philipwebb.com.au

Homes for lifeDoncaster 03 9842 1477989 Doncaster Road Doncaster East VIC 3109

Ringwood 03 8870 2888139 Maroondah Highway Ringwood VIC 3134

Mitcham 03 9874 3355483 Whitehorse Road Mitcham VIC 3132

Technology a sales winnerBrett and Angela James were surprised to find that before they listed their Doncaster East townhouse for sale with Philip Webb, a database of almost 160 qualified buyers had already been assembled to sell it.

Using the latest computer technology, Philip Webb had updated its lists of buyers so that as soon as the property was put on the market, everyone who had shown interest in similar properties in the same price bracket in the same suburb was contacted. A potential buyer who had visited an open for inspection three months earlier received a detailed email description of the James’ property and bought it before auction.The efficiency and personalised targeting of the property to individual buyers is a world away from the old days of newspaper advertising.“It certainly got people through the door,” said Mr James. “It was successful

for us because it instantly gets the information out there.”Senior sales consultant Martin Froese said that 76 buyers who had inspected a comparable property in Bellevue Ave, 38 who visited another in Franklin Rd and 43 who attended a similar townhouse in Finch St were all alerted to the James’ property in King St.“The beauty of our system is that the buyers who receive the information are well qualified and we target them because we know they are interested in buying that sort of property at that price in that area,” Mr Froese said.

The bottom of the property market is behind us as all indicators point to a solid and steady revival this year.Home owners who have been cautious about selling are beginning to see the merits of trading up and investors who have been sitting on their hands for the past 18 months are becoming more active.Interest rates are at historically low levels and with talk of more cuts in coming months, buyers will have the confidence to take action knowing that their repayments are not likely to jump rapidly in the next few years.In the suburbs where we work, our sales and property management teams are seeing more optimism in the market this year than in the past 12 months.This is a good thing. However, I do not think the market will skyrocket this year, but the fundamentals of real estate will continue to hold true. Those who buy quality property in good locations will always do well.

Philip Webb, Director

Best regards,

Sale of the future: Technology played a key role in selling the Doncaster East townhouse

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Philip Webb has broken the record for the sale of a single residential property in Croydon.Agent Tony Tuccitto sold the classical 1930s homestead with panoramic views for $2.1 million after negotiating multiple

offers for the Richardson Rd property.The result late last year smashed the

record for homes in Croydon and Croydon North.

Croydon record smashedRecord-breaker: Croydon’s $2.1 million star

MARCH 2013

New approach an instant success

Cash for first home buyers

Rewards for new business

PhilipWebb: A trusted name in real estate for 41 years

“Comparing Philip Webb with the previous agent is like comparing the Sun with Pluto.”That’s how new Philip Webb client Susie Bunn describes the rental management of her new apartment in Mitcham.“We went three months without comment (from the other agent) other than one phone call and us contacting them to find out what’s happening,” Ms Bunn said.“My husband and I attended an open for inspection to find they had advertised the property incorrectly, saying it did not have a car park when it did.”After 12 wasted weeks, Ms Bunn moved management to Philip Webb through new business team leader Dane Seeley and the one-bedroom property was rented within a week for $280 a week.“I was impressed from the beginning,” Ms Bunn said. “Dane’s knowledge of the area and the process was outstanding and he stayed in contact and kept us

First home buyers who purchase a property to live in for less than $600,000 are now eligible for a 30 per cent cut in stamp duty.From January 1, first home buyers will have up to $9321 cut from their stamp duty of $31,070 on a $600,000 property.Eligible first home buyers will also

Dozens of new and existing Philip Webb clients are enjoying free gifts simply by doing business with Philip Webb.People who refer new clients to Philip Webb’s property management division are given a $100 Coles Myer gift voucher for themselves and the new client once the property is leased by Philip Webb.

informed and updated.“It wasn’t just the speed (of securing a tenant). We felt comfortable and secure the whole way through. We didn’t fall into a hole when the agent went on holidays. There was continuity every step of the way,” Ms Bunn said.“When there was an additional request from the tenant, Philip Webb said they would sort it all out.“We’re still trying to hunt down keys and the swipe card from the previous agent.”The apartment at the Mitcham Village Apartments in Colombo St is one of

25 which Philip Webb manages in the complex beside the Mitcham train station.

One-bedroom apartments are leasing for $260 to $320 a week and two bedroom apartments for $375 to $380 a week.

gain the First Home Owner Grant of $7000. This means they benefit from cash incentives of up to a total of more than $16,000.The stamp duty reduction is part of a State Government plan to cut stamp duty for first home buyers by 50 per cent by September next year.

General manager of Philip Webb’s property management division, Sophie Lyon, said the gifts rewarded clients for spreading the word about Philip Webb’s property management services.Philip Webb has one of Melbourne’s largest and most experienced property management teams.

Highly experienced estate agent Michael Peters has returned to the PhilipWebb Team as Ringwood Sales Manager.Mr Peters will also assist with the internal training across the company and mentor younger sales staff.Anthony Webb will be based at Doncaster and head the Doncaster Team.Mr Peters has a wealth of real estate experience and is a welcome addition to our Management Team. He has previously worked at PhilipWebb and also operated his own successful real estate business.

New Sales Manager

Mitcham Village: Apartments are leasing for up to $380 a week.

