Phoenix Mills Limited

Group 8

Group 8 Pooja Malde (96) Rohan Patel (97) Rushabh Desai (98) Sargam Mehta (99) Aaditya Ranka (100)

Introduction to Phoenix Mills Ltd.

Started by Mr. Ramnarain Ruia.

The Phoenix Mills Ltd. began operations as a

textile manufacturing company.

 The Company operates in two segments:

property and related services and textile/cloth

trading

It developed the 1st consumption center in

India.

Company History

1905- The Phoenix Mills Ltd. began operations as a textile

manufacturing company.

1959- It was listed on the Bombay Stock Exchange.

1987- It entered into the growing real estate market .

1998- It joined hands with Galaxy Entertainment.

2001- Introduced India 's first Hyper market concept ‘Big Bazaar' at

High Street Phoenix.

2003- Pantaloons and Lifestyle were operational.

2006- It announced its new project at High Street Phoenix.

2011- It launched Phoenix Market Cities.

At a Glance

It is Listed on Bombay Stock Exchange Limited (Code: 503100) and

National Stock Exchange of India Limited (Code: PHOENIXLTD)

  500+ Employees It is present in 15 cities Over 100 Acres in Total Land Assets Over ` 50 billion in building assets  OPERATIONAL 10 Malls in 8 cities* 2 Commercial Centres in 2 Cities Over 5.0 million sq. ft. in Retail, Entertainment, Commercial, Parking & Residential Assets 

PLANNED (next 3 years) 6 Shopping Malls in development* 2 Commercial Centres in development 4 Residential Projects under development 2 Hospitality Properties in development 5.8 million sq. ft. in Retail Assets* 1.5 million sq. ft. in Commercial Assets 12.6 million sq. ft. in Residential Assets*

BUSINESS MODEL

BUSINESS VERTICALS

RETAIL

RESIDENTIAL

COMMERCIALHOSPITALITY

INVESTMENT

MARKETING & PROMOTIONS Core purpose

Femina miss India – Kurla

Kid’s fashion festival – Pune

Christmas celebrations - Kurla

HIGH STREET PHOENIX & PALLADIUM

Luxury brands Palladium annexe

Brands galore

Food court

PROJECTS COMPLETED

Phoenix Market City – Pune

Phoenix Market City – Bengaluru

Phoenix Market City – Kurla, Mumbai

PROJECTS IN PIPELINE

Retail – Phoenix Market City Chennai

Residential – Chennai & Bengaluru

Hospitality – Shangri-la Mumbai & Agra

Commercial – Mumbai & Pune

Financial Statements at a glance

Profit & Loss Account

Income From Operations Other Incomes Interest & Depreciation Profit After Tax And Minority Interest

Balance Sheet

Share capital Non Current & Current Liabilities Debt Rescheduling Fixed Assets Inventories

Ratio Analysis

Income From Operations

Income from Operations0

500

1000

1500

2000

2500

3000

3500

4000

821

996

1230

2102

3666

2008 2009 2010 2011 2012

EBIDTA

EBIDTA0

500

1000

1500

2000

2500

507602

775

1406

2114

2008 2009 2010 2011 2012

Earnings Per Share (EPS)

EPS

12.43

5.4

4.13

6.33

7.27

2008 2009 2010 2011 20122

Dividend Per Share (DPS)

DPS

1 1

1.2

1.8

2

2008 2009 2010 2011 2012

Return On Asset (ROA)

ROA

15.31

4.73

3.58

5.48 5.75

2008 2009 2010 2011 2012

Receivable & Payable Days

Recievable Days Payable Days

22.04

263.14

107.55

302.17

117.15

274.38

132.94

281.97

109.51

318.17

2008 2009 2010 2011 2012

Market Analysis

Comparison

Reviews by Experts

Crisil’s Observations Strong Performance, Robust Growth Occupancy Improvement Shangri-La operations hinge on environment

ministry’s consent. Phoenix to hold 50% stake in Classic Mall

Development and Classic Housing Management has approved a proposal to buy

out the stake jointly with Sharyans Resources (JV partner with 31% stake).

Concerns Linger For PML

Interest cost outflow higher than or equal to the rental income across project.

No major Developments (the Land Acquisition Bill in the Parliament)

Complications in Acquiring New Land

CEO’s(Mr. Shishir Shrivastava) approach to ensure good shareholders return

Improving license fee/rental yields.

Protecting and growing the capital value of our assets over the medium to long term.

Creating incremental value through developing repositioning assets and exploiting market opportunities.

Managing costs to maximise profit generation.