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Philips Avent Range
Tim Bishop Jan 16
Philips Avent Range 2016
All our sterilisers are compatible with both
Natural and Classic+ Philips Avent bottles
Dr. Jay Gray from Birmingham Children’s Hospital, UK explains: “sterilising your baby feeding equipment and thoroughly washing your hands before preparing your baby’s feed will help protect your baby.”
Philips Avent Sterilisers
Micro Steri SCF281/02 SRP £26 Promo £13
2-in-1 Steriliser SCF922/01 SRP £45 Promo £30
Sterilisers are typically the first feeding
product to be bought, mostly before birth.
47% of purchases are
driven by WOM .
Micro Steri Bags SCF297/05 SRP £10
3-in-1 Steriliser SCF284/01 SRP £60 Promo £48
Comfort Breast Pumps
Comfort Manual BP, SRP £36 Promo £24
Comfort Single Electric BP, SRP £115 Promo £92
Soft massage cushion with velvety texture Comfort petals stimulate the breast when expressing
Unique design
Sitting comfortably allows mothers to relax and express more milk, more easily
Avent mums can safely store their breast milk with our breast milk containers.
Convenient design
Compatible with all Avent breast pumps and Classic +/Natural teats
Breast Milks Containers SCF618/10 SRP £15, Promo £12
Comfort Manual Breast Pump with Breast Milk Container SCF330/13 SRP £45 Promo £27
Bottles & Accessories are the entry point into our brand
Bottles & Accessories are among the 1st baby care products bought by consumers
75% of mums buy bottles pre-birth in 2nd/3rd trimester
INS
IGH
T
OB
JEC
TIV
E
We need to ensure that these first products bought are from Philips Avent
because 90% of mums stay loyal when happy with the 1st brand purchased
Our focus remains on maximising the strength of our Core range
Differentiating based on consumer insights
Avent bottle ranges – Made in the UK
Soft silicone teats
Newborn Starter Set SCD371/00 SRP £28, Promo £14
Trusted by mums since 1984
9oz Pink & Blue £12 4oz & 9oz Clear £10.50
Twin Packs SCF560/27, SCF563/27, SCF564/27, SCF565/27
9oz Clear Triple Pack SCF563/37 SRP £14.50
Philips Avent have a range of single, twin and triple packs available.
All Philips Avent twin & triple bottle range has national promo save 20% however Pink/Blue is supported save 1/3rd
4oz & 9oz Clear £13.50
Twin Packs: SCF690/27,SCF693/27
Newborn Starter Set SCD290/01 SRP £30 Promo £20
Triple Pack SCF693/37 SRP £18.50
Philips Avent have a range of single, twin and triple packs available.
All Philips Avent twin & triple bottle range has national promo save 20%
2015 Q4 Launch “Newborn 2oz Bottle”
SC699/17 RRP £6.50
2015 Bottle Portfolio – All Available Now
Single Pack Twin Pack NBSS Triple Pack
4oz/125ml 9oz/260ml 2x 4oz/125ml 2x 9oz/260ml
4oz/125ml 9oz/260ml
2oz/60ml 4oz/125ml
Teats are available in different flow rates Philips Avent offers 4 different flow rates (in Classic+ & Natural) to keep up your baby‘s growing needs. Philips Avent teats all have our anti-colic system built this means less parts to wash and sterilise, easy assembly and most importantly a comfortable feed for baby
SCF651/27, SCF652/27, SCF653/27, SCF654/27 SCF631/27, SCF632/27, SCF633/27, SCF634/27
Avent Teats – Made in the UK
Newborn (1) Slow Flow (2) Medium Flow (3) Fast Flow (4)
Avent accessories
• Warm milk evenly with no hotspots, preserving
the quality of the milk
• Fast warming – a 150ml bottle of breast milk is
perfectly warmed in just 3 minutes
• Convenient defrost function
Fast Bottle Warmer SCF355/00, SRP £32
• Ideal for feeding on the go
• Holds 2 Philips Avent feeding bottles or 4 VIA
Cups. Its double insulation layer keeps milk cold
or water hot for up to four hours
ThermaBag SCD150/60, SRP £17
Avent accessories
Bottle Brush SCF145/06, SRP £5
Milk Powder Dispenser SCF135/06, SRP £5
Day Pads SCF254/30, SRP £4.50
Sealing Discs SCF143/06, SRP £5
Night Pads SCF253/20, SRP £4.50
Avent soothers Philips Avent recognizes that every baby is unique and develops at its own course. We have 30 years of experience in developing products for mums and babies and are working together with Healthcare Professionals globally. We used all our combined knowledge and insights in the creation of our Soothing range
High quality silicone Silicone teat is taste- and odour-free so it's more likely to be accepted by your baby. The silicone is smooth, transparent and easy to clean, and it doesn't get sticky. The teat is strong and long-lasting, and will not discolour over time.
Orthodontic teat
Philips Avent flat, drop-shaped
symmetrical teats respect the
natural development of your
baby's palate, teeth and gums,
even if the soother ends up
upside down in the mouth.
Design is an important factor for mums when buying a soother
Design
• Design key driver when buying a soother (30%), second only to brand*
• 25% of shoppers have not decided on brand before they come to store therefore design is key to their purchase journey*
• Refreshment of designs is necessary to follow trends
• Staying competitive
* Source: IPSOS Shopper Understanding study 2012
• Marketing Intelligence testing in US and UK with 200 mums (focusing on purchase intent)
• Structurally checking designs performance when in market
• Long term Illustration strategy based on trends
Why? How?