Michael PetersSales Manager

Anthony WebbSales Manager

In 1971, PhilipWebb sold land for $5,600, now worth $600,000

Top price in quick saleIn almost five months with another estate agent, the best price which Robert and Jeanette Finlay were offered for their Templestowe townhouse was $620,000.Within 16 days of being listed by Philip Webb’s senior sales consultant Rob Groeneveld, the four-bedroom property was sold for $690,000 – before auction.“We’re chuffed with the performance,” Mr Finlay said. “We couldn’t fault anything. PhilipWebb was proactive and professional and the marketing from the word go was impressive.”Mr Groeneveld said he and assistant Declan Treacey achieved an outstanding result by organising professional photography and promoting the townhouse in Woodlands Edge as a premier property on realestate.com.au, by working their buyers’ database and creating competition for the property which pushed up the price.Mr Finlay said 10 prospective buyers

attended Philip Webb’s first open for inspection after the property had been on the market for five months, yet no more than five people attended any inspections with the other agent.Mr Finlay, a customer service adviser, said the Philip Webb service was a big

reason behind the company’s successful sale.“We were extremely pleased with the personal and professional approach of the individuals we worked with and the company,” Mr Finlay said.

Delighted: Robert and Jeanette Finlay have an extra 70,000 reasons to smile.

A winning formula in national awardsPhilip Webb’s expertise in property management has again been recognised with a real estate industry award.The company has won the Property Management Team of the Year at the Australasian Real Estate Results Achievement Awards.Doncaster sales administrator Kathryn Haecker also won the Support Star of the Year at the annual awards in Sydney.The awards acknowledge outstanding achievements in the real estate industry, with a focus on service, excellence and best practice.Philip Webb was a finalist in the categories of Marketing Agency of the Year and Service Excellence of the Year. Senior sales consultant Jerry Last was a finalist in the Victorian Agent of the Year category. Star: Doncaster’s Kathryn Haecker with trainer

Michael Sheargold.

Honoured: Philip Webb accepts the industry’s praise.

Hampers for 250 needy people and families have again been distributed by Philip Webb.Staff and people who do business with Philip Webb raised money and donated cash totalling thousands of dollars so that the food hampers could be distributed throughout the Manningham, Whitehorse and Maroondah areas.Charities such as Doncare, the Salvation Army and St Vincent de Paul as well as some primary schools gave the hampers to those in need before Christmas.

Hampers spread cheer

Goodwill: Philip Webb staff assemble the hampers

Homes for lifeDoncaster 03 9842 1477989 Doncaster Road Doncaster East VIC 3109

Ringwood 03 8870 2888139 Maroondah Highway Ringwood VIC 3134

Mitcham 03 9874 3355483 Whitehorse Road Mitcham VIC 3132

If this property is exclusively listed with another agent, please disregard this communication. 5833

SALES

ProPErty mAnAgEmEnt

SPotLight on PricES

Confidence starts to flowBy ANTHoNy WeBB, SAleS MANAgeR

218 leases smashes recordBy SoPHIe lyoN, geNeRAl MANAgeR of PRoPeRTy MANAgeMeNT

2013 has got off to an amazing start with the Property Management team leasing a monthly record of 218 properties in January.The summer months are the most active, with plenty of tenants seeking a new home. It’s also a time of higher vacancy rates, but there are a few low-cost tips that will make your property more enticing to tenants. A quick coat of paint in the bedroom, kitchen or bathroom can brighten dull areas and the smell of fresh paint is always a good selling point. Nice rugs, new blinds or light fittings are another way

Confidence is returning to the real estate market with growing numbers of buyers inspecting properties and more vendors listing their homes for sale.There has been a noticeable improvement in market activity since mid-January, which is a positive sign for the year ahead.On one day, 74 groups of buyers inspected a two-bedroom house with a study in Moresby St, Mitcham. A total of 216 buyers inspected the property which was sold by Mike Muncey and Leigh Niezen before auction for $549,999. The price was $25,000 above what the vendors anticipated.Eric and Vicki Napoleone sold a near-new

to modernise a property quickly. A neat, tidy garden will add to your property’s street appeal.We are gearing up our Investment Sales team this year, with the addition of Chris Diekhake to the team. Chris

six-bedroom home on 4000sqm in Donvale for $2,050,000, proving that all sectors of the market are active when quality is for sale.Our sales results on several other properties have exceeded vendors’

and Joe Corsi can give you an update on the value of your property or advise on other investment properties on the market should you be looking to take advantage of the lower interest rates to expand your investment portfolio.

expectations and auctions have also been performing extremely well this year.Results in the first two months of the year indicate that the market will pick up from last year and we expect the momentum will build steadily as the year progresses.

Box HIll DeC 2012 DeC 2011 DeC 2010 DeC 2008 DeC 2006 Houses $805,000* $1,022,500* $854,400* $800,200* $582,500* Units $428,050 $396,750* $465,000* $365,500* $302,251CRoyDoN Houses $448,000 $430,550 $482,500 $366,000 $300,100 Units $371,000 $365,000* $392,000 $292,500 $232,550MITCHAM Houses $580,000 $580,000 $615,000 $455,500 $378,000 Units $495,000 $456,500 $491,250 $375,444 $338,000RINgWooD* Houses $477,000 $471,000 $522,000 $385,000 $335,000 Units $370,000* $365,000 $386,500 $305,750 $254,000

*Indicates less than 25 sales per quarter. Source: REIV quarterly median prices

WANTEDProPerties to seLL

Call ANTHONY WEBB

0408 578 771

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