hunan Satellite 1,241.00 965.00 28.6%

3 Shanghai Oriental 1,069.00 798.00 34.0%

4 Guangdong Satellite 993.00 772.00 28.6%

5 Phoenix Chinese 932.00 831.00 12.2%

6 GD TV Zhu Jiang 905.00 593.00 52.6%

7 Anhui Satellite - 1 846.00 545.00 55.2%

8 Beijing Satellite - 4 811.00 566.00 43.3%

9 Beijing Satellite - 1 804.00 779.00 3.2%

10 Chongqing Satellite 791.00 620.00 27.6%

Financial Highlights

Jan – Sep 2005

12 Phoenix I SATELLITE TELEVISION

Phoenix Group Revenues

Phoenix I SATELLITE TELEVISION

713.7 685.0 710.0

350.3

1,113.0

836.0883.3

0

200

400

600

800

1,000

1,200

00/01 01/02 02/03 6 mthended 31Dec 03

Year2004

9 mthended 30Sep 04

9 mthended 30Sep 05

Revenue (HK$ millions)

13 Phoenix I SATELLITE TELEVISION

Revenues Breakdown

9 months ended 30 Sep 2004 9 months ended 30 Sep 2005

Revenues: HK$836.0 mn Revenues: HK$883.3 mn

Phoenix I SATELLITE TELEVISION

AdvertisingSales94.0%

Others2.2%

Subscription3.8%

AdvertisingSales91.6%

Subscription3.4%

Others5.0%

14 Phoenix I SATELLITE TELEVISION

Top 10 Advertising Categories 2005 1st Half

Source: CTR Research Report (based on rate card calculations)

Rank China Top 10 Phoenix Top 10 CCTV Top 10

1 Cosmetic/Toiletries Corporate Image Cosmetic/Toiletries

2 Foodstuff Home Electrical Appliances Foodstuff

3 Pharmaceuticals Liqors Beverages

4 Personal Items Personal Items Pharmaceuticals

5 Retails & Services Foodstuff Culture/Tourism

6 Culture/Tourism Industrial Equipment Automobiles

7 Beverages Automobiles Home Electrical Appliances

8 Telecommunication Pharmaceuticals Telecommunication

9 Liqors Telecommunication Industrial Equipment

10 Automobiles Office Equipment Clothing

15 Phoenix I SATELLITE TELEVISIONPhoenix I SATELLITE TELEVISION

Phoenix Channels RevenuesChinese Channel vs InfoNews Channel

16% 15%7%

11%

74%77%

0%

20%

40%

60%

80%

100%

9 months ended 30 Sep 04 9 months ended 30 Sep 05

Chinese Channel InfoNews Channel Other Businesses

16 Phoenix I SATELLITE TELEVISION

Group Total Operating Costs Trend

Phoenix I SATELLITE TELEVISION

712.4

850.4803.3

398.5

974.5

723.5779.2

0

200

400

600

800

1,000

1,200

00/01 01/02 02/03 6 mthended 31Dec 03

Year 2004 9 mthended 30Sep 04

9 mthended 30Sep 05

HK$'millions

17 Phoenix I SATELLITE TELEVISION

Operating Costs Analysis (excl. commission )

9 months ended 30 Sep 2004 9 months ended 30 Sep 2005

Phoenix I SATELLITE TELEVISION

Programming23.8%

Staffing36.1%

SG & A25.4%

Technical Services11.4%

Others3.3%

Total : HK$454.2mn

Programming18.3%

Staffing33.1%

SG & A31.8%

Technical Services

9.9%

Others6.9%

Total : HK$553.4mn

18 Phoenix I SATELLITE TELEVISION

Group Net Profit / Loss

Phoenix I SATELLITE TELEVISION

119.8

54.0

(199.7)

(72.2)(38.9)

150.5 133.6

-200

-150

-100

-50

0

50

100

150

200

00/01 01/02 02/03 6 mth ended31 Dec 03

Year 2004 9 mth ended30 Sep 04

9 mth ended30 Sep 05

HK$'millions

19 Phoenix I SATELLITE TELEVISION

Going Forward

1. Develop New Business Models for Internet-Based Operations

2. Develop and Acquire Content for New Media Businesses

3. Identify New Strategic Partners

4. Migration to Hong Kong Stock Exchange Main Board

Questions and

Answers

For further information or a copy of this presentation, please refer to

www.phoenixtv.com.cn/home/English/result.html