SCF151/03
British
2015 Soother Portfolio
Animal Mini Translucent Fashion Freeflow
0-2 months
0-6 months
6-18 months SCF172/30 SCF170/22 SCF172/22 SCF178/24 SCF182/24
SCF170/18 SCF172/18 SCF178/23 SCF182/23
Nighttime
SCF176/22
SCF176/18
Additional Pink SKU
Q4
Contemporary
SCF180/24
SCF180/23
Design Refresh
Q3 Design
Refresh Q3 New for Q4
Toddler Drinking Solutions
Make the transition easy from bottle to cup with Philips Avent. The Easy Sip cup is fully compatible with the Classic+ range allowing baby to adjust from teat to spout and begin gripping handles. Mixed pack available.
6 months+
12 months+
Toddler Feeding Solutions
• Time saving one jar preparation • Perfect steaming to keep meals rich in nutrients • Nutritious meals made easy – steam and blend vegetables, meat,
fish or pulses • Tailored recipes from child nutritionist
Combined Steamer Blender SCF870/21 SRP £118.50 Promo £94.80 (20%)
RRP £130 (tbc) Launch Jan 2016
Effortless nutritious baby meals: The new 4-1 Healthy BabyFood Maker
• Time saving one jar preparation • Perfect steaming to keep meals rich in nutrients • High power blender, specially designed for the desired consistency • Defrost and re-heat NEW FEATURES • 750ml jar for multiple meals in one go • Dishwasher safe, easy to clean • Tailored recipes from child nutritionist • No stress, beep alert notifies when ready
Monitoring Whether in baby’s room or in the bath, parents want the reassurance that their little one is safe and secure.
Bath & Room Thermometer SCH550/20, SCH550/21 SRP £17
Dect Baby Monitor SCD505/01 SRP £70
Dect Baby Monitor SCD580/01 SRP £145
Dect Baby Monitor SCD560/01 SRP £100
Monitoring
Digital Video Monitor SCD603/01 SRP £160, Promo £128
2.4 inch color screen
Voice activation mode
Wall mountable
Sound activation lights
Soothing Nightlight
Plays lullabies on remote
New video monitor coming in H2 2016 with talkback feature
The most reliable smart monitor from Philips
uGrow Smart Baby Monitor | H2 2016
SafeConnect Technology • Works across all networks for the most reliable connection • Automatically reconnects and notifies if it cannot be restored • Optimizes audio and video quality for a continuous connection • Works even when using other applications on your phone • Easily turn off all viewers for a private moment
Personalized to your needs • Up to 10 cameras supported, 3 simultaneous viewers • Up to 720p HD day & night vision quality • Room humidity and temperature monitoring and recording • A selection of lullabies for calm, contented sleep • Multi-color nightlight to soothe your baby to sleep • Reassuring Talkback function • Snapshot to capture your baby's special moments
With SafeConnect Technology
SCD860/05 RRP £180 Promo £144 (save 20%) Launch April 2016
* Depending on server availability and approbation
POS Instore & Online to drive visibility to UGrow
Online content, Product comp charts, assets, banners A+Content available for online & print pages
Summary of Philips Avent Recommendations
Product RRP Launch Availability
Microwave Steriliser Bag SCF297/05
£10 Available Now
Microwave Steriliser SCF281/02
£26 Available Now
2-in-1 Electric Steam Steriliser SCF922/01
£45 Available Now
Manual breast pump SCF330/20 & SCF330/13
£36 & £45
Available Now
Single Electric Breast pump SCF332/01
£115 Available Now
Breast Milk Containers SCF618/10
£15 Launch Availability
Summary of Philips Avent Recommendations
Product RRP Launch Availability
Classic+ & Natural Bottles –260ml Twin & Triple Pks Newborn Starter Sets All Teats Pks
Various Launch Availability
Fast Bottle Warmer SCF355/00
£32 Available Now
ThermaBag SCD150/60
£17 Available Now
Bottle and Teat Brush SCF145/06
£5 Available Now
Milk Powder Dispenser SCF135/06
£5 Available Now
2015 Bottle Portfolio – All Available Now
Single Pack Twin Pack NBSS Triple Pack
4oz/125ml 9oz/260ml 2x 4oz/125ml 2x 9oz/260ml
4oz/125ml 9oz/260ml
2oz/60ml 4oz/125ml
Teats are available in different flow rates Philips Avent offers 4 different flow rates (in Classic+ & Natural) to keep up your baby‘s growing needs. Philips Avent teats all have our anti-colic system built this means less parts to wash and sterilise, easy assembly and most importantly a comfortable feed for baby
SCF651/27, SCF652/27, SCF653/27, SCF654/27 SCF631/27, SCF632/27, SCF633/27, SCF634/27
Avent Teats – Made in the UK
Newborn (1) Slow Flow (2) Medium Flow (3) Fast Flow (4)
Summary of Philips Avent Recommendations
Product RRP Launch Availability
Breast Pads SCF253/20 SCF254/30
£4.50 Available Now
Soother Range MIXED
£4.90 Available Now
Easy Sip Cup MIXED
£3.50 Available Now
Combined Steamer Blender SCF870/21
£118.50 Available Now
4-in-1 Healthy Baby Food Maker SCD875/01
£130 (TBC) Q1 2016
Summary of Philips Avent Recommendations
Product RRP Launch Availability
Bath & Room Thermometers SCH550/21, SCH550/20
£17 Available Now
DECT Monitor SCD560
£100 Available Now
DECT Monitor SCD580
£145 Available Now
Digital Video Monitor SCD603
£160 Available Now
UGrow Smart Monitor SCD860
£180 Q2 2016
Thank you